市場調查報告書
商品編碼
1562274
中東和非洲貿易促進管理軟體市場預測至 2030 年 - 區域分析 - 按組件、部署類型、應用程式和行業垂直Middle East & Africa Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical |
中東和非洲貿易促進管理軟體市場預計將從2022年的6,475萬美元成長到2030年的1.1255億美元。
使用高階分析進行貿易促進管理支援中東和非洲貿易促進管理軟體市場
近年來,資料和分析技術的進步已經重組了消費品和快速消費品公司。將貿易促銷與高級分析聯繫起來等技術發展有助於使未來的貿易促銷更加高效和有效。消費品包裝公司在進行貿易促銷管理活動時使用先進的分析。透過進階分析,消費品公司可以獲得更精細的訊息,產生與購物者及其消費行為相關的見解。透過利用分析,這些公司可以在促銷投資和客製化投資方面獲得更好的回報,以符合整體策略目標。此外,零售商高度意識到貿易促銷管理的好處,因為他們透過使用有效的促銷策略和分析將營業利潤提高了 60%。隨著不斷改進,貿易促銷最佳化的採用率也不斷上升。此外,提供分析解決方案以提高貿易促銷管理效率的公司的存在正在為市場成長做出積極貢獻。例如,Neal Analytics 是一家貿易促銷最佳化解決方案提供商,幫助企業創建銷售基線,以確定銷售情況,並利用銷售資料和成本因素計算歷史促銷兌換率、銷售提升和投資回報率。因此,使用高級分析進行貿易促銷管理預計將推動未來幾年的市場成長。
中東和非洲貿易促進管理軟體市場概況
中東和非洲的貿易促進管理軟體市場分為南非、沙烏地阿拉伯和阿拉伯聯合大公國。預計該地區工業化和商業化將快速成長,這將推動未來幾年各行業的成長。海灣國家經濟發達,而非洲國家也正在逐步達到與這些國家相同的經濟條件。在科技不斷發展的時代,先進技術的整合在眾多產業中不斷增加,例如中東的消費品產業。消費品公司使用促銷工具和其他行銷技術促進了貿易促銷管理解決方案和軟體在中東和非洲的滲透。阿拉伯聯合大公國、科威特、沙烏地阿拉伯、巴林和卡達等國家正在其零售和電子商務領域進行大量投資,以應對動態的消費者行為。在中東和非洲,人們發現不斷壯大的 X 世代在影響零售商大力投資促銷活動方面發揮著至關重要的作用。隨著這一代人的人口不斷增加,零售和線上銷售的採用正在不斷增加,這促進了貿易促銷最佳化等先進行銷工具的使用,以獲得更大的收入。中東電子商務產業的不斷發展正在推動貿易促銷最佳化市場的成長。此外,買家對方便快速地購買產品的需求不斷成長,推動了電子商務行業的成長。在阿拉伯聯合大公國等國家,很大一部分客戶增加了線上購物的支出,這也促進了該地區電子商務產業的成長。因此,為了了解動態的消費者行為模式,同時最佳化促銷活動的投資,貿易促銷管理軟體被廣泛使用。
中東和非洲貿易促進管理軟體市場收入及 2030 年預測(百萬美元)
中東和非洲貿易促進管理軟體市場細分
中東和非洲貿易促進管理軟體市場分為組件、部署類型、應用程式、垂直產業和國家。
根據組件,中東和非洲貿易促進管理軟體市場分為解決方案和服務。 2022 年,解決方案細分市場在中東和非洲貿易促進管理軟體市場中佔據更大佔有率。
在部署方面,中東和非洲貿易促進管理軟體市場分為雲端和本地部署。 2022 年,雲端細分市場在中東和非洲貿易促進管理軟體市場中佔有更大佔有率。
根據應用,中東和非洲貿易促進管理軟體市場分為大型企業和中小企業。 2022 年,大型企業細分市場在中東和非洲貿易促進管理軟體市場中佔有更大佔有率。
從產業垂直角度來看,中東和非洲貿易促進管理軟體市場分為零售和消費品、製藥、IT 和服務、製造業等。 2022 年,零售和消費品領域在中東和非洲貿易促進管理軟體市場中佔據最大佔有率。
按國家/地區分類,中東和非洲貿易促進管理軟體市場分為沙烏地阿拉伯、阿拉伯聯合大公國、南非以及中東和非洲其他地區。 2022 年,沙烏地阿拉伯在中東和非洲貿易促進管理軟體市場佔據主導地位。
維普羅有限公司;研科; o9 解決方案公司;甲骨文公司; SAP 系統公司;和 Aforza Inc 是中東和非洲貿易促進管理軟體市場的領先公司之一。
The Middle East & Africa trade promotion management software market is expected to grow from US$ 64.75 million in 2022 to US$ 112.55 million by 2030. It is estimated to grow at a CAGR of 7.2% from 2022 to 2030.
Use of Advanced Analytics for Trade Promotion Management Bolsters Middle East & Africa Trade Promotion Management Software Market
Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.
Middle East & Africa Trade Promotion Management Software Market Overview
The trade promotion management software market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, and the UAE. The region is anticipated to witness a rapid increase in industrialization and commercialization, which will boost the growth of various sectors in the coming years. The Gulf countries are economically developed, while the African countries are gradually achieving the same economic conditions as these countries. In the era of continuous technological developments, the integration of advanced technologies is increasing in numerous industries, such as the consumer goods industry in the Middle East. The use of promotional tools and other marketing techniques in consumer-packaged goods companies promotes the penetration of trade promotion management solutions and software in the Middle East & Africa. Countries such as the UAE, Kuwait, Saudi Arabia, Bahrain, and Qatar are making significant investments in their retail & e-commerce sector to address dynamic consumer behaviour. In the Middle East & Africa, it has been observed that the growing Gen X is playing a crucial role in influencing retailers to invest substantially in promotional activities. With the increasing population of this generation, the adoption of retail and online sales is boosting, which is promoting the use of advanced marketing tools, such as trade promotion optimization, to have greater revenue. The growing development of the e-commerce sector in the Middle East is driving the growth of the trade promotion optimization market. In addition, increasing demand from buyers to purchase products conveniently and quickly propels the growth of the e-commerce sector. In countries such as the UAE, a high proportion of customers have increased their expenditure on online purchases, which is also contributing to the growth of the e-commerce sector in the region. Hence, to understand dynamic consumer behaviour patterns while optimizing investments in promotional activities, trade promotion management software is widely used.
Middle East & Africa Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Trade Promotion Management Software Market Segmentation
The Middle East & Africa trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Middle East & Africa trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.
In terms of deployment the Middle East & Africa trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.
Based on application, the Middle East & Africa trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.
In terms of industry vertical, the Middle East & Africa trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Middle East & Africa trade promotion management software market in 2022.
Based on country, the Middle East & Africa trade promotion management software market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa trade promotion management software market in 2022.
Wipro Ltd; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; and Aforza Inc are among the leading companies operating in the Middle East & Africa trade promotion management software market.