市場調查報告書
商品編碼
1567849
2030 年亞太地區遊戲控制器市場預測 - 區域分析 - 按產品類型、相容性、連接性、配銷通路和最終用途Asia Pacific Gaming Controller Market Forecast to 2030 - Regional Analysis - by Product Type, Compatibility, Connectivity, Distribution Channel, and End use |
2022年亞太地區遊戲控制器市值為10.7688億美元,預計2030年將達到22.5101億美元;預計2022年至2030年複合年成長率為9.7%。
職業遊戲玩家數量的增加推動亞太遊戲控制器市場
專業遊戲的興起提高了對具有競爭優勢的控制器的需求。專業級控制器大多配備可自訂的按鈕、附加功能和強大的建造質量,以滿足專業遊戲玩家的特定需求。職業遊戲玩家需要精確控制自己的遊戲動作。製造商透過開發具有高級功能的控制器來應對,例如可自訂按鈕、可調節觸發靈敏度和可編程設定檔。例如,SCUF Gaming 等品牌的控制器提供可自訂的選項,以滿足職業玩家的特定偏好。許多職業遊戲玩家受到遊戲周邊公司的贊助,在比賽期間推廣和使用特定的遊戲控制器。此外,全球遊戲聯賽和錦標賽的數量也顯著增加,國際邀請賽(Dota 2)和英雄聯盟世界錦標賽等賽事吸引了大量觀眾。許多職業遊戲玩家在 Twitch 等平台上進行直播,展示自己的遊戲玩法。隨著職業遊戲玩家成為內容創作者,他們使用的控制器在粉絲群中獲得了知名度。這反過來又會影響其他遊戲玩家的偏好,從而推動特定控制器的採用。因此,職業遊戲玩家數量的增加預計將為遊戲控制器市場提供成長機會。隨著電子競技的不斷蓬勃發展,對具有高級功能、自訂選項和耐用性的控制器的需求不斷增加,影響著休閒和競技遊戲玩家。製造商正在透過開發滿足專業遊戲玩家特定需求的控制器來應對這些趨勢,進一步推動遊戲控制器市場的成長。
亞太地區遊戲控制器市場概況
亞太地區的網路遊戲產業經歷了蛻變,逐漸發展成為影響力日益顯著的經濟強國。行動和 PC 遊戲玩家都正在成為全球場景中的主要廠商,遊戲玩家甚至可以透過該細分市場內的串流媒體和內容創作來賺錢。然而,亞洲遊戲玩家的遊戲技能不僅限於樂趣和內容創作;他們還將遊戲作為一種合法的職業道路。惠普最近對印度遊戲格局進行的一項研究顯示,近一半的職業遊戲玩家透過追求對遊戲的熱情獲得了可觀的收入。該研究涵蓋了來自印度 15 個一二線城市的 3500 名受訪者,其中包括 500 名家長。參與者中,70%是PC用戶,30%是手機遊戲玩家。此外,人口統計顯示,75% 的受訪者為男性,25% 為女性。此外,多家公司正在亞太地區推出新的遊戲控制器。例如,2024 年 1 月,Machenike 推出了新款遊戲控制器 G6 Pro。該控制器在中國電子商務平台京東上的售價為 39 美元(279 元人民幣)。同樣,2023 年 2 月,以 Nitro Deck 聞名的 CRKD 推出了 NEO S 無線收藏控制器,擴大了其高階遊戲陣容,該控制器專為 Switch、PC、行動裝置和智慧電視而設計。因此,亞太地區的遊戲控制器市場正在顯著成長。
亞太地區遊戲控制器市場收入及 2030 年預測(百萬美元)
亞太地區遊戲控制器市場區隔
亞太地區遊戲控制器市場按產品類型、相容性、連接性、配銷通路、最終用途和國家/地區進行分類。
根據產品類型,亞太地區遊戲控制器市場分為遊戲手把、操縱桿、軌跡球、方向盤、油門象限等。 2022 年,遊戲手把細分市場佔據最大市場佔有率。
就相容性而言,亞太遊戲控制器市場分為個人電腦、遊戲機和行動裝置。個人電腦細分市場在 2022 年佔據最大的市場。
根據連接性,亞太地區遊戲控制器市場分為有線和無線。 2022 年,有線細分市場將佔據更大的市場佔有率。
根據配銷通路,亞太地區遊戲控制器市場分為線下和線上。 2022年,線下細分市場佔據了更大的市場佔有率。
就最終用途而言,亞太地區遊戲控制器市場分為個人和商業。 2022 年,個人細分市場佔有更大的市場佔有率。
依國家/地區分類,亞太地區遊戲控制器市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2022 年,中國在亞太地區遊戲控制器市場佔有率中佔據主導地位。
Guillemot Corp SA、Microsoft Corp、Logitech International SA、Corsair Gaming Inc、ACCO Brands Corp、Mad Catz Global Ltd、Sabrent、Sony Group Corp、Razer Inc 和 Nintendo Co Ltd 是亞太地區遊戲領域的一些領先公司控制器市場。
The Asia Pacific gaming controller market was valued at US$ 1,076.88 million in 2022 and is expected to reach US$ 2,251.01 million by 2030; it is estimated to register a CAGR of 9.7% from 2022 to 2030.
Rise in Number of Professional Gamers Boosts Asia Pacific Gaming Controller Market
The rise of professional gaming has heightened the demand for controllers that offer competitive advantages. Pro-level controllers mostly come with customizable buttons, additional features, and robust build quality to meet the specific needs of professional gamers. Professional gamers require precise control over their in-game actions. Manufacturers respond by developing controllers with advanced features such as customizable buttons, adjustable trigger sensitivity, and programmable profiles. For instance, controllers from brands such as SCUF Gaming offer customizable options to meet the specific preferences of professional players. Many professional gamers are sponsored by gaming peripheral companies to promote and use specific gaming controllers during competitions. Also, the number of gaming leagues and tournaments worldwide has increased significantly, with events such as The International (Dota 2) and the League of Legends World Championship drawing massive viewership. Many professional gamers live stream on platforms such as Twitch, where they showcase their gameplay. As professional gamers become content creators, the controllers they use gain visibility among their fan bases. This, in turn, influences other gamers' preferences, driving the adoption of specific controllers. Thus, the rising number of professional gamers is expected to provide growth opportunities for the gaming controller market. The demand for controllers with advanced features, customization options, and durability has increased as esports continue to thrive, influencing both casual and competitive gamers. Manufacturers are responding to these trends by developing controllers that meet the specific needs of professional gamers, further fueling the growth of the gaming controller market.
Asia Pacific Gaming Controller Market Overview
The online gaming industry in APAC has experienced a metamorphosis, evolving into an economic powerhouse with increasingly noteworthy influence. Both mobile and PC gamers are emerging as top players in global scenarios, and gamers are even earning through streaming and content creation within the segment. However, Asian gamers are not merely confining their gaming skills to fun and content creation; they are also pursuing gaming as a legitimate career path. A recent study on the Indian gaming landscape conducted by HP revealed that nearly half of professional gamers are generating significant income by pursuing their passion for gaming. The study included 3500 respondents, including 500 parents, from 15 Tier-1 and Tier-2 cities across India. Among the participants, 70% were PC users, and 30% were mobile gamers. Additionally, the demographic breakdown revealed that 75% of the respondents were male, while 25% were female. Also, various companies are launching new gaming controllers in APAC. For instance, in January 2024, Machenike unveiled its new gaming controller, the G6 Pro. The controller is listed on the Chinese e-commerce platform JD.com for US$ 39 (CNY 279). Similarly, in February 2023, CRKD, known for the Nitro Deck, expanded its premium gaming lineup with the launch of the NEO S Wireless Collectible Controller, designed for use with Switch, PC, mobile devices, and Smart TVs. Therefore, the gaming controller market is growing significantly in APAC.
Asia Pacific Gaming Controller Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Gaming Controller Market Segmentation
The Asia Pacific gaming controller market is categorized into product type, compatibility, connectivity, distribution channel, end use, and country.
Based on product type, the Asia Pacific gaming controller market is segmented into gamepad, joystick, trackball, steering wheel, throttle quadrant, and others. The gamepad segment held the largest market share in 2022.
In terms of compatibility, the Asia Pacific gaming controller market is categorized into pcs, console, and mobile. The pcs segment held the largest market share in 2022.
By connectivity, the Asia Pacific gaming controller market is bifurcated into wired and wireless. The wired segment held a larger market share in 2022.
Based on distribution channel, the Asia Pacific gaming controller market is bifurcated into offline and online. The offline segment held a larger market share in 2022.
In terms of end use, the Asia Pacific gaming controller market is bifurcated into personal and commercial. The personal segment held a larger market share in 2022.
By country, the Asia Pacific gaming controller market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific gaming controller market share in 2022.
Guillemot Corp SA, Microsoft Corp, Logitech International SA, Corsair Gaming Inc, ACCO Brands Corp, Mad Catz Global Ltd, Sabrent, Sony Group Corp, Razer Inc, and Nintendo Co Ltd. are some of the leading companies operating in the Asia Pacific gaming controller market.