市場調查報告書
商品編碼
1597178
歐洲 2031 年管理軟體市場預測 - 區域分析 - 按元件(軟體和服務)、部署(雲端和本地)和企業規模(大型企業和中小企業)Europe Returns Management Software Market Forecast to 2031 - Regional Analysis - by Component (Software and Services), Deployment (Cloud and On Premises), and Enterprise Size (Large Enterprises and SMEs) |
2023年歐洲退貨管理軟體市值為3.6516億美元,預計到2031年將達到6.8305億美元;預計2023年至2031年複合年成長率為8.1%。
電子商務產業的成長推動歐洲退貨管理軟體市場
COVID-19 大流行期間全球電子商務的激增最初是為了應對情況的必要性而出現的。隨著實體零售店的關閉,人們被迫待在室內,線上購物成為一種實用的選擇。根據摩根士丹利的數據,電子商務在全球零售額中的佔有率從 2019 年的 15% 增加到 2021 年的 21%。電子商務銷售的成長帶動了行業服務的需求激增,某些類別的消費者退貨率高達 30%。這凸顯了有效退貨管理流程的重要性以及企業有效解決客戶退貨問題的必要性。
退貨管理軟體在支援不斷擴大的電子商務領域中發揮著至關重要的作用。線上銷售的增加最終會增加產品退貨的數量。有效管理這些退貨對於企業降低成本、提高營運效率和維持客戶滿意度至關重要。
實施退貨管理軟體可以即時追蹤和監控退貨,使企業能夠完全了解流程。此外,退貨管理軟體透過提供對產品品質、退貨模式和客戶回饋的洞察來最佳化庫存管理。這些資訊可協助企業就產品改進、供應商關係和客戶服務增強做出明智的決策。因此,不斷成長的電子商務領域推動了退貨管理軟體市場。
歐洲退貨管理軟體市場概況
在幾個關鍵因素的推動下,歐洲的退貨管理軟體市場正在經歷強勁成長,這些因素凸顯了其在商業領域中日益重要的地位。主要驅動力之一是整個非洲大陸不斷升級的電子商務活動。隨著線上零售業的蓬勃發展,企業逐漸認知到高效退貨流程的迫切需求,以提高客戶滿意度並維持品牌忠誠度。此外,儘管一些國家報告稱,由於 COVID-19 大流行預防措施減少,電子商務銷售額有所減少,但近年來歐洲電子商務行業的 B2C 營業額仍顯著成長。此外,東歐 B2C 電子商務銷售額的成長速度快於西歐許多國家。根據《2022年歐洲電子商務報告》,西歐佔總營收的63%,而東歐佔2%(截至2021年)。人們對環境永續性的認知不斷提高也有助於市場的擴張。在英國,網購者中存在大量經常回頭客,其中 71% 的網購者以不同的頻率進行購物。與傳統實體店相比,這種高退貨率的趨勢為電子商務企業帶來了獨特的挑戰。歐洲的公司正在採用退貨管理解決方案,以最大限度地減少浪費並最佳化逆向物流,以適應日益重視的環保商業實踐。此外,對營運效率和成本效益的不懈追求正促使企業投資於複雜的回報管理工具。這些解決方案不僅減少了營運費用,也增強了整體供應鏈的彈性,解決了逆向物流的挑戰。
歐洲返回管理軟體市場收入和預測至 2031 年(百萬美元)
歐洲退貨管理軟體市場細分
歐洲退貨管理軟體市場按組件、部署、企業規模和國家/地區進行分類。
根據組件,歐洲退貨管理軟體市場分為軟體和服務。到 2023 年,軟體領域將佔據更大的市場佔有率。
在部署方面,歐洲退貨管理軟體市場分為雲端和本地。 2023 年,雲端細分市場將佔據更大的市場佔有率。
根據企業規模,歐洲退貨管理軟體市場分為大型企業和中小企業。到2023年,大型企業細分市場將佔據更大的市場佔有率。
依國家/地區分類,歐洲退貨管理軟體市場分為英國、德國、法國、義大利、俄羅斯和歐洲其他地區。 2023 年,英國在歐洲退貨管理軟體市場佔有率中佔據主導地位。
包裹實驗室;反向邏輯; n 平移;美國聯合包裹服務公司; SAP 系統公司;出貨後;和 Shipcloud GmbH 是歐洲退貨管理軟體市場上的一些領先公司。
The Europe returns management software market was valued at US$ 365.16 million in 2023 and is projected to reach US$ 683.05 million by 2031; it is estimated to register a CAGR of 8.1% from 2023 to 2031.
Growth of E-commerce Sector Drives Europe Returns Management Software Market
The surge in global e-commerce during the COVID-19 pandemic initially emerged as a response to the necessity of the situation. With the closure of physical retail stores, online shopping became a practical alternative as people were forced to stay indoors. According to Morgan Stanley, the share of global retail sales attributed to e-commerce increased from 15% in 2019 to 21% in 2021. Presently, it is estimated that e-commerce accounts for approximately 22% of total sales as per Morgan Stanley. The rise in e-commerce sales has surged the demand for industry services as consumers return upto 30% of the products in certain categories. This highlights the importance of effective return management processes and the need for businesses to address customer returns efficiently.
Returns management software plays a crucial role in supporting the expanding e-commerce sector. The increasing online sales volumes eventually increase the number of product returns. Efficiently managing these returns is crucial for businesses to reduce costs, enhance operational efficiency, and maintain customer satisfaction.
Implementation of returns management software enables real-time tracking and monitoring of returns, allowing businesses to have complete visibility into the process. Additionally, returns management software optimizes inventory management by providing insights into product quality, return patterns, and customer feedback. This information aids businesses to make informed decisions regarding product improvements, supplier relationships, and customer service enhancements. Thus, the growing e-commerce sector drives the returns management software market.
Europe Returns Management Software Market Overview
The returns management software market in Europe is experiencing robust growth, propelled by several key factors that underscore its increasing significance in the business landscape. One of the primary drivers is the escalating e-commerce activity across the continent. With a burgeoning online retail sector, businesses are recognizing the critical need for efficient returns processes to enhance customer satisfaction and maintain brand loyalty. Furthermore, the e-commerce sector in Europe has shown significant growth in B2C turnover in recent years despite a few nations reporting fewer e-commerce sales due to reduced COVID-19 pandemic precautions. Furthermore, Eastern Europe has had faster growth rates in B2C e-commerce sales than many countries in Western Europe. According to the European E-commerce Report 2022, Western Europe accounted for 63% of total revenue, while Eastern Europe accounted for 2% (as of 2021). The rising awareness of environmental sustainability also contributes to the market's expansion. In the UK, there is a significant number of frequent returners among online shoppers, with 71% of them engaging in the practice at varying frequencies. This trend of high return rates poses distinctive challenges for e-commerce businesses compared to traditional brick-and-mortar stores. Companies in Europe are adopting returns management solutions to minimize waste and optimize reverse logistics, aligning with the growing emphasis on eco-friendly business practices. Furthermore, the relentless pursuit of operational efficiency and cost-effectiveness is prompting businesses to invest in sophisticated returns management tools. These solutions not only reduce operational overheads but also enhance overall supply chain resilience, addressing the challenges posed by reverse logistics.
Europe Returns Management Software Market Revenue and Forecast to 2031 (US$ Million)
Europe Returns Management Software Market Segmentation
The Europe returns management software market is categorized into component, deployment, enterprise size, and country.
Based on component, the Europe returns management software market is bifurcated into software and services. The software segment held a larger market share in 2023.
In terms of deployment, the Europe returns management software market is segmented into cloud and on premises. The cloud segment held a larger market share in 2023.
Based on enterprise size, the Europe returns management software market is bifurcated into large enterprises and SMEs. The large enterprise segment held a larger market share in 2023.
By country, the Europe returns management software market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The UK dominated the Europe returns management software market share in 2023.
ParcelLab; ReverseLogix; nShift; United Parcel Service of America, Inc; SAP SE; AfterShip; and Shipcloud GmbH are some of the leading companies operating in the Europe returns management software market.