![]() |
市場調查報告書
商品編碼
1666268
2031 年歐洲對話式人工智慧市場預測 - 區域分析 - 按組件、類型、部署類型和產業Europe Conversational AI Market Forecast to 2031 - Regional Analysis - by Component, Type, Deployment Type, and Industry |
2023年歐洲對話式人工智慧市場價值為24.4614億美元,預計到2031年將達到117.7033億美元;預計 2023 年至 2031 年的複合年成長率為 21.7%。
聊天機器人解決方案需求不斷成長,推動歐洲對話式人工智慧市場發展
聊天機器人可以同時管理數千個互動,提供全天候的客戶服務。它使客戶服務代表能夠專注於複雜的情況,而不是讓消費者長時間排隊等待。隨著社群媒體的興起和全球數位化的不斷發展,人們常常希望透過這種媒介向企業表達他們的問題。因此,聊天機器人正在成為頂級公司 CRM 營運的重要方面。客戶服務的自動化是透過將聊天機器人與社交網路的整合來實現的。聊天機器人取代人類客戶服務代表提供智慧回應。此外,它還可以提取有關客戶偏好和購買行為的寶貴資訊,以便更好地為他們服務。此外,消費者更感興趣的是節省購物時間。他們更喜歡使用智慧型手機來研究和購買產品。例如,Amazon Echo 客戶可以使用語音指令來購買產品。此外,消費者在網路上尋找關鍵資訊時經常會遇到挑戰。發生這種情況的原因是他們有時無法找到適當的搜尋術語。聊天機器人可以透過與使用者溝通快速傳遞適當的訊息。由於聊天機器人有助於提高業務效率,全球範圍內對其的需求正在增加,從而推動了對話式人工智慧市場的成長。
歐洲對話式人工智慧市場概覽
德國金融科技市場大幅擴張。根據 ITA 的數據,德國擁有歐盟最大的金融科技市場,在全球排名第四。該國已經擁有所需的數位基礎設施和強大的消費者基礎。雖然德國在行動支付總量方面尚未超越英國,但其行動支付採用的預測年複合成長率(CAGR)目前為 43.8%,而英國為 19.5%。此外,該國還有多家活躍的金融科技企業,包括 N26、Fidor Bank、SolarisBank 和 Auxmoney。此外,許多金融科技企業提供網路銀行服務。例如,Solarisbank 除了為金融機構提供基礎設施服務外,還提供數位銀行服務。此外,N26、Fidor Bank、Monzo 和 Revolut 都是在德國提供數位銀行服務的金融科技企業。德意志銀行提供廣泛的網路銀行服務。因此,銀行業日益數位化推動了對話式人工智慧在該國的應用,因為該技術有助於提供增強的客戶體驗。
歐洲對話式 AI 市場收入及 2031 年預測(百萬美元)
歐洲對話式人工智慧市場細分
歐洲對話式人工智慧市場分為組件、類型、部署類型、產業和國家。
根據組成部分,歐洲對話式人工智慧市場分為平台和服務。 2023 年,平台部分佔據了歐洲對話式 AI 市場的更大佔有率。
根據類型,歐洲對話式人工智慧市場分為聊天機器人和智慧虛擬助理。 2023 年,聊天機器人將佔據歐洲對話式人工智慧市場的更大佔有率。
在部署類型方面,歐洲對話式人工智慧市場分為本地部署和雲端部署。 2023 年,本地部署部分佔據了歐洲對話式 AI 市場的更大佔有率。
根據行業,歐洲對話式 AI 市場細分為零售和電子商務、醫療保健和生命科學、旅遊和酒店、BFSI、IT 和電信、媒體和娛樂等。 2023 年,零售和電子商務領域佔據歐洲對話式 AI 市場的最大佔有率。
依國家分類,歐洲對話式人工智慧市場分為法國、德國、英國、義大利、俄羅斯和歐洲其他地區。 2023 年,德國佔據歐洲對話式人工智慧市場的主導佔有率。
Alphabet Inc;亞馬遜公司(Amazon.com Inc.);人工解決方案國際公司; Cognigy GmbH;國際商業機器公司; Kore.ai Inc.;微軟公司;甲骨文公司; Rasa Technologies Inc;和 SAP SE 是歐洲對話式 AI 市場的一些領導公司。
The Europe conversational AI market was valued at US$ 2,446.14 million in 2023 and is expected to reach US$ 11,770.33 million by 2031; it is estimated to register a CAGR of 21.7% from 2023 to 2031.
Increasing Demand for Chatbot Solutions Boost Europe Conversational AI Market
Chatbots can provide round-the-clock customer service by managing thousands of interactions at once. It allows customer service representatives to focus on complex cases rather than having consumers wait in line for long periods of time. With the rise of social media and growing digitization worldwide, people often want to express their problems to businesses via this medium. As a result, chatbots are becoming an essential aspect of CRM operations for top companies. Automation of customer service is achieved through the integration of chatbots with social networks. A chatbot provides intelligent responses in place of human customer service representatives. In addition, it can extract valuable information about clients' preferences and purchasing behaviors to better serve them. Furthermore, consumers are more interested in saving time while shopping. They prefer to use their smartphones to research and purchase products. For example, Amazon Echo customers can use voice commands to shop for products. Moreover, consumers frequently encounter challenges when attempting to find crucial information on the internet. It occurs because they occasionally are unable to locate the appropriate term to search for. A chatbot can quickly deliver the appropriate information by communicating with the user. As chatbot helps increase business efficiency, its demand is increasing globally, which fuels the conversational AI market growth.
Europe Conversational AI Market Overview
The fintech market in Germany expands considerably. Germany has the largest fintech market in the EU and ranks fourth globally, according to the ITA. The nation already has the required digital infrastructure and a strong consumer base. Although Germany has yet to surpass the UK in terms of aggregate mobile payments, its forecasted compound annual growth rate (CAGR) of mobile payment adoption is currently 43.8%, compared to the UK's 19.5%. Furthermore, the country has various fintech businesses, including N26, Fidor Bank, SolarisBank, and Auxmoney, that are active. In addition, a lot of Fintech businesses provide online banking. For instance, Solarisbank offers digital banking services in addition to infrastructure services for financial organizations. Furthermore, N26, Fidor Bank, Monzo, and Revolut are Fintech businesses that provide digital banking services in Germany. Deutsche Bank offers a vast array of online banking services. Thus, growing digitization in the banking sector drives the adoption of conversational AI in the country, as the technology helps provide enhanced customer experience.
Europe Conversational AI Market Revenue and Forecast to 2031 (US$ Million)
Europe Conversational AI Market Segmentation
The Europe conversational AI market is categorized into component, type, deployment type, industry, and country.
Based on component, the Europe conversational AI market is bifurcated into platform and service. The platform segment held a larger share of the Europe conversational AI market share in 2023.
By type, the Europe conversational AI market is bifurcated into chatbots and intelligent virtual assistants. The chatbots segment held a larger share of Europe conversational AI market in 2023.
In terms of deployment type, the Europe conversational AI market is bifurcated into on-premise and cloud. The on-premise segment held a larger share of Europe conversational AI market in 2023.
Based on industry, the Europe conversational AI market is segmented into retail & e-commerce, healthcare & life sciences, travel & hospitality, BFSI, IT & telecom, media & entertainment, and others. The retail & e-commerce segment held the largest share of the Europe conversational AI market share in 2023.
By country, the Europe conversational AI market is segmented into France, Germany, the UK, Italy, Russia, and the Rest of Europe. Germany dominated the Europe conversational AI market share in 2023.
Alphabet Inc; Amazon.com Inc.; Artificial Solutions International AB; Cognigy GmbH; International Business Machines Corp; Kore.ai Inc.; Microsoft Corp; Oracle Corp; Rasa Technologies Inc; and SAP SE are some of the leading companies operating in the Europe conversational AI market.