硬蘇打水市場：現況分析與預測（2023-2030）

Hard Seltzer Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 144 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

硬蘇打水，也稱為加標蘇打水或硬蘇打水，是一種通常含有碳酸水、酒精和開放水果口味的飲料。硬蘇打水有時是透過發酵蔗糖或麥芽製成的。硬蘇打水是最好的酒精替代品，因為它的熱量最低，且僅含有約 5% 的酒精。硬蘇打水是一種低熱量、低碳水化合物、無糖酒精飲料，酒精含量為 5% 或稍高，清澈、起泡、味道清淡。由於旅遊業擴大、旅遊經濟以及酒精飲料、咖啡和酒吧線上銷售增加等因素，硬蘇打水市場正在擴大。消費市場的擴張將受到城市化、新興市場消費者偏好變化以及酒類愛好者觀點變化等因素的影響。

由於低糖和無糖飲料的增加，預計從 2023 年到 2030 年，硬蘇打水市場將以約 13% 的複合年增長率穩步增長。預計推動全球酒精飲料產業需求的主要因素是酒精飲料的消費趨勢呈上升趨勢。啤酒公司正在推出硬蘇打水，以擴大千禧世代飲酒者的市場。例如，根據NIQ 的數據，60% 到70% 的法定飲酒年齡（21 歲及以上）的千禧世代飲酒者將硬蘇打水歸為一個單獨的類別，這就是啤酒製造商銷售Bud Light Seltzer 和Corona Seltzer 的原因。為什麼他們開發自己的硬蘇打水產品。

依ABV類型，市場分為ABV小於5%和ABV大於5%。 ABV5%及以上是硬蘇打水市場的主要部分。由於消費者的高度偏好，ABV 成長了 5% 以上。該細分市場的成長是由於消費者對酒精度為 5% 或更高的硬蘇打水的需求不斷增長，而不是威士忌、啤酒和葡萄酒等酒精飲料。硬蘇打水的原料比例通常為5%，且常由製造商生產。

依銷售管道的類型，市場分為場內和場外。非貿易領域在全球硬蘇打水市場中佔有很大份額。硬蘇打水在零售店、小型市場、葡萄酒商店、超市和大型超市（如沃爾瑪、Target、Costco 和 Tesco）很容易買到。由於城市化進程的不斷加速和零售業的快速擴張，硬蘇打水市場在非貿易通路中不斷成長。例如，公司正在透過葡萄酒商店進行行銷活動和產品促銷，以提高消費者對硬蘇打水的認識。場外交易在分銷管道中所佔比例最大，2021 年佔總收入的 70.0% 以上。

依包裝類型，市場分為金屬罐和瓶子。 2020年，金屬罐將主導市場。金屬罐在飲料行業被廣泛用作容器，具有耐用、多色印刷、方便、可持續等諸多優點，這就是為什麼金屬罐擁有很大的市場份額並且還在不斷增長。製造商推出罐裝硬蘇打水，因為該產品明亮的顏色和設計賦予其更優質的感覺並增加其整體吸引力。例如，Coca-Cola於 2020 年 8 月在墨西哥和巴西推出了採用時尚鋁罐裝的 Topo Chico Hard Seltzer，吸引了消費者。

為了更了解硬蘇打水市場的採用情況，該市場分為北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）、亞太地區（根據世界其他地區（中國、日本、印度、亞太其他地區）和世界其他地區的全球影響力進行分析。 2020年，北美擁有壓倒性的市場份額。北美硬蘇打水市場擴張的主要驅動力是美國、加拿大和墨西哥等經濟體青年人口的增加。北美硬蘇打水市場的成長也受到政府和非政府組織加強措施的推動，這些措施旨在提高公眾對碳酸飲料和蘇打飲料的過度消費和負面影響的認識。該公司正在向市場推出新口味並增加在該地區的市場份額。例如，2021年3月，Stewarts Enterprises推出了Stewart's Spiked Seltzer，這是一個低熱量硬蘇打水品牌，有根汁、橙色奶油和黑櫻桃三種口味，種植在美國東北部。

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is a beverage that typically contains carbonated water, alcohol, and open fruit flavouring. Cane sugar or malted barley fermentation may also produce hard seltzer. Hard seltzer is the best alcohol substitute because it has the least amount of calories and only contains about 5% alcohol. Hard seltzer is a low-calorie, low-carb, sugar-free alcoholic beverage with a 5% or slightly higher alcohol content that is clear, bubbly, and lightly flavoured. The hard seltzer market is expanding as a result of factors like the expanding travel sector, the tourism economy, and the rise in online sales of alcoholic beverages, coffee, and bars. The expansion of this consumer market will be impacted by urbanisation, shifting consumer preferences in developing nations, and shifting alcoholics' perspectives.

The hard seltzer market is expected to grow at a steady rate of around CAGR of 13% from 2023 to 2030 owing to rise in low or non-sugar drinks. The main factors anticipated to drive demand for the global alcoholic beverage segment are the rising trend of consumption of alcoholic beverages among the young generation and millennials as a result of changing consumer choices, rising disposable income, and peer influence among consumers. Beer companies introducing hard seltzer to expand its market among millennial drinkers. For instance, According to NIQ, 60 % to 70% of millennial drinkers who are of legal drinking age (over 21) categorise hard seltzers as a separate category, which is probably why beer manufacturers developed their own hard seltzer products, such as Bud Light Seltzer and Corona Seltzer.

Based on ABV type, the market is segmented into ABV less than 5% and ABV more than 5%. ABV more than 5% is the dominant segment for Hard Seltzer Market. Due to the high level of consumer preference, ABV greater than 5% is growing. Segment growth is driven by an increase in consumer demand for hard seltzer with more than 5% ABV over alcoholic beverages like whisky, beer, and wine. The usual proportion of ingredients for hard seltzer, which is mostly created by manufacturers, is 5% ABV.

Based on sales channel type, the market is segmented into on-trade and off-trade. The off-trade segment holds a significant share of the global hard seltzers market. Easily availability of hard seltzer in retail stores, mini-markets, wine shops, supermarket and hypermarkets like Walmart, Target, Costco, and Tesco. Increasing urbanization and the swift retail sector expansion helps to grow hard seltzer market through off-trade channels. For Instance, Companies are concentrating on marketing campaigns and product promotion through wine stores to raise consumer awareness of hard seltzers. Off-trade holds the largest portion of distribution channels and contributed over 70.0% of total income in 2021.

Based on packaging type, the market is segmented into metal cans and bottles. Metal cans dominant the market in 2020. As metal cans are widely used as containers in the beverage industry and have many advantages including durability, the ability to print in multiple colours, convenience, and sustainability, metal cans hold a larger market share and are still increasing their share. Manufacturers are introducing hard seltzer in canned form because the product's vibrant colour and design give it a more premium appearance and increase its all-around appeal. For Instance, in August 2020, The Coca Cola Company launched Topo Chico hard seltzer in sleek aluminum cans in Mexico and Brazil to attract the consumers.

For a better understanding of the market adoption of the hard seltzer market, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominant market share in 2020. The main drivers of the expansion of the North American hard seltzer market are the rising young populations in countries with economies like the United States, Canada, and Mexico. The growth of the North American Hard Seltzer Market is further supported by rising initiatives from the government and NGOs to raise public awareness about excessive consumption and the negative effects of carbonated beverages and soda drinks. Companies introducing new flavours in the market to rise its share in the region. For Instance, in March 2021, Stewarts Enterprises introduced Stewart's Spiked Seltzer, a brand of low-calorie hard seltzers in three flavors-Root Beer, Orange Cream, and Black Cherry in order to grow in the northeastern United States.

Some of the major players operating in the market include: Mark Anthony Brands International; Anheuser-Busch InBev; The Coca Cola Company; Diageo plc; Heineken N.V.; The Boston Beer Company; Molson Coors Beverage Company; Constellation Brands, Inc.; Kopparberg; San Juan Seltzer, Inc.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Hard Seltzer Market
2.2. Research Methodology of the Hard Seltzer Market
2.4. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE HARD SELTZER MARKET

6 GLOBAL HARD SELTZER MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY ABV TYPE

7.1. ABV Less than 5%
7.2. ABV More than 5%

8 MARKET INSIGHTS BY SALES CHANNEL

8.1. On-Trade
8.2. Off-Trade

9 MARKET INSIGHTS BY PACKAGING TYPE

9.1. Metal Cans
9.2. Bottle

10 MARKET INSIGHTS BY REGION

10.1 NORTH AMERICA HARD SELTZER MARKET
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2 EUROPE HARD SELTZER MARKET
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3 ASIA PACIFIC HARD SELTZER MARKET
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4 REST OF THE WORLD HARD SELTZER MARKET