市場調查報告書
商品編碼
1469795
全球硬蘇打水市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢與預測Global Hard Seltzer Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球硬蘇打水市場需求預計將從2023年的190.2億美元達到2032年近682.3億美元的市場規模,2024-2032年研究期間複合年成長率為15.25%。
硬蘇打水、加標蘇打水或酒精蘇打水是一種含有酒精、水和天然水果香料的調味碳酸飲料。硬蘇打水通常熱量、糖分和碳水化合物含量較低,作為啤酒、葡萄酒和雞尾酒的清淡、清爽的替代品而廣受歡迎。它們有多種口味可供選擇,如柑橘、漿果和熱帶水果,吸引了尋求更清淡、更健康的酒精飲料選擇的消費者。它們通常冷藏並加冰食用,這使得它們在戶外聚會、聚會和社交場合很受歡迎。
消費者對更健康的酒精飲料的偏好不斷變化,推動了市場的成長。硬蘇打水通常比傳統酒精飲料含有更低的熱量、糖和碳水化合物,吸引了注重健康的消費者。此外,謹慎飲酒和適度飲酒的趨勢進一步增加了尋求更清淡、更清爽替代品的人們對硬蘇打水的需求。此外,硬蘇打水在口味和客製化選項方面的多功能性迎合了不同消費者的喜好,吸引了廣泛的人群。許多硬蘇打水都裝在即飲罐裝中,便利因素也促進了它們的流行,尤其是在千禧世代和年輕消費者中。
此外,製造商積極的行銷策略,包括名人和影響者的認可、社群媒體活動和產品創新,正在提高品牌知名度和消費者參與度。飲料市場動態和不斷變化的格局、新參與者的進入以及現有品牌向硬蘇打水領域的擴張正在加劇競爭並推動市場成長。然而,消費者偏好的變化以及其他酒精飲料的競爭加劇可能會在未來幾年挑戰市場成長。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具也對全球硬蘇打水市場的各個細分市場進行了包容性評估。硬蘇打水產業的成長和趨勢為本研究提供了整體方法。
硬蘇打水市場報告的這一部分提供了國家和區域層面細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲硬蘇打水市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。硬蘇打水市場的主要參與者包括馬克安東尼品牌國際公司、嘉士伯集團、百威英博、可口可樂公司、帝亞吉歐公司、喜力公司、波士頓啤酒公司、摩森康勝飲料公司、星座品牌公司、科帕伯格,San Juan Seltzer Inc. 本部分包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概覽、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Hard Seltzer Market is presumed to reach the market size of nearly USD 68.23 Billion by 2032 from USD 19.02 Billion in 2023 with a CAGR of 15.25% under the study period 2024 - 2032.
Hard seltzer, spiked seltzer, or alcoholic sparkling water is a flavored carbonated beverage containing alcohol, water, and natural fruit flavors. Typically low in calories, sugar, and carbohydrates, hard seltzers have gained popularity as a light and refreshing alternative to beer, wine, and cocktails. They are available in various flavors such as citrus, berry, and tropical fruit, appealing to consumers seeking lighter and more health-conscious alcoholic beverage options. These are often chilled and served over ice, making them popular for outdoor gatherings, parties, and social occasions.
The changing consumer preferences toward healthier alcoholic beverage options drive market growth. Hard seltzers typically contain lower calories, sugar, and carbohydrates than traditional alcoholic beverages, appealing to health-conscious consumers. Moreover, mindful drinking and moderation trends further boost the demand for hard seltzers among individuals looking for lighter, more refreshing alternatives. Additionally, the versatility of hard seltzers in terms of flavors and customization options caters to diverse consumer preferences, attracting a wide range of demographics. The convenience factor, with many hard seltzers available in ready-to-drink cans, also contributes to their popularity, especially among millennials and younger consumers.
Furthermore, aggressive marketing strategies by manufacturers, including endorsements by celebrities and influencers, social media campaigns, and product innovations, are driving brand awareness and consumer engagement. The beverage market's dynamic and evolving landscape, the entry of new participants, and the expansion of existing brands into the hard seltzer segment are intensifying competition and driving market growth. However, changing consumer preferences and increasing competition from other alcoholic beverages may challenge market growth in the coming years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of hard seltzer. The growth and trends of hard seltzer industry provide a holistic approach to this study.
This section of the hard seltzer market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Hard Seltzer market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Hard Seltzer market include Mark Anthony Brands International, Carlsberg Group, Anheuser-Busch InBev, The Coca-Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company, Constellation Brands Inc., Kopparberg, San Juan Seltzer Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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