全球硬蘇打水市場 - 2023-2030

概述 ：

2022年，全球硬蘇打水市場規模達71億美元，預計2030年將達到182億美元，2023-2030年預測期間複合年成長率為12.5%。

硬蘇打水的日益普及推動了千禧世代和年輕一代對低酒精飲料的需求激增。此外，消費者減少飲酒和探索「清醒好奇」概念的傾向也影響了對非酒精飲料的需求增加。

此外，硬蘇打水的熱量比啤酒少，酒精含量也比啤酒少，酒精度在1%到8%之間。大多數品種的熱量約為 100 卡路里。因此，適度飲酒的人更喜歡用硬蘇打水代替啤酒。在預測期內，預計這些特性將增加該產品在全球的銷售量。

市場上的產品已有眾多製造商提供。例如，Mass Bay Brewing Co. 生產的硬蘇打水含有 100 卡路里熱量和 3 克碳水化合物。北美市場需求旺盛，尤其是年輕消費者。 2022 年北美市佔率最高，約 46.2%

動態：

消費者對無麩質和低熱量酒精飲料的偏好日益成長

消費者對無麩質和低熱量酒精飲料的偏好不斷增加，導致全球硬蘇打水市場顯著成長。關心健康的消費者擴大尋找能夠支持其健康目標而又不犧牲風味或享受的產品。

與啤酒或雞尾酒等更傳統的酒精飲料相比，硬蘇打水（通常由碳酸水、酒精和天然香料製成）呈現出誘人的主張，因為它們通常被認為更輕且熱量密度更低。此外，透過迎合對麩質敏感的人或遵循無麩質飲食的人，無麩質成分的使用增加了硬蘇打水對更廣泛受眾的吸引力。

健康與保健的上升趨勢

當前的健康消費趨勢預計將有助於全球硬蘇打水市場的擴張。隨著人們優先考慮自己的健康和福祉，對支持人們健康生活方式決策的飲料的需求正在上升。由於硬蘇打水經常被宣傳為傳統酒精飲料的更健康替代品，因此它們變得越來越受歡迎。

此外，一些硬蘇打水含有水果萃取物等天然添加劑，賦予它們清爽的味道和一點營養價值。由於硬蘇打水與更健康的生活方式選擇之間存在積極聯繫，因此在那些想要享受酒精飲料而又不損害對個人健康的承諾的消費者中越來越受歡迎。

由於消費者人均收入的膨脹，對多樣化和清爽口味的需求不斷增加

各種復興口味的吸引力推動了全球硬蘇打水市場的成長。製造商已經認知到提供多種風味選擇以滿足不同消費者口味和偏好的重要性。雖然市場已經發展到包含更多異國情調和創意選擇，例如熱帶水果、香草和植物浸泡液，但檸檬、酸橙和漿果等傳統水果口味仍然被廣泛使用。

這些有趣的風味組合的出現引起了消費者的興趣並增加了消費。硬蘇打水市場不斷進行的產品創新和口味實驗培養了消費者的發現感和新奇感，這使得一系列人群對這些飲料持續感興趣。

由於社群媒體和名人代言的影響，硬蘇打水的知名度和接受度有所提高

硬蘇打水品牌已成功利用 Instagram、Twitter 和 TikTok 等社群媒體網站創建並推廣其產品。這些管道提供了一種視覺上吸引人的方式來突出產品的清爽和低熱量品質。透過創造視覺上吸引人的硬蘇打水包裝來提高用戶參與度並與影響者和客戶合作，品牌積極利用了這種社群媒體熱潮。根據美國銀行的研究，2020 年 1 月 Instagram 上有關硬蘇打水的討論數量是 2019 年 1 月的六倍。消費者現在可以在社交媒體平台上分享他們使用硬蘇打水的個人體驗。

真正的認可和推薦可以在用戶生成的內容中找到，例如照片和評論。如果人們發現他們的朋友喜歡這些飲料，他們可能更有可能嘗試這些飲料。硬蘇打水品牌可以透過名人代言獲得信譽和明星影響力。知名名人推廣這些飲料可以吸引更多觀眾並引起媒體注意。此外，名人經常在他們的社交媒體帖子中加入硬蘇打水，作為正常活動或事件期間謹慎的產品植入。由於這種曝光，該產品可能看起來更具吸引力和更容易獲得。

缺乏營養價值

硬蘇打水缺乏顯著的營養價值，可被視為潛在的市場限制，因為這可能會降低其對某些消費者的吸引力，並引發對其健康潛在影響的質疑。硬蘇打水通常含有很少的卡路里和碳水化合物，這使得它們對試圖控制體重或碳水化合物攝取量的人很有吸引力。然而，由於它們不提供必要的營養，一些消費者可能會認為這些飲料是「空卡路里」來源。由於飲食偏好或限制，有些人優先考慮營養豐富的飲料。例如，堅持某些飲食（例如素食或無麩質飲食）的人可能會喜歡具有適合其飲食偏好的特定營養成分的酒精飲料。

硬蘇打水價格高

年輕的消費者和可支配收入較低的消費者更有可能對價格敏感，如果他們認為硬蘇打水太貴，他們可能會選擇價格更合理的酒精飲料。由於它可能會限制一些消費者對硬蘇打水的承受能力和可及性，因此硬蘇打水的高成本可能會限制該產品的市場。酒精飲料市場競爭極為激烈，消費者有多種選擇。如果硬蘇打水比其他同類酒精產品貴得多，則其市場佔有率和成長潛力可能會受到影響。因此，高價格可能會將市場限制在更專業或更高檔的消費者群體中，從而阻礙硬蘇打水的更廣泛採用。

目錄

第 1 章：方法與範圍

• 研究方法論
• 報告的研究目的和範圍

第 2 章：定義與概述

第 3 章：執行摘要

• ABV 內容片段
• 包裝片段
• 按口味摘錄
• 按配銷通路分類的片段
• 按地區分類的片段

第 4 章：動力學

• 影響因素
  • 動力
    • 消費者對低熱量和無麩質酒精飲料的偏好轉變
    • 健康與保健的上升趨勢
    • 由於消費者人均收入的膨脹，對多樣化和清爽口味的需求不斷增加
    • 社群媒體和名人代言的影響力提高了硬蘇打水的知名度和採用率
  • 限制
    • 缺乏營養價值
    • 硬蘇打水價格高
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析
• 俄烏戰爭影響分析
• DMI 意見

第 6 章：COVID-19 分析

• COVID-19 分析
  • 新冠疫情爆發前的情景
  • 新冠疫情期間的情景
  • 新冠疫情後的情景
• COVID-19 期間的定價動態
• 供需譜
• 疫情期間政府與市場相關的舉措
• 製造商策略舉措
• 結論

第 7 章：按 ABV 內容

• 1.0%至4.9%
• 5.0%至6.9%
• 其他

第 8 章：按包裝

• 玻璃瓶
• 金屬罐

第 9 章：依口味

• 無味
• 調味
  • 黑櫻桃
  • 萊姆
  • 紅寶石葡萄柚
  • 芒果
  • 覆盆子
  • 其他

第 10 章：按配銷通路

• 場內交易
• 場外交易

第 11 章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第 12 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 13 章：公司簡介

• Mark Anthony Brands International
• 公司簡介
• 產品組合和描述
• 財務概覽
• 主要進展
• Carlsberg Group
• Anheuser-Busch InBev
• The Coca-Cola Company
• Diageo plc
• Heineken NV
• The Boston Beer Company
• Molson Coors Beverage Company
• Constellation Brands, Inc.
• Kopparberg

第 14 章：附錄

Overview:

Global Hard Seltzer Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 18.2 billion by 2030, growing with a CAGR of 12.5% during the forecast period 2023-2030.

Rising popularity of hard seltzers is fueling a surge in demand for low-alcohol beverages among millennials and the younger generation. In addition, the increased demand for non-alcoholic beverages has been influenced by consumers' propensity to cut back on alcohol consumption and explore the idea of being "sober-curious."

In addition, hard seltzer has fewer calories than beer and less alcohol than beer, with an ABV of between 1% and 8%. The majority of varieties have around 100 calories. As a result, moderate drinkers favor hard seltzer in place of beer. Over the forecast period, it is anticipated that these characteristics will increase the product's sales all over the world.

Products in the market have been available from numerous manufacturers. For instance, the hard seltzers from Mass Bay Brewing Co. have 100 calories and 3 grammes of carbohydrates. High demand has been seen in North America, particularly from young consumers. North America held highest market revenue share of about 46.2% in the year 2022

Dynamics:

Growing Consumer Preference for Gluten-Free and Low-Calorie Alcoholic Beverages

The increased consumer preference for alcoholic beverages that are gluten-free and has low in calories has led to a significant increase in the global hard seltzer market. Consumers who care about their health are increasingly looking for products that support their wellness objectives without sacrificing flavour or enjoyment.

When compared to more traditional alcoholic beverages such as beer or cocktails, hard seltzers-which are typically made with carbonated water, alcohol, and natural flavors-present an alluring proposition because they are frequently thought of as being lighter and less calorically dense. In addition, by catering to people with gluten sensitivities or those who follow gluten-free diets, hard seltzers' appeal to a wider audience is increased by the use of gluten-free ingredients.

Rising Trend of Health and Wellness

The current consumer trend towards health and wellness is expected to contribute for the expansion of the hard seltzer market globally. The demand for beverages that support people's healthy lifestyle decisions is rising as people prioritise their health and wellbeing. Because they are frequently promoted as a healthier alternative to traditional alcoholic beverages, hard seltzers have become more and more popular.

In addition, some hard seltzers have natural additives like fruit extracts that give them a refreshing flavour and a little nutritional value. Hard seltzers have become more popular among consumers who want to enjoy alcoholic beverages without compromising their commitment to personal wellness as a result of the positive association between them and healthier lifestyle options.

Escalating Demand for Diverse and Refreshing Flavors Due to Inflating Consumer Per Capita Income

The appeal of a wide range of reviving flavours has fueled the growth of the global hard seltzer market. The importance of providing a wide variety of flavour options to accommodate varying consumer tastes and preferences has been acknowledged by manufacturers. While the market has developed to include more exotic and creative options, such as tropical fruits, herbs, and botanical infusions, traditional fruit flavours like lemon, lime, and berry are still widely used.

The availability of these intriguing flavour combinations has aroused consumer interest and raised consumption. Consumers' sense of discovery and novelty has been cultivated by the ongoing product innovation and flavour experimentation in the hard seltzer market, which has sustained interest in these beverages across a range of demographics.

The Visibility and Acceptance of Hard Seltzers Have Increased as a Result of the Influence of Social Media and Celebrity Endorsements

Brands of hard seltzer have successfully created and promoted their products using social media sites like Instagram, Twitter, and TikTok. Such channels offer a visually appealing way to highlight the refreshing and low-calorie qualities of the product. By creating visually appealing hard seltzer packaging to increase user engagement and working with influencers and customers, brands have actively capitalised on this social media buzz. According to research by Bank of America, there were six times as many Instagram discussions about hard seltzer in January 2020 as there were in January 2019. Consumers can now share their personal experiences with hard seltzers on social media platforms.

Genuine endorsements and recommendations can be found in user-generated content, such as photos and reviews. People may be more likely to try these drinks if they observe their friends enjoying them. Brands of hard seltzer can gain credibility and star power from celebrity endorsements. The promotion of these drinks by well-known celebrities can draw in a larger audience and garner media attention. In addition, celebrities frequently include hard seltzers in their social media posts as discreet product placements during normal activities or events. The product may seem more appealing and accessible as a result of this exposure.

Lack of Nutritional Value

Hard seltzers' lack of significant nutritional value can be seen as a potential market restraint because it may reduce their appeal to some consumers and raise questions about their potential effects on their health. Hard seltzers frequently contain few calories and carbohydrates, making them appealing to people trying to control their weight or carb intake. However, since they don't provide necessary nutrients, some consumers might consider these beverages to be "empty calories" sources. Some people prioritise nutrient-rich beverages due to dietary preferences or restrictions. For instance, people who adhere to certain diets (such as veganism or gluten-free eating) may favour alcoholic beverages with particular nutritional profiles that suit their dietary preferences.

High Price of Hard Seltzers

Younger consumers and those with lower disposable incomes are more likely to be price sensitive, and if they think hard seltzers are too expensive, they might opt for more reasonably priced alcoholic options instead. As it may restrict the affordability and accessibility of hard seltzers for some consumers, the high cost of hard seltzer can be a restraint on the market for this product. The market for alcoholic beverages is extremely competitive, and consumers have access to a wide variety of options. Hard seltzers' market share and growth potential may be impacted if they are significantly more expensive than other comparable alcoholic products. Thus, high prices might prevent hard seltzers from being adopted more widely by limiting the market to a more specialised or upscale segment of consumers.

Segment Analysis:

The global hard seltzer market is segmented based on ABV content, packaging, flavor, distribution channel and region.

Convenience and Portability Offered by Metal Cans

In 2022, the market was dominated by the metal cans category. The high share can be attributed to the portability and convenience they provide, making them a great packaging choice for drinks that are ready to drink, like hard seltzers. Cans fit in well with consumers' active and mobile lifestyles because they are lightweight, portable, and convenient for on-the-go consumption. Metal cans offer superior product integrity and defence against airborne contaminants like light and oxygen that can impair the quality and flavour of the beverage.

Metal cans help preserve the freshness and prevent spoilage of hard seltzers, which frequently have delicate flavours and carbonation. Metal cans also give beverage companies the chance to create visually appealing packaging that draws customers' attention on store shelves or in online marketplaces due to their ample space for branding and attractive designs.

Geographical Penetration:

High Demand From Young Consumers in North America

High demand has been seen in the region, particularly from young consumers. Leading manufacturers are using creative methods to promote their products. For instance, in June 2019, the well-known Mark Anthony Brands brand White Claw from Vancouver saw a significant increase in sales due to its active social media presence, which included YouTube videos and internet memes.

In order to capture spontaneous, momentary content inspired by the feeling White Claw evokes, Mark Anthony Brands' White Claw brand launched its first global marketing campaign in April 2021 in partnership with a diverse group of creators from the U.S. and other countries. Strong consumer demand and a wide variety of market players are expected to propel the U.S. market to a notable CAGR during the forecast period.

COVID-19 Impact Analysis

People who place a high priority on wellness and are looking for alcoholic beverages that fit in with their healthier lifestyle choices make up this target market. Due to a greater emphasis on health and wellbeing, the COVID-19 pandemic has had a significant impact on alcoholic beverage consumption, with consumers switching from high to low alcohol content preferences. Thus, hard seltzer sales on e-commerce platforms significantly increased.

In February and March 2020, alcohol delivery services like Drizly and Minibar experienced a sharp increase in orders, with total order costs more than 20% higher than average. Hard seltzers appeal to consumers who are mindful of their dietary choices and looking for refreshing alternatives to traditional alcoholic beverages due to their low calorie and low sugar profiles.

Russia-Ukraine War Impact Analysis

Russia-Ukraine uncertainty in the world economy brought on by war have affected consumer spending habits. The conflict affected consumer confidence and their willingness to spend on discretionary items, including alcoholic beverages like hard seltzers. The conflict between Russia and Ukraine disrupted supply chains for many different industries, have an impact on the manufacturing and distribution of hard seltzers.

Disruptions in the supply chain result in delays, shortages, and higher production costs, may have an impact on the availability and cost of the products. Governments adopted new regulations or changed existing ones in response to geopolitical events. These modifications to the import/export laws, labelling requirements, and marketing strategies for alcoholic beverages could have an effect on the market for hard seltzer.

By ABV Content

• 1.0% to 4.9%
• 5.0% to 6.9%
• Others

By Packaging

• Glass Bottles
• Metal Cans

By Flavor

• Unflavored
• Flavored

By Distribution Channel

• On-Trade
• Off-Trade

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On April 18, 2023, In Hyderabad, India, Spyk Hard Seltzer has been introduced. This 100% natural fruit-flavored beverage has a respectable 5.5 percent alcohol content, low calories, and low carbs. Spyk is freshly brewed, as opposed to other seltzers that use carbonated cocktail mixes, giving it a crisp, refreshing taste that is light and guilt-free. Spyk has introduced four delectable variants, each costing INR 210 for 330 ML and INR 240 for 500 ML. The flavours include lime, orange, mixed berry, and original.
• On February 22, 2023, With the release of "Grizly" Hard Seltzer Ale, Indian craft beer brand Bira 91 entered the hard seltzer market. The launch followed the release of "Hill Station" Hard Cider Ale and is a part of the brand's goal to branch out beyond beers in order to meet the changing tastes of young consumers.
• On July 10, 2023, With the introduction of the Truly Zero Gravity Bar, Boston Beer Company's Truly Hard Seltzer raised the bar for the seltzer season. Truly flavours will be enjoyed by drinkers as they sip, float, and flip at 32,000 feet in a similar zero gravity environment to that experienced by astronauts.

Competitive Landscape

The major global players in the market include: Carlsberg Group, Mark Anthony Brands International, Anheuser-Busch InBev, Diageo plc, The Coca-Cola Company, Heineken N.V., The Boston Beer Company, Constellation Brands, Inc., Molson Coors Beverage Company Kopparberg, San Juan Seltzer, Inc.

Why Purchase the Report?

• To visualize the global hard seltzer market segmentation based on ABV content, packaging, flavor, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of hard seltzer market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global hard seltzer market report would provide approximately 61 tables, 58 figures and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by ABV Content
• 3.2. Snippet by Packaging
• 3.3. Snippet by Flavor
• 3.4. Snippet by Distribution Channel
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Shifting Consumer Preference for Low-Calorie and Gluten-Free Alcoholic Beverages
    • 4.1.1.2. Rising Trend of Health and Wellness
    • 4.1.1.3. Escalating Demand for Diverse and Refreshing Flavors Due to Inflating Consumer Per Capita Income
    • 4.1.1.4. Influence of Social Media and Celebrity Endorsements has Boosted the Visibility and Adoption of Hard Seltzers
  • 4.1.2. Restraints
    • 4.1.2.1. Lack of Nutritional Value
    • 4.1.2.2. High Price of Hard Seltzers
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By ABV Content

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 7.1.2. Market Attractiveness Index, By ABV Content
• 7.2. 1.0% to 4.9%*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. 5.0% to 6.9%
• 7.4. Others

8. By Packaging

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 8.1.2. Market Attractiveness Index, By Packaging
• 8.2. Glass Bottles*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Metal Cans

9. By Flavor

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 9.1.2. Market Attractiveness Index, By Flavor
• 9.2. Unflavored*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Flavored
  • 9.3.1. Black Cherry
  • 9.3.2. Lime
  • 9.3.3. Ruby Grapefruit
  • 9.3.4. Mango
  • 9.3.5. Raspberry
  • 9.3.6. Others

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. On-Trade*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Off-Trade

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Mark Anthony Brands International*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Carlsberg Group
• 13.3. Anheuser-Busch InBev
• 13.4. The Coca-Cola Company
• 13.5. Diageo plc
• 13.6. Heineken N.V.
• 13.7. The Boston Beer Company
• 13.8. Molson Coors Beverage Company
• 13.9. Constellation Brands, Inc.
• 13.10. Kopparberg

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us