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全球硬蘇打水市場——行業規模、份額、趨勢、機會、預測、按 ABV 內容、按包裝、按分銷渠道、按地區、競爭對手分析 (2018-2028)

Hard Seltzer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By ABV Content, By Packaging, By Distribution Channel, By Region, Competition
出版日期: | 出版商: TechSci Research | 英文 117 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球硬蘇打水市場預計將在預測期內實現強勁增長，因為它作為一種健康替代品的意識不斷增強，越來越受歡迎。

美國、加拿大、澳大利亞和新西蘭等國家/地區的市場正在增長。 對普通酒精飲料的需求也在飆升，因為它們不含麩質、低熱量、低碳水化合物和低糖。 因此，消費者越來越意識到飲用硬蘇打水的重要性。

健康意識的提高促使人們轉向純素產品

由於肥胖問題和特定年齡需求的廣泛選擇以及植物性產品的日益普及，該產品的市場正在擴大。 硬蘇打水是一種水果味的碳酸水飲料。 酒精含量為4.5%至7%，每罐的熱量往往低於100大卡。 它們有多種口味，包括橘子、檸檬和西瓜。

在英國、美國、加拿大和澳大利亞等發達國家，對酒精含量、熱量和碳水化合物含量較低的飲料的需求預計會增加。 無麩質飲料在註重健康的消費者中越來越受歡迎，過敏和乳糜瀉患者發現了它們的好處。 無麩質硬碳酸飲料也被證明對患有自身免疫性疾病和炎症性疾病的人有幫助。

創新產品線推動市場增長

市場增長的一個主要因素是對相關公司在每個產品類別中推出創新產品的需求加速增長。 以肉類替代品為例，Vizzy 有四種口味，每包 12 盎司。 此外，著名的菠蘿芒果有 24 盎司單罐裝和 6 件裝可供選擇。 Vizzy 的目標市場是年齡在 25 至 35 歲之間的年輕人，他們更清楚自己的決定並重視積極因素而不是缺乏糖分和卡路裡。

硬蘇打水市場投資的增加推動了市場增長

許多公司已經確定了自己行業中的潛在領域，並正在製定區域戰略。 軟碳酸軟飲料市場的趨勢包括市場進入者增加對新產品引進的研發投資。 軟碳酸飲料行業的主要參與者正在集中研發支出以開發具有特色的新產品並鞏固其地位。 例如，摩森康勝飲料公司將於 2022 年 6 月恢復投資，以促進美國硬碳酸軟飲料市場的增長。 對沃思堡工廠的投資是 Molson Coors 加強其在硬蘇打水市場地位的更大努力的一部分。 此外，比利時釀酒巨頭 AB InBev 的美國子公司 Anheuser-Busch 計劃在 2022 年 4 月向其聖路易斯啤酒廠投資 5000 萬美元，以提高其蘇打水的生產能力。

可自定義

根據市場數據，TechSci Research 根據公司的具體需求提供定制服務。 該報告可以定制為：

成立

  • 對其他市場參與者（最多 5 家公司）進行深入分析和概況分析

內容

第一章介紹

  • 產品概覽
  • 報告的主要亮點
  • 目標市場
  • 目標市場細分
  • 目標時期

第二章研究方法論

  • 調查目的
  • 基線調查方法
  • 主要行業合作夥伴
  • 主要協會和次要信息
  • 調查方法
  • 數據三角測量和驗證
  • 假設和限制

第 3 章執行摘要

  • 市場概覽
  • 市場預測
  • 主要地區
  • 主要細分市場

第四章客戶聲音分析（B2C市場）

  • 樣本量的確定
  • 受訪者屬性
    • 按性別
    • 按年齡
    • 按職業
  • 品牌知名度
  • 影響購買決定的因素
  • 客戶滿意度
  • 購買後面臨的挑戰

第五章全球硬碳酸飲料市場展望

  • 市場規模和預測
    • 數量
    • 數量
  • 市場份額和預測
    • 按 ABV 含量（低於 5%、低於 5%、高於 5%）進行的市場份額分析
    • 按包裝（瓶裝、罐裝）分類的市場份額分析
    • 按分銷渠道（零售店、超市/大賣場、專賣店、在線、其他（便利店等））進行的市場份額分析
    • 按地區劃分的市場份額分析
    • 公司市場份額分析
  • 全球硬碳酸飲料市場測繪和機會評估
    • 按 ABV 內容進行市場測繪和機會評估
    • 按套餐進行市場規劃和機會評估
    • 按分銷渠道進行市場規劃和機會評估
    • 區域市場測繪和機會評估

第六章：北美硬質碳酸飲料市場展望

  • 市場規模和預測
    • 金額
    • 金額
  • 市場份額和預測
    • 按 ABV 內容進行的市場份額分析
    • 按產品分類的市場份額分析
    • 按分銷渠道進行的市場份額分析
    • 按國家

第七章：歐洲硬質碳酸軟飲料市場前景

  • 市場規模和預測
    • 金額
    • 金額
  • 市場份額和預測
    • 按 ABV 內容進行的市場份額分析
    • 按產品分類的市場份額分析
    • 按分銷渠道進行的市場份額分析
    • 按國家

第八章亞太地區硬碳酸飲料市場展望

  • 市場規模和預測
    • 數量
    • 金額
  • 市場份額和預測
    • 按 ABV 內容進行的市場份額分析
    • 按產品分類的市場份額分析
    • 按分銷渠道進行的市場份額分析
    • 按國家

第九章：南美洲硬質碳酸飲料市場展望

  • 市場規模和預測
    • 金額
    • 數量
  • 市場份額和預測
    • 按 ABV 內容進行的市場份額分析
    • 按產品分類的市場份額分析
    • 按分銷渠道進行的市場份額分析
    • 按國家

第10章中東和非洲地區硬質碳酸飲料的市場前景

  • 市場規模和預測
    • 金額
    • 金額
  • 市場份額和預測
    • 按 ABV 內容進行的市場份額分析
    • 按產品分類的市場份額分析
    • 按分銷渠道進行的市場份額分析
    • 按國家

第 11 章市場動態

  • 司機
    • 培養健康意識
    • 酒精飲料的在線銷售額增加
    • 各種口味的硬質碳酸飲料
  • 做
    • 嚴格的政府法律
    • 對碳酸飲料的認知度較低

第 12 章 COVID-19 對全球硬碳酸飲料市場的影響

  • 影響評估模型
    • 受影響的主要部門
    • 受影響的主要地區
    • 受影響的主要國家
    • 受影響的主要分銷渠道

第13章市場趨勢與發展

  • 創新產品發布
  • 非酒精類公司的投資增加
  • 對烈酒的偏好越來越大
  • 消費者生活方式的快速變化
  • 新興國家/地區的需求激增

第 14 章波特的五力模型

  • 競爭公司之間的敵對關係
  • 買家的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅

第 15 章 SWOT 分析

  • 力量
  • 弱點
  • 機會
  • 威脅

第16章競爭格局

  • 公司簡介
    • 安海斯-布希公司有限責任公司
      • 公司簡介
      • 產品和服務
      • 財務（據報導）
      • 主要市場焦點和地域分佈
      • 近期趨勢
      • 主要管理人員
    • Boston Beer Company
    • Molson Coors Beverage Company
    • Diageo North America Inc.
    • Mark Anthony Brands International
    • E. & J. Gallo Winery (High Noon Spirits Company)
    • Heineken USA Incorporated
    • Oskar Blues Brewery Holding Co LLC
    • Constellation Brands, Inc.
    • San Juan Seltzer Inc.

第 17 章戰略建議/行動計劃

  • 主要關注領域
  • 地區/國家
  • 目標 ABV 含量
  • 目標分銷渠道

（注：公司名單可根據您的要求定制。）

簡介目錄
Product Code: 14216

The global hard seltzer market is anticipated to project robust growth in the forecast period because of increasing awareness and the growing popularity of a healthy alternative worldwide. The market is witnessing growth in countries like the United States, Canada, Australia, and New Zealand. Moreover, the market is witnessing a surge in demand for regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate, and sugar content. Therefore, the focus of growing awareness among consumers on the significance of consuming hard seltzer is constantly on boost.

The market of Hard Seltzer is expected to witness a sudden surge in competition for manufacturing and supplying from another developing category, with the growing preference for low-ABV, sparkling-wine spritzes across the globe. While hard seltzer has taken market share away from beer, wine, and spirits, the sparkling-wine sector has been the most significantly impacted. According to Nielsen's research, households with sparkling wine consumers spent an average of USD 43 on hard seltzer last year, followed by families with spirits consumers who spent an average of USD 41 and households with beer/malt/cider consumers with an average spend of 37 USD.

Women, millennials, and higher-income households were the most fans when hard seltzers emerged. As per the data collected by New York-based company Cowen Inc. in March 2020, white consumers have the greatest absolute hard seltzer prevalence among ethnic groups at roughly 19%. Black/African Americans, Hispanic/Latinos, and Asian ethnic groups all have a prevalence rate of about 12%. According to the poll, consumers in the USD 50,000 to USD 99,000 income group had the highest incidence accounting for roughly 38% regarding income levels. The respondents in the cohort with the lowest income, less than USD 25,000, had the lowest incidence, around 17%.

It's also more accessible, safer, and less expensive for outdoor drinkers to bring hard seltzer than to mix up a pitcher of Aperol Spritz. This is why more than half of respondents to a 2019 Nielsen survey cited it as a reason for buying canned cocktails and hard seltzers. This convenience factor is more significant than ever during the COVID-19 and social distancing due to visiting bar restrictions. As a result, the product saw an increase in market demand. For instance, there were ten hard seltzer brands in 2018, 26 in 2019, and more than 65 brands worldwide in 2020.

Growing Health Consciousness Influencing Shift Towards Vegan Products

The market is expanding due to the wide availability of options in the product category, satisfying particular needs linked with the issue of obesity and age requirements, followed by the rising popularity of plant-based products. Hard seltzer is essentially fruit-flavored, boozy, carbonated water. Most hard seltzers have an alcohol content of 4.5-7% and have no more than 100 calories per can. It comes in various tastes, including tangerine, lemon, and watermelon.

In developed nations like the United Kingdom, the United States, Canada, and Australia, the demand for beverages with minimal alcohol content, calories, and carbohydrates is projected to increase. Gluten-free drinks are becoming more popular among health-conscious consumers as people with allergies or celiac disease discover their advantages of them. Gluten-free hard seltzer drinks have also been shown to be helpful for people with autoimmune disorders and inflammatory diseases.

Innovating Offerings Aiding the Market Growth

A significant factor in the market's growth is the accelerating demand for launching new and innovative products by relevant companies within each product category. For instance, consider the example of the meat substitute category; Vizzy comes in four flavors and is offered in 12-ounce variety packs. Additionally, single 24-ounce cans and six-packs of the well-liked Pineapple Mango are available. Young adults between the ages of 25 and 35 who are conscious of their decisions and increasingly value the presence of positives above the absence of sugar and calories make up Vizzy's target market.

Rising Investment in Hard Seltzer Market Driving the Market Growth

Numerous businesses identify potential areas in the industry for their nations and develop regional strategies. A prominent trend gaining traction in the hard seltzer market is the increase in investment made by market participants in their R&D to introduce novel products. Major players in the hard seltzer industry are concentrating their R & D spending on creating new products with standout features and strengthening their position. For instance, Molson Coors Beverage Co. will restart its investment to push the growth of the US hard seltzer market in June 2022. The investment at a Fort Worth facility is part of a more significant effort by Molson Coors to increase its position in the hard seltzer market. Additionally, to increase its capacity for producing seltzer, Anheuser-Busch, the American division of Belgian brewing giant AB InBev, would invest USD 50 million in its St. Louis brewery in April 2022.

Market Segmentation

The global hard seltzer market is segmented on ABV content, packaging, distribution channel, region, and competitional landscape. Based on ABV Content, the market is further fragmented into Equals to 5%, Less than 5%, and More than 5%. Based on Packaging, the market is categorized into Bottles and Cans. Based on distribution channels, the market is segmented into On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online, and Others (Convenience Stores, etc.). The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc., are among the major market players in the global platform that lead the market growth of the global hard seltzer market. To remain competitive in the market, companies are focusing on maximizing their reach. For instance, in May 2022, Mark Anthony Brands International increased its awareness campaign for its White Claw hard seltzer brand at UK festivals by spending more than £4 million on a marketing campaign.

Report Scope

In this report, the global Hard Seltzer market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Hard Seltzer Market, By ABV Content:

  • Equals to 5%
  • Less than 5%
  • More than 5%

Hard Seltzer Market, By Packaging:

  • Bottle
  • Cans

Hard Seltzer Market, By Distribution Channel:

  • On-trade
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Hard Seltzer Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Switzerland
    • Netherland
  • Asia-Pacific
    • China
    • India
    • Japan
    • Malaysia
    • South Korea
    • Australia
    • New Zealand
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Israel
    • Saudi Arabia
    • South Africa
    • Iran
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global hard seltzer market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Formation

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Market)

  • 4.1. Sample Size Determination
  • 4.2. Respondent Demographics
    • 4.2.1. By Gender
    • 4.2.2. By Age
    • 4.2.3. By Occupation
  • 4.3. Brand Awareness
  • 4.4. Factors Influencing Purchase Decision
  • 4.5. Customer Satisfaction
  • 4.6. Challenges Faced Post Purchase

5. Global Hard Seltzer Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By ABV Content Market Share Analysis (Equals to 5%, Less than 5%, and More than 5%)
    • 5.2.2. By Packaging Market Share Analysis (Bottle, Cans)
    • 5.2.3. By Distribution Channel Market Share Analysis (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.))
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia -Pacific Market Share Analysis
      • 5.2.4.4. South America Market Share Analysis
      • 5.2.4.5. Middle East & Africa Market Share Analysis
    • 5.2.5. By Company Market Share Analysis
  • 5.3. Global Hard Seltzer Market Mapping & Opportunity Assessment
    • 5.3.1. By ABV Content Market Mapping & Opportunity Assessment
    • 5.3.2. By Packaging Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Hard Seltzer Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share & Forecast
    • 6.2.1. By ABV Content Market Share Analysis
    • 6.2.2. By Packaging Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country
      • 6.2.4.1. United States Hard Seltzer Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.1.2. By Volume
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By ABV Content Market Share Analysis
        • 6.2.4.1.2.2. By Packaging Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Hard Seltzer Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.1.2. By Volume
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By ABV Content Market Share Analysis
        • 6.2.4.2.2.2. By Packaging Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Hard Seltzer Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.1.2. By Volume
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By ABV Content Market Share Analysis
        • 6.2.4.3.2.2. By Packaging Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Hard Seltzer Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By ABV Content Market Share Analysis
    • 7.2.2. By Packaging Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country
      • 7.2.4.1. United Kingdom Hard Seltzer Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.1.2. By Volume
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By ABV Content Market Share Analysis
        • 7.2.4.1.2.2. By Packaging Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Germany Hard Seltzer Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.1.2. By Volume
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By ABV Content Market Share Analysis
        • 7.2.4.2.2.2. By Packaging Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Italy Hard Seltzer Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.1.2. By Volume
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By ABV Content Market Share Analysis
        • 7.2.4.3.2.2. By Packaging Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. France Hard Seltzer Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.1.2. By Volume
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By ABV Content Market Share Analysis
        • 7.2.4.4.2.2. By Packaging Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. Spain Hard Seltzer Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.1.2. By Volume
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By ABV Content Market Share Analysis
        • 7.2.4.5.2.2. By Packaging Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.6. Switzerland Hard Seltzer Market Outlook
        • 7.2.4.6.1. Market Size & Forecast
        • 7.2.4.6.1.1. By Value
        • 7.2.4.6.1.2. By Volume
        • 7.2.4.6.2. Market Share & Forecast
        • 7.2.4.6.2.1. By ABV Content Market Share Analysis
        • 7.2.4.6.2.2. By Packaging Market Share Analysis
        • 7.2.4.6.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.7. Netherlands Hard Seltzer Market Outlook
        • 7.2.4.7.1. Market Size & Forecast
        • 7.2.4.7.1.1. By Value
        • 7.2.4.7.1.2. By Volume
        • 7.2.4.7.2. Market Share & Forecast
        • 7.2.4.7.2.1. By ABV Content Market Share Analysis
        • 7.2.4.7.2.2. By Packaging Market Share Analysis
        • 7.2.4.7.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Hard Seltzer Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
    • 8.1.2. By Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By ABV Content Market Share Analysis
    • 8.2.2. By Packaging Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country
      • 8.2.4.1. China Hard Seltzer Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.1.2. By Volume
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By ABV Content Market Share Analysis
        • 8.2.4.1.2.2. By Packaging Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. India Hard Seltzer Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.1.2. By Volume
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By ABV Content Market Share Analysis
        • 8.2.4.2.2.2. By Packaging Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. Japan Hard Seltzer Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.1.2. By Volume
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By ABV Content Market Share Analysis
        • 8.2.4.3.2.2. By Packaging Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Malaysia Hard Seltzer Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.1.2. By Volume
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By ABV Content Market Share Analysis
        • 8.2.4.4.2.2. By Packaging Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Hard Seltzer Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.1.2. By Volume
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By ABV Content Market Share Analysis
        • 8.2.4.5.2.2. By Packaging Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.6. Australia Hard Seltzer Market Outlook
        • 8.2.4.6.1. Market Size & Forecast
        • 8.2.4.6.1.1. By Value
        • 8.2.4.6.1.2. By Volume
        • 8.2.4.6.2. Market Share & Forecast
        • 8.2.4.6.2.1. By ABV Content Market Share Analysis
        • 8.2.4.6.2.2. By Packaging Market Share Analysis
        • 8.2.4.6.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.7. New Zealand Hard Seltzer Market Outlook
        • 8.2.4.7.1. Market Size & Forecast
        • 8.2.4.7.1.1. By Value
        • 8.2.4.7.1.2. By Volume
        • 8.2.4.7.2. Market Share & Forecast
        • 8.2.4.7.2.1. By ABV Content Market Share Analysis
        • 8.2.4.7.2.2. By Packaging Market Share Analysis
        • 8.2.4.7.2.3. By Distribution Channel Market Share Analysis

9. South America Hard Seltzer Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
    • 9.1.2. By Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By ABV Content Market Share Analysis
    • 9.2.2. By Packaging Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country
      • 9.2.4.1. Brazil Hard Seltzer Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.1.2. By Volume
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By ABV Content Market Share Analysis
        • 9.2.4.1.2.2. By Packaging Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Argentina Hard Seltzer Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.1.2. By Volume
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By ABV Content Market Share Analysis
        • 9.2.4.2.2.2. By Packaging Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. Colombia Hard Seltzer Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.1.2. By Volume
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By ABV Content Market Share Analysis
        • 9.2.4.3.2.2. By Packaging Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis

10. Middle East & Africa Hard Seltzer Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
    • 10.1.2. By Volume
  • 10.2. Market Share & Forecast
    • 10.2.1. By ABV Content Market Share Analysis
    • 10.2.2. By Packaging Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country
      • 10.2.4.1. Iran Hard Seltzer Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.1.2. By Volume
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By ABV Content Market Share Analysis
        • 10.2.4.1.2.2. By Packaging Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. South Africa Hard Seltzer Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.1.2. By Volume
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By ABV Content Market Share Analysis
        • 10.2.4.2.2.2. By Packaging Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Turkey Hard Seltzer Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.1.2. By Volume
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By ABV Content Market Share Analysis
        • 10.2.4.3.2.2. By Packaging Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.4. Saudi Arabia Hard Seltzer Market Outlook
        • 10.2.4.4.1. Market Size & Forecast
        • 10.2.4.4.1.1. By Value
        • 10.2.4.4.1.2. By Volume
        • 10.2.4.4.2. Market Share & Forecast
        • 10.2.4.4.2.1. By ABV Content Market Share Analysis
        • 10.2.4.4.2.2. By Packaging Market Share Analysis
        • 10.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.5. Israel Hard Seltzer Market Outlook
        • 10.2.4.5.1. Market Size & Forecast
        • 10.2.4.5.1.1. By Value
        • 10.2.4.5.1.2. By Volume
        • 10.2.4.5.2. Market Share & Forecast
        • 10.2.4.5.2.1. By ABV Content Market Share Analysis
        • 10.2.4.5.2.2. By Packaging Market Share Analysis
        • 10.2.4.5.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Growing Health Consciousness
    • 11.1.2. Increase in Online Sales of Alcoholic Beverages
    • 11.1.3. Wide Variety of Flavors offered under Hard Seltzer
  • 11.2. Challenges
    • 11.2.1. Stringent Government Laws
    • 11.2.2. Lack of Awareness for Hard Seltzer

12. Impact of COVID-19 on Global Hard Seltzers Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted
    • 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

  • 13.1. Innovative Product Launch
  • 13.2. Rising investment by Non-Alcoholic Companies
  • 13.3. Growing preference towards Spirited Drinks
  • 13.4. Rapid Change in Consumer Habits
  • 13.5. Surging demand in Developing Countries

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Anheuser-Busch Companies LLC
      • 16.1.1.1. Company Details
      • 16.1.1.2. Products & Services
      • 16.1.1.3. Financial (As reported)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. Boston Beer Company
      • 16.1.2.1. Company Details
      • 16.1.2.2. Products & Services
      • 16.1.2.3. Financial (As reported)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Molson Coors Beverage Company
      • 16.1.3.1. Company Details
      • 16.1.3.2. Products & Services
      • 16.1.3.3. Financial (As reported)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Diageo North America Inc.
      • 16.1.4.1. Company Details
      • 16.1.4.2. Products & Services
      • 16.1.4.3. Financial (As reported)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Mark Anthony Brands International
      • 16.1.5.1. Company Details
      • 16.1.5.2. Products & Services
      • 16.1.5.3. Financial (As reported)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. E. & J. Gallo Winery (High Noon Spirits Company)
      • 16.1.6.1. Company Details
      • 16.1.6.2. Products & Services
      • 16.1.6.3. Financial (As reported)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Heineken USA Incorporated
      • 16.1.7.1. Company Details
      • 16.1.7.2. Products & Services
      • 16.1.7.3. Financial (As reported)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Oskar Blues Brewery Holding Co LLC
      • 16.1.8.1. Company Details
      • 16.1.8.2. Products & Services
      • 16.1.8.3. Financial (As reported)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Constellation Brands, Inc.
      • 16.1.9.1. Company Details
      • 16.1.9.2. Products & Services
      • 16.1.9.3. Financial (As reported)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. San Juan Seltzer Inc.
      • 16.1.10.1. Company Details
      • 16.1.10.2. Products & Services
      • 16.1.10.3. Financial (As reported)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Regions & Countries
  • 17.3. Target ABV Content
  • 17.4. Target Distribution Channel

(Note: The companies list can be customized based on the client requirements.)