硬蘇打水市場規模、佔有率、成長分析、酒精濃度 -按酒精度、按包裝類型、按分銷香奈兒、按口味、按地區 - 行業預測，2024-2031 年

2022年全球硬蘇打水市場規模為89.5億美元，從2023年的110億美元成長到2031年的703.6億美元，複合年成長率預計將成長22.9%。

由於消費者對低熱量、低酒精和無麩質酒精飲料的偏好不斷增加，硬蘇打水市場正在經歷顯著成長。可支配收入的增加和酒類支出的增加進一步支持了這一趨勢。近年來，硬蘇打水越來越受歡迎，這主要是由於有效的社交媒體行銷將這些飲料宣傳為傳統酒精飲料的健康替代品。因此，市場上出現了大量新製造商，提供了各種各樣的口味和產品。一個著名的例子是 Kopparberg 於 2020 年 5 月在英國推出了「Hard Seltzer」系列，突顯出在不斷變化的飲料領域，消費者的選擇越來越多。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

硬蘇打水市場規模：酒精濃度- 按 ABV 和 CAGR（2024-2031）

• 市場概況
• 酒精濃度高達5.0%
• 酒精濃度5.0%以上

硬蘇打水市場規模：按包裝類型和複合年成長率（2024-2031）

• 市場概況
• 玻璃瓶
• 金屬罐

硬蘇打水市場規模：按分銷管道和複合年成長率（2024-2031）

• 市場概況
• Off-Trade
• On-Trade

硬蘇打水市場規模：風味和複合年成長率（2024-2031）

• 市場概況
• 經典或無味
• 味道
  • 黑櫻桃
  • 萊姆
  • 紅寶石葡萄柚
  • 芒果
  • 覆盆子
  • 其他

硬蘇打水市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• White Claw Hard Seltzer
• Truly Hard Seltzer（Boston Beer Company）
• Vizzy Hard Seltzer
• High Noon Spirits Company
• Nude Beverages
• Barbrew Beverages
• Wild Drum
• Kona Brewing Co.
• Lift Bridge Brewing Co.
• Ficks & Co.
• Bon & Viv
• Blue Marble Cocktails
• Future Proof Brands LLC
• Bud Light Seltzer（Anheuser-Busch InBev）
• Michelob Ultra Seltzer
• Smirnoff Seltzer
• Topo Chico Hard Seltzer（Coca-Cola Company）
• Corona Hard Seltzer（Grupo Modelo）
• Barneys Hard Seltzer
• Barefoot Cellars Hard Seltzer

結論和建議

Global Hard Seltzer Market size was valued at USD 8.95 billion in 2022 and is poised to grow from USD 11 billion in 2023 to USD 70.36 billion by 2031, growing at a CAGR of 22.9% in the forecast period (2024-2031).

The hard seltzer market is experiencing significant growth, driven by increasing consumer preferences for lower-calorie, low-alcohol, and gluten-free alcoholic beverages. This trend is further supported by rising disposable incomes and increased expenditures on alcohol. Recent years have seen hard seltzers gain popularity, largely attributed to effective social media marketing promoting these drinks as a healthier alternative to traditional alcohol. As a result, the market has attracted a surge of new manufacturers, offering a diverse range of flavors and products. A notable example is Kopparberg's launch of a hard seltzer range in the U.K. in May 2020, highlighting the expanding options available to consumers in this evolving beverage landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hard Seltzer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hard Seltzer Market Segmental Analysis

Global Hard Seltzer Market is segmented by Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour and region. Based on Alcohol Volume-ABV, the market is segmented into ABV less than 5.0%, ABV more than 5.0%. Based on Packaging Type, the market is segmented into Glass Bottles, Metal Cans. Based on Distribution Chanel, the market is segmented into Off-trade, On-trade. Based on Flavour, the market is segmented into Classic or unflavoured, Flavoured (Black Cherry, Lime, Ruby Grapefruit, Mango, Raspberry, Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Hard Seltzer Market

The global hard seltzer market is poised for steady growth driven by rising consumer demand for low-calorie, low-carbohydrate alcoholic beverages. This trend is particularly prominent in developed markets like the United States, Australia, and Japan, where health-conscious consumers are increasingly seeking alternative options. The escalating popularity of gluten-free beverages is expected to further fuel market expansion, particularly among individuals managing autoimmune and inflammatory conditions. As awareness of healthier drinking choices continues to rise, the hard seltzer market is likely to attract a broader consumer base, contributing to its sustained growth trajectory in the coming years.

Restraints in the Global Hard Seltzer Market

The global hard seltzer market faces several constraints that may hinder its growth. Consumers often experience bloating and gas due to the carbonation in these beverages, which can diminish their appeal. Additionally, some individuals perceive hard seltzers as excessively sweet, detracting from the overall experience. The relatively low alcohol content in hard seltzers can also be disappointing for those seeking a stronger buzz. Furthermore, these drinks tend to be priced higher than traditional alcoholic options, making them less attractive to budget-conscious consumers. Lastly, while their lower calorie count may appeal to health-conscious drinkers, it can dissuade others who prefer richer flavors found in beer or wine.

Market Trends of the Global Hard Seltzer Market

The Global Hard Seltzer market is experiencing a dynamic shift driven predominantly by millennials' growing preference for flavored alcoholic beverages. This trend is fueling robust market expansion as hard seltzers gain traction due to their accessibility in numerous retail formats, including hypermarkets, convenience stores, and wine shops, alongside their affordability. Furthermore, the surge in e-commerce is facilitating broader distribution, allowing consumers to purchase hard seltzers conveniently online. Innovations, such as partnerships between brands and D2C platforms like Thirstie, enhance this digital presence, positioning hard seltzers as a convenient choice, expected to sustain momentum and appeal across diverse demographics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Hard Seltzer Market Size by Alcohol Volume-ABV & CAGR (2024-2031)

• Market Overview
• ABV Up To 5.0%
• ABV more than 5.0%

Global Hard Seltzer Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Glass Bottles
• Metal Cans

Global Hard Seltzer Market Size by Distribution Chanel & CAGR (2024-2031)

• Market Overview
• Off-trade
• On-trade

Global Hard Seltzer Market Size by Flavour & CAGR (2024-2031)

• Market Overview
• Classic or unflavored
• Flavored
  • Black Cherry
  • Lime
  • Ruby Grapefruit
  • Mango
  • Raspberry
  • Others

Global Hard Seltzer Market Size & CAGR (2024-2031)

• North America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • US
  • Canada
• Europe, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• White Claw Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truly Hard Seltzer (Boston Beer Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizzy Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Noon Spirits Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nude Beverages
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barbrew Beverages
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Drum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kona Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lift Bridge Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ficks & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bon & Viv
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Marble Cocktails
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Future Proof Brands LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bud Light Seltzer (Anheuser-Busch InBev)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michelob Ultra Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smirnoff Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Topo Chico Hard Seltzer (Coca-Cola Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corona Hard Seltzer (Grupo Modelo)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barneys Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Cellars Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation