查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1250740

到 2028 年的硬蘇打水市場預測 - 按內容（<5% 監測，>5% 監測，其他內容）、包裝（玻璃瓶、塑料瓶、金屬罐）、地區分析

Hard Seltzer Market Forecasts to 2028 - Global Analysis By Contents (Monitor Less Than 5%, More Than 5% and Other Contents), Packaging (Glass Bottles, Plastic Bottles and Metal Cans) and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 175+ Pages | 商品交期: 2-3個工作天內

價格

據 Stratistics MRC 預計，到 2022 年，硬蘇打水的全球市場規模將達到 238 億美元，到 2028 年將達到 492 億美元，預測期內復合年增長率將達到 12.8%。

硬蘇打水基本上是水果味的酒精碳酸水。 硬蘇打水，通常被稱為加標蘇打水或硬起泡酒精水，是一種由碳酸水、酒精和由於蔗糖或麥芽發酵而產生的開放水果風味的飲料。 硬蘇打水的卡路裡含量最低，酒精含量僅為 5% 左右，是酒精的最佳替代品。 硬蘇打水是一種低熱量、低碳水化合物、無糖的酒精飲料，酒精濃度為 5% 或稍高，清澈、起泡且味道極淡。

根據第 4 次全國家庭健康調查 (NFHS-4)，酒精消費在印度所有州和聯合領土 (UT) 都很普遍，有 1.6 億人，其中男性佔 29.2%，女性佔 1.2%。估計有數百萬人飲酒。

市場動態：

驅動程序

城市化進程

預計現代化對個人的影響越來越大、購買者對酒精消費的態度不斷變化、快速城市化以及新興地區消費者偏好的變化將推動增長。. 由於消費者之間的同伴影響，用戶偏好的改變、可支配收入的增加以及年輕一代酒精飲料消費的上升趨勢預計將成為推動市場需求的關鍵因素。

約束

對健康的不利影響

隨著時間的推移，濫用硬蘇打水可能會導致硬蘇打水上癮。 身體依賴性和耐受性是硬蘇打水成癮的附加症狀。 寬容涉及消耗更多或更頻繁的酒精量以達到預期的結果。 他們也更有可能對酒精上癮，這是過快飲酒過多的嚴重且可能致命的副作用。 因此，這些因素制約了市場的增長。

機會

消費者對新口味的接受度增加

風味特徵因品牌而異，從黑櫻桃、酸橙和紅寶石葡萄柚等主要風味到甜瓜羅勒、檸檬龍舌蘭芙蓉和黃瓜桃等更高級的風味不等。 由於消費者偏好的變化和同齡人的壓力，老一代和年輕一代的酒精消費量都在增加，這進一步推動了市場的增長。

威脅

碳酸硬蘇打水

碳酸化可能導致脹氣和腹脹。 此外，許多人發現硬蘇打水的含糖量過高。 它通常也比其他酒精飲料更貴。 當身體需要硬蘇打水才能發揮作用時，就會產生身體依賴性。 此外，硬蘇打水酒精含量低，不易醉，是阻礙其擴張的一大因素。

COVID-19 的影響

COVID-19 流行病對硬蘇打水市場產生了負面影響，因為主要裝配中心的裝配作業中斷，導致產量大幅下降。 酒精飲料行業尚未看到硬蘇打水的潛在市場。 硬蘇打水製造商和經銷商要擴展到未開發地區的最大障礙是許多國家實施的封鎖措施以遏制冠狀病毒的傳播。 受此次疫情影響，消費者健康意識增強，酒類消費方式發生明顯變化，由高含量向低含量轉變。

5%+ 部分預計在預測期內最大

由於消費者越來越節制，預計 5% 以上的細分市場將實現有利可圖的增長。 隨著人們對整體健康意識的提高，各個年齡段的人都在努力減少飲酒。 飲酒習慣的改變、對健康和福祉的日益關注以及越來越多的消費者尋求戒酒正在推動市場需求。

在預測期內，金屬罐領域預計將呈現最高的複合年增長率。

金屬罐由於其用途，預計在預測期內將以最快的複合年增長率增長。 製造商越來越偏愛體積更小、重量更輕、更易於回收的包裝，以及節省運輸成本和貨架空間的包裝，預計這將推動市場對這一領域的需求。

市場份額最高的地區

由於城市化進程加快，亞太地區預計在預測期內將佔據最大的市場份額。 市場參與者增加研發投入以推出創新產品是市場流行的主要趨勢。 龍頭企業注重研發投入，開發具有獨特品質的新產品，提升自身地位。

複合年增長率最高的地區：

由於消費者對低酒精、低熱量和無麩質飲料的偏好不斷增加，預計北美在預測期內的複合年增長率最高。 國際品牌硬蘇打水在該地區的現成供應，以及更多製造商向市場推廣其產品和推出新產品，預計也將支持該地區的增長。。

主要發展：

2022 年 5 月，White Claw Seltzer 推出了一款名為 White Claw Hard Seltzer REFRSHR Lemonade 的新產品。 這種新的汽水檸檬水俱有令人印象深刻的口味，從柑橘到檸檬，味道獨特，包裝精美。

2022 年 4 月，Anheuser-Busch InBev 在其聖路易斯園區投資 5000 萬美元，以提高蘇打水的產量。 該公司計劃新建一座蘇打水專用大樓，配備新設備和系統，以生產廣受歡迎的產品，例如 Michelob Ultra Organic Seltzer、Bud Light Seltzer 等。

我們的報告提供了什麼

  • 按地區、國家/地區細分市場。
  • 向新進入者提出戰略建議
  • 2020、2021、2022、2025 和 2028 年的綜合市場數據
  • 市場驅動因素（市場趨勢、制約因素、機遇、威脅、挑戰、投資機會、建議等）
  • 根據市場預測在關鍵業務領域提出戰略建議
  • 競爭格局和趨勢
  • 公司簡介，包括詳細的戰略、財務狀況和近期發展
  • 供應鏈趨勢反映了最新的技術進步。

提供免費定制

購買此報告的客戶將免費獲得以下定制之一。

  • 公司簡介
    • 其他市場公司的綜合概況（最多 3 家公司）
    • 主要公司的 SWOT 分析（最多 3 家公司）
  • 區域細分
    • 根據客戶要求提供主要國家/地區的市場估算、預測和復合年增長率（注意：基於可行性檢查）
  • 競爭基準
    • 根據產品組合、地域分佈和戰略聯盟對主要參與者進行基準測試。

內容

第 1 章執行摘要

第二章前言

  • 概覽
  • 利益相關者
  • 調查範圍
  • 調查方法
    • 數據挖掘
    • 數據分析
    • 數據驗證
    • 研究方法
  • 調查來源
    • 主要研究信息來源
    • 二手研究資源
    • 假設

第三章市場趨勢分析

  • 司機
  • 約束因素
  • 機會
  • 威脅
  • 新興市場
  • COVID-19 的影響

第 4 章波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第 5 章。全球硬蘇打水市場：按內容分類

  • 小於 5%
  • 5% 或更多
  • 其他內容

第 6 章。全球硬蘇打水市場：按包裝

  • 玻璃瓶
  • PET 瓶
  • 金屬罐

第 7 章。全球硬蘇打水市場：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 意大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳大利亞
    • 新西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 卡塔爾
    • 南非
    • 其他中東地區

第八章主要進展

  • 合同、夥伴關係、協作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第九章公司簡介

  • Anheuser-Busch InBev
  • The Coca-Cola Company
  • Mark Anthony Brands International
  • Diageo plc
  • Molson Coors Beverage Company
  • The Boston Beer Company
  • Kopparberg
  • Constellation Brands, Inc.
  • San Juan Seltzer, Inc.
  • Heineken N.V.
  • Spiked Seltzer
  • Oskar Blues Brewery
  • Barefoot Cellars
  • Blue Marble
  • Future Proof Brands LLC
  • Cutwater Spirits
Product Code: SMRC22617

According to Stratistics MRC, the Global Hard Seltzer Market is accounted for $23.8 billion in 2022 and is expected to reach $49.2 billion by 2028 growing at a CAGR of 12.8% during the forecast period. Hard seltzer is essentially fruit-flavored, alcoholic, carbonated water. Hard Seltzer, commonly referred to as spiked seltzer or hard sparkling alcohol water, is a beverage made of carbonated water, alcohol, and sometimes open fruit flavours as a result of the fermentation of cane sugar or malted barley. Hard Seltzer is the finest alcohol substitute because it has the least amount of calories and only contains about 5% alcohol. Hard Seltzer is a low-calorie, low-carb, sugar-free alcoholic beverage with a 5% or slightly higher alcohol concentration that is clear, frothy, and minimally flavoured.

According to the National Family Health Survey-4 (NFHS-4), alcohol consumption is widespread throughout India across all states and union territories (UT), with a projected 160 million people consuming alcohol, including 29.2 % of men and 1.2% of women.

Market Dynamics:

Driver:

Growth in urbanization

The expanding influence of modernization on individuals, changing buyer attitudes of alcoholic beverage usage, quickly growing urbanisation, and shifting consumer preferences in emerging regions are expected to fuel the growth. The rising trend of alcoholic beverage consumption among the young generation as a result of changing user preferences, rising disposable income, and consumer peer influence are the key components projected to propel market demand.

Restraint:

Adverse health effects

Over time, hard seltzer addiction can develop from hard seltzer misuse. Physical dependence and tolerance are further symptoms of hard seltzer addiction. Tolerance involves consuming larger or more frequent amounts of alcohol to have the intended result. Furthermore, they are more likely to have alcohol poisoning, a serious and perhaps fatal side effect of taking too much alcohol quickly. Hence, these factors are restraining the market growth.

Opportunity:

Rising adoption of new flavors among consumers

The flavor profiles vary by brand and range from primary flavors like black cherry, lime, and ruby grapefruit to much more elevated flavors like melon basil, lemon agave hibiscus, and cucumber peach. The consumption of alcohol is on the rise among both the older and younger generations as a result of shifting consumer preferences and peer pressure, which further propels the growth of the market.

Threat:

Carbonation in hard seltzer

Gas and bloating may result from the carbonation. In addition, a lot of people think hard seltzer tastes overly sugary. They are frequently more expensive than other alcoholic beverages as well. Physical dependence occurs when the body requires hard seltzer to function. The alcohol percentage of hard seltzer is frequently too low for individuals to feel buzzed, which is one of the major factors impeding expansion.

Covid-19 Impact

The COVID-19 epidemic had a negative influence on the hard seltzer market, since assembling tasks were suspended throughout major assembling centres, resulting in a substantial production workload. The alcoholic beverage sector has not yet looked into the potential hard seltzer market. The hardest obstacle for hard seltzer manufacturers and dealers to overcome in extending their business into undeveloped regions was the implementation of lockdowns by many nations to control the spread of the corona virus. The pandemic outbreak has drastically modified the consumption style of alcoholic beverages from high content to lower due to the increased health consciousness among consumers.

The more than 5% segment is expected to be the largest during the forecast period

The more than 5% segment is estimated to have a lucrative growth, due to the growing trend of moderation among consumers. With increased awareness of general well-being, people of all ages are attempting to minimise their alcohol usage. The shift in drinking habits, the increased focus on health and wellbeing, and the rising number of customers looking to cut back on alcohol have all increased demand for the market.

The metal cans segment is expected to have the highest CAGR during the forecast period

The metal cans segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its usage. The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to increased urbanization. Rising investment by market players in their R&D to launch innovative products is a key trend gaining popularity in the market. Major companies in are focusing on R&D investments to develop new products with distinctive qualities and enhance their position.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to growing consumer preferences for the low alcohol content, calories, and gluten free beverages. Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market is expected to augment the growth of the region.

Key Players in the market

Some of the key players profiled in the Hard Seltzer Market include Anheuser-Busch InBev, The Coca-Cola Company, Mark Anthony Brands International, Diageo plc, Molson Coors Beverage Company, The Boston Beer Company, Kopparberg, Constellation Brands, Inc., San Juan Seltzer, Inc., Heineken N.V., Spiked Seltzer, Oskar Blues Brewery, Barefoot Cellars, Blue Marble, Future Proof Brands LLC and Cutwater Spirits.

Key Developments:

In May 2022, White Claw Seltzer launched a new product named White Claw Hard Seltzer REFRSHR Lemonade. The new seltzer lemonade contains striking flavors like Calamansi to Limon and has a distinct taste and comes in fabulous packaging.

In April 2022, Anheuser-Busch InBev invested US$ 50 million in its St. Louis campus to boost the production of seltzer. The company planned to add a new dedicated seltzer building with new equipment and systems for making their popular products like Michelob Ultra Organic Seltzer, Bud Light Seltzer, and others.

Contents Covered:

  • Less Than 5%
  • More Than 5%
  • Other Contents

Packagings Covered:

  • Glass Bottles
  • Plastic Bottles
  • Metal Cans

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Hard Seltzer Market, By Content

  • 5.1 Introduction
  • 5.2 Less Than 5%
  • 5.3 More Than 5%
  • 5.4 Other Contents

6 Global Hard Seltzer Market, By Packaging

  • 6.1 Introduction
  • 6.2 Glass Bottles
  • 6.3 Plastic Bottles
  • 6.4 Metal Cans

7 Global Hard Seltzer Market, By Geography

  • 7.1 Introduction
  • 7.2 North America
    • 7.2.1 US
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 UK
    • 7.3.3 Italy
    • 7.3.4 France
    • 7.3.5 Spain
    • 7.3.6 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 Japan
    • 7.4.2 China
    • 7.4.3 India
    • 7.4.4 Australia
    • 7.4.5 New Zealand
    • 7.4.6 South Korea
    • 7.4.7 Rest of Asia Pacific
  • 7.5 South America
    • 7.5.1 Argentina
    • 7.5.2 Brazil
    • 7.5.3 Chile
    • 7.5.4 Rest of South America
  • 7.6 Middle East & Africa
    • 7.6.1 Saudi Arabia
    • 7.6.2 UAE
    • 7.6.3 Qatar
    • 7.6.4 South Africa
    • 7.6.5 Rest of Middle East & Africa

8 Key Developments

  • 8.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 8.2 Acquisitions & Mergers
  • 8.3 New Product Launch
  • 8.4 Expansions
  • 8.5 Other Key Strategies

9 Company Profiling

  • 9.1 Anheuser-Busch InBev
  • 9.2 The Coca-Cola Company
  • 9.3 Mark Anthony Brands International
  • 9.4 Diageo plc
  • 9.5 Molson Coors Beverage Company
  • 9.6 The Boston Beer Company
  • 9.7 Kopparberg
  • 9.8 Constellation Brands, Inc.
  • 9.9 San Juan Seltzer, Inc.
  • 9.10 Heineken N.V.
  • 9.11 Spiked Seltzer
  • 9.12 Oskar Blues Brewery
  • 9.13 Barefoot Cellars
  • 9.14 Blue Marble
  • 9.15 Future Proof Brands LLC
  • 9.16 Cutwater Spirits

List of Tables

  • Table 1 Global Hard Seltzer Market Outlook, By Region (2020-2028) ($MN)
  • Table 2 Global Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 3 Global Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 4 Global Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 5 Global Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 6 Global Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 7 Global Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 8 Global Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 9 Global Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 10 North America Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 11 North America Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 12 North America Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 13 North America Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 14 North America Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 15 North America Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 16 North America Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 17 North America Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 18 North America Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 19 Europe Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 20 Europe Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 21 Europe Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 22 Europe Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 23 Europe Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 24 Europe Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 25 Europe Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 26 Europe Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 27 Europe Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 28 South America Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 29 South America Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 30 South America Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 31 South America Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 32 South America Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 33 South America Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 34 South America Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 35 South America Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 36 South America Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 37 Middle East & Africa Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 38 Middle East & Africa Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 39 Middle East & Africa Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 40 Middle East & Africa Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 41 Middle East & Africa Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 42 Middle East & Africa Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 43 Middle East & Africa Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 44 Middle East & Africa Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 45 Middle East & Africa Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)