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市場調查報告書
商品編碼
1622508
2024 年至 2031 年橄欖油市場(按產地、類型、分銷管道、應用和地區劃分)Olive Oil Market By Nature, By Type, By Distribution Channel, By Application, And Region for 2024-2031 |
消費者對更健康營養選擇的認識和偏好不斷增強,以及對食品生產對環境影響的日益擔憂,都是推動橄欖油市場發展的因素。據 Verified Market Research 分析師稱,橄欖油市場規模預計將從 2023 年的 143.3 億美元下降,到 2031 年預測期內達到 199.6 億美元的估值。
人們對永續性和生態足跡的日益關注提倡在食品生產過程中使用環保的協議、產品和工藝,從而減少對水和土地的需求。應用。此外,顧客偏好的改變以及對更健康、更永續選擇的趨勢正在推動橄欖油市場的發展,預計 2024 年至 2031 年期間的複合年增長率為 4.23%。
橄欖油市場定義/概述
橄欖油是從橄欖樹的果實中提取的植物油。它廣泛用於烹飪、化妝品、藥物,甚至用作傳統油燈的燃料。橄欖油因其獨特的風味和多功能性在廚房中備受推崇,可用於各種菜餚,包括沙拉醬、醃料、炒菜和油炸食品。由於其煙點高,適合高溫烹飪,同時仍保留其營養價值。
除了在廚房中使用外,橄欖油還因其保濕和抗氧化特性而經常用於化妝品中,以及可能具有健康益處的藥物中。橄欖油在地中海美食和生活方式中也具有歷史和文化意義,並且因其風味和促進健康的特性而經常被用作主食。
橄欖油因其健康益處而聞名,尤其是其有益心臟健康的單元不飽和脂肪酸和抗氧化劑。消費者對健康飲食習慣和改善生活方式的認識不斷提高,刺激了對橄欖油的需求。研究表明,橄欖油可以降低心臟病、中風和某些類型癌症的發生率,使其成為注重健康的消費者的熱門產品,從而擴大了市場。
地中海飲食注重水果、蔬菜、穀物和健康脂肪,尤其是橄欖油,在世界各地越來越受歡迎。地中海飲食因其營養價值和促進長壽、降低慢性病風險的能力而受到高度評價。
此外,由於食物的全球化,地中海飲食越來越被世界各地許多文化所接受和融入。橄欖油是地中海美食的重要組成部分,隨著地中海美食越來越受歡迎,對橄欖油的需求也隨之增加。這一趨勢不僅適用於地中海地區以外的國家,也適用於西方飲食越來越盛行的新興市場,從而增加了橄欖油的市場使用。
橄欖樹易受多種害蟲和疾病的侵害,其中最致命的是真菌木聚醣。木質部桿菌對橄欖園造成了嚴重破壞,主要在義大利,導致產量下降、病蟲害防治和重新種植樹木的成本增加。因此,它正在成為市場成長的一大障礙。
橄欖油的生產容易受到天氣和環境變化的影響。氣候變遷是一個嚴重的危險,因為它增加了乾旱、洪水和熱浪等極端天氣事件的頻率和嚴重程度,這些事件可能會摧毀橄欖作物。這種變化將導致產量大幅波動,影響橄欖油市場的成長。
此外,摻假和貼錯標籤是這個市場的主要障礙,劣質橄欖油和其他油被當作高品質特級初搾橄欖油出售。這損害了消費者信心,使人們對橄欖油市場的可信度產生懷疑,阻礙了橄欖油市場的擴張。
The increasing consumer awareness and inclination for healthier nutritional options along with increasing concerns about the impact of the food manufacturing industry on the environment are drivers accelerating the Olive Oil Market. According to the analyst from Verified Market Research, the Olive Oil Market is estimated to reach a valuation of USD 19.96 Billion over the forecast period 2031, by subjugating around USD 14.33 Billion valued in 2023.
The rising concerns about sustainability and the ecological footprint are insisting on the use of environmentally friendly protocols, products, and processes during food production, thereby, boosting the application of olive oil as a sustainable option relatively due to less water and land requirements. Also, the changing customer tastes and inclination toward healthier and more sustainable options are driving the Olive Oil Market, and enabling the market to grow at a CAGR of 4.23% from 2024 to 2031.
Olive Oil Market: Definition/Overview
Olive oil is a vegetable oil derived from olives, the fruit of the olive tree. It is widely used in cooking, cosmetics, medications, and even as the fuel for traditional oil lamps. Olive oil is highly valued in the kitchen for its distinct flavor and adaptability, and it is used in a range of culinary applications including salad dressings, marinades, sauteing, and frying. Its high smoke point makes it suited for high-temperature cooking while keeping nutritional value.
Furthermore, aside from the kitchen, olive oil is commonly utilized in cosmetics products for its moisturizing and antioxidant characteristics, as well as in medications for potential health advantages. Also, it has historical and cultural significance in Mediterranean cuisines and lifestyles, where it is commonly employed as a staple ingredient due to its flavor and health-promoting properties.
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Olive oil is well known for its health advantages, especially its heart-healthy monounsaturated fats and antioxidants. This growing consumer awareness of healthy eating habits and lifestyle modifications is spurring demand for olive oil. Studies linking olive oil to lower rates of heart disease, stroke, and some types of cancer make it a popular choice among health-conscious customers resulting in market expansion.
The Mediterranean diet, which focuses on fruits, vegetables, grains, and healthy fats, particularly olive oil, is acquiring global popularity. It is acclaimed for its nutritional value and ability to promote longevity and lower the risk of chronic disease as more individuals throughout the world follow this diet, demand for olive oil rises, driving market growth.
Furthermore, the globalization of food is resulting in a greater acceptance and integration of Mediterranean cuisine into many cultures around the world. Olive oil is an essential element in Mediterranean cuisine, and as these dishes get more popular, so does the demand for olive oil. This trend applies not only to countries outside the Mediterranean basin but also to emerging markets where Western diets are growing more popular resulting in increased use of olive oil in the market
Olive trees are sensitive to a variety of pests and diseases, the deadliest of which is the Xylella fastidiosa bacteria. It has caused severe damage to olive groves, mainly in Italy, resulting in reduced production and higher expenses for pest management and tree replacement. As a result, it acts as a significant obstacle hindering the market growth.
Olive oil production is susceptible to weather and environmental changes. Climate change is a severe danger because it increases the frequency and severity of extreme weather events like droughts, floods, and heatwaves, which can destroy olive crops. These changes cause major oscillations in production volumes, influencing the growth of the Olive Oil Market.
Furthermore, adulteration and mislabeling are major restraining factors in this market, with lesser-quality olive oils or other oils being sold as high-quality extra virgin olive oil. This decreases consumer trust and brings into question the Olive Oil Market's integrity, thereby hampering the market expansion.
According to VMR analysis, the refined olive oil segment is estimated to dominate in the type segment during the forecast period. Refined olive oil is less expensive than extra virgin olive oil (EVOO), as it is made by refining lower-quality olive oil that cannot be categorized as virgin or extra virgin. This technique enhances the oil's look, flavor, and shelf life without the use of premium olives. The decreased price is making refined olive oil more accessible to a wider customer base, particularly in price-sensitive markets, contributing to its substantial market share.
Refined olive oil has a greater smoke point than EVOO, making it more suited to high-temperature cooking techniques including frying, sauteing, and baking. Its neutral flavor also makes it a flexible component in a variety of culinary applications, including frying, baking, salad dressings, and marinades, without dominating the flavor of other ingredients. This versatility influences its popularity among consumers who value practicality and flexibility in their cooking oils.
Furthermore, the refining process eliminates contaminants and free fatty acids, making refined olive oil more stable and resistant to oxidation than virgin oils. This stability extends its shelf life and ensures its quality over time, making it a popular choice among customers and food makers seeking a dependable and long-lasting cooking oil.
The food and beverage segment is estimated to dominate the Olive Oil Market during the forecast period. Olive oil is a common component in Mediterranean cuisine and has been incorporated into many culinary traditions around the world. Because of its versatility, it can be cooked, fried, baked, or used as a salad dressing. The growing popularity of Mediterranean diets, which are known for their health benefits, is resulting in increased consumption of olive oil in both home cooking and restaurants, fueling demand within the food and beverage sector.
There is a substantial consumer shift towards healthier eating habits and natural products, driven by an increased understanding of olive oil's health benefits. Olive oil, which contains monounsaturated fats, antioxidants, and anti-inflammatory qualities, is touted as a heart-healthy option. This is increasing its use over other fats and oils in food preparation and consumption, solidifying its position in the food and beverage sector.
Furthermore, the global spread of Mediterranean cuisine, which is famous for its extensive use of olive oil, has played an essential role in the segment's success. As people throughout the world become more exposed to Mediterranean cuisine through travel, media, and the proliferation of Mediterranean restaurants, the demand for olive oil as a major ingredient is likely to popularize over the years. This culinary globalization has not only increased olive oil consumption in traditional countries but has also expanded its reach to new places, increasing its overall market share in the food and beverage segment.
According to VMR analyst, Europe is estimated to dominate the Olive Oil Market during the forecast period. The Mediterranean region of Europe is the ideal climate for olive farming, with moderate winters, long, hot summers, and a natural environment favorable to olive tree growth. Countries such as Spain, Italy, and Greece, which are among the world's leading olive oil producers, benefit from these favorable conditions, allowing them to plant olives extensively and create high-quality olive oil. This geographical advantage is a big contributor to Europe's dominant position in the worldwide Olive Oil Market.
Olive farming and oil manufacturing have long histories in European Mediterranean countries, with traditions stretching back thousands of years. This rich cultural past has nurtured considerable knowledge and expertise in olive oil production, from cultivation to processing, resulting in high-quality output. The cultural relevance of olive oil in these regions promotes domestic consumption as well as global demand for European olive oil, sustaining Europe's dominant position.
Furthermore, Europe has well-established export markets and successful branding initiatives that highlight the quality, tradition, and health advantages of its olive oil. European olive oils, particularly those with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) designations, command premium prices in international markets. Strategic marketing and promotion of these traits have helped European olive oils command premium prices around the world, cementing Europe's supremacy in the global Olive Oil Market.
North American consumers are growing more health-conscious, looking for healthier food options. Olive oil is well-known for its health benefits, including a high concentration of monounsaturated fats and antioxidants, which can help reduce the risk of heart disease and cholesterol levels. This shift towards healthy eating patterns is increasing demand for olive oil as a healthier alternative to other fats and oils.
North America is experiencing an increase in demand for locally made items, driven by concerns about sustainability and a desire to support local businesses. In consequence, olive oil production in areas such as California has increased. North American farmers are increasingly focused on sustainable farming practices, high-quality production, and traceability, in response to consumer preferences for ecologically friendly products that support local companies. This rising local production complements imports and diversifies the market, providing customers with more options.
The competitive landscape of the Olive Oil Market is characterized by a wide range of elements that influence its dynamics. Consumer preferences for quality, flavor, and health advantages help to define market rivalry. The competitive landscape shows a complex interplay of economic, social, and environmental forces that drive innovation and differentiation among industry participants.
Some of the prominent players operating in the Olive Oil Market include:
Deoleo, Sovena, Borges International Group, Monini, Pietro Coricelli, Pompeian, Colavita, Goya Foods, Filipo Berio, Teaness, California Olive Ranch, McEvoy Ranch, Olio Roi, Terra Creta, Domaine Castela, Oleificio Zucchi, Salov, Nunez de Prado, Meraviglia.
In October 2023, Deoleo announced a new agreement with WWF Spain to promote sustainable olive growing techniques and biodiversity conservation.
In October 2023, Monini introduced a limited-edition line of flavored olive oils inspired by Italian regional cuisine.
In October 2023, Borges International Group invested €10 Million in a new olive oil bottling facility in Portugal.