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1623159

2024 年至 2031 年韓國燒酒市場類型、應用與地區分佈

Soju Market By Type (Distilled Soju, and Diluted Soju), Application (Below 20 Years Old, 20-40 Years Old, 40-60 Years Old, and Above 60 Years Old) & Region for 2024-2031

出版日期: 2024年11月08日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年至 2031 年韓國燒酒市場估價

隨著全球對韓國文化的興趣日益濃厚，燒酒（韓國燒酒）市場預計將進入持續增長期。這股被稱為 "韓流" 的文化浪潮，帶動韓國音樂、電視劇和電影的受歡迎程度飆升。隨著世界各地的觀眾越來越熟悉韓國的風俗習慣，在韓國社交聚會和慶祝活動中根深蒂固的燒酒正在引入新的人群中。這種新的認識激發了人們的好奇心，並鼓勵人們探索燒酒的獨特風味及其在韓國文化中的作用。因此，燒酒製造商和經銷商預計將利用這一國際興趣，擴大其在新市場的影響力，進一步推動燒酒（韓國燒酒）市場的發展。據 Verified Market Research 分析師稱，燒酒（韓國燒酒）市場規模預計將在 2024 年超過 33.2 億美元，到 2031 年達到 43.7 億美元。

此外，在既定的燒酒飲用文化中，消費者偏好的改變也增強了燒酒（韓國燒酒）市場的力量。傳統上，燒酒的消費傾向於標準口味。然而，近年來，對風味十足的chuhai以及含有chuhai的雞尾酒的需求增加。這一趨勢是由人們對新味覺體驗的渴望和對調酒術日益增長的興趣所驅動。針對此，燒酒製造商正在積極開發創新口味和行銷策略，以滿足不斷變化的消費者需求。這種對產品多樣化和適應性的關注預計將擴大燒酒的吸引力，並為未來幾年燒酒（韓國燒酒）市場的擴張做出重大貢獻。這將使市場在 2024 年至 2031 年期間的複合年增長率達到 3.5%。

燒酒（韓國燒酒）市場定義/概述

燒酒是一種無色透明的蒸餾酒精飲料，是韓國的國酒。它的起源可以追溯到 13 世紀，當時蒙古入侵，蒸餾技術被引入朝鮮半島。傳統上，燒酒僅由大米製成，酒精含量約為 40% 至 50%。 "燒酒" 的字面翻譯是 "燒酒" ，指的是蒸餾過程。

多年來，燒酒發生了很大的變化。 20 世紀，燒酒生產蓬勃發展，韓國各地有超過 3,200 家釀酒廠。然而，20 世紀 50 年代朝鮮戰爭導致的大米短缺迫使人們改喝燒酒。 1965年，韓國政府禁止生產傳統米燒酒。燒酒是透過蒸餾從紅薯和木薯等澱粉中提取的乙醇製成的。這種稀釋版本的酒精含量通常較低，通常在 12.9% 至 20% ABV 之間。此外，也經常使用調味劑和甜味劑來創造更順滑、更愉悅的飲用體驗。

如今，燒酒仍是韓國的文化支柱。在社交聚會、用餐時間和慶祝聚會上它們隨處可見。傳統上，燒酒是用小酒杯純飲的，但現在越來越多人喜歡將其製成創意雞尾酒，以展示其多功能性。燒酒不僅因其文化重要性而獲得國際聲譽，還因為其清爽的口感、實惠的價格和適應性，使其成為世界上最受歡迎的蒸餾酒之一。

推動韓國燒酒需求的因素有哪些？

近年來，韓國流行文化，包括音樂、戲劇和電影，在國際舞台上大受歡迎。這一現像被稱為 "韓流" ，成為向世界各地觀眾介紹韓國風俗和傳統的強大方式。燒酒是韓國社會文化中不可或缺的一部分，在媒體的描述中佔有突出的地位。這項新曝光激發了人們對燒酒獨特風味及其在韓國慶典和聚會中的作用的興趣。這激發了人們的好奇心，鼓勵世界各地的消費者探索燒酒並將其融入自己的飲酒體驗中。利用這種國際興趣，燒酒製造商和經銷商可能會尋求拓展新市場，進一步加速燒酒在世界各地的普及。

隨著燒酒文化的紮根，消費者的口味發生了顯著變化，這有助於燒酒的普及。傳統上，燒酒的消費傾向於標準口味。然而，近年來，人們對風味十足的chuhai以及含有chuhai的雞尾酒的需求日益增加。這一趨勢是由消費者對新奇刺激的味覺體驗的渴望，以及對調酒術日益增長的興趣所推動的。燒酒製造商正在策略性地應對這個新興市場，積極開發創新口味，並進行迎合這些偏好的行銷活動。這種對產品多樣化和適應性的關注有望擴大燒酒的吸引力，並有助於更廣泛的消費者接受它。口味出海滿足了消費者對新口味的追求，而出海雞尾酒則讓消費者在調酒領域有了更多的探索。

由於價格實惠，chuhai 成為全球烈酒市場上極具競爭力的飲料。與其他蒸餾酒相比，燒酒為消費者提供了一種經濟實惠的選擇，尤其是那些可支配收入不斷增加的新興市場的消費者。這種經濟實惠的價格可能是影響燒酒在這些地區受歡迎的主要因素。此外，燒酒品牌正積極透過有針對性的行銷活動來提高品牌知名度。透過強調燒酒的文化意義、清爽的口感和多功能性，這些活動旨在建立正面的品牌形象並影響消費者的偏好。這項策略性的品牌建設，加上燒酒的經濟實惠的價格，預計將在推動燒酒在世界各地的普及方面發揮關鍵作用。

現有烈酒的競爭會影響燒酒（韓國燒酒）市場的成長嗎？

與現有蒸餾酒的競爭是燒酒（韓國燒酒）市場自由成長的重大課題。威士忌、伏特加和蘭姆酒等知名品牌已經主導了全球烈酒市場。這些知名企業擁有強大的品牌知名度和忠實的客戶群。因此，燒酒需要確立獨特的地位，並作為一種新的奢侈品被消費者接受。這就需要創新的行銷策略，有效凸顯燒酒的特色和文化意義。

此外，人們認為燒酒是一種酒精含量高的烈性蒸餾酒，這可能會成為其廣泛普及的障礙。傳統上，燒酒的酒精含量相當高。儘管現在稀釋版燒酒已廣泛上市，但燒酒的形象仍然很強烈，這可能會嚇跑潛在消費者，尤其是那些喜歡淡味酒精飲料的消費者。這凸顯了有效溝通策略的必要性，該策略強調可供選擇的燒酒種類繁多，包括酒精含量較低的燒酒。

此外，韓國以外的品牌認知度低也是燒酒在全球擴張的問題。燒酒的深厚文化內涵與韓國息息相關。然而，在新市場，燒酒的品牌知名度可能較低。消費者可能不瞭解燒酒的歷史、生產過程或它在口味和雞尾酒方面的多樣性。克服這項課題需要進行有針對性的行銷活動，讓消費者瞭解燒酒並有效地傳達其獨特的價值主張。

The Soju market is anticipated to experience a period of sustained growth driven in large part by the rising global interest in Korean culture. This cultural wave, often referred to as the "Korean Wave" or "Hallyu," has seen a surge in the popularity of Korean music, dramas, and films. As audiences worldwide become more familiar with Korean customs and traditions, Soju, a deeply ingrained element of Korean social gatherings and celebrations, is being introduced to new demographics. This newfound awareness is piquing curiosity and encourages exploration of Soju's unique flavor profile and role within Korean culture. Consequently, Soju producers and distributors are expected to capitalize on this international interest by expanding their reach into new markets, further propelling the Soju market forward. According to the analyst from Verified Market Research, the soju market is estimated to reach a valuation of USD 4.37 Billion by 2031

over the forecast subjugating around USD 3.32 Billion in 2024.

Furthermore, the soju market is being bolstered by a shift in consumer preferences within established Soju-drinking cultures. Traditionally, Soju consumption leaned towards a standard flavor profile. However, recent years have witnessed a rise in demand for flavored Soju varieties and Soju-infused cocktails. This trend is being driven by a desire for new taste experiences and a growing interest in mixology. In response, Soju manufacturers are actively developing innovative flavors and marketing strategies that cater to these evolving consumer demands. This focus on product diversification and adaptation is expected to broaden Soju's appeal and contribute significantly to the Soju market's expansion in the coming years. It enables the market to grow at a CAGR of 3.5% from 2024 to 2031.

Soju Market: Definition/ Overview

Soju, a clear and colorless distilled spirit, reigns supreme as the national drink of South Korea. Its origins can be traced back to the 13th century when Mongol invaders introduced distillation techniques to the Korean peninsula. Traditionally, soju was crafted solely from rice, resulting in a robust beverage with an alcohol content hovering around 40% to 50% ABV (alcohol by volume). The literal translation of "soju" itself is "burnt liquor," alluding to the distillation process.

Over time, soju underwent significant transformations. The 20th century saw a surge in soju production, with over 3,200 breweries flourishing across Korea. However, rice shortages triggered by the Korean War in the 1950s necessitated a shift. In 1965, the South Korean government implemented a ban on traditional rice-based soju production. This paved the way for a more affordable alternative - soju made from distilled ethanol derived from starches like sweet potatoes and tapioca. This diluted version typically boasts a lower alcohol content, typically ranging from 12.9% to 20% ABV. Additionally, flavorings and sweeteners are often incorporated to create a smoother and more palatable drinking experience.

Today, soju remains a cultural cornerstone in Korea. It is a ubiquitous presence at social gatherings, meals, and celebrations. Traditionally consumed neat in small, shot-sized glasses, soju is also increasingly enjoyed in creative cocktails that showcase its versatility. Beyond its cultural significance, soju's clean taste, affordability, and adaptability have propelled it to international fame, making it one of the world's most popular distilled spirits.

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Which are the Drivers Encouraging the Demand for Soju?

Korean popular culture, encompassing music, dramas, and films, has exploded onto the international scene in recent years. This phenomenon dubbed the "Korean Wave" or "Hallyu," has served as a powerful introduction to Korean customs and traditions for a global audience. Soju, being an intrinsic part of Korean social culture, features prominently in these media portrayals. This newfound exposure is sparking interest in Soju's unique flavor profile and its role in Korean celebrations and gatherings. As a result, curiosity is piqued, leading consumers worldwide to explore and potentially adopt Soju into their own drinking experiences. This international interest is expected to be capitalized on by Soju producers and distributors, who will likely ramp up efforts to expand their reach into new markets, further accelerating Soju's adoption on a global scale.

Within established Soju-drinking cultures, a noticeable shift in consumer preferences is propelling Soju's adoption. Traditionally, Soju consumption leaned towards a standard flavor profile. However, recent years have witnessed a growing demand for flavored Soju varieties and Soju-infused cocktails. This trend is being driven by a general consumer desire for new and exciting taste experiences, coupled with a rising interest in the art of mixology. Soju manufacturers are strategically responding to this evolving market by actively developing innovative flavors and crafting marketing campaigns that cater to these preferences. This focus on product diversification and adaptation is expected to broaden Soju's appeal and significantly contribute to its adoption by a wider range of consumers. Flavored Soju varieties cater to those seeking new taste profiles, while Soju cocktails allow for exploration within the realm of mixology, both factors that are likely to influence consumer behavior and drive Soju adoption.

Soju's inherent affordability positions it as a competitive beverage in the global spirits market. Compared to other distilled spirits, Soju offers a budget-friendly option for consumers, particularly those in emerging markets with growing disposable incomes. This affordability is likely to be a major factor influencing the adoption of Soju in these regions. Additionally, Soju brands are actively engaged in building brand recognition through targeted marketing campaigns. By emphasizing Soju's cultural significance, clean taste, and versatility, these campaigns aim to cultivate a positive brand image and influence consumer preferences. This strategic brand building, coupled with Soju's affordability, is expected to play a significant role in driving Soju's adoption across the globe.

Will High Competition from Established Spirits Affect the Growth of the Soju Market?

The high competition from established spirits presents a significant challenge to the Soju market's unfettered growth. Renowned brands of whiskey, vodka, and rum already occupy a dominant position in the global market for distilled spirits. These established players boast strong brand recognition and loyal customer bases. As a result, Soju needs to carve out a unique space for itself and convince consumers to embrace it as a new addition to their drinking preferences. This necessitates innovative marketing strategies that effectively highlight Soju's distinct characteristics and cultural significance.

Furthermore, the perception of Soju as a strong spirit with a high alcohol content might pose a hurdle to wider adoption. Traditionally, Soju contained a significantly high ABV. While diluted versions are now widely available, the lingering perception of Soju's strength might deter some potential consumers, particularly those who gravitate towards milder alcoholic beverages. This highlights the need for effective communication strategies that emphasize the range of Soju options available, including those with lower alcohol content.

In addition, limited brand awareness outside of Korea poses a challenge to Soju's global expansion. Soju's deep cultural significance is intricately linked to Korea. However, in new markets, brand awareness for Soju might be low. Consumers might be unfamiliar with the spirit's history, production process, and the versatility it offers in terms of flavor profiles and cocktail possibilities. Overcoming this challenge necessitates targeted marketing campaigns that educate consumers about Soju and effectively communicate its unique value proposition.

Category-Wise Acumens

What Drivers Propel the Demand for Distilled Soju in the Market?

The distilled soju segment is estimated to dominate the market during the forecast period. Diluted soju is less expensive to produce and acquire than distilled soju, making it more affordable to a wider range of consumers. Its appeal is driven by its affordability, particularly among younger consumers and those wanting for low-cost alcoholic beverages.

Diluted soju is more commonly seen at convenience stores, supermarkets, and restaurants. Its wide distribution network guarantees that it remains the most accessible form of soju, catering to everyday use and casual drinking events, hence retaining its market dominance.

Furthermore, the reduced alcohol percentage of diluted soju appeals to those who want a gentler flavor over the stronger flavor of distilled soju. This makes it more adaptable for combining cocktails and more enjoyable for a wider range of casual consumers, increasing its popularity.

What Factors Enable (20-40) Year-Old Age Group to Hold a Major Share in Soju Market?

The 20-40-year-old age group holds a dominant position in the Soju market. This demographic occupies a sweet spot when it comes to social engagement and disposable income. They are at a stage in life where socializing and attending gatherings are frequent, events where Soju plays a central role in Korean culture. Soju serves as a facilitator for bonding with friends, colleagues, and family during celebrations, meals, and outings. This ingrained association between Soju and social interaction makes it a natural beverage choice for this age group.

Furthermore, the 20-40-year-olds demonstrate a higher propensity for exploring new taste experiences. The rise of flavored Soju varieties caters directly to this preference. Soju producers have broadened their offerings beyond the traditional flavor profile, introducing options infused with fruits, herbs, and even yogurt. This diversification allows the 20-40-year-old demographic to experiment and discover Soju flavors that align with their palates. Additionally, the growing popularity of Soju cocktails further fuels this segment's interest. Mixology trends that incorporate Soju into creative concoctions offer exciting flavor combinations and elevate Soju's perception beyond a simple shot. This adaptability to diverse flavor profiles and cocktail applications makes Soju highly attractive to this adventurous and trend-conscious age group.

The 20-40-year-old demographic typically enjoys a more stable financial situation compared to its younger counterparts. As disposable income increases within this age group, Soju consumption becomes more accessible. While Soju itself remains an affordable beverage, the financial security of this demographic allows them to indulge in Soju consumption more frequently, further solidifying their position as the major consumer base for the Soju market.

Country/Region-wise Acumens

How is the "Korean Wave" Influencing Consumer Awareness and Interest in Soju in North America?

According to VMR analysis, the North American region is rapidly growing in the soju market. The widespread reach of Korean music, dramas, and films exposes North American audiences to Korean customs and traditions, including Soju consumption. Frequent portrayals of Soju in social gatherings and celebrations pique viewers' curiosity and generate interest in trying this unique beverage. This newfound awareness lays the groundwork for potential Soju adoption by North American consumers.

The "Korean Wave" fosters a positive association between Soju and Korean culture. As Korean culture gains popularity, Soju transcends being just a beverage; it becomes a way to experience a new culture. North American consumers might be drawn to Soju to explore Korean customs and traditions in a more immersive way. This cultural connection can be a powerful driver of trial and potentially lead to repeat consumption.

Furthermore, the "Korean Wave" presents a golden opportunity for Soju brands to leverage their Korean heritage for targeted marketing campaigns in North America. Soju brands can capitalize on the positive sentiment toward Korean culture by crafting marketing strategies that position Soju as an authentic and integral part of the Korean experience. This strategic use of cultural association can cultivate brand recognition and influence consumer preferences, ultimately propelling Soju's market growth in North America.

What Factors Enable Asia Pacific to Hold a Major Share in the Soju Market?

According to VMR analysis, the Asia Pacific region is dominating and will hold its position in the soju market. Soju's story begins in Asia. Its roots trace back to 13th-century Korea, where it evolved into a cornerstone of Korean social culture. Over the centuries, Soju became deeply ingrained in Korean traditions, celebrations, and meals. This long-standing cultural connection fosters a strong consumer base within Korea and other East and Southeast Asian countries that share historical or cultural ties. The inherent link between Soju and social gatherings fuels continued demand within the APAC region.

Due to Soju's longstanding presence in APAC, established brands have built strong consumer loyalty. Consumers are familiar with the taste profile and quality associated with these familiar brands. Additionally, well-developed distribution networks ensure easy access to Soju throughout the region. This established infrastructure minimizes barriers to entry for Soju producers and fosters a thriving Soju market within APAC.

Traditionally, Soju boasts a higher alcohol content compared to diluted versions that are gaining popularity in other regions. Consumers in APAC countries, particularly those with a long history of Soju consumption, are generally more accepting of this characteristic. This acceptance of a stronger spirit contributes to the dominance of the traditional Soju market within the APAC region.

Competitive Landscape

The Soju market faces a competitive landscape. Established spirits like whiskey, vodka, and rum hold a strong presence, while Soju carves out its niche. Within the Soju market itself, competition exists between traditional and diluted varieties, with flavored Soju options adding another layer of complexity. As Soju expands globally, it will need to contend with regional preferences and potentially adapt to local tastes.

Some of the prominent players operating in the soju market include:

HiteJinro

Lotte Liquor

Muhak

Kumbokju

C1 Soju

Bohae

Mackiss

Andong

Latest Developments

In March 2023, The Mackiss Co., a South Korean liquor company, expanded its business by introducing a Soju product with an alcohol by volume (ABV) below 15 percent. This caters to a wider range of consumers who may prefer milder options.

In August 2022, HiteJinro, the leading Soju producer in South Korea, unveiled a Soju infused with ginseng and other traditional Korean herbs. This launch targets health-conscious consumers seeking a unique and potentially beneficial twist on the classic spirit.

In October 2021, Lotte Liquor, another major Soju player in South Korea, announced a partnership with a popular American burger chain. This collaboration introduces limited-edition Soju cocktails designed to complement the burger chain's menu items. The move highlights Soju's versatility and potential for broader culinary applications.

1. INTRODUCTION OF GLOBAL SOJU MARKET

1.1. Overview of the Market
1.2. Scope of Report
1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1. Data Mining
3.2. Validation
3.3. Primary Interviews
3.4. List of Data Sources

4. GLOBAL SOJU MARKET OUTLOOK

4.1. Overview
4.2. Market Dynamics
- 4.2.1. Drivers
- 4.2.2. Restraints
- 4.2.3. Opportunities
4.3. Porters Five Force Model
4.4. Value Chain Analysis

5. GLOBAL SOJU MARKET, BY TYPE

5.1. Overview
5.2. Distilled Soju
5.3. Diluted Soju

6. GLOBAL SOJU MARKET, BY APPLICATION

6.1. Overview
6.2. Below 20 Years Old
6.3. 20-40 Years Old
6.4. 40-60 Years Old
6.5. Above 60 Years Old

7. GLOBAL SOJU MARKET, BY GEOGRAPHY

7.1. Overview
7.2. North America
- 7.2.1. U.S.
- 7.2.2. Canada
- 7.2.3. Mexico
7.3. Europe
- 7.3.1. Germany
- 7.3.2. U.K.
- 7.3.3. France
- 7.3.4. Rest of Europe
7.4. Asia Pacific
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. India
- 7.4.4. Rest of Asia Pacific
7.5. Rest of the World
- 7.5.1. Latin America
- 7.5.2. Middle East & Africa

8. GLOBAL SOJU MARKET COMPETITIVE LANDSCAPE

8.1. Overview
8.2. Company Market Ranking
8.3. Key Development Strategies

9. COMPANY PROFILES

9.1. HiteJinro
- 9.1.1. Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Outlook
- 9.1.4. Key Developments
9.2. Lotte Liquor
- 9.2.1. Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Outlook
- 9.2.4. Key Developments
9.3. Muhak
- 9.3.1. Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Outlook
- 9.3.4. Key Developments
9.4. Kumbokju
- 9.4.1. Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Outlook
- 9.4.4. Key Developments
9.5. C1 Soju
- 9.5.1. Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Outlook
- 9.5.4. Key Developments
9.6. bohae
- 9.6.1. Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Outlook
- 9.6.4. Key Developments
9.7. Chungbuk
- 9.7.1. Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Outlook
- 9.7.4. Key Developments
9.8. Mackiss
- 9.8.1. Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Outlook
- 9.8.4. Key Developments
9.9. Hallasan
- 9.9.1. Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Outlook
- 9.9.4. Key Developments
9.10. Andong
- 9.10.1. Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Outlook
- 9.10.4. Key Developments