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市場調查報告書

商品編碼

1625030

2024 年至 2031 年酒精飲料市場（按類型、分銷管道、口味和地區劃分）

Alcoholic Beverages Market By Type (Beer, Distilled Spirits, & Wine), Distribution Channel (Convenience Stores & Internet Retailing), Flavor (Unflavored, & Flavored), & Region for 2024-2031

出版日期: 2024年09月24日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年至 2031 年酒精飲料市場評估

旅館業的酒精飲料市場既是關鍵的收入推動因素，也是吸引消費者的策略。餐廳、酒吧、飯店和度假村提供各種酒精飲料以滿足不同的口味。這些企業經常制定豐富的葡萄酒單、精釀啤酒選擇和高檔烈酒菜單，以增強顧客的餐飲和娛樂體驗。預計2024年市場規模將達15,816.3億美元，2031年將達18,935.3億美元。

除了市場情景資訊外，此類報告還包括深入的專家分析、各地區代表公司的生產和產能、分銷商和合作夥伴的網絡佈局、詳細且最新的趨勢信息，其中包括定價分析、供應鍊和需求缺失分析。由於對經濟高效的酒精飲料的需求不斷增加，市場從 2024 年到 2031 年的複合年增長率將達到 2.51%。

酒精飲料市場定義/概述

酒精飲料，也稱為 "酒精" ，包括各種含有乙醇的飲料，乙醇是一種對中樞神經系統有抑製作用的精神活性化學物質。這些飲料是透過酵母發酵糖製成的，酵母將糖轉化為酒精和二氧化碳。酒精飲料包括啤酒、葡萄酒、烈酒和甜酒，每種飲料都有其獨特的酒精含量、風味和生產方法。

啤酒是世界上最古老、最受歡迎的酒精飲料之一，由穀物（主要是大麥麥芽）和酵母發酵製成。釀造涉及多個步驟，包括麥芽、糖化、煮沸、發酵、調節和包裝。啤酒的口味、顏色和酒精度種類繁多，從清淡、醇厚的拉格啤酒到濃烈、複雜的黑啤酒。

葡萄酒也是一種古老的飲料，有數千年的歷史，由壓碎的葡萄和其他水果發酵製成。在發酵過程中，水果中的天然糖分轉化為酒精，產生各種風格的葡萄酒，包括乾酒、甜酒、靜止酒和氣泡酒。釀酒技術和葡萄品種會影響成品的風味特徵和屬性，從而產生世界各地享用的各種各樣的葡萄酒。

蒸餾酒，俗稱蒸餾飲料或烈酒，是透過發酵和蒸餾穀物、水果或蔬菜製成的。在蒸餾過程中，發酵液被加熱產生蒸汽，然後冷凝回高酒精含量的液體。伏特加、威士忌、蘭姆酒、琴酒、龍舌蘭和白蘭地等蒸餾酒都有各自獨特的生產方法和風味特徵。這種酒通常直接飲用或作為雞尾酒基酒，更加增加了其在調酒領域的多功能性和吸引力。

消費者口味的改變會推動酒精飲料市場的發展嗎？

在酒精飲料市場，隨著消費者越來越注重健康和環保，對更高品質、正宗優質和精釀酒精飲料的需求日益增長。這些口味的變化明顯體現在手工啤酒、小批量烈酒和天然葡萄酒的日益流行，顧客尋求獨特的風味、可持續的採購程序和透明的生產方法。

此外，體驗式消費和客製化產品的需求正在影響購買決策，促使對迎合個人口味和喜好的小眾和專業產品的需求增加。因此，公司正在透過提供新的口味、成分和包裝選擇來創新，以滿足不斷變化的客戶需求，以區分其品牌並增加市場佔有率。

此外，不斷變化的客戶偏好不僅影響產品供應，也影響酒精飲料的銷售和消費方式。數位化和社交媒體的興起使客戶能夠獲取更多信息，從而做出更明智的決策。品牌越來越多地使用數位管道與客戶聯繫，分享他們的故事並展示他們對品質、永續性和社會責任的奉獻精神。

人們對健康和福祉的日益關注推動了對低酒精和無酒精替代品的需求，促使公司為注重健康的顧客創造創新飲料。總體而言，消費者偏好的變化推動了酒精飲料行業產品更加多樣化和獨特的趨勢，為行業成長和創新創造了機會。

公眾健康問題會阻礙酒精飲料市場的發展嗎？

在酒精飲料市場，大眾對飲酒的健康擔憂可能會顯著改變酒精飲料產業。隨著人們越來越意識到過量飲酒帶來的健康問題，他們可能會對自己的飲酒習慣更加謹慎，並選擇適量或禁酒。這些消費者行為的變化可能會促使對酒精飲料的需求下降，尤其是在註重健康的族群中。

此外，為解決與酒精相關的健康問題而加強的政府監管，包括增加稅收、廣告限制和銷售限制，增加了生產商和分銷商的成本，使其更難有效地推銷產品。分銷能力可能會進一步減緩市場成長。

公共衛生議題對酒精飲料產業構成了課題，但其影響程度可能因文化規範、人口統計和監管行動而異。在某些社區，飲酒習慣和社會習俗可能超過公共衛生措施的影響，促使儘管存在健康問題，但對酒精飲料的需求仍然持續存在。

酒精飲料產業已經適應了不斷變化的消費者偏好和不斷發展的監管環境，並在面對公共衛生問題時表現出了韌性。產品開發創新，例如推出低酒精或無酒精替代品，也透過吸引註重健康的消費者，在減輕公共衛生問題的影響方面發揮作用。因此，公共衛生問題對酒精飲料產業提出了課題，其最終影響將取決於消費者行為、立法行動和產業創新等一系列複雜因素的相互作用。

The alcoholic beverage market, in the hospitality sector is an important revenue source and consumer attraction strategy. Restaurants, bars, hotels, and resorts prominently display an eclectic selection of alcoholic beverages to accommodate varying tastes and preferences. These businesses frequently construct extensive wine lists, craft beer selections, and premium spirits menus to enhance clients' eating and entertainment experiences. The market size surpass USD 1581.63 Billion valued in 2024 to reach a valuation of aroundUSD 1893.53 Billion by 2031.

In addition to information about market scenarios such as reports include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price analysis of trends, and absence analysis of supply chain and demand. The rising demand for cost-effective and efficient alcoholic beverages is enabling the market grow at aCAGR of 2.51% from 2024 to 2031.

Alcoholic Beverages Market: Definition/ Overview

Alcoholic beverages, also known as "alcohol," include a wide variety of beverages containing ethanol, a psychoactive chemical that has depressive effects on the central nervous system. These beverages are made by fermentation sugars with yeast, which converts the sugars into alcohol and CO2. Alcoholic beverages range from beers and wines to spirits and liqueurs, each with a unique alcohol concentration, flavor, and production method.

Beer is one of the world's oldest and most popular alcoholic beverages, made by fermenting cereal grains, primarily malted barley, with yeast. Brewing has multiple steps, including malting, mashing, boiling, fermenting, conditioning, and packaging. Beers come in a wide range of flavors, colors, and alcohol levels, from light and pleasant lagers to strong and complex stouts.

Wine, another ancient beverage dating back thousands of years, is produced by fermenting crushed grapes or other fruits. The fermentation process transforms the natural sugars in the fruits into alcohol, producing a wide range of wine styles, including dry, sweet, still, and sparkling. Winemaking techniques and grape varietals influence the flavor profile and attributes of the finished product, resulting in a diverse range of wines enjoyed around the world.

Spirits, commonly known as distilled beverages or hard liquor, are manufactured by distilling fermenting grains, fruits, or vegetables. The distillation process involves heating the fermented liquid to produce vapor, which is then condensed back into a liquid with a greater alcohol concentration. Spirits such as vodka, whiskey, rum, gin, tequila, and brandy each have their own production methods and flavor profiles. Spirits are frequently drunk on their own or as a basis in cocktails, which adds to their versatility and appeal in the realm of mixology.

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Will the Changing Consumer Preferences Drive the Alcoholic Beverages Market?

In the alcoholic beverage market, as customers become more health-conscious and ecologically conscientious, there is an increasing demand for premium and craft alcoholic beverages that provide more quality and authenticity. This shift in preferences is seen in the growing popularity of artisanal brews, small-batch spirits, and natural wines, as customers seek products with distinct flavors, sustainable sourcing procedures, and transparent manufacturing methods.

Furthermore, the need for experience consumption and customized offerings influences purchase decisions, resulting in increased demand for niche and specialist products catering to individual tastes and preferences. As a result, companies are innovating to satisfy changing customer needs by offering new flavors, ingredients, and packaging methods to differentiate their brands and increase market share.

Additionally, shifting customer preferences influence not only product offerings but also how alcoholic beverages are marketed and consumed. With the rise of digitalization and social media, customers now have greater access to information and are better equipped to make informed decisions. Brands are using digital channels to connect with customers, share their stories, and demonstrate their dedication to quality, sustainability, and social responsibility.

The growing interest in health and wellbeing has increased demand for low-alcohol and non-alcoholic alternatives, leading businesses to create novel beverages for health-conscious customers. Overall, shifting consumer preferences are driving a trend toward more diverse and unique offers in the alcoholic beverage sector, resulting in opportunities for industry growth and innovation.

Will the Public Health Concerns Hamper the Alcoholic Beverages Market?

In the alcoholic beverages market, public health concerns about alcohol usage have the potential to severely alter the alcoholic beverage sector. As people become more aware of the health concerns connected with excessive alcohol consumption, they may become more cautious about their drinking habits, choosing moderation or abstinence. This shift in consumer behavior may cause a drop in demand for alcoholic beverages, particularly among health-conscious groups.

Furthermore, stricter government regulations aimed at combating alcohol-related health issues, such as increased taxes, restricted advertising, and sales restrictions, could further dampen market growth by increasing costs for producers and distributors and reducing their ability to effectively market and distribute their products.

While public health concerns provide challenges for the alcoholic beverage industry, the magnitude of their impact may differ depending on cultural norms, demographic considerations, and regulatory measures. In some areas, built drinking habits and social conventions may outweigh the impact of public health initiatives, resulting in ongoing demand for alcoholic beverages despite health concerns.

The alcoholic beverage industry has shown resilience in the face of earlier public health concerns, reacting to shifting consumer tastes and regulatory landscapes. Product development innovation, such as the introduction of low-alcohol or non-alcoholic alternatives, may also serve to reduce the impact of public health concerns by appealing to health-conscious consumers. As a result, while public health concerns pose challenges to the alcoholic beverage sector, the ultimate impact will be determined by a complex interaction of factors such as consumer behavior, legislative actions, and industry innovation.

Category-Wise Acumens

How will the Higher Profit Margin of Spirits Drive the Alcoholic Beverages Market?

In the alcoholic beverages market when compared to beer and wine, Spirits often boast higher profit margins for the market. This increased profitability is due to a variety of variables, including higher spirits prices, longer shelf lives, and the perceived luxury associated with specific brands. As a result, many companies are strategically extending their spirits portfolio to capitalize on these lucrative margins, which is fueling total market revenue growth. Furthermore, the production procedure for spirits allows for greater control over quality and flavor, which increases their appeal to both customers and manufacturers.

The alcoholic beverage business, there is a noteworthy increase in consumer preference for premium and unusual spirits. This trend is marked by an increase in demand for craft gins, aged whiskeys, and flavored vodkas, among other specialist offerings. Consumers are increasingly looking for unique drinking experiences and are willing to spend more on products with greater quality, craftsmanship, and flavor characteristics. This shift in consumer behavior creates substantial opportunities for businesses to develop and differentiate their offers, appealing to a discriminating portion of the market that values exclusivity and authenticity in their beverage choices.

Will the Supermarkets and Grocery Stores Boost the Alcoholic Beverages Market?

The Alcoholic Beverages Market is controlled by modern trade, which comprises supermarkets and grocery stores. This dominance is supported by a number of critical variables that contribute to the segment's strong position. For starters, supermarkets and grocery stores are widely distributed, with locations in both urban and suburban areas. This broad reach offers easy access for consumers looking for a variety of alcoholic beverages, which aligns with the one-stop-shop convenience that modern consumers increasingly value for their daily needs.

The considerable foot traffic at supermarkets and food stores contributes significantly to their dominance. These enterprises attract a large number of customers looking for groceries and household necessities, which leads to increased visibility and potential for impulse purchases of alcoholic beverages.

Furthermore, modern trade stores use economies of scale to provide competitive prices on alcoholic beverages, appealing to budget-conscious customers looking for value for their money. Despite the rapid rise of internet shopping in the alcoholic beverage sector, supermarkets and grocery shops maintain their dominance, putting them as key participants in driving market dynamics.

Country/Region-wise Acumens

Will the Increasing Demand for Alcoholic Beverages Drive the Market in Europe?

The European market is a powerhouse in the global alcoholic beverage sector, with the biggest market share. Projections show that it will continue to grow rapidly, driven by factors such as the region's constantly increasing demand for alcoholic beverages and the existence of important industry participants. According to Eurostat, more than one-third of Europeans aged 15 and up use alcohol at least once per week, highlighting the continent's huge market potential.

Furthermore, separate countries in Europe have diverse levels of demand for alcoholic beverages, reflecting different cultural preferences and consumption habits. Notably, the United Kingdom appears as a key actor due to increased demand for alcohol, with a weekly consumption rate of 45%, exceeding Ireland, Luxembourg, Germany, and Denmark. This variation in consumption habits highlights the necessity for market operators to customize their goods to the varied preferences of different European areas.

Across Europe, historical and cultural associations have influenced tastes for specific types of alcoholic beverages in different regions. Beer is popular in Central European countries, whereas wine is popular in the Mediterranean, and spirits are the dominant drink in Eastern and Northern European countries. Countries such as Lithuania, the Czech Republic, France, Ireland, and Belarus emerge as key markets with the highest demand for alcoholic beverages, providing lucrative opportunities for industry stakeholders looking to capitalize on the continent's diverse tastes and preferences.

Will the Demand for Beer and Culture Inclination in North America Fare for the Alcoholic Beverages Market?

North America controls an important portion of the global alcoholic beverage market, with significant factors such as rising demand for beer and a cultural preference for alcohol contributing to market expansion. According to the BREWERS ASSOCIATION, beer consumption in the region has increased significantly, supported by a growing desire for craft beer and the export of craft beer, indicating a thriving market segment.

Moreover, manufacturers are pushing market expansion through product innovation methods aimed at increasing market share. Forecasts indicate a healthy development trajectory for the North American whiskey market, which is predicted to rise by 3.2%, accelerating regional market expansion.

Alcohol has a strong cultural significance in the United States, where it is significantly embedded in cultural standards and traditions. Americans frequently link alcohol intake with social gatherings and festivities, producing a cultural norm in which drinking is viewed as essential to a positive social experience.

Furthermore, the practice of delivering alcoholic beverages as gifts when visiting friends or family is widespread across the country, showing the cultural significance and social acceptance of alcohol drinking in America. These cultural factors highlight alcohol's long-term effect in North American communities, as well as its critical role in driving consumer behavior and market trends in the alcoholic beverage sector.

Competitive Landscape

The alcoholic beverages market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the alcoholic beverages market include:

Remy Cointreau SA
Tsingtao Brewery Co. Ltd.
Treasury Wine Estates
Thai Beverage Public Co., Ltd.
The Wine Group
Accolade Wines Ltd.
Asahi Breweries Ltd.
Brown-Forman Corp.
Carlsberg A/S
China Resources Beer Company Limited
Halewood Sales
Diageo
Bacardi
Mike's Hard Lemonade Co.
Anheuser-Busch Companies LLC

Latest Developments

In September 2023, lliva Saronno Holding SpA, an established Italian firm, acquired Sagamore Spirit, a rye whiskey brand and distillery. This acquisition is intended to provide expansion potential for lliva Saronno by expanding its footprint in the American rye whiskey market.
In March 2023, Pernod Ricard acquired a majority share in Skrewball. Skreball will join the company's portfolio of iconic brands, such as Absolut vodka and Jameson Irish Whiskey.
In November 2022, Diageo acquired Balcones Distilling (often known as "Balcones"), a Texas artisan distiller and one of the major producers of American Single Malt Whisky in the United States.
In October 2022, Bacardi launched Legacy, an Indian-made whiskey. Bacardi plans to build a discount pricing category for its clients through Legacy in order to improve its expansion strategy in India.

1 INTRODUCTION OF GLOBAL ALCOHOLIC BEVERAGES MARKET

1.1 Market Definition
1.2 Market Segmentation
1.3 Research Timelines
1.4 Assumptions
1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

2.1 Data Mining
2.2 Data Triangulation
2.3 Bottom-Up Approach
2.4 Top-Down Approach
2.5 Research Flow
2.6 Key Insights from Industry Experts
2.7 Data Sources

3 EXECUTIVE SUMMARY

3.1 Market Overview
3.2 Ecology Mapping
3.3 Absolute Market Opportunity
3.4 Market Attractiveness
3.5 Global Alcoholic Beverages Market Geographical Analysis (CAGR %)
3.6 Global Alcoholic Beverages Market, By Type (USD Billion)
3.7 Global Alcoholic Beverages Market, By Distribution Channel (USD Billion)
3.8 Future Market Opportunities
3.9 Global Market Split
3.10 Product Life Line

4 GLOBAL ALCOHOLIC BEVERAGES MARKET OUTLOOK

4.1 Global Alcoholic Beverages Evolution
4.2 Drivers
- 4.2.1 Driver 1
- 4.2.2 Driver 2
4.3 Restraints
- 4.3.1 Restraint 1
- 4.3.2 Restraint 2
4.4 Opportunities
- 4.4.1 Opportunity 1
- 4.4.2 Opportunity 2
4.5 Porters Five Force Model
4.6 Value Chain Analysis
4.7 Pricing Analysis
4.8 Macroeconomic Analysis

5 GLOBAL ALCOHOLIC BEVERAGES MARKET, BY TYPE

5.1 Overview
5.2 Beer
5.3 Distilled Spirits
5.4 Wine
5.5 Others

6 GLOBAL ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

6.1 Overview
6.2 Convenience Stores
6.3 Liquor Stores
6.4 Internet Retailing
6.5 Others

7 GLOBAL ALCOHOLIC BEVERAGES MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5. Rest of the World
- 7.5.1. Latin America
- 7.5.2. Middle East & Africa

8 GLOBAL ALCOHOLIC BEVERAGES MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Developments
8.4 Company Regional Footprint
8.5 Company Industry Footprint
8.6 ACE Matrix

9 COMPANY PROFILES

9.1 Remy Cointreau SA
- 9.1.1 Company Overview
- 9.1.2 Company Insights
- 9.1.3 Product Benchmarking
- 9.1.4 Key Development
- 9.1.5 Winning Imperatives
- 9.1.6 Current Focus & Strategies
- 9.1.7 Threat from Competition
- 9.1.8 SWOT Analysis
9.2 Tsingtao Brewery Co. Ltd.
- 9.2.1 Company Overview
- 9.2.2 Company Insights
- 9.2.3 Product Benchmarking
- 9.2.4 Key Development
- 9.2.5 Winning Imperatives
- 9.2.6 Current Focus & Strategies
- 9.2.7 Threat from Competition
- 9.2.8 SWOT Analysis
9.3 Treasury Wine Estates
- 9.3.1 Company Overview
- 9.3.2 Company Insights
- 9.3.3 Product Benchmarking
- 9.3.4 Key Development
- 9.3.5 Winning Imperatives
- 9.3.6 Current Focus & Strategies
- 9.3.7 Threat from Competition
- 9.3.8 SWOT Analysis
9.4 Thai Beverage Public Co.Ltd.,
- 9.4.1 Company Overview
- 9.4.2 Company Insights
- 9.4.3 Product Benchmarking
- 9.4.4 Key Development
- 9.4.5 Winning Imperatives
- 9.4.6 Current Focus & Strategies
- 9.4.7 Threat from Competition
- 9.4.8 SWOT Analysis
9.5 The Wine Group.
- 9.5.1 Company Overview
- 9.5.2 Company Insights
- 9.5.3 Product Benchmarking
- 9.5.4 Key Development
- 9.5.5 Winning Imperatives
- 9.5.6 Current Focus & Strategies
- 9.5.7 Threat from Competition
- 9.5.8 SWOT Analysis
9.6 Accolade Wines Ltd.
- 9.6.1 Company Overview
- 9.6.2 Company Insights
- 9.6.3 Product Benchmarking
- 9.6.4 Key Development
- 9.6.5 Winning Imperatives
- 9.6.6 Current Focus & Strategies
- 9.6.7 Threat from Competition
- 9.6.8 SWOT Analysis
9.7 Asahi Breweries Ltd.
- 9.7.1 Company Overview
- 9.7.2 Company Insights
- 9.7.3 Product Benchmarking
- 9.7.4 Key Development
- 9.7.5 Winning Imperatives
- 9.7.6 Current Focus & Strategies
- 9.7.7 Threat from Competition
- 9.7.8 SWOT Analysis
9.8 Brown-Forman Corp.
- 9.8.1 Company Overview
- 9.8.2 Company Insights
- 9.8.3 Product Benchmarking
- 9.8.4 Key Development
- 9.8.5 Winning Imperatives
- 9.8.6 Current Focus & Strategies
- 9.8.7 Threat from Competition
- 9.8.8 SWOT Analysis
9.9 Carlsberg A/S
- 9.9.1 Company Overview
- 9.9.2 Company Insights
- 9.9.3 Product Benchmarking
- 9.9.4 Key Development
- 9.9.5 Winning Imperatives
- 9.9.6 Current Focus & Strategies
- 9.9.7 Threat from Competition
- 9.9.8 SWOT Analysis
9.10 China Resources Beer Company Limited
- 9.10.1 Company Overview
- 9.10.2 Company Insights
- 9.10.3 Product Benchmarking
- 9.10.4 Key Development
- 9.10.5 Winning Imperatives
- 9.10.6 Current Focus & Strategies
- 9.10.7 Threat from Competition
- 9.10.8 SWOT Analysis