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市場調查報告書
商品編碼
1448711
全球快速消費品 (CPG) 市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢與預測Global Consumer Packaged Goods (CPG) Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球消費品包裝商品(CPG)市場需求預計將從2023年的1,602.3億美元達到2032年近2,769.8億美元的市場規模,2024年至2032年的研究期間複合CAGR為6.27%。
消費品包裝商品 (CPG) 是指日常消費的一類產品,通常經過包裝、貼標籤並透過各種零售管道出售給消費者。這些商品專為個人使用而設計,包括消費者定期補充的各種日常用品,例如食品和飲料、個人護理產品、清潔產品、非處方藥物和家庭用品。
以健康、永續性和便利性為標誌的消費者口味的變化引導著創新消費包裝產品的發展。電子商務的激增重塑了消費品公司與消費者互動的方式,凸顯了數位管道的重要性。持續創新,特別是在健康和保健產品方面,滿足了對天然、有機和功能性產品日益成長的需求。由消費者對環境的關注所推動的永續發展舉措影響著消費品產業的包裝實踐。便利性仍然是關鍵促進因素,忙碌的生活方式刺激了對即食食品和攜帶式零食的需求。數位行銷和社群媒體也塑造了消費者行為,而自有品牌和商店品牌的趨勢持續成長。全球化和多元化策略使 CPG 公司能夠進入新市場,供應鏈的彈性變得突出,特別是在 COVID-19 大流行之後。遵守監管標準、個人化消費者參與以及對效率的承諾進一步體現了消費品包裝市場的動態格局。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具還對全球消費品 (cpg) 市場的每個細分市場進行包容性評估。消費品 (cpg) 產業的成長和趨勢為本研究提供了整體方法。
快速消費品 (CPG) 市場報告的這一部分提供了國家和區域層面細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲的消費包裝商品 (CPG) 市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。快速消費品 (CPG) 市場的主要參與者包括強生、寶潔 (P&G)、雀巢、聯合利華、卡夫亨氏、家樂氏公司、可口可樂公司、高露潔棕欖、百事可樂、高樂氏、瑪氏、公司、好時公司、億滋國際、康尼格拉品牌、通用磨坊。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Consumer Packaged Goods (CPG) Market is presumed to reach the market size of nearly USD 276.98 Billion by 2032 from USD 160.23 Billion in 2023 with a CAGR of 6.27% under the study period 2024 - 2032.
Consumer packaged goods (CPG) refers to a category of products that are consumed on a daily basis and are typically packaged, labeled, and sold to consumers through a wide range of retail channels. These goods are designed for personal use, and they include a variety of everyday items that consumers replenish regularly, such as food and beverages, personal care products, cleaning products, over-the-counter medications, and household goods.
Changing consumer tastes, marked by a focus on health, sustainability, and convenience, steer the development of innovative consumer packaged products. The surge in e-commerce reshapes how CPG companies engage with consumers, emphasizing the importance of digital channels. Continuous innovation, particularly in health and wellness offerings, meets the increasing demand for products that are natural, organic, and functional. Sustainability initiatives, driven by consumer concern for the environment, influence packaging practices in the CPG sector. Convenience remains a key driver, with on-the-go lifestyles fueling demand for ready-to-eat meals and portable snacks. Digital marketing and social media also shape consumer behavior, while the trend of private label and store brands continues to grow. Globalization and diversification strategies enable CPG companies to reach new markets, and supply chain resilience gains prominence, particularly in the aftermath of the COVID-19 pandemic. Compliance with regulatory standards, personalized consumer engagement, and a commitment to efficiency further characterize the dynamic landscape of the consumer packaged goods market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of consumer packaged goods (cpg). The growth and trends of consumer packaged goods (cpg) industry provide a holistic approach to this study.
This section of the consumer packaged goods (cpg) market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Consumer Packaged Goods (CPG) market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Consumer Packaged Goods (CPG) market include Johnson & Johnson, Procter & Gamble (P&G), Nestle, Unilever, Kraft Heinz, Kellogg Company, The Coca-Cola Company, Colgate-Palmolive, PepsiCo, Clorox, Mars, Incorporated, The Hershey Company, Mondelez International, Conagra Brands, General Mills. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.