擴增實境：市場數據摘要（2024 年第 4 季）

本報告研究了擴增實境 (AR) 的市場趨勢，涵蓋了消費者和企業領域對無顯示眼鏡的採用，以及 AR 硬體和軟體的發展。

實際好處：

• 了解無顯示器眼鏡在消費者和企業領域的成長潛力，並幫助公司規劃採用這些新設備
• 透過分析重新平衡的出貨量預測和垂直產業收入變化，將有助於企業就其擴展現實 (XR) 投資做出明智的決策。
• 在培訓和指導中策略性地使用擴增實境 (AR) 可以為希望優化員工隊伍的企業提供切實可行的見解

重要問題的答案：

• 無顯示眼鏡將如何影響各產業對 AR 和 XR 技術的採用率？
• 推動消費者採用 AI 優先眼鏡的關鍵因素有哪些？
• 鑑於無顯示眼鏡價格不斷下降，企業如何才能最好地利用 AR 來實現培訓和協助等用例？

研究亮點：

• 強調了人工智慧優先、無顯示器眼鏡的日益普及，這種眼鏡預計將主導消費市場並影響更廣泛的 XR 領域，特別是在可訪問性和成本效益方面
• 深入了解修訂後的預測，特別是由於非顯示器玻璃價格下降而轉向消費細分市場，以及對消費者和企業市場收入預測的影響
• 對 AR 硬體和軟體的調整，尤其是 AR 廣告和內容開發的發展

目錄

主要發現

最新消息

研究方法

關鍵預測

Actionable Benefits:

• Understand the growing potential of "no display" glasses in both consumer and enterprise sectors, enabling organizations to plan for the adoption of these new devices.
• By analyzing the rebalanced shipment forecasts and sector-specific revenue changes, businesses can make informed decisions on their investments in Extended Reality (XR).
• Strategic use of Augmented Reality (AR) in training and guidance, providing actionable insights for enterprises looking to optimize their workforce.

Critical Questions Answered:

• How do no display glasses impact the adoption rate of AR and XR technologies across verticals?
• What are the key factors driving the shift in consumer adoption of Artificial Intelligence (AI)-first glasses, and how will this affect the overall XR market?
• How can enterprises best leverage AR for use cases such as training and assistance, considering the reduction in pricing for no display glasses?

Research Highlights:

• A focus on the increasing adoption of AI-first no display glasses, expected to dominate the consumer market and influence the broader XR sector, particularly in terms of accessibility and cost-effectiveness.
• Insights into revised forecasts, particularly the shift in the consumer vertical due to the lower cost of no display glasses, and its impact on revenue expectations for both consumer and enterprise markets.
• Highlighting the adjustments in AR hardware and software, with particular attention on how AR advertising and content development are evolving.

Who Should Read This?

• Companies producing wearable tech will gain value from understanding the rise of no display glasses, which are likely to drive future demand.
• Organizations in sectors such as manufacturing, construction, and healthcare, where AR is increasingly being used for training and guidance, will benefit from insights into XR adoption trends and cost efficiencies.
• Firms developing AR applications and content gaining insight into the shifting market needs, for more affordable, lower-impact devices gaining traction among consumers and businesses.

TABLE OF CONTENTS

Key findings

What39s New

Methodology

Significant Forecasts