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應用內廣告市場 - 增長、未來前景、競爭分析，2023-2031 年
市場調查報告書
商品編碼
1313713

應用內廣告市場 - 增長、未來前景、競爭分析，2023-2031 年

In-App Advertising Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031
出版日期: | 出版商: Acute Market Reports | 英文 115 Pages | 商品交期: 最快1-2個工作天內

價格

近年來，由於智能手機和移動應用程序的普及，應用內廣告市場顯著增長。應用內廣告允許廣告商通過在移動應用程序中展示廣告來吸引高度參與的目標人群。應用內廣告市場的主要驅動因素之一是全球智能手機用戶數量的不斷增加。隨著智能手機的普及，越來越多的人長時間使用移動應用程序。這為廣告商提供了一個以高度個性化和互動的方式與目標受眾建立聯繫的有利可圖的機會。預計 2023 年至 2031 年期間，全球應用內廣告市場將以 21% 的複合年增長率增長。程序化廣告的興起也對應用內廣告市場產生了重大影響。程序化廣告是指廣告庫存的自動買賣，使廣告商能夠針對特定屬性並實時優化廣告活動。此外，廣告格式和定位能力的發展也有助於應用內廣告的成功。廣告商現在可以利用互動廣告、視頻廣告和原生廣告等創新廣告格式為用戶提供引人入勝的沉浸式體驗。此外，廣告可以根據用戶人口統計、行為和位置進行定位，從而使廣告商能夠提供更相關和個性化的內容，從而提高其廣告活動的有效性。

移動應用程序的使用增加和智能手機的普及

移動應用程序使用的快速增長和智能手機的普及是應用程序內廣告市場的主要驅動力。隨著世界各地越來越多的人擁有智能手機並出於各種目的使用移動應用程序，廣告商在這些應用程序中接觸大量活躍受眾的機會已大大增加。我就是。到 2023 年底，全球智能手機用戶數量預計將達到 45 億。用戶數量的增加導致更多的潛在應用用戶可以接觸到應用內廣告。此外，花在移動應用程序上的平均時間持續增加。例如，在美國，2021年移動應用程序的平均使用時間將達到每天4小時10分鐘，這表明廣告商有巨大的機會通過應用內廣告來吸引用戶的注意力。

增強的定位和個性化

應用內廣告的主要好處之一是能夠向用戶提供高度針對性和個性化的廣告。通過利用應用程序中收集的用戶數據，廣告商可以更好地了解用戶偏好、行為和人口統計數據，從而實現更準確的定位和適當的廣告投放。先進的定位功能使廣告商能夠創建與特定受眾群體產生共鳴的定制營銷活動。例如，電子商務應用程序可以根據用戶的瀏覽歷史記錄和購買行為提供個性化的產品推薦。這種程度的個性化不僅改善了用戶體驗，還提高了應用內廣告的有效性和參與度。應用內廣告的精確定位和個性化選項得到數據分析和用戶跟蹤技術進步的支持。應用內廣告的精確定位和個性化選項的可用性得益於數據分析和用戶跟蹤方面的技術進步。

廣告格式和互動體驗的進步

應用內廣告市場的另一個驅動因素是廣告格式的演變以及移動應用內互動體驗的實現。例如，視頻廣告因其引人入勝的性質和有效傳達信息的能力而變得流行。App Annie 報告稱，2018 年至 2021 年間，應用內視頻廣告支出增加了一倍多。此外，將游戲化和 AR 體驗等互動元素融入您的廣告中，可以讓用戶積極參與您的內容，從而增加他們與您的品牌的互動和回憶。應用內廣告的廣告格式和互動體驗的進步是由移動技術的不斷創新和改進推動的，包括更快的互聯網速度、改進的設備功能以及 AR 和虛擬現實 (VR) 等新技術的集成。到過。

目錄

第一章 前言

  • 報告內容
    • 報告目的
    • 目標聽眾
    • 主要提供產品
  • 市場細分
  • 調查方法
    • 第一階段 - 二次調查
    • 第二階段-初步調查
    • 第三階段-專家評審
    • 先決條件
    • 採取的方法

第二章執行摘要

第三章 應用內廣告市場：競爭分析

  • 主要廠商市場定位
  • 供應商採取的策略
  • 主要產業戰略
  • 等級分析：2022 年與 2031 年

第四章 應用內廣告市場：宏觀分析與市場動態

  • 介紹
  • 2021-2031 年全球應用內廣告市場價值
  • 市場動態
    • 市場驅動力
    • 市場製約因素
    • 主要問題
    • 主要機會
  • 促進因素和抑制因素的影響分析
  • 蹺蹺板分析

第 5 章 應用內廣告市場：按類型劃分 2021-2031

  • 市場概況
  • 增長/利潤分析：2022 年與 2031 年
  • 市場細分
    • 橫幅廣告
    • 插頁式廣告
    • 富媒體廣告
    • 視頻廣告
    • 原生廣告

第 6 章 應用內廣告市場：按平台劃分 2021-2031

  • 市場概況
  • 增長/利潤分析：2022 年與 2031 年
  • 市場細分
    • Android
    • iOS
    • 其他

第七章 應用內廣告市場：按應用劃分 2021-2031

  • 市場概況
  • 增長/利潤分析：2022 年與 2031 年
  • 市場細分
    • 娛樂
    • 遊戲
    • 社會的
    • 網上購物
    • 付款和票務
    • 消息
    • 其他

第8章北美應用內廣告市場2021-2031

  • 市場概況
  • 應用內廣告市場：按類型 2021-2031
  • 應用內廣告市場：2021-2031 年（按平台）
  • 應用內廣告市場：按應用劃分 2021-2031
  • 應用內廣告市場：2021-2031 年（按地區）
    • 北美
      • 美國
      • 加拿大
      • 其他北美

第 9 章英國和歐盟應用內廣告市場 2021-2031

  • 市場概況
  • 應用內廣告市場：按類型 2021-2031
  • 應用內廣告市場：2021-2031 年（按平台）
  • 應用內廣告市場：2021-2031 年（按應用劃分）
  • 應用內廣告市場：2021-2031 年（按地區）
    • 英國和歐盟
      • 英國
      • 德國
      • 西班牙
      • 意大利
      • 法國
      • 歐洲其他地區

10 亞太應用內廣告市場 2021-2031

  • 市場概況
  • 應用內廣告市場：按類型 2021-2031
  • 應用內廣告市場：按平台劃分 2021-2031
  • 應用內廣告市場：按應用劃分 2021-2031
  • 應用內廣告市場：按地區劃分 2021-2031
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 韓國
      • 亞太其他地區

11 拉丁美洲應用內廣告市場 2021-2031

  • 市場概況
  • 應用內廣告市場：按類型 2021-2031
  • 應用內廣告市場：2021-2031 年（按平台）
  • 應用內廣告市場：按應用劃分 2021-2031
  • 應用內廣告市場：2021-2031 年（按地區）
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 其他拉丁美洲地區

12 2021-2031 年中東和非洲應用內廣告市場

  • 市場概況
  • 應用內廣告市場：按類型 2021-2031
  • 應用內廣告市場：按平台劃分 2021-2031
  • 應用內廣告市場：按應用劃分 2021-2031
  • 應用內廣告市場：2021-2031 年（按地區）
    • 中東/非洲
      • 海灣合作委員會
      • 非洲
      • 其他中東/非洲地區

第十三章公司簡介

  • Google
  • Facebook
  • Amazon
  • Apple
  • 其他
Product Code: 139657-07-23

The in-app advertising market has experienced significant growth in recent years, driven by the proliferation of smartphones and mobile applications. In-app advertising refers to the practice of displaying ads within mobile applications, allowing advertisers to reach a highly engaged and targeted audience. This form of advertising has become increasingly popular among businesses looking to expand their reach and increase brand visibility.One of the key drivers of the in-app advertising market is the growing number of smartphone users worldwide. With the increasing adoption of smartphones, more people are spending a significant amount of time using mobile applications. This provides a lucrative opportunity for advertisers to connect with their target audience in a highly personalized and interactive manner.The global in-app advertising market is expected to raise at a CAGR of 21% during the forecast period of 2023 to 2031. The rise of programmatic advertising has also had a significant impact on the in-app advertising market. Programmatic advertising refers to the automated buying and selling of ad inventory, allowing advertisers to target specific demographics and optimize their ad campaigns in real-time. This technology has revolutionized the advertising industry and is driving the growth of in-app advertising by providing advertisers with more efficient and effective ways to reach their target audience.Furthermore, the advancements in ad formats and targeting capabilities have contributed to the success of in-app advertising. Advertisers can now leverage innovative ad formats such as interactive ads, video ads, and native ads to deliver engaging and immersive experiences to users. Additionally, the ability to target ads based on user demographics, behavior, and location enables advertisers to deliver highly relevant and personalized content, increasing the effectiveness of their campaigns.

Growing Mobile App Usage and Smartphone Penetration

The rapid increase in mobile app usage and smartphone penetration is a major driver of the in-app advertising market. As more people worldwide own smartphones and rely on mobile apps for various purposes, the opportunity for advertisers to reach a large and engaged audience within these apps expands significantly. The number of smartphone users globally is projected to reach 4.5 billion by the end of 2023. This growing user base translates into a larger pool of potential app users who can be exposed to in-app advertisements. Furthermore, the average time spent on mobile apps continues to rise. In the United States, for example, mobile app usage reached an average of 4 hours and 10 minutes per day in 2021, indicating a significant opportunity for advertisers to capture users' attention through in-app advertising.

Enhanced Targeting Capabilities and Personalization

One of the key advantages of in-app advertising is the ability to deliver highly targeted and personalized ads to users. Advertisers can leverage user data collected within apps to better understand their preferences, behavior, and demographics, allowing for more precise targeting and relevant ad delivery. Through advanced targeting capabilities, advertisers can create tailored campaigns that resonate with specific audience segments. For example, an e-commerce app can deliver personalized product recommendations based on a user's browsing history and purchase behavior. This level of personalization not only enhances user experience but also increases the effectiveness and engagement of in-app ads.The availability of precise targeting and personalization options within in-app advertising is supported by the technological advancements in data analytics and user tracking. These advancements enable advertisers to gather insights and make data-driven decisions to optimize their ad campaigns and improve ROI.

Advancements in Ad Formats and Interactive Experiences

Another driver of the in-app advertising market is the evolution of ad formats and the ability to create interactive experiences within mobile applications. Advertisers now have a wide range of options beyond traditional static banners, including video ads, native ads, playable ads, and augmented reality (AR) ads.Video ads, for instance, have gained popularity due to their engaging nature and ability to convey messages effectively. According to a report by App Annie, in-app video ad spending more than doubled between 2018 and 2021. Advertisers are leveraging video ads to tell compelling stories, showcase products, and capture users' attention within the app environment.Moreover, the integration of interactive elements in ads, such as gamification and AR experiences, allows users to actively engage with the content, increasing brand interaction and recall. These interactive ad formats not only provide a more immersive experience but also generate higher user engagement and conversion rates.The advancements in ad formats and interactive experiences within in-app advertising are driven by the continuous innovation and improvement in mobile technology, such as faster internet speeds, improved device capabilities, and the integration of emerging technologies like AR and virtual reality (VR).

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofIn-App Advertising market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the In-App Advertising market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Type

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

Platform

  • Android
  • iOS
  • Others

Application

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

Region Segment (2021-2031; US$ Million)

  • North America
  • U.S.
  • Canada
  • Rest of North America
  • UK and European Union
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of In-App Advertising market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the In-App Advertising market?
  • Which is the largest regional market for In-App Advertising market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving In-App Advertising market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the In-App Advertising market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global In-App Advertising Market
  • 2.2. Global In-App Advertising Market, By Type, 2022 (US$ Million)
  • 2.3. Global In-App Advertising Market, By Platform, 2022 (US$ Million)
  • 2.4. Global In-App Advertising Market, By Application, 2022 (US$ Million)
  • 2.5. Global In-App Advertising Market, By Geography, 2022 (US$ Million)
  • 2.6. Attractive Investment Proposition by Geography, 2022

3. In-App Advertising Market: Competitive Analysis

  • 3.1. Market Positioning of Key In-App Advertising Market Vendors
  • 3.2. Strategies Adopted by In-App Advertising Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2022 Versus 2031

4. In-App Advertising Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global In-App Advertising Market Value, 2021 - 2031, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis

5. In-App Advertising Market: By Type, 2021-2031, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 5.3. Market Segmentation
    • 5.3.1. Banner Ads
    • 5.3.2. Interstitial Ads
    • 5.3.3. Rich Media Ads
    • 5.3.4. Video Ads
    • 5.3.5. Native Ads

6. In-App Advertising Market: By Platform, 2021-2031, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 6.3. Market Segmentation
    • 6.3.1. Android
    • 6.3.2. iOS
    • 6.3.3. Others

7. In-App Advertising Market: By Application, 2021-2031, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 7.3. Market Segmentation
    • 7.3.1. Entertainment
    • 7.3.2. Gaming
    • 7.3.3. Social
    • 7.3.4. Online Shopping
    • 7.3.5. Payment & Ticketing
    • 7.3.6. News
    • 7.3.7. Others

8. North America In-App Advertising Market, 2021-2031, USD (Million)

  • 8.1. Market Overview
  • 8.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 8.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 8.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 8.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 8.5.1.North America
      • 8.5.1.1. U.S.
        • 8.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.2. Canada
        • 8.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.3. Rest of North America
        • 8.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

9. UK and European Union In-App Advertising Market, 2021-2031, USD (Million)

  • 9.1. Market Overview
  • 9.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 9.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 9.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 9.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 9.5.1.UK and European Union
      • 9.5.1.1. UK
        • 9.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.2. Germany
        • 9.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.3. Spain
        • 9.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.4. Italy
        • 9.5.1.4.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.4.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.4.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.5. France
        • 9.5.1.5.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.5.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.5.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.6. Rest of Europe
        • 9.5.1.6.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.6.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.6.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

10. Asia Pacific In-App Advertising Market, 2021-2031, USD (Million)

  • 10.1. Market Overview
  • 10.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 10.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 10.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 10.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 10.5.1.Asia Pacific
      • 10.5.1.1. China
        • 10.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.2. Japan
        • 10.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.3. India
        • 10.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.4. Australia
        • 10.5.1.4.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.4.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.4.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.5. South Korea
        • 10.5.1.5.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.5.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.5.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.6. Rest of Asia Pacific
        • 10.5.1.6.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.6.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.6.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

11. Latin America In-App Advertising Market, 2021-2031, USD (Million)

  • 11.1. Market Overview
  • 11.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 11.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 11.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 11.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 11.5.1.Latin America
      • 11.5.1.1. Brazil
        • 11.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.2. Mexico
        • 11.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.3. Rest of Latin America
        • 11.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

12. Middle East and Africa In-App Advertising Market, 2021-2031, USD (Million)

  • 12.1. Market Overview
  • 12.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 12.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 12.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 12.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 12.5.1.Middle East and Africa
      • 12.5.1.1. GCC
        • 12.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.2. Africa
        • 12.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.3. Rest of Middle East and Africa
        • 12.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

13. Company Profile

  • 13.1. Google
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Portfolio
    • 13.1.4. Strategic Initiatives
  • 13.2. Facebook
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Portfolio
    • 13.2.4. Strategic Initiatives
  • 13.3. Amazon
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Portfolio
    • 13.3.4. Strategic Initiatives
  • 13.4. Apple
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Portfolio
    • 13.4.4. Strategic Initiatives
  • 13.5. Other Notable Players
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Portfolio
    • 13.5.4. Strategic Initiatives

List of Tables

  • TABLE 1 Global In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 2 Global In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 3 Global In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 4 North America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 5 North America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 6 North America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 7 U.S. In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 8 U.S. In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 9 U.S. In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 10 Canada In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 11 Canada In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 12 Canada In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 13 Rest of North America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 14 Rest of North America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 15 Rest of North America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 16 UK and European Union In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 17 UK and European Union In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 18 UK and European Union In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 19 UK In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 20 UK In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 21 UK In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 22 Germany In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 23 Germany In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 24 Germany In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 25 Spain In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 26 Spain In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 27 Spain In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 28 Italy In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 29 Italy In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 30 Italy In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 31 France In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 32 France In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 33 France In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 34 Rest of Europe In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 35 Rest of Europe In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 36 Rest of Europe In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 37 Asia In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 38 Asia In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 39 Asia In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 40 China In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 41 China In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 42 China In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 43 Japan In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 44 Japan In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 45 Japan In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 46 India In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 47 India In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 48 India In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 49 Australia In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 50 Australia In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 51 Australia In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 52 South Korea In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 53 South Korea In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 54 South Korea In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 55 Latin America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 56 Latin America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 57 Latin America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 58 Brazil In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 59 Brazil In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 60 Brazil In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 61 Mexico In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 62 Mexico In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 63 Mexico In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 64 Rest of Latin America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 65 Rest of Latin America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 66 Rest of Latin America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 67 Middle East and Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 68 Middle East and Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 69 Middle East and Africa In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 70 GCC In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 71 GCC In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 72 GCC In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 73 Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 74 Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 75 Africa In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 76 Rest of Middle East and Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 77 Rest of Middle East and Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 78 Rest of Middle East and Africa In-App Advertising Market By Application, 2021-2031, USD (Million)

List of Figures

  • FIG. 1 Global In-App Advertising Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global In-App Advertising Market: Quality Assurance
  • FIG. 5 Global In-App Advertising Market, By Type, 2022
  • FIG. 6 Global In-App Advertising Market, By Platform, 2022
  • FIG. 7 Global In-App Advertising Market, By Application, 2022
  • FIG. 8 Global In-App Advertising Market, By Geography, 2022
  • FIG. 9 Market Geographical Opportunity Matrix - Global In-App Advertising Market, 2022

FIG. 10Market Positioning of Key In-App Advertising Market Players, 2022

FIG. 11Global In-App Advertising Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031

  • FIG. 12 Global In-App Advertising Market, By Type, 2022 Vs 2031, %
  • FIG. 13 Global In-App Advertising Market, By Platform, 2022 Vs 2031, %
  • FIG. 14 Global In-App Advertising Market, By Application, 2022 Vs 2031, %
  • FIG. 15 U.S. In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 16 Canada In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 17 Rest of North America In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 18 UK In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 19 Germany In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 20 Spain In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 21 Italy In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 22 France In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 23 Rest of Europe In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 24 China In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 25 Japan In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 26 India In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 27 Australia In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 28 South Korea In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 29 Rest of Asia In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 30 Brazil In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 31 Mexico In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 32 Rest of Latin America In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 33 GCC In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 34 Africa In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 35 Rest of Middle East and Africa In-App Advertising Market (US$ Million), 2021 - 2031