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市場調查報告書
商品編碼
1591995

應用程式內廣告市場：按類型、平台和應用程式分類 - 2025-2030 年全球預測

In-App Advertising Market by Type (Banner Ads, Interstitial Ads, Native Ads), Platform (Android, iOS), Application - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 182 Pages | 商品交期: 最快1-2個工作天內

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2023年應用程式內廣告市場規模為1,607.5億美元，預計2024年將達到1,809.5億美元，複合年成長率為12.96%，預計2030年將達3772.5億美元。

應用程式內廣告是指在行動應用程式中顯示的促銷內容，由於智慧型手機的普及和應用程式的廣泛使用，它已成為一種重要的數位行銷策略。這種形式的廣告對於應用程式開發人員收益至關重要，並且通常允許他們免費或以低成本提供應用程式。它已應用於遊戲、零售、娛樂和社交媒體等多個行業，根據應用程式使用行為來定位不同的用戶群體。最終用途範圍從小型企業到熱衷於利用有針對性的推廣來有效吸引潛在客戶的大型企業。市場成長受到智慧型手機普及率提高、網路連線改善、先進定位技術、以及行動廣告平台投資增加等因素的顯著影響。人工智慧和機器學習的整合增強了廣告個人化，提高了用戶參與度和轉換率。

主要市場統計
基準年[2023] 1607.5億美元
預測年份 [2024] 1809.5億美元
預測年份 [2030] 3772.5億美元
複合年成長率（%） 12.96%

市場內的成長機會包括程式化廣告的擴張、互動和影片廣告等創新廣告格式的開拓以及新興數位經濟的區域成長。為了抓住這些線索，公司應該專注於最佳化廣告投放並確保無縫的用戶體驗。然而，廣告攔截器的盛行、隱私問題和競爭飽和等挑戰限制了成長。收緊資料隱私法規和使用者對個人資料使用的擔憂是一個特殊的挑戰，需要關注透明度和道德資料實踐。

創新機會在於開發擴增實境(AR) 廣告體驗、利用區塊鏈實現安全交易和透明度，以及改進跨平台整合以獲得一致的用戶體驗。此外，對消費者心理和行為的研究可以提供見解，以創建更少侵入性和更具吸引力的廣告內容。市場是動態的，其特點是技術快速進步和用戶期望不斷變化，要求公司保持敏捷性和適應性，以便在快速變化的環境中保持競爭力。

市場動態：揭示快速發展的應用程式內廣告市場的關鍵市場洞察

應用程式內廣告市場正因供需的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助企業做出明智的投資決策、策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 廣告商和負責人對提高品牌知名度的興趣增加
    • 擴大年輕人對社群媒體的使用
    • 由於投資收益率高，預計將使用橫幅廣告。
  • 市場限制因素
    • 詐騙和廣告攔截器對效能的影響
  • 市場機會
    • 由於高點擊率，企業在應用程式內廣告的支出增加
    • 人們對資料隱私的興趣日益濃厚並加強廣告解決方案
  • 市場挑戰
    • 對追蹤觀看後對話的擔憂

波特的五力：駕馭應用程式內廣告市場的策略工具

波特的五力框架是了解應用程式內廣告市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢、解決弱點並避免潛在的挑戰，以確保更強大的市場地位。

PESTLE分析：了解應用程式內廣告市場的外部影響

外部宏觀環境因素在塑造應用程式內廣告市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解應用程式內廣告市場的競爭狀況

應用程式內廣告市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣應用內廣告市場廠商績效評估

FPNV定位矩陣是評估應用程式內廣告市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議為應用程式內廣告市場的成功指明了道路

應用內廣告市場的策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：全面分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監管核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 廣告商和負責人專注於提高品牌知名度
      • 年輕人對社群媒體的使用增加
      • 橫幅廣告的潛在用途和高投資收益
    • 抑制因素
      • 詐騙和廣告攔截器會影響效能
    • 機會
      • 點擊率的提高促使企業在應用程式內廣告上花費更多
      • 更重視資料隱私和增強廣告解決方案的開發
    • 任務
      • 對追蹤觀看後對話的擔憂
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章 應用程式內廣告市場：依類型

  • 橫幅廣告
  • 插播式廣告
  • 原生廣告
  • 富媒體廣告
  • 影片廣告

第7章 應用程式內廣告市場：依平台分類

  • 安卓
  • iOS

第8章 應用程式內廣告市場：依應用程式分類

  • 娛樂
  • 遊戲
  • 訊息
  • 網路購物
  • 付款和票務
  • 社群

第9章 美洲應用程式內廣告市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太應用程式內廣告市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章 歐洲、中東和非洲應用程式內廣告市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Adscompass Sp. z oo
  • Amazon.com Inc.
  • Amobee, Inc.
  • Apple, Inc.
  • AppLovin Corporation
  • Bidease inc.
  • BYYD Inc.
  • Chartboost, Inc.
  • Coalition Technologies LLC
  • Glispa GmbH
  • Google LLC by Alphabet Inc.
  • Hitapps
  • InMobi
  • InMobi Pte. Ltd.
  • ironSource Ltd.
  • Leadbolt
  • Microsoft Corporation
  • PubMatic Inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • TUNE, Inc.
  • Verizon Communications Inc.
Product Code: MRR-521BAA36ECD0

The In-App Advertising Market was valued at USD 160.75 billion in 2023, expected to reach USD 180.95 billion in 2024, and is projected to grow at a CAGR of 12.96%, to USD 377.25 billion by 2030.

In-app advertising refers to promotional content displayed within mobile applications, emerging as a crucial digital marketing strategy due to the proliferation of smartphones and extensive app usage. This form of advertising is essential for app developers to generate revenue, often allowing apps to be offered for free or at reduced costs. It finds application across various industries like gaming, retail, entertainment, and social media, targeting diverse user demographics based on app usage behavior. The end-use scope extends from small enterprises to large corporations keen on leveraging targeted outreach to engage potential customers effectively. Market growth is significantly influenced by factors such as increased smartphone penetration, improved internet connectivity, advanced targeting technologies, and rising investment into mobile advertising platforms. The integration of artificial intelligence and machine learning is enhancing ad personalization, thus driving user engagement and conversion rates.

KEY MARKET STATISTICS
Base Year [2023] USD 160.75 billion
Estimated Year [2024] USD 180.95 billion
Forecast Year [2030] USD 377.25 billion
CAGR (%) 12.96%

Opportunities within the market include the expansion of programmatic advertising, development of innovative ad formats like interactive and video ads, and regional growth in emerging digital economies. Organizations should focus on optimizing ad placements and ensuring seamless user experience to capture these prospects. However, challenges such as ad-blocker proliferation, privacy concerns, and competitive saturation pose limitations to growth. Stricter data privacy regulations and user concerns regarding personal data usage are particularly challenging, necessitating a focus on transparency and ethical data practices.

Innovation opportunities lie in the development of augmented reality (AR) ad experiences, leveraging blockchain for secure transactions and transparency, and improving cross-platform integration for consistent user experiences. Furthermore, research into consumer psychology and behavior can provide insights for creating less intrusive and more engaging ad content. The market is dynamic, characterized by rapid technological advancements and evolving user expectations, thereby requiring businesses to stay agile and adaptive to maintain competitiveness in a rapidly changing environment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving In-App Advertising Market

The In-App Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing focus of advertisers and marketers to increase brand awareness
    • Growing use of social media among youth population
    • Potential use of banner ads coupled with high returns on investments
  • Market Restraints
    • Fraudsters and ad blockers impacting the performance
  • Market Opportunities
    • Increasing spending of businesses on in-app advertisements owing to their click-through rate
    • Increasing focus on data privacy and developing enhanced advertising solutions
  • Market Challenges
    • Concerns associated with tracking post view conversations

Porter's Five Forces: A Strategic Tool for Navigating the In-App Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the In-App Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the In-App Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the In-App Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the In-App Advertising Market

A detailed market share analysis in the In-App Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the In-App Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the In-App Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the In-App Advertising Market

A strategic analysis of the In-App Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-App Advertising Market, highlighting leading vendors and their innovative profiles. These include Adscompass Sp. z o.o, Amazon.com Inc., Amobee, Inc., Apple, Inc., AppLovin Corporation, Bidease inc., BYYD Inc., Chartboost, Inc., Coalition Technologies LLC, Glispa GmbH, Google LLC by Alphabet Inc., Hitapps, InMobi, InMobi Pte. Ltd., ironSource Ltd., Leadbolt, Microsoft Corporation, PubMatic Inc., Smaato, Inc., The Rubicon Project, Inc., TUNE, Inc., and Verizon Communications Inc..

Market Segmentation & Coverage

This research report categorizes the In-App Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Banner Ads, Interstitial Ads, Native Ads, Rich Media Ads, and Video Ads.
  • Based on Platform, market is studied across Android and iOS.
  • Based on Application, market is studied across Entertainment, Gaming, News, Online Shopping, Payment & Ticketing, and Social.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing focus of advertisers and marketers to increase brand awareness
      • 5.1.1.2. Growing use of social media among youth population
      • 5.1.1.3. Potential use of banner ads coupled with high returns on investments
    • 5.1.2. Restraints
      • 5.1.2.1. Fraudsters and ad blockers impacting the performance
    • 5.1.3. Opportunities
      • 5.1.3.1. Increasing spending of businesses on in-app advertisements owing to their click-through rate
      • 5.1.3.2. Increasing focus on data privacy and developing enhanced advertising solutions
    • 5.1.4. Challenges
      • 5.1.4.1. Concerns associated with tracking post view conversations
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. In-App Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Banner Ads
  • 6.3. Interstitial Ads
  • 6.4. Native Ads
  • 6.5. Rich Media Ads
  • 6.6. Video Ads

7. In-App Advertising Market, by Platform

  • 7.1. Introduction
  • 7.2. Android
  • 7.3. iOS

8. In-App Advertising Market, by Application

  • 8.1. Introduction
  • 8.2. Entertainment
  • 8.3. Gaming
  • 8.4. News
  • 8.5. Online Shopping
  • 8.6. Payment & Ticketing
  • 8.7. Social

9. Americas In-App Advertising Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific In-App Advertising Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa In-App Advertising Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adscompass Sp. z o.o
  • 2. Amazon.com Inc.
  • 3. Amobee, Inc.
  • 4. Apple, Inc.
  • 5. AppLovin Corporation
  • 6. Bidease inc.
  • 7. BYYD Inc.
  • 8. Chartboost, Inc.
  • 9. Coalition Technologies LLC
  • 10. Glispa GmbH
  • 11. Google LLC by Alphabet Inc.
  • 12. Hitapps
  • 13. InMobi
  • 14. InMobi Pte. Ltd.
  • 15. ironSource Ltd.
  • 16. Leadbolt
  • 17. Microsoft Corporation
  • 18. PubMatic Inc.
  • 19. Smaato, Inc.
  • 20. The Rubicon Project, Inc.
  • 21. TUNE, Inc.
  • 22. Verizon Communications Inc.

LIST OF FIGURES

  • FIGURE 1. IN-APP ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. IN-APP ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. IN-APP ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. IN-APP ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY BANNER ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY NATIVE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY RICH MEDIA ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY GAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY NEWS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ONLINE SHOPPING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PAYMENT & TICKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 49. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 52. CHINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 55. INDIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 58. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. JAPAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 64. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 67. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 70. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 73. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 79. THAILAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 82. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. DENMARK IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 92. EGYPT IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. FINLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 98. FRANCE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. GERMANY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 104. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. ITALY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 110. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 116. NORWAY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. POLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 122. QATAR IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 128. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 134. SPAIN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 140. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. TURKEY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 150. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 151. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023