應用程式內廣告市場規模、佔有率和成長分析（按類型、平台、應用程式和地區）- 產業預測 2025-2032

預計到 2023 年全球應用程式內廣告市場價值將達到 1,723.3 億美元，並從 2024 年的 1952.5 億美元成長到 2032 年的 5,301.9 億美元，預測期內（2025-2032 年）的複合年成長率為 13.3%。

應用程式內廣告市場從策略上來說旨在使行動應用程式收益，使應用程式開發人員能夠在為用戶提供免費或低成本選項的同時創造收益。由於智慧型手機的普及率不斷提高以及行動應用程式的流行，市場正在不斷成長，使得廣告商能夠透過有針對性的個人化廣告有效地接觸到高度參與的用戶。然而，廣告疲勞、廣告攔截軟體的盛行以及隱私法規等挑戰是需要解決的主要障礙。儘管存在這些障礙，但透過先進的技術、創新的廣告形式和程序化廣告解決方案仍然有大量機會來推動用戶參與。憑藉預測的永續年成長率，美國應用程式內廣告市場處於良好的成長位置，專注於為開發人員提供收益以及為廣告商提供有針對性的推廣的雙重角色。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

應用程式內廣告市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 橫幅廣告
• 插播式廣告
• 富媒體廣告
• 影片廣告
• 原生廣告

應用程式內廣告市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概況
• Android
• iOS
• 其他

應用程式內廣告市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 娛樂
• 遊戲
• 社會的
• 網路購物
• 付款和票務
• 訊息
• 其他

應用程式內廣告市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Alphabet Inc.（Google LLC）（United States）
• Meta Platforms Inc.（United States）
• Apple Inc.（United States）
• Microsoft Corporation（United States）
• Amazon.com Inc.（United States）
• AppLovin Corporation（United States）
• The Trade Desk Inc.（United States）
• Smaato Inc.（United States）
• InMobi Pte Ltd.（Singapore）
• Flurry（Yahoo Inc.）（United States）
• Tremor International Ltd.（Israel）
• PubMatic Inc.（United States）
• Magnite Inc.（United States）
• Digital Turbine Inc.（United States）
• Unity Software Inc.（United States）
• Criteo SA（France）

結論和建議

Global In-app Advertising Market size was valued at USD 172.33 billion in 2023 and is poised to grow from USD 195.25 billion in 2024 to USD 530.19 billion by 2032, growing at a CAGR of 13.3% during the forecast period (2025-2032).

The in-app advertising market is strategically designed to monetize mobile applications, allowing app developers to generate revenue while offering free or low-cost options to users. This market thrives on the increasing smartphone penetration and the rising popularity of mobile apps, enabling advertisers to effectively reach a highly engaged audience through targeted and personalized ad placements. However, challenges such as ad fatigue, the prevalence of ad-blocking software, and privacy regulations pose significant obstacles that need addressing. Despite these hurdles, opportunities abound through advanced technologies, innovative ad formats, and programmatic advertising solutions, fostering user engagement. With a forecasted sustainable CAGR, the US in-app advertising market is well-positioned for growth, emphasizing the dual role of monetization for developers and targeted outreach for advertisers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-App Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-App Advertising Market Segments Analysis

Global In-app Advertising Market is segmented by Type, Platform, Application and region. Based on Type, the market is segmented into Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads and Native Ads. Based on Platform, the market is segmented into Android, iOS and Others. Based on Application, the market is segmented into Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-App Advertising Market

The surge in smartphone usage worldwide has emerged as a pivotal catalyst for the expansion of the in-app advertising market. With an increasing number of individuals depending on mobile applications for a wide range of activities, advertisers recognize the immense opportunity to connect with a vast and active audience through targeted in-app advertisements. This trend highlights the shift in consumer behavior towards mobile platforms, enabling brands to effectively engage users within the context of the apps they frequently use. As a result, the growth of smartphones plays a crucial role in shaping the landscape of in-app advertising, propelling its market potential.

Restraints in the Global In-App Advertising Market

The global in-app advertising market faces significant constraints due to the increasing prevalence of ad-blocking software and escalating concerns regarding user privacy. As users become more conscious of their online experiences, they tend to seek greater control, which often leads to the blocking or restriction of advertisements. This shift in consumer behavior not only hampers the visibility of ads but also undermines the overall effectiveness of in-app advertising campaigns. Consequently, marketers must navigate these challenges to ensure successful engagement with their target audiences while balancing the need for privacy and personalization in their advertising strategies.

Market Trends of the Global In-App Advertising Market

The Global In-App Advertising market is rapidly evolving, driven by the trend of personalized and targeted advertising. Advertisers are increasingly harnessing user data and sophisticated analytics to deliver highly tailored ad experiences. This focus on personalization-guided by insights into demographics, interests, browsing behavior, and location-enables brands to engage users more effectively. For instance, e-commerce apps showcase personalized product recommendations reflecting users' past interactions, significantly enhancing user experience and boosting advertising campaign effectiveness. As a result, this trend is expected to contribute to substantial market growth, making personalized advertising a cornerstone of future in-app strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global In-app Advertising Market Size by Type & CAGR (2025-2032)

• Market Overview
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads

Global In-app Advertising Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global In-app Advertising Market Size by Application & CAGR (2025-2032)

• Market Overview
• Entertainment
• Gaming
• Social
• Online Shopping
• Payment & Ticketing
• News
• Others

Global In-app Advertising Market Size & CAGR (2025-2032)

• North America (Type, Platform, Application)
  • US
  • Canada
• Europe (Type, Platform, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alphabet Inc. (Google LLC) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppLovin Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Trade Desk Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smaato Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMobi Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry (Yahoo Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tremor International Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PubMatic Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magnite Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Turbine Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Software Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Criteo S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations