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1339103

應用程式內廣告市場、份額、規模、趨勢、產業分析報告：按類型、按平台、按應用、按地區、細分趨勢，2023-2032

In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 114 Pages | 商品交期: 最快1-2個工作天內

價格

根據 Polaris Market Research 的一項新研究，到 2032 年，全球應用程式內廣告市場預計將達到 5,237.2 億美元。該研究報告提供了對當前市場動態的詳細洞察，並對未來市場成長進行了分析。

智慧型手機普及率的提高以及用戶對遊戲、線上購物和其他活動行動應用程式的偏好正在為全球產業創造巨大的成長機會。廣告主可以利用這些趨勢來吸引更多、更活躍的受眾，進而提高投資報酬率和獲利能力。

此外，電子商務和行動支付的興起為廣告主透過行動應用程式接觸消費者創造了新的機會。許多消費者正在使用行動應用程式在線購物，廣告商可以利用這一趨勢來宣傳他們的產品和服務。根據我們的調查，近 90% 的智慧型手機用戶將有用的時間花在多個安裝的應用程式上。

透過實施應用程式內廣告，行銷人員可以獲得有關不斷變化的消費者偏好和行為的寶貴見解。應用程式內廣告平台提供先進的分析和定位功能，使行銷人員能夠檢查與使用模式、年齡、興趣和位置相關的多個屬性。這些資訊可協助您更有效地定位廣告，進而提高參與度和更好的投資回報。

人工智慧和機器學習演算法可以分析大量有關消費者行為和偏好的數據，並識別模式和趨勢。這些資訊可用於開發有針對性的廣告活動，與消費者產生共鳴並提高參與度。

此外，人工智慧驅動的聊天機器人和虛擬助理可以為用戶提供個人化的建議和支持，改善他們對應用程式的整體體驗並增加轉換的可能性。此外，機器學習演算法可用於即時優化廣告活動並調整目標和訊息傳遞，以提高效能並取得更好的結果。

該市場中的公司正致力於引入新功能，以獲得市場優勢。例如，2023 年 4 月，Meta 與 TikTok 推出了一項新舉措，以吸引和留住兩家公司平台上的頂級創作者。兩家公司都認識到內容創作者在推動用戶參與和建立各自平台方面的重要性。Meta 推出了一項名為 "Meta Creators" 的新計劃，旨在支持和獎勵平台上的內容創作者。

同樣，2023 年 5 月，Snap Inc. 為行銷人員引入了新的廣告機會，包括 Spotlight 廣告和 My AI Chats 中的推廣連結。Spotlight 每月擁有超過 1.25 億活躍用戶，為廣告主提供了接觸高度參與的受眾的機會。我的 AI 聊天中的推廣連結允許廣告商在與 Snapchat 人工智慧驅動的個人助理 "My Snap" 的聊天中推廣可點擊的連結。連結可以將使用者引導至特定的產品或服務，為行銷人員提供增加流量和轉換的新方法。

應用程式內廣告市場報告亮點

插播式廣告因其價格實惠、實施方便、應用廣泛等優點佔據最大份額。

隨著支援 iOS 的裝置變得越來越流行，特別是在新興國家，iOS 領域正在錄得大幅成長。

遊戲產業因其對年輕人更具吸引力的體驗而獲得了最大的市場份額。

由於主要參與者的存在和更好的投資回報率，北美在 2022 年佔據最大份額。

全球市場參與者包括 Google AdMob、BYYD、Flurry、TUNE, Inc.、Amobee、InMobi、Glispa、AppLovin、Chartboost、Smaato、Leadbolt。

目錄

第 1 章 簡介

第二章執行摘要

第三章研究方法論

第 4 章：全球應用程式內廣告市場洞察

  • 應用程式內廣告市場 - 平台快照
  • 應用程式內廣告市場動態
    • 驅動因素和機遇
      • 對再生能源的需求不斷增加
      • 用電需求增加
    • 限制因素和挑戰
      • 初期成本高
  • PESTEL 分析
  • 應用程式內廣告市場平台趨勢
  • 價值鏈分析
  • COVID-19 感染的影響分析

第 5 章 全球應用程式內廣告市場（按類型）

  • 主要發現
  • 介紹
  • 橫幅廣告
  • 插頁式廣告
  • 富媒體廣告
  • 影片廣告
  • 原生廣告

第六章 全球應用程式內廣告市場（按應用程式）

  • 主要發現
  • 介紹
  • 娛樂
  • 遊戲
  • 社會的
  • 網上購物
  • 付款和票務
  • 訊息
  • 其他

第七章 全球應用程式內廣告市場（依平台）

  • 主要發現
  • 介紹
  • 安卓
  • iOS
  • 其他

第 8 章 全球應用程式內廣告市場（按地區）

  • 主要發現
  • 介紹
    • 應用程式內廣告市場評估（按地區），2019-2032
  • 應用程式內廣告市場 - 北美
    • 北美：應用程式內廣告市場（按類型），2019-2032
    • 北美：應用程式內廣告市場（依平台），2019-2032
    • 北美：應用程式內廣告市場，依應用程式劃分，2019-2032
    • 應用程式內廣告市場 - 美國
    • 應用程式內廣告市場 - 加拿大
  • 應用程式內廣告市場 - 歐洲
    • 歐洲：應用程式內廣告市場（按類型），2019-2032 年
    • 歐洲：應用程式內廣告市場（依平台），2019-2032
    • 歐洲：應用程式內廣告市場，依應用程式劃分，2019-2032 年
    • 應用程式內廣告市場 - 英國
    • 應用程式內廣告市場 - 法國
    • 應用程式內廣告市場 - 德國
    • 應用程式內廣告市場 - 義大利
    • 應用程式內廣告市場 - 西班牙
    • 應用程式內廣告市場 - 荷蘭
    • 應用程式內廣告市場 - 俄羅斯
  • 應用程式內廣告市場 - 亞太地區
    • 亞太地區：應用程式內廣告市場（按類型），2019-2032 年
    • 亞太地區：應用程式內廣告市場（依平台），2019-2032
    • 亞太地區：應用程式內廣告市場，依應用程式劃分，2019-2032 年
    • 應用程式內廣告市場 - 中國
    • 應用程式內廣告市場 - 印度
    • 應用程式內廣告市場 - 馬來西亞
    • 應用程式內廣告市場 - 日本
    • 應用程式內廣告市場 - 印度尼西亞
    • 應用程式內廣告市場—韓國
  • 應用程式內廣告市場 - 中東和非洲
    • 中東和非洲：應用程式內廣告市場（按類型），2019-2032 年
    • 中東和非洲：應用程式內廣告市場（按平台），2019-2032 年
    • 中東和非洲：應用程式內廣告市場，按應用程式劃分，2019-2032 年
    • 應用程式內廣告市場 - 沙烏地阿拉伯
    • 應用程式內廣告市場 - 阿拉伯聯合大公國
    • 應用程式內廣告市場 - 以色列
    • 應用程式內廣告市場 - 南非
  • 應用程式內廣告市場 - 拉丁美洲
    • 拉丁美洲：應用程式內廣告市場（按類型），2019-2032 年
    • 拉丁美洲：應用程式內廣告市場（按平台），2019-2032 年
    • 拉丁美洲：應用程式內廣告市場，按應用程式劃分，2019-2032 年
    • 應用程式內廣告市場 - 墨西哥
    • 應用程式內廣告市場 - 巴西
    • 應用程式內廣告市場 - 阿根廷

第9章 競爭格局

  • 擴張和收購分析
    • 擴張
    • 獲得
  • 夥伴關係/協作/協議/揭露

第十章公司簡介

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE, Inc
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost
  • Smaato
  • Leadbolt
Product Code: PM3483

The global in app advertising market size is expected to reach USD 523.72 billion by 2032, according to a new study by Polaris Market Research. The report "In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing adoption of smartphones and rising user preference for mobile apps for gaming, online shopping, and other activities are creating enormous growth opportunities for the global industry. Advertisers can leverage these trends to reach a vast and engaged audience, resulting in better returns on investment and increased profitability.

Additionally, the rise of e-commerce and mobile payments has created new opportunities for advertisers to reach consumers through mobile apps. Many consumers use mobile apps for online shopping, and advertisers can leverage this trend to promote their products and services. According to our insights, nearly, 90 per cent of the smartphone users use their useful time on several installed apps.

Implementing in-app advertisements allows marketers to gain valuable insights into changing consumer preferences and behavior. In-app advertising platforms offer advanced analytics and targeting capabilities that enable marketers to study several attributes related to usage patterns, age, interests, and location. This information helps them to target their ads more effectively, resulting in higher engagement and better returns on investment.

AI and ML algorithms can analyze large volumes of data about consumer behavior and preferences to identify patterns and trends. This information can be used to develop targeted advertising campaigns that are more likely to resonate with consumers and drive engagement.

In addition, AI-powered chatbots and virtual assistants can provide personalized recommendations and support to users, enhancing their overall experience with the app and increasing the likelihood of conversions. Moreover, ML algorithms can be used to optimize advertising campaigns in real-time, adjusting the targeting and messaging to improve performance and achieve better results.

Companies in the market are focusing on introducing new features to stay ahead in the market. For instance, in April 2023, Meta in association with the TikTok launched new initiatives to attract and retain top creators on their platforms. Both companies recognize the importance of content creators in driving user engagement and building their respective platforms. Meta has launched a new program called "Meta Creators" that aims to support and reward content creators on its platform.

Similarly in May, 2023, Snap Inc introduced new advertising opportunities for marketers, including Spotlight ads and Promoted Links in My AI Chats. Spotlight has over 125 million monthly active users and offers advertisers the opportunity to reach a highly engaged audience. Promoted Links in My AI Chats allow advertisers to promote clickable links within user chats with Snapchat's AI-powered personal assistant, called "My Snap." The links can direct users to specific products or services, offering a new way for marketers to drive traffic and conversions.

In-App Advertising Market Report Highlights

Interstitial ads segment is accounted for largest share due to array of benefits it offers such as affordability, easy implementation, and wider application

iOS segment registered significant growth rate, due to rising adoption of iOS enabled devices, particularly in the emerging nations

Gaming segment garnered the largest share, due to more engaging experience among the young individuals

North America held the largest share in 2022, due to the presence key companies and better ROI.

The global market players are Google AdMob, BYYD, Flurry, TUNE, Inc., Amobee, InMobi, Glispa, AppLovin, Chartboost, Smaato, and Leadbolt

Polaris Market Research has segmented the In-App Advertising market report based on type, platform, application, and region:

In-App Advertising, Type Outlook (Revenue - USD Billion, 2019-2032)

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

In-App Advertising, Platform Outlook (Revenue - USD Billion, 2019-2032)

  • Android
  • iOS
  • Others

In-App Advertising, By Application Outlook (Revenue - USD Billion, 2019-2032)

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

In-App Advertising, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global In App Advertising Market Insights

  • 4.1. In App Advertising Market - Platform Snapshot
  • 4.2. In App Advertising Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Increase in demand for renewable sources of energy
      • 4.2.1.2. Rise in demand for electricity consumption
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. High initial costs
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. In App Advertising Market Platform Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global In App Advertising Market, by Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • 5.3. Banner Ads
    • 5.3.1. Global In App Advertising Market, by Banner Ads, by Region, 2019-2032 (USD Billion)
  • 5.4. Interstitial Ads
    • 5.4.1. Global In App Advertising Market, by Interstitial Ads, by Region, 2019-2032 (USD Billion)
  • 5.5. Rich Media Ads
    • 5.5.1. Global In App Advertising Market, byRich Media Ads, by Region, 2019-2032 (USD Billion)
  • 5.6. Video Ads
    • 5.6.1. Global In App Advertising Market, by Video Ads, by Region, 2019-2032 (USD Billion)
  • 5.7. Native Ads
    • 5.7.1. Global In App Advertising Market, by Native Ads, by Region, 2019-2032 (USD Billion)

6. Global In App Advertising Market, by Application

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 6.3. Entertainment
    • 6.3.1. Global In App Advertising Market, by Entertainment, by Region, 2019-2032 (USD Billion)
  • 6.4. Gaming
    • 6.4.1. Global In App Advertising Market, by Gaming, by Region, 2019-2032 (USD Billion)
  • 6.5. Social
    • 6.5.1. Global In App Advertising Market, by Social, by Region, 2019-2032 (USD Billion)
  • 6.6. Online Shopping
    • 6.6.1. Global In App Advertising Market, by Online Shopping, by Region, 2019-2032 (USD Billion)
  • 6.7. Payment & Ticketing
    • 6.7.1. Global In App Advertising Market, by Payment & Ticketing, by Region, 2019-2032 (USD Billion)
  • 6.8. News
    • 6.8.1. Global In App Advertising Market, by News, by Region, 2019-2032 (USD Billion)
  • 6.9. Others
    • 6.9.1. Global In App Advertising Market, by Others, by Region, 2019-2032 (USD Billion)

7. Global In App Advertising Market, by Platform

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • 7.3. Android
    • 7.3.1. Global In App Advertising Market, by Android, By Region, 2019-2032 (USD Billion)
  • 7.4. iOS
    • 7.4.1. Global In App Advertising Market, by iOS, By Region, 2019-2032 (USD Billion)
  • 7.5. Others
    • 7.5.1. Global In App Advertising Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global In App Advertising Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. In App Advertising Market - North America
    • 8.3.1. North America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.3.2. North America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.3.3. North America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.3.4. In App Advertising Market - U.S.
      • 8.3.4.1. U.S.: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.3.5. In App Advertising Market - Canada
      • 8.3.5.1. Canada: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.4. In App Advertising Market - Europe
    • 8.4.1. Europe: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.4.3. Europe: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.4. In App Advertising Market - UK
      • 8.4.4.1. UK: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.5. In App Advertising Market - France
      • 8.4.5.1. France: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.5.3. France: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.6. In App Advertising Market - Germany
      • 8.4.6.1. Germany: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.7. In App Advertising Market - Italy
      • 8.4.7.1. Italy: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.8. In App Advertising Market - Spain
      • 8.4.8.1. Spain: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.9. In App Advertising Market - Netherlands
      • 8.4.9.1. Netherlands: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.10. In App Advertising Market - Russia
      • 8.4.10.1. Russia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.5. In App Advertising Market - Asia Pacific
    • 8.5.1. Asia Pacific: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.4. In App Advertising Market - China
      • 8.5.4.1. China: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.4.3. China: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.5. In App Advertising Market - India
      • 8.5.5.1. India: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.5.3. India: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.6. In App Advertising Market - Malaysia
      • 8.5.6.1. Malaysia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.7. In App Advertising Market - Japan
      • 8.5.7.1. Japan: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.8. In App Advertising Market - Indonesia
      • 8.5.8.1. Indonesia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.9. In App Advertising Market - South Korea
      • 8.5.9.1. South Korea: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.6. In App Advertising Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.4. In App Advertising Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.5. In App Advertising Market - UAE
      • 8.6.5.1. UAE: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.6. In App Advertising Market - Israel
      • 8.6.6.1. Israel: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.7. In App Advertising Market - South Africa
      • 8.6.7.1. South Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.7. In App Advertising Market - Latin America
    • 8.7.1. Latin America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.7.4. In App Advertising Market - Mexico
      • 8.7.4.1. Mexico: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.7.5. In App Advertising Market - Brazil
      • 8.7.5.1. Brazil: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.7.6. In App Advertising Market - Argentina
      • 8.7.6.1. Argentina: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: In App Advertising Market, by Application, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. ironSource
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Google AdMob
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. BYYD
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Flurry
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. TUNE, Inc
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Amobee
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. InMobi
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Glispa
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. AppLovin
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. Chartboost
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. Smaato
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. Leadbolt
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development

List of Tables

  • Table 1 Global In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 2 Global In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 3 Global In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 4 In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 6 North America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 7 North America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 8 U.S.: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 9 U.S.: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 10 U.S.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 11 Canada: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 12 Canada: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 13 Canada: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 14 Europe: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 15 Europe: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 16 Europe: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 17 UK: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 18 UK: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 19 UK: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 20 France: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 21 France: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 22 France: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 23 Germany: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 24 Germany: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 25 Germany: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 26 Italy: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 27 Italy: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 28 Italy: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 29 Spain: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 30 Spain: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 31 Spain: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 32 Netherlands: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 33 Netherlands: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 34 Netherlands: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 35 Russia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 36 Russia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 37 Russia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 41 China: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 42 China: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 43 China: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 44 India: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 45 India: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 46 India: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 47 Malaysia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 48 Malaysia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 49 Malaysia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 50 Japan: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 51 Japan: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 52 Japan: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 53 Indonesia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 54 Indonesia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 55 Indonesia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 56 South Korea: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 57 South Korea: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 58 South Korea: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 65 UAE: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 66 UAE: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 67 UAE: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 68 Israel: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 69 Israel: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 70 Israel: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 71 South Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 72 South Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 73 South Africa: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 74 Latin America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 75 Latin America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 76 Latin America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 77 Mexico: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 78 Mexico: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 79 Mexico: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 80 Brazil: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 81 Brazil: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 82 Brazil: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 83 Argentina: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 84 Argentina: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 85 Argentina: In App Advertising Market, by Platform, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global In App Advertising Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Application
  • Figure 7. Global In App Advertising Market, by Application, 2022 & 2032 (USD Billion)
  • Figure 8. Market by Type
  • Figure 9. Global In App Advertising Market, by Type, 2022 & 2032 (USD Billion)
  • Figure 10. Market by Platform
  • Figure 11. Global In App Advertising Market, by Platform, 2022 & 2032 (USD Billion)
  • Figure 12. In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Figure 13. Strategic Analysis - In App Advertising Market