2024-2028 年全球應用程式內廣告市場

預計 2023 年至 2028 年，應用程式內廣告市場將成長 3,383 億美元，預測期內複合年成長率為 26.06%。

該報告包括對應用程式內廣告市場的總體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。智慧型手機使用量的擴大、應用程式使用量的增加以及廣告參與率的提高推動了市場的發展。

研究指出，應用程式內收費的成長是未來幾年推動應用程式內廣告市場成長的關鍵因素之一。此外，應用程式內廣告個人化的使用不斷增加，電子商務和社群媒體的日益普及將帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第3章 市場規模評估

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022 年全球應用程式內廣告市場
• 2018-2022 年按應用分類的細分市場分析
• 2018-2022 年按類型分類的細分市場分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章市場細分：按應用

• 市場區隔
• 比較：按應用
• 訊息：2023-2028 年市場規模與預測
• 網路購物：2023-2028 年市場規模與預測
• 遊戲：2023-2028 年市場規模與預測
• 娛樂：2023-2028 年市場規模與預測
• 其他：2023-2028年市場規模與預測
• 市場機會：依應用分類

第7章市場細分：依類型

• 市場區隔
• 比較：按類型
• 橫幅廣告：2023-2028 年市場規模與預測
• 插播式廣告：2023-2028 年市場規模與預測
• 富媒體廣告：市場規模及2023-2028年預測
• 影片廣告：2023-2028 年市場規模及預測
• 原生廣告：2023-2028 年市場規模與預測
• 市場機會：按類型

第8章 客戶狀況

• 客戶狀況概覽

第9章 地區情勢

• 區域細分
• 區域比較
• 北美：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 印度：2023-2028年市場規模與預測
• 德國：2023-2028年市場規模與預測
• 英國：2023-2028 年市場規模與預測
• 市場機會：依地區狀況

第10章 促進因素、挑戰、機會、限制因素

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機會與限制

第11章競爭格局

• 概述
• 競爭格局
• 混亂的情況
• 產業風險

第12章 競爭分析

• 公司簡介
• 公司市場定位
• Adscompass
• Alphabet Inc.
• Bidease inc.
• BYYD Inc
• Coalition Technologies LLC
• Digital Hamster SL
• Dot Com Infoway
• IDS Logic
• InMobi Pte. Ltd.
• Mobio Global Ltd.
• RevX
• Tremor International Ltd.
• TUNE Inc.
• Yahoo
• zoomd technologies Ltd.

第13章附錄

The in-app advertising market is forecasted to grow by USD 338.3 bn during 2023-2028, accelerating at a CAGR of 26.06% during the forecast period. The report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

By Application

• Messaging
• Online shopping
• Gaming
• Entertainment
• Others

By Type

• Banner ads
• Interstitial ads
• Rich media ads
• Video ads
• Native ads

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, increasing use of personalization in-app ads and rising popularity of E-commerce and social media will lead to sizable demand in the market.

The report on the in-app advertising market covers the following areas:

• In-app advertising market sizing
• In-app advertising market forecast
• In-app advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Azerion Group N.V, Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd., TUNE Inc., Yahoo, and zoomd technologies Ltd.. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global In-App Advertising Market 2018 - 2022
  • Historic Market Size - Data Table on Global In-App Advertising Market 2018 - 2022 ($ billion)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Messaging - Market size and forecast 2023-2028
  • Chart on Messaging - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Messaging - Market size and forecast 2023-2028 ($ billion)
  • Chart on Messaging - Year-over-year growth 2023-2028 (%)
  • Data Table on Messaging - Year-over-year growth 2023-2028 (%)
• 6.4 Online shopping - Market size and forecast 2023-2028
  • Chart on Online shopping - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Online shopping - Market size and forecast 2023-2028 ($ billion)
  • Chart on Online shopping - Year-over-year growth 2023-2028 (%)
  • Data Table on Online shopping - Year-over-year growth 2023-2028 (%)
• 6.5 Gaming - Market size and forecast 2023-2028
  • Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
  • Chart on Gaming - Year-over-year growth 2023-2028 (%)
  • Data Table on Gaming - Year-over-year growth 2023-2028 (%)
• 6.6 Entertainment - Market size and forecast 2023-2028
  • Chart on Entertainment - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Entertainment - Market size and forecast 2023-2028 ($ billion)
  • Chart on Entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Banner ads - Market size and forecast 2023-2028
  • Chart on Banner ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Banner ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Banner ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Banner ads - Year-over-year growth 2023-2028 (%)
• 7.4 Interstitial ads - Market size and forecast 2023-2028
  • Chart on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Interstitial ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Interstitial ads - Year-over-year growth 2023-2028 (%)
• 7.5 Rich media ads - Market size and forecast 2023-2028
  • Chart on Rich media ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Rich media ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Rich media ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Rich media ads - Year-over-year growth 2023-2028 (%)
• 7.6 Video ads - Market size and forecast 2023-2028
  • Chart on Video ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Video ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Video ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Video ads - Year-over-year growth 2023-2028 (%)
• 7.7 Native ads - Market size and forecast 2023-2028
  • Chart on Native ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Native ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Native ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Native ads - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ billion)
  • Data Table on India - Market size and forecast 2023-2028 ($ billion)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adscompass
  • Adscompass - Overview
  • Adscompass - Product / Service
  • Adscompass - Key offerings
• 12.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.5 Bidease inc.
  • Bidease inc. - Overview
  • Bidease inc. - Product / Service
  • Bidease inc. - Key offerings
• 12.6 BYYD Inc
  • ByYD Inc - Overview
  • ByYD Inc - Product / Service
  • ByYD Inc - Key offerings
• 12.7 Coalition Technologies LLC
  • Coalition Technologies LLC - Overview
  • Coalition Technologies LLC - Product / Service
  • Coalition Technologies LLC - Key offerings
• 12.8 Digital Hamster SL
  • Digital Hamster SL - Overview
  • Digital Hamster SL - Product / Service
  • Digital Hamster SL - Key offerings
• 12.9 Dot Com Infoway
  • Dot Com Infoway - Overview
  • Dot Com Infoway - Product / Service
  • Dot Com Infoway - Key offerings
• 12.10 IDS Logic
  • IDS Logic - Overview
  • IDS Logic - Product / Service
  • IDS Logic - Key offerings
• 12.11 InMobi Pte. Ltd.
  • InMobi Pte. Ltd. - Overview
  • InMobi Pte. Ltd. - Product / Service
  • InMobi Pte. Ltd. - Key offerings
• 12.12 Mobio Global Ltd.
  • Mobio Global Ltd. - Overview
  • Mobio Global Ltd. - Product / Service
  • Mobio Global Ltd. - Key offerings
• 12.13 RevX
  • RevX - Overview
  • RevX - Product / Service
  • RevX - Key offerings
• 12.14 Tremor International Ltd.
  • Tremor International Ltd. - Overview
  • Tremor International Ltd. - Product / Service
  • Tremor International Ltd. - Key offerings
• 12.15 TUNE Inc.
  • TUNE Inc. - Overview
  • TUNE Inc. - Product / Service
  • TUNE Inc. - Key offerings
• 12.16 Yahoo
  • Yahoo - Overview
  • Yahoo - Product / Service
  • Yahoo - Key offerings
• 12.17 zoomd technologies Ltd.
  • zoomd technologies Ltd. - Overview
  • zoomd technologies Ltd. - Product / Service
  • zoomd technologies Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Parent Market
• Exhibits11: Data Table on - Parent Market
• Exhibits12: Market characteristics analysis
• Exhibits13: Value Chain Analysis
• Exhibits14: Offerings of companies included in the market definition
• Exhibits15: Market segments
• Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits20: Historic Market Size - Data Table on Global In-App Advertising Market 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on Application - Market share 2023-2028 (%)
• Exhibits33: Data Table on Application - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by Application
• Exhibits35: Data Table on Comparison by Application
• Exhibits36: Chart on Messaging - Market size and forecast 2023-2028 ($ billion)
• Exhibits37: Data Table on Messaging - Market size and forecast 2023-2028 ($ billion)
• Exhibits38: Chart on Messaging - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on Messaging - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Online shopping - Market size and forecast 2023-2028 ($ billion)
• Exhibits41: Data Table on Online shopping - Market size and forecast 2023-2028 ($ billion)
• Exhibits42: Chart on Online shopping - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Online shopping - Year-over-year growth 2023-2028 (%)
• Exhibits44: Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits45: Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits46: Chart on Gaming - Year-over-year growth 2023-2028 (%)
• Exhibits47: Data Table on Gaming - Year-over-year growth 2023-2028 (%)
• Exhibits48: Chart on Entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Application ($ billion)
• Exhibits57: Data Table on Market opportunity by Application ($ billion)
• Exhibits58: Chart on Type - Market share 2023-2028 (%)
• Exhibits59: Data Table on Type - Market share 2023-2028 (%)
• Exhibits60: Chart on Comparison by Type
• Exhibits61: Data Table on Comparison by Type
• Exhibits62: Chart on Banner ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits63: Data Table on Banner ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Chart on Banner ads - Year-over-year growth 2023-2028 (%)
• Exhibits65: Data Table on Banner ads - Year-over-year growth 2023-2028 (%)
• Exhibits66: Chart on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits67: Data Table on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Chart on Interstitial ads - Year-over-year growth 2023-2028 (%)
• Exhibits69: Data Table on Interstitial ads - Year-over-year growth 2023-2028 (%)
• Exhibits70: Chart on Rich media ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits71: Data Table on Rich media ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Chart on Rich media ads - Year-over-year growth 2023-2028 (%)
• Exhibits73: Data Table on Rich media ads - Year-over-year growth 2023-2028 (%)
• Exhibits74: Chart on Video ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits75: Data Table on Video ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Chart on Video ads - Year-over-year growth 2023-2028 (%)
• Exhibits77: Data Table on Video ads - Year-over-year growth 2023-2028 (%)
• Exhibits78: Chart on Native ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits79: Data Table on Native ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Chart on Native ads - Year-over-year growth 2023-2028 (%)
• Exhibits81: Data Table on Native ads - Year-over-year growth 2023-2028 (%)
• Exhibits82: Market opportunity by Type ($ billion)
• Exhibits83: Data Table on Market opportunity by Type ($ billion)
• Exhibits84: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits85: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits86: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits87: Chart on Geographic comparison
• Exhibits88: Data Table on Geographic comparison
• Exhibits89: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits90: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits91: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits92: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits93: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits94: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits95: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits96: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits97: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits98: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits99: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits100: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits101: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits102: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits103: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits104: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits105: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits106: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits107: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits108: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits109: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits110: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits111: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits112: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits113: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits114: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits115: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits116: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits117: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits118: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits119: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibits120: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibits121: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits122: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits123: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits124: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits125: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits126: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits127: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits128: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits129: Market opportunity By Geographical Landscape ($ billion)
• Exhibits130: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits131: Impact of drivers and challenges in 2023 and 2028
• Exhibits132: Overview on criticality of inputs and factors of differentiation
• Exhibits133: Overview on factors of disruption
• Exhibits134: Impact of key risks on business
• Exhibits135: Companies covered
• Exhibits136: Matrix on companies position and classification
• Exhibits137: Adscompass - Overview
• Exhibits138: Adscompass - Product / Service
• Exhibits139: Adscompass - Key offerings
• Exhibits140: Alphabet Inc. - Overview
• Exhibits141: Alphabet Inc. - Business segments
• Exhibits142: Alphabet Inc. - Key offerings
• Exhibits143: Alphabet Inc. - Segment focus
• Exhibits144: Bidease inc. - Overview
• Exhibits145: Bidease inc. - Product / Service
• Exhibits146: Bidease inc. - Key offerings
• Exhibits147: BYYD Inc - Overview
• Exhibits148: BYYD Inc - Product / Service
• Exhibits149: BYYD Inc - Key offerings
• Exhibits150: Coalition Technologies LLC - Overview
• Exhibits151: Coalition Technologies LLC - Product / Service
• Exhibits152: Coalition Technologies LLC - Key offerings
• Exhibits153: Digital Hamster SL - Overview
• Exhibits154: Digital Hamster SL - Product / Service
• Exhibits155: Digital Hamster SL - Key offerings
• Exhibits156: Dot Com Infoway - Overview
• Exhibits157: Dot Com Infoway - Product / Service
• Exhibits158: Dot Com Infoway - Key offerings
• Exhibits159: IDS Logic - Overview
• Exhibits160: IDS Logic - Product / Service
• Exhibits161: IDS Logic - Key offerings
• Exhibits162: InMobi Pte. Ltd. - Overview
• Exhibits163: InMobi Pte. Ltd. - Product / Service
• Exhibits164: InMobi Pte. Ltd. - Key offerings
• Exhibits165: Mobio Global Ltd. - Overview
• Exhibits166: Mobio Global Ltd. - Product / Service
• Exhibits167: Mobio Global Ltd. - Key offerings
• Exhibits168: RevX - Overview
• Exhibits169: RevX - Product / Service
• Exhibits170: RevX - Key offerings
• Exhibits171: Tremor International Ltd. - Overview
• Exhibits172: Tremor International Ltd. - Product / Service
• Exhibits173: Tremor International Ltd. - Key offerings
• Exhibits174: TUNE Inc. - Overview
• Exhibits175: TUNE Inc. - Product / Service
• Exhibits176: TUNE Inc. - Key offerings
• Exhibits177: Yahoo - Overview
• Exhibits178: Yahoo - Product / Service
• Exhibits179: Yahoo - Key offerings
• Exhibits180: zoomd technologies Ltd. - Overview
• Exhibits181: zoomd technologies Ltd. - Product / Service
• Exhibits182: zoomd technologies Ltd. - Key offerings
• Exhibits183: Inclusions checklist
• Exhibits184: Exclusions checklist
• Exhibits185: Currency conversion rates for US$
• Exhibits186: Research methodology
• Exhibits187: Information sources
• Exhibits188: Data validation
• Exhibits189: Validation techniques employed for market sizing
• Exhibits190: Data synthesis
• Exhibits191: 360 degree market analysis
• Exhibits192: List of abbreviations