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市場調查報告書

商品編碼

1557509

2024-2028 年全球應用程式內廣告市場

Global In-app Advertising Market 2024-2028

出版日期: 2024年08月15日 | 出版商:

TechNavio | 英文 163 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

預計 2023 年至 2028 年，應用程式內廣告市場將成長 3,383 億美元，預測期內複合年成長率為 26.06%。

該報告包括對應用程式內廣告市場的總體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。智慧型手機使用量的擴大、應用程式使用量的增加以及廣告參與率的提高推動了市場的發展。

市場範圍
基準年	2024年
結束年份	2028年
預測期	2024-2028
成長動力	加速度
2024 年與前一年同期比較	21.63%
複合年成長率	26.06%
增量	3383億美元

研究指出，應用程式內收費的成長是未來幾年推動應用程式內廣告市場成長的關鍵因素之一。此外，應用程式內廣告個人化的使用不斷增加，電子商務和社群媒體的日益普及將帶來巨大的市場需求。

市場區隔
比較：按類型
橫幅廣告：2023-2028 年市場規模與預測
插播式廣告：2023-2028 年市場規模與預測
富媒體廣告：市場規模及2023-2028年預測
影片廣告：2023-2028 年市場規模及預測
原生廣告：2023-2028 年市場規模與預測
市場機會：按類型

第8章客戶狀況

客戶狀況概覽

第9章地區情勢

區域細分
區域比較
北美：2023-2028 年市場規模與預測
歐洲：2023-2028 年市場規模與預測
亞太地區：2023-2028 年市場規模與預測
南美洲：2023-2028年市場規模與預測
中東和非洲：2023-2028 年市場規模與預測
美國：2023-2028 年市場規模與預測
中國：2023-2028年市場規模及預測
印度：2023-2028年市場規模與預測
德國：2023-2028年市場規模與預測
英國：2023-2028 年市場規模與預測
市場機會：依地區狀況

第10章促進因素、挑戰、機會、限制因素

市場促進因素
市場挑戰
促進因素和挑戰的影響
市場機會與限制

第11章競爭格局

概述
競爭格局
混亂的情況
產業風險

第12章競爭分析

公司簡介
公司市場定位
Adscompass
Alphabet Inc.
Bidease inc.
BYYD Inc
Coalition Technologies LLC
Digital Hamster SL
Dot Com Infoway
IDS Logic
InMobi Pte. Ltd.
Mobio Global Ltd.
RevX
Tremor International Ltd.
TUNE Inc.
Yahoo
zoomd technologies Ltd.

第13章附錄

簡介目錄圖表

Product Code: IRTNTR75265

The in-app advertising market is forecasted to grow by USD 338.3 bn during 2023-2028, accelerating at a CAGR of 26.06% during the forecast period. The report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	21.63%
CAGR	26.06%
Incremental Value	$338.3 bn

By Application

Messaging
Online shopping
Gaming
Entertainment
Others

By Type

Banner ads
Interstitial ads
Rich media ads
Video ads
Native ads

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, increasing use of personalization in-app ads and rising popularity of E-commerce and social media will lead to sizable demand in the market.

The report on the in-app advertising market covers the following areas:

In-app advertising market sizing
In-app advertising market forecast
In-app advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Azerion Group N.V, Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd., TUNE Inc., Yahoo, and zoomd technologies Ltd.. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global In-App Advertising Market 2018 - 2022
- Historic Market Size - Data Table on Global In-App Advertising Market 2018 - 2022 ($ billion)
4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
6.3 Messaging - Market size and forecast 2023-2028
- Chart on Messaging - Market size and forecast 2023-2028 ($ billion)
- Data Table on Messaging - Market size and forecast 2023-2028 ($ billion)
- Chart on Messaging - Year-over-year growth 2023-2028 (%)
- Data Table on Messaging - Year-over-year growth 2023-2028 (%)
6.4 Online shopping - Market size and forecast 2023-2028
- Chart on Online shopping - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online shopping - Market size and forecast 2023-2028 ($ billion)
- Chart on Online shopping - Year-over-year growth 2023-2028 (%)
- Data Table on Online shopping - Year-over-year growth 2023-2028 (%)
6.5 Gaming - Market size and forecast 2023-2028
- Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
- Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
- Chart on Gaming - Year-over-year growth 2023-2028 (%)
- Data Table on Gaming - Year-over-year growth 2023-2028 (%)
6.6 Entertainment - Market size and forecast 2023-2028
- Chart on Entertainment - Market size and forecast 2023-2028 ($ billion)
- Data Table on Entertainment - Market size and forecast 2023-2028 ($ billion)
- Chart on Entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
7.3 Banner ads - Market size and forecast 2023-2028
- Chart on Banner ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Banner ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Banner ads - Year-over-year growth 2023-2028 (%)
- Data Table on Banner ads - Year-over-year growth 2023-2028 (%)
7.4 Interstitial ads - Market size and forecast 2023-2028
- Chart on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Interstitial ads - Year-over-year growth 2023-2028 (%)
- Data Table on Interstitial ads - Year-over-year growth 2023-2028 (%)
7.5 Rich media ads - Market size and forecast 2023-2028
- Chart on Rich media ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Rich media ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Rich media ads - Year-over-year growth 2023-2028 (%)
- Data Table on Rich media ads - Year-over-year growth 2023-2028 (%)
7.6 Video ads - Market size and forecast 2023-2028
- Chart on Video ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Video ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Video ads - Year-over-year growth 2023-2028 (%)
- Data Table on Video ads - Year-over-year growth 2023-2028 (%)
7.7 Native ads - Market size and forecast 2023-2028
- Chart on Native ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Native ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Native ads - Year-over-year growth 2023-2028 (%)
- Data Table on Native ads - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Adscompass
- Adscompass - Overview
- Adscompass - Product / Service
- Adscompass - Key offerings
12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.5 Bidease inc.
- Bidease inc. - Overview
- Bidease inc. - Product / Service
- Bidease inc. - Key offerings
12.6 BYYD Inc
- ByYD Inc - Overview
- ByYD Inc - Product / Service
- ByYD Inc - Key offerings
12.7 Coalition Technologies LLC
- Coalition Technologies LLC - Overview
- Coalition Technologies LLC - Product / Service
- Coalition Technologies LLC - Key offerings
12.8 Digital Hamster SL
- Digital Hamster SL - Overview
- Digital Hamster SL - Product / Service
- Digital Hamster SL - Key offerings
12.9 Dot Com Infoway
- Dot Com Infoway - Overview
- Dot Com Infoway - Product / Service
- Dot Com Infoway - Key offerings
12.10 IDS Logic
- IDS Logic - Overview
- IDS Logic - Product / Service
- IDS Logic - Key offerings
12.11 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
12.12 Mobio Global Ltd.
- Mobio Global Ltd. - Overview
- Mobio Global Ltd. - Product / Service
- Mobio Global Ltd. - Key offerings
12.13 RevX
- RevX - Overview
- RevX - Product / Service
- RevX - Key offerings
12.14 Tremor International Ltd.
- Tremor International Ltd. - Overview
- Tremor International Ltd. - Product / Service
- Tremor International Ltd. - Key offerings
12.15 TUNE Inc.
- TUNE Inc. - Overview
- TUNE Inc. - Product / Service
- TUNE Inc. - Key offerings
12.16 Yahoo
- Yahoo - Overview
- Yahoo - Product / Service
- Yahoo - Key offerings
12.17 zoomd technologies Ltd.
- zoomd technologies Ltd. - Overview
- zoomd technologies Ltd. - Product / Service
- zoomd technologies Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations

簡介目錄圖表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits20: Historic Market Size - Data Table on Global In-App Advertising Market 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on Application - Market share 2023-2028 (%)
Exhibits33: Data Table on Application - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by Application
Exhibits35: Data Table on Comparison by Application
Exhibits36: Chart on Messaging - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Data Table on Messaging - Market size and forecast 2023-2028 ($ billion)
Exhibits38: Chart on Messaging - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Messaging - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Online shopping - Market size and forecast 2023-2028 ($ billion)
Exhibits41: Data Table on Online shopping - Market size and forecast 2023-2028 ($ billion)
Exhibits42: Chart on Online shopping - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Online shopping - Year-over-year growth 2023-2028 (%)
Exhibits44: Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
Exhibits45: Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
Exhibits46: Chart on Gaming - Year-over-year growth 2023-2028 (%)
Exhibits47: Data Table on Gaming - Year-over-year growth 2023-2028 (%)
Exhibits48: Chart on Entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits49: Data Table on Entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Chart on Entertainment - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits56: Market opportunity by Application ($ billion)
Exhibits57: Data Table on Market opportunity by Application ($ billion)
Exhibits58: Chart on Type - Market share 2023-2028 (%)
Exhibits59: Data Table on Type - Market share 2023-2028 (%)
Exhibits60: Chart on Comparison by Type
Exhibits61: Data Table on Comparison by Type
Exhibits62: Chart on Banner ads - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Data Table on Banner ads - Market size and forecast 2023-2028 ($ billion)
Exhibits64: Chart on Banner ads - Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Banner ads - Year-over-year growth 2023-2028 (%)
Exhibits66: Chart on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Data Table on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Chart on Interstitial ads - Year-over-year growth 2023-2028 (%)
Exhibits69: Data Table on Interstitial ads - Year-over-year growth 2023-2028 (%)
Exhibits70: Chart on Rich media ads - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Data Table on Rich media ads - Market size and forecast 2023-2028 ($ billion)
Exhibits72: Chart on Rich media ads - Year-over-year growth 2023-2028 (%)
Exhibits73: Data Table on Rich media ads - Year-over-year growth 2023-2028 (%)
Exhibits74: Chart on Video ads - Market size and forecast 2023-2028 ($ billion)
Exhibits75: Data Table on Video ads - Market size and forecast 2023-2028 ($ billion)
Exhibits76: Chart on Video ads - Year-over-year growth 2023-2028 (%)
Exhibits77: Data Table on Video ads - Year-over-year growth 2023-2028 (%)
Exhibits78: Chart on Native ads - Market size and forecast 2023-2028 ($ billion)
Exhibits79: Data Table on Native ads - Market size and forecast 2023-2028 ($ billion)
Exhibits80: Chart on Native ads - Year-over-year growth 2023-2028 (%)
Exhibits81: Data Table on Native ads - Year-over-year growth 2023-2028 (%)
Exhibits82: Market opportunity by Type ($ billion)
Exhibits83: Data Table on Market opportunity by Type ($ billion)
Exhibits84: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits85: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits86: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits87: Chart on Geographic comparison
Exhibits88: Data Table on Geographic comparison
Exhibits89: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits90: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits91: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits93: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits94: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits95: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits96: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits97: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits98: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits99: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits100: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits101: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits102: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits103: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits104: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits105: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits106: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits107: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits108: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits109: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits110: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits111: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits112: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits113: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits114: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits115: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits116: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits117: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibits118: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibits119: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibits120: Data Table on India - Year-over-year growth 2023-2028 (%)
Exhibits121: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits122: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits123: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits124: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits125: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits126: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits127: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits128: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits129: Market opportunity By Geographical Landscape ($ billion)
Exhibits130: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits131: Impact of drivers and challenges in 2023 and 2028
Exhibits132: Overview on criticality of inputs and factors of differentiation
Exhibits133: Overview on factors of disruption
Exhibits134: Impact of key risks on business
Exhibits135: Companies covered
Exhibits136: Matrix on companies position and classification
Exhibits137: Adscompass - Overview
Exhibits138: Adscompass - Product / Service
Exhibits139: Adscompass - Key offerings
Exhibits140: Alphabet Inc. - Overview
Exhibits141: Alphabet Inc. - Business segments
Exhibits142: Alphabet Inc. - Key offerings
Exhibits143: Alphabet Inc. - Segment focus
Exhibits144: Bidease inc. - Overview
Exhibits145: Bidease inc. - Product / Service
Exhibits146: Bidease inc. - Key offerings
Exhibits147: BYYD Inc - Overview
Exhibits148: BYYD Inc - Product / Service
Exhibits149: BYYD Inc - Key offerings
Exhibits150: Coalition Technologies LLC - Overview
Exhibits151: Coalition Technologies LLC - Product / Service
Exhibits152: Coalition Technologies LLC - Key offerings
Exhibits153: Digital Hamster SL - Overview
Exhibits154: Digital Hamster SL - Product / Service
Exhibits155: Digital Hamster SL - Key offerings
Exhibits156: Dot Com Infoway - Overview
Exhibits157: Dot Com Infoway - Product / Service
Exhibits158: Dot Com Infoway - Key offerings
Exhibits159: IDS Logic - Overview
Exhibits160: IDS Logic - Product / Service
Exhibits161: IDS Logic - Key offerings
Exhibits162: InMobi Pte. Ltd. - Overview
Exhibits163: InMobi Pte. Ltd. - Product / Service
Exhibits164: InMobi Pte. Ltd. - Key offerings
Exhibits165: Mobio Global Ltd. - Overview
Exhibits166: Mobio Global Ltd. - Product / Service
Exhibits167: Mobio Global Ltd. - Key offerings
Exhibits168: RevX - Overview
Exhibits169: RevX - Product / Service
Exhibits170: RevX - Key offerings
Exhibits171: Tremor International Ltd. - Overview
Exhibits172: Tremor International Ltd. - Product / Service
Exhibits173: Tremor International Ltd. - Key offerings
Exhibits174: TUNE Inc. - Overview
Exhibits175: TUNE Inc. - Product / Service
Exhibits176: TUNE Inc. - Key offerings
Exhibits177: Yahoo - Overview
Exhibits178: Yahoo - Product / Service
Exhibits179: Yahoo - Key offerings
Exhibits180: zoomd technologies Ltd. - Overview
Exhibits181: zoomd technologies Ltd. - Product / Service
Exhibits182: zoomd technologies Ltd. - Key offerings
Exhibits183: Inclusions checklist
Exhibits184: Exclusions checklist
Exhibits185: Currency conversion rates for US$
Exhibits186: Research methodology
Exhibits187: Information sources
Exhibits188: Data validation
Exhibits189: Validation techniques employed for market sizing
Exhibits190: Data synthesis
Exhibits191: 360 degree market analysis
Exhibits192: List of abbreviations