Product Code: A07431
Banking customer relationship management (CRM) software assists banks in putting customer-centric strategies into practice so that they can start value-added marketing initiatives, boost revenues, and provide first-rate customer service. A banking CRM software can also assist banks in establishing a customer-centric business model, personalizing communications, enhancing digital interactions, resolving inter-departmental communications, and even increasing the productivity of banking agents.
The adoption of banking CRM software has expanded as a result of a growing trend among small and medium-sized enterprises to provide better customer services and integrate with other web-based programs, such as automated bank feeds and automated billing capabilities. In addition, the rise in demand for automated banking CRM software and increase in acceptance of internet of things (IoT) & cloud-based services have driven the expansion of the worldwide banking CRM software market. However, high implementation and integration costs required to incorporate this software with the existing systems are some of the factors that hamper the market growth. On the contrary, integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA) and others in the software, is expected to boost the growth of the market in upcoming years. In addition, constant improvement in the system UI of banking CRM software is expected to create lucrative opportunities for the market in future.
The banking CRM software market is segmented into offering, deployment mode, application, and region. By offering, the market is differentiated into solution and services. Depending on deployment mode, it is fragmented into on-premises and cloud. Depending on application, it is segmented into customer service, customer experience management, CRM analytics, marketing automation, social medial monitoring and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The banking CRM software market analysis includes top companies operating in the market such as Salesforce, Inc., SugarCRM Inc., Microsoft, Oracle, LeadSquared, Pegasystems Inc., Claritysoft, Zoho Corporation Pvt. Ltd., HubSpot, Inc., and KAPTURE. These players have adopted various strategies to increase their market penetration and strengthen their position in the banking CRM software industry.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides in-depth analysis of the global banking CRM software market along with current trends and future estimations to illustrate the imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the global banking CRM software market size are provided in the report.
- The Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the global banking CRM software market from 2021 to 2031 is provided to determine the market potential.
Key Market Segments
By Offering
By Deployment Mode
By Application
- Customer Service
- Customer Experience Management
- CRM Analytics
- Marketing Automation
- Salesforce Automation
- Others
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Salesforce, Inc.
- SugarCRM Inc.
- Microsoft
- Oracle
- LeadSquared
- Pegasystems Inc.
- Zoho Corporation Pvt. Ltd.
- Claritysoft Technologies
- HubSpot, Inc.
- KAPTURE
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. High to moderate bargaining power of suppliers
- 3.3.2. High to low bargaining power of buyers
- 3.3.3. Moderate to high threat of substitutes
- 3.3.4. High threat of new entrants
- 3.3.5. Moderate to high intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. High demand for banking CRM to enhance customer experience
- 3.4.1.2. High bank productivity and profitability
- 3.4.1.3. Better segmentation and customer retention
- 3.4.2. Restraints
- 3.4.2.1. Security issues with the CRM software
- 3.4.2.2. High cost of implementation of CRM
- 3.4.2.3. Lack of trained and qualified staff
- 3.4.3. Opportunities
- 3.4.3.1. Integration of AI, ML, and BI in banking CRM software
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: BANKING CRM SOFTWARE MARKET, BY OFFERING
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Solution
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Service
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: BANKING CRM SOFTWARE MARKET, BY DEPLOYMENT MODE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. On-Premises
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Cloud
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: BANKING CRM SOFTWARE MARKET, BY APPLICATION
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Customer Service
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Customer Experience Management
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. CRM Analytics
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Marketing Automation
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
- 6.6. Salesforce Automation
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
- 6.7. Others
- 6.7.1. Key market trends, growth factors and opportunities
- 6.7.2. Market size and forecast, by region
- 6.7.3. Market share analysis by country
CHAPTER 7: BANKING CRM SOFTWARE MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Offering
- 7.2.3. Market size and forecast, by Deployment Mode
- 7.2.4. Market size and forecast, by Application
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Offering
- 7.2.5.1.3. Market size and forecast, by Deployment Mode
- 7.2.5.1.4. Market size and forecast, by Application
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Offering
- 7.2.5.2.3. Market size and forecast, by Deployment Mode
- 7.2.5.2.4. Market size and forecast, by Application
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Offering
- 7.3.3. Market size and forecast, by Deployment Mode
- 7.3.4. Market size and forecast, by Application
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Offering
- 7.3.5.1.3. Market size and forecast, by Deployment Mode
- 7.3.5.1.4. Market size and forecast, by Application
- 7.3.5.2. Germany
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Offering
- 7.3.5.2.3. Market size and forecast, by Deployment Mode
- 7.3.5.2.4. Market size and forecast, by Application
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Offering
- 7.3.5.3.3. Market size and forecast, by Deployment Mode
- 7.3.5.3.4. Market size and forecast, by Application
- 7.3.5.4. Italy
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Offering
- 7.3.5.4.3. Market size and forecast, by Deployment Mode
- 7.3.5.4.4. Market size and forecast, by Application
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Offering
- 7.3.5.5.3. Market size and forecast, by Deployment Mode
- 7.3.5.5.4. Market size and forecast, by Application
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Offering
- 7.3.5.6.3. Market size and forecast, by Deployment Mode
- 7.3.5.6.4. Market size and forecast, by Application
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Offering
- 7.4.3. Market size and forecast, by Deployment Mode
- 7.4.4. Market size and forecast, by Application
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Offering
- 7.4.5.1.3. Market size and forecast, by Deployment Mode
- 7.4.5.1.4. Market size and forecast, by Application
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Offering
- 7.4.5.2.3. Market size and forecast, by Deployment Mode
- 7.4.5.2.4. Market size and forecast, by Application
- 7.4.5.3. India
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Offering
- 7.4.5.3.3. Market size and forecast, by Deployment Mode
- 7.4.5.3.4. Market size and forecast, by Application
- 7.4.5.4. Australia
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Offering
- 7.4.5.4.3. Market size and forecast, by Deployment Mode
- 7.4.5.4.4. Market size and forecast, by Application
- 7.4.5.5. South Korea
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Offering
- 7.4.5.5.3. Market size and forecast, by Deployment Mode
- 7.4.5.5.4. Market size and forecast, by Application
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Offering
- 7.4.5.6.3. Market size and forecast, by Deployment Mode
- 7.4.5.6.4. Market size and forecast, by Application
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Offering
- 7.5.3. Market size and forecast, by Deployment Mode
- 7.5.4. Market size and forecast, by Application
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Latin America
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Offering
- 7.5.5.1.3. Market size and forecast, by Deployment Mode
- 7.5.5.1.4. Market size and forecast, by Application
- 7.5.5.2. Middle East
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Offering
- 7.5.5.2.3. Market size and forecast, by Deployment Mode
- 7.5.5.2.4. Market size and forecast, by Application
- 7.5.5.3. Africa
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Offering
- 7.5.5.3.3. Market size and forecast, by Deployment Mode
- 7.5.5.3.4. Market size and forecast, by Application
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
- 9.1. Salesforce, Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. SugarCRM Inc.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.3. Microsoft
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.4. Oracle
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.5. LeadSquared
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.6. Pegasystems Inc.
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
- 9.7. Zoho Corporation Pvt. Ltd.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.8. Claritysoft Technologies
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.9. HubSpot, Inc.
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Key strategic moves and developments
- 9.10. KAPTURE
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Key strategic moves and developments