市場調查報告書
商品編碼
1245686
全球銀行 CRM 軟件市場規模、份額、行業趨勢分析報告:2022-2028 年按產品(解決方案、服務)、部署模式(本地、雲)、應用程序、地區分類的展望和預測Global Banking CRM Software Market Size, Share & Industry Trends Analysis Report By Offering (Solution and Services), By Deployment Mode (On-premise and Cloud), By Application, By Regional Outlook and Forecast, 2022 - 2028 |
銀行 CRM 軟件的全球市場規模預計將在 2028 年達到 241 億美元,在預測期內以 15.3% 的複合年增長率增長。
隨著越來越多的企業和銀行部門依賴於開展客戶洞察活動,銀行 CRM 軟件正在急劇擴展。此外,遠程工作導致對公司客戶記錄和系統的更動態和遠程訪問,主要由經常訪問客戶數據並需要準確信息來做出決策和管理財務的個人訪問,這已成為更重要的要求。在全球健康危機中,這已成為銀行 CRM 軟件行業的關鍵發展因素之一。
CRM 軟件可幫助銀行成功管理其客戶群、考慮客戶偏好並提供在市場上脫穎而出的解決方案。借助該軟件,銀行可以製定以客戶需求為中心的業務策略,並妥善監控客戶的財務數據。此外,CRM 還可以通過減少耗時的管理任務、改善客戶互動以及建立多個銀行部門來滿足消費者需求來節省銀行時間。因此,投資者看到了轉向投資銀行 CRM 的重大舉措。
COVID-19 影響分析
隨著在線和數字化平台在客戶服務運營中的使用和接受度在全球範圍內擴大,COVID-19 流行病對銀行 CRM 軟件市場做出了重大貢獻。COVID-19 疫情顯著增加了對銀行 CRM 軟件的需求。這是由於遠程工作趨勢帶來的對更好的客戶服務和準確數據收集的需求增加。這些因素極大地影響了銀行CRM軟件的市場趨勢。因此,在大流行危機期間,這些因素促使銀行 CRM 軟件行業的擴張。
市場增長因素
改善客戶保留和細分
銀行 CRM 軟件可以根據各種因素對客戶進行細分,包括收入、人口統計和年齡。更好的細分使銀行能夠制定個性化的客戶策略。此外,還可以更深入地了解客戶行為,例如客戶回頭率、滿意度和投資偏好。客戶保留技術對於客戶互動也是必不可少的。客戶更喜歡在線銀行服務而不是面對面的互動,許多企業需要幫助建立長期聯繫。這支持了本地市場的增長。
銀行業 CRM 對改善客戶體驗的需求很高
銀行客戶關係管理 (CRM) 是銀行業為其客戶和客戶提供更好、更可靠服務的一種技術。銀行可以通過投入時間和資源來加強客戶關係來改善客戶體驗。客戶關係管理還通過向消費者提供優質服務來提高客戶滿意度。由於在 CRM 的幫助下收集的所有數據,銀行可以看到客戶的需求和要求。因此,這一因素正在推動銀行 CRM 軟件的市場擴張。
市場製約
適應您當前的技術棧
銀行業主要關注數據安全,並致力於加強對誰有權訪問其信息的控制。除了保護客戶的個人數據和賬戶信息外,銀行還必須確保其整個 IT 基礎設施免受黑客攻擊和危險的惡意軟件的侵害。為確保高水平的信息安全,現代 CRM 平台提供商提供出色的安全功能,從基於角色的訪問授權到加密交易和數據備份。
報價視角
根據提供的服務,銀行 CRM 軟件市場分為解決方案部分和服務部分。2021 年,解決方案部門以最大的收入份額主導了銀行 CRM 軟件市場。公司使用 CRM 軟件來實現戰略性的和強大的客戶保留以及相對於競爭對手的競爭優勢主要促進了這一細分市場的發展。在工業領域,我們正在為新客戶的獲取和長期客戶保留做出貢獻,從而刺激市場擴張。
部署模式展望
基於部署模式,銀行CRM軟件行業分為內部部署和雲端。到 2021 年,雲部分在銀行 CRM 軟件市場中佔據了相當大的收入份額。通過基於雲的部署,可以立即實時訪問數據,有助於提高客戶滿意度。用戶可以通過任何設備同時查看客戶信息。中小型企業不斷增長的產品需求正在推動基於雲的 CRM 軟件市場。此外,基於雲的 CRM 軟件具有多種優勢,例如經濟實惠、可訪問性和幾乎沒有設備成本。
應用前景
根據應用,銀行 CRM 軟件市場分為客戶服務、客戶體驗管理、CRM 分析、營銷自動化、銷售人員自動化等。2021 年,客戶服務部門在銀行 CRM 軟件市場中的收入份額最大。這是因為該軟件可以提供的自動化、簡化和集成使銀行能夠讓他們的客戶滿意並讓他們的業務正常運行。此外,由於越來越多地使用網上銀行,用於客戶服務的銀行 CRM 軟件市場也在擴大。此外,銀行通常需要更加關注其他公司享有的品牌忠誠度利益。
區域展望
按地區劃分,銀行 CRM 軟件市場分為北美、歐洲、亞太地區和 LAMEA。北美地區預計 2021 年在銀行 CRM 軟件市場中的收入份額最大。影響該地區市場發展的主要因素之一是對銀行客戶關係管理 (CRM) 軟件以改善客戶體驗的需求不斷增長。此外,銀行和其他金融機構正在使用 CRM 軟件來改善客戶體驗,技術創新者的集中正在推動北美銀行 CRM 市場的增長。
市場進入者採取的主要策略是合作。根據 Cardinal Matrix 的分析,Microsoft是銀行 CRM 軟件市場的領導者。Oracle Corporation、Salesforce, Inc. 和 HubSpot, Inc. 等公司是銀行 CRM 軟件市場的領先創新者。
The Global Banking CRM Software Market size is expected to reach $24.1 billion by 2028, rising at a market growth of 15.3% CAGR during the forecast period.
The use of banking CRM software improves the data quality and helps the company create a long-term marketing strategy to satisfy the growing demand for such software. The market for banking CRM software is expanding due to a rise in the usage of this software for enhancing corporate efficiency. This element significantly encourages market expansion for banking CRM software.
Additionally, it is anticipated that the industry will see prosperous chances in the following years due to the possibility of accessing untapped markets and the availability of qualified personnel. Additionally, the increase in activities and advances toward CRM for investment banking would be a significant growth opportunity for the industry.
Banking CRM software is expanding dramatically as more firms and the banking sector depend on it to carry out customer insight activities. Additionally, as a consequence of remote working, there is a more critical requirement for even more dynamic and remote access to corporate customer records and systems by individuals who mainly need to access client data often, accurate information to make decisions, and manage financial affairs. In turn, amid the global health crisis, this has turned into one of the vital development causes for the banking CRM software industry.
CRM software helps banks successfully manage their customer base and consider their preferences to provide solutions that stand out in the market. With the aid of this software, banks can develop a business strategy oriented to their customers' needs and monitor client financial data appropriately. Additionally, CRM saves banks time by reducing time-consuming administrative tasks, improving customer interactions, and setting up several banking units to meet consumer demand. As a result, investors have seen a significant move towards CRM for investment banking.
COVID-19 Impact Analysis
Due to the worldwide expansion in the use and acceptance of online & digitalized platforms for customer service operations, the COVID-19 pandemic has tremendously helped the banking CRM software market. The COVID-19 outbreak has significantly raised the demand for banking CRM software. This is due to a rise in the desire for improved customer service and accurate data collection brought on by the remote working trend. These elements greatly influence market trends for banking CRM software. Therefore, during the pandemic crisis, these elements encouraged the expansion of the bank's CRM software sector.
Market Growth Factors
Improved customer retention and segmentation
Banking CRM software helps segment clients based on various factors, including income, demographics, age, and others. Better segmentation enables banks to create individualized customer strategies. Additionally, this assists banks in learning more about the behavior of their clients, including their percentage of repeat business, degree of satisfaction, preferred types of investments, and others. A technique for keeping customers is also crucial to customer interactions. Many businesses need help to develop long-lasting connections because clients prefer online banking services over in-person interactions. This supports the growth of the regional market.
Banking CRM is in high demand to improve customer experience
Banking customer relationship management (CRM) is a technique for the banking sector to provide better and more dependable service to its clients and customers. Banks may enhance their customers' experiences by devoting time and resources to building a more substantial basis for their relationships. Customer relationship management also promotes customer satisfaction by offering consumers high-quality services. Banks can see the demands and requirements of their customer's thanks to all the data gathered with the aid of CRM. As a result, this element is fueling the market's expansion for banking CRM software.
Market Restraining Factors
Adaptation to the current technology stack
The banking sector is mainly concerned with data security and works to provide an additional layer of control over who may access their information. Besides safeguarding their customers' personal data and account information, banks must also ensure that their whole IT infrastructure is secure against hacker assaults and dangerous malware. To assure a high degree of information security, modern CRM platform providers provide outstanding security features, from role-based access authorization to encrypted transactions and data backups.
Offering Outlook
Based on the offerings, the banking CRM software market is divided into solution and service segments. In 2021, the solution segment dominated the banking CRM software market with maximum revenue share. Businesses' use of CRM software to achieve strategic and strong customer retention and a competitive edge over their rivals is primarily attributed to the segment's development. Additionally, it helps the industrial sector attract new clients and keeps them around for a while, spurs the market's expansion.
Deployment Models Outlook
Based on deployment models, the banking CRM software industry is divided into on-premises and cloud. The cloud segment covered a considerable revenue share in the banking CRM software market in 2021. Data can be accessed instantly and in real-time thanks to the cloud-based implementation, which also helps to increase customer satisfaction. It lets users view client information simultaneously and is available from any device. Rising product demand from small and medium-sized businesses is driving the market for cloud-based CRM software. Additionally, cloud-based CRM software offers several advantages, including affordability, accessibility, and nearly no equipment costs.
Application Outlook
Based on the application, the banking CRM software market is segmented into customer service, customer experience management, CRM analytics, marketing automation, salesforce automation, and others. The customer service segment witnessed the largest revenue share in the banking CRM software market in 2021. This is due to the banks' ability to satisfy their customers and maintain their business due to the automation, streamlining, and consolidation that this software can offer. Additionally, the market for banking CRM software for customer care is expanding due to the increasing use of internet banking. Besides, banks often need to pay more attention to the benefits of brand loyalty that other businesses enjoy.
Regional Outlook
Based on geography, the banking CRM software market is bifurcated into North America, Europe, Asia Pacific, and LAMEA. The North America region projected the maximum revenue share in the banking CRM software market in 2021. One of the key factors influencing the development of the market in the area is the increased need for banks' customer relationship management (CRM) software to improve customer experience. Additionally, banks and other financial institutions use CRM software to improve customer experience, and the high concentration of technological innovators drives the market growth for banking CRM in North America.
The major strategies followed by the market participants are partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation are the forerunners in the Banking CRM Software Market. Companies such as Oracle Corporation, Salesforce, Inc., HubSpot, Inc. are some of the key innovators in Banking CRM Software Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SugarCRM, Inc., LeadSquared (MarketXpander Services Private Limited), KAPTURE, Zoho Corporation Pvt. Ltd., and Claritysoft LLC.
Recent Strategies Deployed in Banking CRM Software Market
Partnerships, Collaborations & Agreements:
Jan-2023: Microsoft partnered with YES Bank, an Indian bank engaged in providing banking solutions. Following this partnership, companies would bring the latest generation mobile application (app) to deliver customers with a customized banking experience. Additionally, with the help of Microsoft's Azure platform, YES Bank would build the app to provide customers with a host of services including customized dashboards, shopping, offers, rewards, and online payments.
Nov-2022: Salesforce came into partnership with DivideBuy, a UK-based LendTech company. The partnership would aim to provide quick onboarding for its partners and merchants. Moreover, Salesforce would offer its merchant customers enhanced experiences and smoother journeys, and help the rising POS finance market and the broadening FinTech sector.
Oct-2022: Oracle signed an agreement with HSBC, a financial services organization. Following this collaboration, Oracle would boost the bank's digital transformation. Under this agreement, Oracle would enable HSBC to consolidate critical systems on a scalable, secure on-premises cloud platform and develop cloud-based services faster.
Dec-2021: LeadSquared partnered with Niro, an embedded consumer lending platform. Following this partnership, Companies would offer support to their new customer initiating operations.
Jun-2021: Microsoft Corp. joined hands with Morgan Stanley, an investment management and financial services company. Through this partnership, both companies would aim to boost the firm's digital transformation and structure innovation in the financial services industry.
Jun-2021: Oracle teamed up with Deutsche Bank, a financial services organization. Under this collaboration, both companies would upgrade the bank's database technology and boost its digital transformation.
Jun-2021: Oracle came into collaboration with Federal Bank, a private banking company, and Infosys, a company engaged in next-generation digital services and consulting. Through this collaboration, companies would offer improved customer experience with the Oracle CX platform. Additionally, together companies would build a completely combined Customer Relationship Management (CRM) solution across customer service, social listening, sales, and marketing to improve Federal Bank's operations, and to provide data-connected, driven, and intelligent customer experiences across all touch points.
Product Launches and Product Expansions:
Sep-2022: Salesforce introduced Salesforce Genie, a hyper-scale real-time data platform that improves the capability of the complete Salesforce Customer 360 platform. Through this launch, every company could transform data into customer magic, offering smooth, highly customized experiences in marketing, service, sales, and commerce which continuously align to transforming customer information and requirements in real-time.
Oct-2021: Hubspot released an open beta for HubSpot Payments; a comprehensive payment solution created to provide a better and connected buyer experience. The product is designed initially as a division of the HubSpot CRM platform; HubSpot Payments allows enterprises to accept payments smoothly and confidently in less time and with the least tools.
Oct-2021: Kapture CRM released the latest user interface to provide an improved customer experience in industries and businesses. The company made multiple enhancements to the ticket interface, agent dashboards, and other areas to help users.
Jun-2021: Salesforce unveiled Corporate and Investment Banking for Financial Services Cloud, a technology to help bankers with more ways to create and deepen relationships with customers and manage important accounts by enhancing artificial intelligence. The product is designed to provide a comprehensive experience during the client's journey and supports the latest integrations with Tableau CRM and Einstein Relationship Insights (ERI) to deliver bankers with purpose-built technology.
Apr-2021: HubSpot unveiled Operations Hub, a product created to change the role of operations professionals in the business world. Through this product, users would unify customers' data in a connected CRM platform, simply maintain a clean database, automate a host of time-consuming tasks, and finally play an important role in shaping the company's strategy.
Mergers & Acquisitions:
2020-Nov: SugarCRM took over W-Systems, a CRM and marketing automation solutions and services provider. Under this acquisition, Sugar would broaden its capability to meet implementation service need for its AI-powered, sales, marketing, and service software that help enterprises offer a better customer experience.
Geographical Expansions:
Jul-2022: Kapture CRM expanded its geographical footprint across Indonesia. The company's SaaS-based service automation platform would earn a lot of interest from the region and engage customers in a customized way that would lead to larger customer retention and conversion.
Market Segments covered in the Report:
By Offering
By Deployment Mode
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures