營運商實現固定企業連結差異化的策略：案例研究和分析

Telecoms Operator Strategies for Differentiating Fixed Connectivity for Enterprises: Case Studies and Analysis

出版日期: 2024年08月01日 | 出版商:

Analysys Mason | 英文 28 Slides | 商品交期: 最快1-2個工作天內

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簡介目錄

"連結收入仍佔營運商企業收入的三分之二，但許多營運商發現很難實現有意義的差異化"

固定連線對營運商的企業收入做出了重大貢獻，並支持營運商在雲端和安全性等成長市場中的參與權。差異化很困難，但對客戶服務和中斷能力的投資可能會得到回報。

本報告分析了 11 家業者（包括來自世界各地的連線供應商）的固定企業連線服務的關鍵差異化因素。

本報告中回答的問題

營運商可以透過哪些方式來區分其固定連接服務？
哪些差異化因素可能在市場上提供可持續的優勢？
企業選擇固網業者時最有影響力的因素是什麼？
營運商應在哪些差異化領域進行投資，以最大程度地保留客戶並促進新客戶成長？

個案研究的目標公司：

全球連線供應商	國家連接提供者
Colt Deutsche Telekom Sparkle Vodafone	Fastweb（義大利） KPN（荷蘭） Omantel Ooredoo Qatar Spark（紐西蘭） Telefonica Spain Telekom Slovenije

簡介目錄

"Connectivity revenue continues to account for two thirds of operator revenue from enterprises, but many operators find it challenging to differentiate meaningfully."

Fixed connectivity is a major contributor to operator enterprise revenue and supports operators' right to play in growth markets such as cloud and security. Differentiation is challenging but investments in customer care and fault response capabilities are likely to reap rewards.

This report highlights the main differentiators for the fixed enterprise connectivity services of eleven operators, including global and domestic connectivity providers.

Questions answered in this report:

What are the different ways in which operators are differentiating their fixed connectivity services?
Which differentiators are most likely to provide a lasting advantage in the market?
What are the factors that have most influence on enterprise choice of fixed connectivity supplier?
What areas of differentiation should operators be investing in to maximise customer retention and new customer growth?