市場調查報告書
商品編碼
1530787
到 2030 年電信營運管理市場預測:按組件、部署模式、技術、應用程式、最終用戶和區域進行的全球分析Telecom Operations Management Market Forecasts to 2030 - Global Analysis By Component (Solutions and Services), Deployment Mode, Technology, Application, End User and By Geography |
根據Stratistics MRC預測,2024年全球電信營運管理市場規模將達776億美元,預計2030年將達到1,308億美元,預測期內複合年成長率為9.1%。
電信營運管理是對通訊網路內各個營運方面的系統監控和管理。包括網路效能監控、故障管理、組態管理和服務供應等活動。此管理區域的目標是高效的網路營運、最佳化資源利用並維持服務品質。它解決網路可靠性、客戶滿意度和營運效率等問題,並包括有效管理和支援通訊基礎設施的流程、技術和工具的整合。
根據 GSMA 的數據,到 2025 年,北美的物聯網連接數量預計將達到 54 億,而 2019 年為 28 億。
改善客戶體驗的需求
對改善客戶體驗的需求不斷成長,強調需要更個人化和高效的服務交付。為了滿足這一需求,通訊業者正在投資先進技術和分析,以更好地了解和預測客戶需求。透過主導資料驅動的競爭考察和自動化系統,通訊業者旨在提供無縫、高品質的體驗,從而提高競爭市場中的客戶滿意度和忠誠度。
缺乏熟練的專業人員
市場上缺乏熟練的專業人員導致了重大的營運挑戰。專業知識不足會導致網路管理效率低、停機時間延長以及問題解決延遲,對服務品質產生負面影響。這些技能差距可能會阻礙先進技術的採用和遵守監管要求,使組織面臨安全風險和法律處罰。這是限制市場成長的主要因素。
合規性和監管要求
營運商必須應對複雜的監管環境,包括資料保護法、網路安全義務和服務品質法規。合規性包括實施強大的流程和技術來保護客戶資料、確保網路可靠性以及保持透明的申請和報告業務。遵守這些要求對於避免法律處罰、防止安全漏洞以及培養客戶信任至關重要。
實施成本高
市場實施成本高昂是營運商面臨的一大挑戰。投資網路管理系統等先進技術需要大量資金。此外,持續的維護和更新也會增加財務負擔。這些高成本會限制小企業有效競爭的能力,抑制創新,並透過將資源集中到大企業手中來降低整體市場效率。
COVID-19 大流行加速了遠端工作的轉變並增加了對強大數位基礎設施的需求,對市場產生了重大影響。營運商面臨著管理網路流量激增並確保遠端工作情況下服務連續性的挑戰。雖然疫情暴露了漏洞,但它刺激了創新和投資,以提高網路可靠性和客戶體驗。
巨量資料分析產業預計在預測期內成為最大的產業
預計巨量資料分析將在預測期內佔據主導地位。這為通訊業者提供了有關網路使用情況和服務品質的可行見解。透過進階分析,通訊業者可以主動預測和解決問題、最佳化網路資源並個人化客戶互動。這種資料主導的方法可以提高業務效率,減少停機時間,支持策略決策,並最終有助於增強通訊業的競爭力。
預計客戶管理領域在預測期內的複合年成長率最高。
客戶管理領域預計在預測期內複合年成長率最高。有效的客戶管理包括管理服務請求和分析客戶回饋以改善服務。透過利用資料分析和自動化,通訊業者旨在提高客戶滿意度,建立長期關係,並最終推動業務成長。此外,遵守監管標準可支持永續的商業實踐,並有助於整個通訊行業的穩定和成長。
預計北美在預測期內將佔據最大的市場佔有率。在高效網路管理、合規性和改善客戶體驗的需求的推動下,市場正在推動對技術的投資。領先的通訊業者專注於最佳化網路效能和擴展服務,以滿足不斷成長的消費者和企業需求。市場成長受到強調持續進步、卓越營運和服務可靠性的競爭格局的支持。
在技術快速進步的推動下,預計亞太地區在預測期內將保持最高的複合年成長率。營運商專注於最佳化網路效能、管理資料流量成長並確保遵守當地法規。此外,對數位轉型和智慧城市的日益關注也推動了市場擴張,使該地區成為電訊投資和創新的關鍵目標。
According to Stratistics MRC, the Global Telecom Operations Management Market is accounted for $77.6 billion in 2024 and is expected to reach $130.8 billion by 2030 growing at a CAGR of 9.1% during the forecast period. Telecom Operations Management is the systematic oversight and control of various operational aspects within a telecommunications network. It encompasses activities such as network performance monitoring, fault management, configuration management, and service provisioning. This management discipline aims to ensure efficient network operation, optimize resource utilization, and maintain service quality. It involves the integration of processes, technologies, and tools to manage and support telecommunications infrastructure effectively, addressing issues such as network reliability, customer satisfaction, and operational efficiency.
According to the GSMA, the number of IoT connections in North America is expected to reach 5.4 billion in 2025, compared to 2.8 billion in 2019.
Demand for enhanced customer experience
The growing demand for enhanced customer experience emphasizes the need for more personalized and efficient service delivery. To meet this demand, telecom operators are investing in advanced technologies and analytics to better understand and anticipate customer needs. By leveraging data-driven insights and automated systems, telecom companies aim to deliver seamless, high-quality experiences that boost customer satisfaction and loyalty in a competitive market.
Lack of skilled professionals
The lack of skilled professionals in the market can lead to significant operational challenges. Inadequate expertise results in inefficient network management, prolonged downtime, and slow issue resolution, negatively impacting service quality. This skills gap can hinder the implementation of advanced technologies and compliance with regulatory requirements, exposing the organization to security risks and legal penalties. This is the major factor restraining the growth of the market.
Compliance and regulatory requirements
Operators must navigate a complex regulatory landscape that includes data protection laws, network security mandates, and service quality regulations. Compliance involves implementing robust processes and technologies to safeguard customer data, ensure network reliability, and maintain transparent billing and reporting practices. Adhering to these requirements is essential for avoiding legal penalties, protecting against security breaches, and fostering trust with customers.
High implementation costs
High implementation costs in the market pose significant challenges for operators. Investing in advanced technologies, such as network management systems requires substantial capital. Additionally, ongoing maintenance and updates contribute to financial strain. Such high expenses can limit the ability of smaller operators to compete effectively, potentially hindering innovation and reducing overall market efficiency by concentrating resources among larger players.
The COVID-19 pandemic significantly impacted the market by accelerating the shift to remote work and increasing demand for robust digital infrastructure. Operators faced challenges in managing surges in network traffic and ensuring service continuity under remote work conditions. While the pandemic exposed vulnerabilities, it also spurred innovation and investment in technologies to enhance network reliability and customer experience.
The big data analytics segment is expected to be the largest during the forecast period
The big data analytics is expected to be the largest during the forecast period. It enables operators to gain actionable insights into network usage and service quality. By leveraging advanced analytics, telecom companies can predict and resolve issues proactively, optimize network resources, and personalize customer interactions. This data-driven approach improves operational efficiency, reduces downtime, and supports strategic decision-making, ultimately contributing to a competitive edge in the telecom industry.
The customer management segment is expected to have the highest CAGR during the forecast period
The customer management segment is expected to have the highest CAGR during the forecast period. Effective customer management includes managing service requests and analyzing customer feedback to improve offerings. By leveraging data analytics and automation, telecom operators aim to boost customer satisfaction and build long-term relationships, ultimately driving business growth. Additionally, adhering to regulatory standards supports sustainable business practices contributing to the overall stability and growth of the telecom sector.
North America is projected to hold the largest market share during the forecast period. Driven by the need for efficient network management, regulatory compliance, and enhanced customer experiences, the market sees significant investment in technologies. Major telecom operators focus on optimizing network performance and scaling services to meet growing consumer and business demands. The market's growth is supported by continuous advancements and a competitive landscape emphasizing operational excellence and service reliability.
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by rapid technological advancements. Operators are focusing on optimizing network performance, managing increasing data traffic, and ensuring compliance with regional regulations. Additionally, the growing emphasis on digital transformation and smart cities is further propelling market expansion, making the region a key area of interest for telecom investments and innovations.
Key players in the market
Some of the key players in Telecom Operations Management market include IBM Corporation, Oracle Corporation, Nokia Corporation, Cisco Systems Inc., Accenture PLC, Fujitsu Limited, Tech Mahindra, Sierra Wireless, Juniper Networks, Inc., Tata Consultancy Services (TCS), NEC Corporation, SAP SE, Huawei Technologies Co., Ltd., NetCracker Technology, ZTE Corporation, Viavi Solutions Inc. and Ascom Holding AG.
In June 2024, IBM and Telefonica Tech announced a new collaboration agreement to drive the deployment of Artificial Intelligence (AI), analytics and data governance solutions and respond to the constant and dynamically evolving needs of enterprises.
In April 2024, IBM and HashiCorp Inc. announced they have entered into a definitive agreement under which IBM will acquire HashiCorp for $35 per share in cash, representing an enterprise value of $6.4 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.