市場調查報告書
商品編碼
1215373
銷售支持平台全球市場規模研究和預測:按組件、組織規模、部署模型、最終用戶行業、地區劃分,2022-2029 年Global Sales Enablement Platform Market Size study & Forecast, by Component, Organization Size, Deployment Type, End-user Industry and Regional Analysis, 2022-2029 |
銷售支持平台是旨在在銷售週期中連接面向客戶的銷售執行和技術的工具。
由於改進內部業務流程的需求不斷增長以及利用先進技術的銷售活動不斷擴大等因素,銷售支持平台市場正在擴大。 這個市場由 GetAccept Inc.、Bigtincan Holdings、Upland Software、Showpad 和 Seismic Software, Inc. 主導。
銷售執行工具在處理銷售執行時提高了外部和內部效率。 銷售支持工具結合了智能內容管理、培訓、上下文指導、客戶保留和可操作的分析,以幫助每個銷售代表找到正確的內容並將其交付給潛在客戶,讓您可以跟蹤潛在客戶在該內容中的參與度。 例如,MindTickle 提供了一個銷售準備平台,使她能夠開發、指導和提高銷售人員的績效,而無需考慮地點,將她的銷售額降低了 60%。 先進技術正在提高運營效率、降低成本並提高其滲透率。 此外,消費品和零售行業的顯著增長預計將在預測年度為該市場創造機會。 然而,不同訪問佢道之間不一致的用戶體驗阻礙了整個 2022-2029 年預測期內的市場增長。
全球銷售支持平台市場研究中考慮的主要區域是亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 由於品牌產品的主導地位,北美在收入方面佔據了市場主導地位。 例如,分銷平台提供商 Highspot 於 2022 年 1 月籌集了 2.48 億美元的 F 輪融資。 包括 B Capital Group 和 D1 Capital Partners 在內的新投資者領投了這輪融資,現有投資者 ICONIQ Growth、Madrona Venture Group、Salesforce Ventures、Sapphire 和 Tiger Global Management 跟投。 兩家公司表示,這筆投資將促進國際業務擴張、產品開發和就業。 亞太地區預計在預測期內以最高複合年增長率增長。 這是由於人口增長、發展合作數量增加、主要參與者的地域擴張以及政府和非營利組織積極進入市場空間等因素造成的。
這項研究的目的是定義近年來各個細分市場和國家的市場規模,並預測未來幾年的價值。 該報告旨在捕捉被調查國家工業的定性和定量方面的情況。
它還提供了關鍵方面的詳細信息,例如決定市場未來增長的驅動因素和挑戰。 此外,它還包含供利益相關者投資的微觀市場潛在機會,以及對主要參與者的競爭格局和產品供應的深入分析。
Global Sales Enablement Platform Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than 20.2% over the forecast period 2022-2029. The sales Enablement platform is a tool designed to connect customer-facing sales execution and technology across the sales cycle. The Sales Enablement Platform market is expanding because of factors such as the rising need to improve the internal business process and scaling sales efforts with the help of advanced technology. This market is dominated by GetAccept Inc., Bigtincan Holdings, Upland Software, Showpad, and Seismic Software, Inc.
The sales enforcement tool improves external and internal efficiency while dealing with sales execution. Sales enablement tools combine intelligent content management, training, contextual guidance, customer retention, and actionable analytics to help every sales reputation find and deliver the right content to prospects, and within that content Allow you to track prospect engagement. MindTickle, for example, offers a sales readiness platform to gain the ability to develop, coach, and improve a salesperson's performance regardless of location, reducing her sales by 60%. The advanced technology has increased the operational efficiency and reduced cost which has increased its prevalence. Furthermore, the significant growth of consumer goods and the retail industry is expected to create opportunities for this market in the projected year. However, the inconsistent user experience across various access channels stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Sales Enablement Platform Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of branded products. For example, distribution platform provider Highspot raised $248 million in Series F funding in January 2022. New investors including B Capital Group and D1 Capital Partners led the round, with participation from existing investors ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, and Tiger Global Management. These companies claim the investment will drive international expansion, product development and employment. Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising populations, an increase in the number of collaborations for development, geographic expansion of key players, and active participation of government and nonprofit organizations in the market space.
Major market players included in this report are:
GetAccept Inc.
Showpad
Seismic Software Inc.
Bigtincan Holdings, Ltd.
Upland Software Inc.
ClearSlide
Brainshark
Outreach
Accent Technologies Pvt Ltd.
Quark, Inc
Recent Developments in the Market:
Global Sales Enablement Platform Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Components, Organization Size, Deployment Model, End user Indsutry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Platform
Services
By Organization Size:
Large Enterprises
Small and Medium-Sized Enterprises
By Deployment Mode:
Cloud-based
On-premises
By End-user Industry:
BFSI
Consumer Goods and Retail
IT and Telecom
Media and Entertainment
Healthcare and Life Sciences
Manufacturing
Other End-user Industries
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable