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市場調查報告書
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1435812

銷售支援平台：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Sales Enablement Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

銷售支援平台市場規模預計到2024年為35億美元，預計到2029年將達到87.9億美元，在預測期內（2024-2029年）成長20.23%，預計將以複合年成長率成長。

銷售支援平台市場

各行業的組織正在採用銷售支援平台來幫助銷售和行銷團隊提高銷售溝通、內容管理、入職和培訓等各個領域的效率。

主要亮點

  • 內部和外部市場/競爭力量正在推動中型企業對銷售支援的需求，以使行銷和銷售業務、流程、內容、角色和職責與技術和系統保持一致。根據賣家的成熟度，這些平台旨在實現從產品級資訊到高級分析的所有內容，從而實現卓越的潛在客戶轉換率。
  • 銷售支援工具結合了智慧內容管理、培訓、情境指導、客戶參與和可行的分析，幫助每位銷售負責人找到正確的內容並將其發送給潛在客戶。您將能夠追蹤潛在客戶對該內容的參與度。例如，MindTickle 提供了一個銷售準備平台，使銷售負責人無論身在何處都能夠發展、指導和提高績效，從而將銷售成長降低 60%。
  • 近年來，數位銷售室（DSR）一直備受關注。此外，隨著人們對 DSR 的認知不斷增強，我們預期 DSR 將被廣泛採用。這些預計將由銷售支援平台供應商透過持續的微型網站提供，用於內部或外部協作、嵌入式視訊會議、參與、情緒和情緒分析。 Showpad 正在幫助實現這一願景，成為業內第一家支援 3D 模型和擴增實境以實現更身臨其境型的產品演示的公司，並提供一個共用空間，該空間是供買家和賣家協作的專用微型網站。我們已經朝著這一目標取得了進展。
  • 新型冠狀病毒感染疾病（COVID-19）的爆發導致全球各個經濟體因暫時停產而放緩。因此，每個產業都存在涓滴效應，包括銷售支援市場。在冠狀病毒危機之後，銷售支援的挑戰和機會比以往任何時候都更加清晰。為了在危機時期生存，銷售支援必須與您的數位轉型策略結合。從長遠來看，將所有內部銷售流程與相關客戶旅程保持一致對於實現有效銷售支援的基礎至關重要。
  • 2020 年，世界各地的許多雇主開始轉向遠距工作，以便在疫情期間繼續業務。雖然在家工作最初是出於健康和安全考慮，但許多員工正在享受這種節奏的變化。例如，GoodHire 的 2021 年遠距工作狀況：美國勞動力調查對 3,500 名員工進行了調查，發現 68% 的受訪者更喜歡遠距工作而不是在辦公室工作。

銷售支援平台市場趨勢

消費品和零售業將顯著成長

  • 行動裝置的興起和可靠 WiFi 的使用已經扭轉了買家和賣家之間的關係。思科預計，到 2030 年，全球連網裝置數量將達到 5,000 億台。互聯設備的指數級成長正在創造多樣化和更深層的銷售管道，為銷售支援平台市場創造機會。
  • 由於這一巨大的全球變化，買家現在可以控制他們的買家旅程，並在聯繫銷售人員之前花費大量時間線上研究產品或服務的每一個細微差別。因此，買方可能比賣方本人更了解。這意味著負責人需要提供買家透過簡單的 Google搜尋無法輕鬆找到的東西。消費品和零售業的上述挑戰催生了市場對銷售支援平台的迫切需求。
  • 線上零售商面臨因負面客戶體驗而失去用戶的風險。因此，世界各地的零售商正在製定銷售支援策略，幫助他們透過個人化內容瞄準客戶。銷售支援平台幫助零售商透過各種數位管道吸引和吸引客戶，並為其客戶提供全通路體驗。
  • 隨著越來越多的新興企業帶著增強銷售能力的產品進入市場，所研究的市場正在經歷發展。例如，2021年12月，與產業無關的AR整合視訊購物平台ShopConnect宣布籌募資金，為零售商提供線上線下一體化購物服務。
  • 然而，不同存取管道之間不一致的使用者體驗可能會對預測期內的銷售支援平台市場成長產生負面影響。

北美佔主要佔有率

  • 北美等市場已接近成熟，在如此競爭激烈的環境中進行銷售需要一個銷售支援平台來幫助公司實施、擴展和執行其銷售支援策略。自動化銷售流程以提高獲勝率估計是美國銷售支援平台市場的主要驅動力。相較之下，部署雲端基礎的銷售支援平台，從資訊中獲取可行的見解，預計將推動加拿大市場的成長。
  • 各種組織也正在提高他們的技術意識。例如，2022年3月，住宅承包銷售支援軟體供應商Leap宣布收購JobProgress，這是一款針對住宅承包的工作流程和CRM產品。透過此次收購，我們將為北美 2,400 多家住宅承包提供服務，滿足大型和小型承包的需求。
  • 此外，該地區擁有積極投資新產品開發的知名市場參與者。例如，2022 年 1 月，銷售支援平台供應商 Highspot 在 F 輪融資中籌集了 2.48 億美元。 B Capital Group 和 D1 Capital Partners 等新投資者主導投，ICONIQ Growth、Madrona Venture Group、Salesforce Ventures、Sapphire 和 Tiger Global Management 等現有投資者跟投。該公司聲稱，這項投資將刺激國際擴張、產品開發和就業。
  • 自動化銷售流程和提高獲勝率是美國銷售支援平台市場的主要驅動力。採用雲端基礎的銷售支援平台將資訊轉化為可行的見解將推動加拿大市場的成長。

銷售支援平台產業概述

近年來，銷售支援平台市場的競爭變得更加激烈。擁有主導市場佔有率的領先公司正致力於擴大海外客戶群。這些公司正在利用策略合作舉措來提高市場佔有率和盈利。

  • 2022 年 6 月-獨立投資資料管理和分發公司 APX Stream, Inc. 推出了一項關鍵服務。我們宣布與支援提供者 Seismic 建立合作夥伴關係。地震支援雲可協助各種規模的企業與客戶互動、支援團隊合作並推動收益成長。
  • 2021 年 1 月 - Upland Software, Inc. 是一家雲端基礎轉型工具供應商，宣布推出 Second Street Media, Inc.，這是一個受眾參與雲端軟體平台，用於建立促銷和電子郵件宣傳活動以推動收益。宣布收購。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 改善內部業務流程的需求日益增加
    • 利用尖端技術擴大銷售力度
  • 市場限制因素
    • 不同接取管道的使用者體驗不一致

第6章市場區隔

  • 成分
    • 平台
    • 服務
  • 組織規模
    • 主要企業
    • 中小企業
  • 部署方式
    • 雲端基礎
    • 本地
  • 最終用戶產業
    • BFSI
    • 消費品/零售
    • 資訊科技/通訊
    • 媒體娛樂
    • 醫療保健/生命科學
    • 製造業
    • 其他
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • GetAccept Inc.
    • Bigtincan Holdings
    • Upland Software
    • Showpad
    • Seismic Software Inc.
    • Outreach
    • Accent Technologies
    • ClearSlide
    • Brainshark
    • Quark
    • Highspot, Inc
    • DocSend Inc.
    • Qorus Software Ltd
    • Pitcher
    • Mediafly
    • Rallyware Inc.
    • MindTickle
    • Qstream Inc.

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 69623

The Sales Enablement Platform Market size is estimated at USD 3.5 billion in 2024, and is expected to reach USD 8.79 billion by 2029, growing at a CAGR of 20.23% during the forecast period (2024-2029).

Sales Enablement Platform - Market

Organizations across industries are adopting the sales enablement platform, enabling their sales and marketing teams to enhance their efficiencies in various areas, including sales communication, content management, onboarding, and training.

Key Highlights

  • Internal and external market/competitive forces are driving the need for Sales Enablement within Mid-sized Enterprises as it aligns marketing and sales operations, processes, content, roles, and responsibilities with technology and systems. Depending on the seller's maturity, these platforms envisage enablement right from product-level information to advanced analytics, enabling superior lead conversion ratios.
  • Sales enablement tools ensure that any sales representative can find the appropriate content, submit it to prospects, and track prospect engagement within that piece of content by combining intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. For instance, MindTickle provides a sales readiness platform to gain the ability to develop, coach, and improve the performance of sales representatives independent of their location and reduces sales ramp by 60%.
  • In recent years, digital sales rooms (DSRs) are gaining traction. Further, it is expected that an increase in awareness regarding the DSRs would result in their significant adoption. They are expected to be offered by sales enablement platform vendors through persistent microsites for internal or external collaboration, embedded video conferencing, and engagement, sentiment, and emotional analysis. Showpad has already made headway in delivering on this vision with its Shared Spaces, dedicated microsites for buyer-seller collaboration, and as the first in the industry to support 3D models and augmented reality for more immersive product demonstrations.
  • Due to the outbreak of COVID-19, there is a slowdown across various world economies due to a temporary halt in production. Thus, every industry has a trickle-down effect, including the sales enablement market. Triggered by the COVID19 crisis, sales enablement challenges and opportunities have become more apparent than ever. To survive in such critical times, sales enablement has to be integrated with the digital transformation strategy. In the long run, aligning all internal selling processes to relevant customer journeys is essential to implement a foundation for effective sales enablement.
  • Many employers globally began transitioning to remote work in 2020 to keep operations running amid the pandemic. While working from home was initially a result of health and safety concerns, many employees enjoyed the change of pace. For instance, according to the State Of Remote Work In 2021: A Survey Of The American Workforce, by GoodHire, based on 3500 workers, 68% of respondents prefer to work remotely over in-office work.

Sales Enablement Platform Market Trends

Consumer Goods and Retail Industry to Exhibit Significant Growth

  • The rise of mobile devices and access to reliable WiFi has turned the buyer/seller relationship inside out. Cisco estimates that the number of connected devices worldwide will reach 500 billion by 2030. This exponential rise in connected devices has created varied and deeper sales channels, thus creating opportunities for the sales enablement platform market.
  • As a result of this massive global shift, buyers are now in control of the buyer's journey and spend a considerable amount of time researching every nuance of a product or service online before reaching out to a salesperson. Therefore, buyers may be more informed than the seller themselves, meaning salespeople must deliver something that buyers can't easily find through a quick Google search. Challenges in consumer goods and retail, such as those above, create a dire need for sales enablement platforms in the market.
  • Online retailers risk losing out on their users because of negative customer experience. Hence, retailers worldwide are formulating sales enablement strategies that will help them target customers with personalized content. The sales enablement platform helps retailers attract and engage customers on different digital channels to deliver an Omni-channel experience to their customers.
  • The studied market is witnessing developments as more and more start-ups are entering the market with enhanced offerings for sales enablement. For instance, In December 2021, ShopConnect, a sector-agnostic AR-integrated video shopping platform, announced that it had raised funds to offer Integrated Online And Offline Shopping Services For Retailers.
  • However, the inconsistent user experience across different access channels may negatively influence the sales enablement platform market's growth during the forecast period.

North America to Hold Major Share

  • Markets, such as North America, have been closer to maturing, and sales in such highly competitive environments need sales enablement platforms to help companies implement, scale, and execute their sales enablement strategies. Automating the sales process to improve the deal closure rate is estimated to be the primary driver for the US sales enablement platform market. In contrast, the deployment of a cloud-based sales enablement platform to get actionable insights from information is expected to fuel Canada's market growth.
  • Also, various organizations have gained awareness regarding technology. For instance, in March 2022, Leap, a home contractor sales enablement software provider, announced the acquisition of JobProgress, a workflow and CRM product for home contractors. The acquisition will serve over 2,400 home contractors in North America, meeting the need of both large and small contractors.
  • Further, the region consists of prominent market players who actively invest in developing their products with new launches. For instance, in January 2022, Highspot, a sales enablement platform provider, raised USD 248 million in Series F funding. New investors, like B Capital Group and D1 Capital Partners, led the round with participation from existing investors: ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, and Tiger Global Management. The investment would fuel international expansion, product development, and hiring, as claimed by the company.
  • Automating the sales process to improve the deal closure rate is the main driver for the United States sales enablement platform market. The deployment of a cloud-based sales enablement platform to get actionable insights from information is to fuel market growth in Canada.

Sales Enablement Platform Industry Overview

The sales enablement platform market has gained a competitive edge in recent years. With a prominent share in the market, major players are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

  • June 2022 - APX Stream, Inc., an independent investment data management and distribution company, has announced a partnership with Seismic, a significant enablement provider, to offer asset managers a seamless pipeline for data submission and automated marketing collateral generation. The Seismic Enablement Cloud helps companies of all sizes engage customers, allow teams, and ignite revenue growth.
  • January 2021 - Upland Software, Inc., a provider of cloud-based tools for digital transformation, announced the acquisition of Second Street Media, Inc., an audience engagement cloud software platform to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Need to Improve the Internal Business Process
    • 5.1.2 Scaling Sales Efforts With the Help of Advanced Technology
  • 5.2 Market Restraints
    • 5.2.1 Inconsistent User Experience Across Various Access Channels

6 MARKET SEGMENTATION

  • 6.1 Component
    • 6.1.1 Platform
    • 6.1.2 Services
  • 6.2 Organization Size
    • 6.2.1 Large Enterprises
    • 6.2.2 Small and Medium-Sized Enterprises
  • 6.3 Deployment Mode
    • 6.3.1 Cloud-based
    • 6.3.2 On-premises
  • 6.4 End-user Industry
    • 6.4.1 BFSI
    • 6.4.2 Consumer Goods and Retail
    • 6.4.3 IT and Telecom
    • 6.4.4 Media and Entertainment
    • 6.4.5 Healthcare and Life Sciences
    • 6.4.6 Manufacturing
    • 6.4.7 Other End-user Industries
  • 6.5 Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 GetAccept Inc.
    • 7.1.2 Bigtincan Holdings
    • 7.1.3 Upland Software
    • 7.1.4 Showpad
    • 7.1.5 Seismic Software Inc.
    • 7.1.6 Outreach
    • 7.1.7 Accent Technologies
    • 7.1.8 ClearSlide
    • 7.1.9 Brainshark
    • 7.1.10 Quark
    • 7.1.11 Highspot, Inc
    • 7.1.12 DocSend Inc.
    • 7.1.13 Qorus Software Ltd
    • 7.1.14 Pitcher
    • 7.1.15 Mediafly
    • 7.1.16 Rallyware Inc.
    • 7.1.17 MindTickle
    • 7.1.18 Qstream Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET