市場調查報告書
商品編碼
1184263
銷售支持平台全球市場規模,份額,行業趨勢分析報告:按組件,部署模式(雲端,本地),組織規模(大型/中小企業),最終用戶,地區展望和預測2022-2028Global Sales Enablement Platform Market Size, Share & Industry Trends Analysis Report By Component, By Deployment Mode (Cloud and On-premises), By Organization Size (Large Enterprises and SMEs), By End-use, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,銷售支持平台的全球市場規模預計將達到 91 億美元,在預測期內以 15.1% 的複合年增長率增長。
許多行業公司都建立了數字銷售室 (DSR),以簡化買賣雙方的體驗。 DSR 是與銷售週期相關的通信和內容的集中位置。 這些也可以應用於利益相關者協作。 此外,隨著各個領域的數字化和連接設備的普及,對銷售支持系統的需求也在增加。
在大流行期間,我們通過將 AI 應用於銷售支持來加速市場擴張。 例如,銷售支持市場的參與者 Allego 透露,其近 50% 的銷售代表希望接受人工智能和虛擬銷售方面的培訓。 通話錄音和 AI 支持的分析為管理人員提供了指導銷售代表所需的知識。
COVID-19 影響分析
銷售支持平台供應商有機會為中小企業和大型企業提供銷售支持平台和服務,以提高銷售效率。 這將使公司能夠應對在全球 COVID-19 爆發期間建立銷售支持平台的複雜性。 銷售支持平台市場受到 COVID-19 大流行的積極影響。 政府頒布的法律和旅行限制迫使一些企業在辦公室關閉時創造混合工作環境。
市場增長因素
由於使用尖端技術改進銷售業務而取得進展
我們認為,由於技術的使用增加,該行業的需求將會增加,例如增加製造業的銷售額,並通過更好的內容、策略和技術改善銷售運營。 為了在整個採購過程中獲取和培養潛在客戶,銷售團隊通過一種稱為“銷售支持”的技術處理數據、信息、資源和工具。 互聯設備的快速採用創造了許多更深入的銷售渠道,並擴大了銷售支持平台的市場。 這些因素增加了銷售支持平台市場的潛力。
簡化銷售支持並提供重要指標
銷售支持包括各種工具、程序和專業知識。 銷售培訓軟件可以將這些元素整合到一個易於使用的地方,以幫助您的銷售代表更高效地工作。 當客戶打電話時,銷售代表可能必須通過許多銷售培訓框架、銷售培訓計劃、員工手冊和手冊才能找到解決方案。 在這種情況下,不僅會浪費客戶的時間,也會浪費代表的時間。
市場萎縮因素
缺乏軟件專業知識
移動銷售支持的目標是確保銷售代表擁有支持客戶和潛在客戶所需的知識和工具,無論他們身在何處。 大多數銷售主管都認識到需要這樣的系統,因為它們可以滿足當今要求更高的客戶。 但是許多銷售代表濫用移動銷售支持。 他們沒有批判性地分析銷售團隊的需求並製定滿足這些要求的計劃,而是使用任何可用的工具。 通常,這意味著重新使用內部文件存儲系統。 這些因素阻礙了銷售支持平台市場的擴張。
組件透視
基於組件,銷售支持平台市場分為平台(不含服務)和服務。 平台部分預計將在 2021 年以最大的收入份額引領市場,並在預測期內保持主導地位。 銷售支持平台提供了用於管理組織銷售團隊的單一平台。 許多垂直行業的公司都使用銷售支持平台來提高輔導、培訓、內容管理和銷售溝通等領域的生產力。
組織規模展望
根據組織規模,銷售支持平台市場分為大型企業和中小型企業。 到 2021 年,大型企業部門將佔銷售額的最大份額。 大型企業的擴展能力受到諸如資源利用不足和遺留系統強加的限制等問題的限制。 由於缺乏靈活性,較大的公司可能會發現很難嘗試新策略。 銷售代表可以使用銷售支持工具縮短銷售週期並提高贏單率。
部署前景
根據部署,銷售支持平台市場分為雲端端和本地。 內部部署部門佔 2021 年收入的很大一部分。 本地銷售支持平台在客戶所在地設置和使用。 這些平台使組織能夠廣泛控制其數據、性能和安全性。 然而,它需要大量的時間、金錢和資源來安裝和維護。
結束使用 Outlook
銷售支持平台市場按最終用戶細分為 BFSI、IT 和電信、消費品和零售、媒體和娛樂、醫療保健和生命科學、製造業等。 醫療保健和生命科學領域將在預測期內實現最高的複合年增長率。 生命科學公司需要保持在創新曲線的最前沿,因為醫療發展和法規都在不斷發展。 銷售活動和零件屬於此類。 為了滿足監管要求,銷售支持工具正在推動當前合規審批數據的增加。
區域展望
根據區域,銷售支持平台市場分為北美、歐洲、亞太地區和 LAMEA。 2021 年,北美將佔據最大的收入份額,預計在預測期內將保持其地位。 市場增長是由該地區銷售支持公司的存在和連接設備的日益使用推動的。 該地區的市場正受到銷售支持領域新市場進入者的推動,它們提供人工智能驅動的內容管理解決方案,並接受經銷商培訓。
The Global Sales Enablement Platform Market size is expected to reach $9.1 billion by 2028, rising at a market growth of 15.1% CAGR during the forecast period.
By delivering integrated information, instruction, and coaching services for salespeople and front-line sales managers throughout the entire customer's buying experience, sales enablement is a strategic, cross-functional discipline intended to boost sales outcomes and productivity. It is powered by technology.
The adoption of sales enablement platforms all over different sectors to increase their efficiencies in terms of content management, training, sales communication, and training is credited with driving market growth. Businesses have increased their investments in technologies like machine learning and AI.
Digital sales rooms (DSRs) are being established by a number of industry companies to simplify the buyer and seller experience. DSRs offers a centralized location for communication and content connected to the sales cycle. These can be applied to stakeholder collaboration. Additionally, as sectors become more digitalized and linked devices become more widely used, the demand for sales enablement systems has increased.
During the pandemic, the application of AI in sales enablement sped up market expansion. For example, Allego, a player in the sales enablement market, found that nearly 50% of sales representatives said they would like to receive training in AI and virtual selling. Call recordings and AI-based analysis can give managers the knowledge they need to mentor sales representatives.
COVID-19 Impact Analysis
Vendors of sales enablement platforms have the chance to offer small, medium, and large businesses sales enablement platforms and services to increase their sales efficiency. This will allow businesses to deal with the complexity of configuring sales enablement platforms during the COVID-19 outbreak around the world. The market for sales enablement platforms was positively impacted by the COVID-19 pandemic. Government-imposed laws and travel limitations resulted in business closures, which forced some enterprises to establish a hybrid work environment.
Market Growth Factors
Using cutting-edge technology to improve sales operations will increase adoption
The industry will experience increased demand as a result of the growing use of technology to boost manufacturing sales growth and improve sales operations using better content, strategy, and technology. To engage and cultivate prospects all through the buying process, the sales team uses a method known as "sales enablement" to process data, information, resources, and tools. There are now many deeper sales channels due to the exponential growth of connected devices, which presents prospects for the market for sales enablement platforms. This factor is augmenting the potential of the Sales Enablement Platform market.
Streamlines Sales Enablement While Also Providing Key Metrics
Sales enablement is comprised of a variety of tools, procedures, and expertise. Sales training software may consolidate these elements into a single, user-friendly location, allowing the sales representatives to work more efficiently. If a client has a query, the representative may have to go through many sales training frameworks, sales training programs, or staff manuals and handbooks to discover the solution. It consumes a lot of time for the client as well as the representative.
Market Restraining Factors
Lack Of Software Expertise
Making ensuring salespeople have the knowledge and tools they need to assist clients and prospects wherever they are is the goal of mobile sales enablement. Since it enables them to satisfy the more demanding modern customer, the majority of sales leaders are aware of their need for such a system. However, a lot of sales managers use mobile sales enablement incorrectly. They make use of whatever tools they have available rather than critically analyzing what their sales team needs and coming up with a plan to meet those requirements. Usually, this entails making an effort to reuse the company's file storage systems. These elements hinder the market's expansion for sales enablement platforms.
Component Outlook
Based on Component, the Sales Enablement Platform Market is categorized into Platform (Without Services) and Service. The platform segment led the market with the largest revenue share in 2021 and is predicted to continue its dominance throughout the forecast period. A single platform for managing an organization's sales team is provided by the sales enablement platform. A sales enablement platform is being used by many businesses in a variety of sectors to boost productivity in areas including coaching, training, content management, and sales communication.
Organization Size Outlook
Based on organization size, the Sales Enablement Platform Market is categorized into Large Organizations and Small & Medium Organizations. In 2021, the large enterprise segment accounted for the largest revenue share. Large organizations' ability to expand is restricted by issues including underutilization of resources and limitations imposed by legacy systems. Large businesses may find it difficult to test out novel tactics due to a lack of flexibility. Sales reps can reduce the sales cycle and improve their win rates by using a sales enablement tool.
Deployment Outlook
Based on Deployment, the Sales Enablement Platform Market is classified into Cloud and On-Premise based on Deployment. The On-premises sector produced a sizable portion of revenue in 2021. Platforms for on-premises sales enablement are set up and used at the customer's location. Organizations can have extensive control over their data, performance and security owing to these platforms. However, they also demand major time, money, and resource commitments for installation and upkeep.
End Use Outlook
Based on end use, the Sales Enablement Platform Market is classified into the BFSI, IT & Telecom, Consumer Goods & Retail, Media & Entertainment, Healthcare & Lifesciences, Manufacturing, and Others. During the projection period, the segment for healthcare and life sciences is recording the highest CAGR. Businesses in the life sciences sector must remain at the forefront of the innovation curve since both medical developments and regulatory regulations are constantly evolving. Both their sales activities and their components fall under this. In order to meet regulatory requirements, sales enablement tools are causing a growth in current compliance-approved data.
Regional Outlook
Based on geography, the Sales Enablement Platform Market is categorized into North America, Europe, Asia Pacific, and LAMEA. In 2021, North America had the largest revenue share, and it is predicted that it will continue to hold that position throughout the projection period. Market growth is being fueled by the presence of sales enablement companies in the area as well as the expanding use of connected devices. The market in the region is being driven by the introduction of new market participants in the sales enablement sector with an approach toward providing AI-based content management solutions and training sales agents.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Seismic Software, Inc., Brainshark, Inc. (Bigtincan Holdings), Mindtickle, Inc., Qstream, Inc., Showpad, Inc., Upland Software, Inc., Highspot, Inc., Rallyware, Inc., and Accent Technologies, Inc.
Recent Strategies Deployed in Sales Enablement Platform Market
Partnerships, Collaborations and Agreements:
Sep-2022: Seismic came into partnership with Microsoft, a US-based global technology company. The partnership involves Seismic providing their expertise in sales enablement, and engagement intelligence to enable Viva sales to improve seller's productivity and improve revenue.
Jun-2022: Seismic partnered with RFPIO, a US-based company, primarily into designing Request for Proposal (RFP) software. This partnership enables the sales team to easily bring in files to and from the Seismic and RFPIO platform, allowing the sales team to keep an uncomplicated record of final proposals.
Jan-2022: Highspot extended its partnership with Outreach, a Washington-headquartered company, primarily into providing deal management, pipeline generation, and revenue forecasting services. The partnership involves integrating Highspot's AI-based content recommendations and Outreach's communication sequences, engagement, and workflows tools, providing Outreach's clients with a more comprehensive and systematic platform, thereby increasing revenue growth potential.
Nov-2021: Highspot came into partnership with Corporate Visions, a US-based company primarily into providing marketing, sales messaging, and training services to professionals. The partnership aims to support clients in transforming sales plan of action into execution. Moreover, the partnership enables Highspot's clients to cash on Corporate Visions' competence and expertise in science-backed sales methodology and skills training.
Mar-2021: Brainshark partnered with ValueSelling Associates and 2Win!. ValueSelling Associates is a US-based company primarily into providing sales training, and sales coaching services. 2Win!, is a US-based company, that primarily provides business development and training services. The partnership involves integrating Valueselling and 2Win's supreme sales training course into Brainshark's sales readiness platform, thereby benefiting Brainshark's customers.
Mar-2021: Showpad extended its partnership with Widen, a US-based company, primarily into developing Digital Asset Management (DAM) technology platform. The partnership provides both existing and potential customers with a comprehensive great experience, allowing them to access digital assets from within Showpad's sales enablement platform.
Jul-2020: Mindtickle came into partnership with Halifax Consulting, a Canada-based company, primarily into providing consulting, and training services. The partnership involves addressing the needs of UK and EMEA clients for sales readiness and enablement. The partnership leverages Halifax's training method to provide EMEA clients with a unified sales readiness platform. Moreover, this partnership expands Mindticke's capability to better serve European clients.
Apr-2020: Brainshark came into partnership with GO1, an Australia-based company, primarily into providing education and training services for employees. The partnership involves enabling joint customers to access GO1's supreme learning content using Brainshark and aims to enhance sales training services.
Apr-2020: Mindtickle partnered with Performance Solutions International (PSI), a company primarily providing education and training services for professionals. The partnership equips Mindtickle's clients with the supreme sales readiness platform, and together their product offerings approach wider sales representatives, providing them with training and technical knowledge to sell more easily and successfully.
Acquisitions and Mergers:
Aug-2021: Seismic completed the acquisition of Lessonly, a US-based company, primarily into providing enterprise educational platforms. This acquisition enables Seismic to offer a comprehensive suite, where sellers can easily access sales and marketing content along with learning content.
Market Segments covered in the Report:
By Component
By Deployment Mode
By Organization Size
By End-use
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures