銷售支援平台市場規模、佔有率、成長分析，按組件、按部署、按規模、按最終用途、按地區 - 行業預測，2024-2031 年

2022年全球銷售賦能平台市場規模為26億美元，從2023年的32億美元成長到2031年的124億美元，複合年成長率預計將成長18.4%。

隨著企業尋求全面的解決方案來增強客戶互動和簡化銷售流程，對即時資料和銷售自動化系統的需求正在飆升。然而，市場成長面臨消費者偏好變化、使用者體驗不一致、客製化服務缺乏以及行銷和銷售團隊之間溝通不良等挑戰。儘管存在這些障礙，旨在支援入入境銷售團隊的平台對於提高績效並提供有關客戶旅程和內容有效性的寶貴見解至關重要。 COVID-19 的爆發加速了零售業向數位銷售解決方案的轉變，促使採用混合工作模式和數位銷售室(DSR)，以統一產品訪問並提高買家和賣家的參與度，從而推動明智的決策和高業務。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

銷售支援平台市場規模：依組成部分及複合年成長率（2024-2031）

• 市場概況
• 平台
• 服務

銷售支援平台市場規模：按部署和複合年成長率（2024-2031）

• 市場概況
• 本地
• 雲

銷售支援平台市場規模：依規模及複合年成長率（2024-2031）

• 市場概況
• 主要企業
• 小型企業

銷售支援平台市場規模：依最終用途及複合年成長率（2024-2031）

• 市場概況
• BFSI
• 消費品/零售
• 衛生保健
• 資訊科技和通訊
• 製造業
• 其他

銷售支援平台市場規模：按地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Azimut-Benetti（Italy）
• Bavaria Yachtbau GmbH（Germany）
• Brunswick Corporation（United States）
• Ferretti SPA（Italy）
• Forest River, Inc（United States）
• Fountaine Pajot SA（France）
• Groupe Beneteau（France）
• Hallberg-Rassy（Sweden）
• HanseYatchs AG（Germany）
• Legend Boats, Ltd（United States）
• Lurssen（Germany）
• Malibu Boats, Inc（United States）
• Marine Products Corporation（United States）
• MasterCraft Boat Company, Inc（United States）
• Porter, Inc（Formula Boats）（United States）
• Riviera Australia Pty. Ltd（Australia）
• Sanlorenzo Spa（Italy）
• White River Marine Group（United States）
• Yamaha Motor Corporation（Japan）

結論和建議

Global Sales Enablement Platform Market size was valued at USD 2.6 billion in 2022 and is poised to grow from USD 3.2 billion in 2023 to USD 12.4 billion by 2031, growing at a CAGR of 18.4% during the forecast period (2024-2031).

The demand for real-time data and sales automation systems is surging as businesses seek comprehensive solutions to enhance customer interactions and streamline sales processes. However, market growth faces challenges from shifting consumer preferences and inconsistent user experiences, along with a lack of customized offerings and poor communication between marketing and sales teams. Despite these hurdles, platforms aimed at supporting inbound sales teams are crucial in driving performance and providing valuable insights into customer journeys and content effectiveness. The COVID-19 pandemic has accelerated the retail sector's shift towards digital sales solutions, prompting the adoption of hybrid work models and Digital Sales Rooms (DSRs) that consolidate product access and improve buyer-seller engagement, facilitating informed decision-making and efficient sales operations across organizations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Platform Market Segmental Analysis

Global Sales Enablement Platform Market is segmented by Component, Size, Deployment, End Use and Region. Based on Component 1, the market is segmented into Platform, Service. Based on Deployment, the market is segmented into Cloud, On premise. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on End Use, the market is segmented into BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Manufacturing. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Sales Enablement Platform Market

A significant driver of the global sales enablement platform market is the rising demand for enhanced sales profitability and efficiency. As sales teams grapple with mounting pressures to achieve ambitious targets in a highly competitive landscape, traditional sales methods are proving inadequate. Sales enablement platforms address this challenge by equipping teams with essential tools, resources, and insights. These platforms include features like content management, training, analytics, and customer insights, enabling sales teams to refine their strategies, enhance communication, and leverage data-driven decision-making. Consequently, these solutions can shorten sales cycles, improve success rates, and ultimately boost overall productivity for organizations.

Restraints in the Global Sales Enablement Platform Market

Despite the advantages of sales enablement platforms, the Global Sales Enablement Platform market faces significant constraints due to increased implementation costs and the complexities of integration. Small to medium-sized businesses (SMBs) often struggle to allocate funds for advanced sales enablement solutions because of limited budgets. Furthermore, the integration of these platforms with existing systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) software, can be both intricate and resource-intensive. Organizations must invest in technical support, training, and ongoing maintenance, which can deter potential adopters from implementing these beneficial programs effectively.

Market Trends of the Global Sales Enablement Platform Market

The Global Sales Enablement Platform market is witnessing a significant trend towards the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies, which are driving innovation and improving sales effectiveness. AI-powered tools enable the analysis of vast amounts of sales data, generating actionable insights that empower sales teams to predict customer behavior, prioritize leads, and tailor outreach strategies. As these technologies advance, sales processes are becoming increasingly flexible, allowing sales professionals to make informed, data-driven decisions that enhance their performance. This evolution not only streamlines sales efforts but also positions AI and ML as pivotal elements in the future of sales enablement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Sales Enablement Platform Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
• Service

Sales Enablement Platform Market Size by Deployment & CAGR (2024-2031)

• Market Overview
• On premise
• Cloud

Sales Enablement Platform Market Size by Size & CAGR (2024-2031)

• Market Overview
• Large Enterprise
• SMEs

Sales Enablement Platform Market Size by End Use & CAGR (2024-2031)

• Market Overview
• BFSI
• Consumer Goods and Retail
• Healthcare
• IT and Telecom
• Manufacturing
• Others

Sales Enablement Platform Market Size & CAGR (2024-2031)

• North America, (Component, Deployment, Size, End Use)
  • US
  • Canada
• Europe, (Component, Deployment, Size, End Use)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Deployment, Size, End Use
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Deployment, Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Deployment, Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Azimut-Benetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bavaria Yachtbau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferretti S.P.A (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River, Inc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountaine Pajot SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Beneteau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hallberg-Rassy (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HanseYatchs AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Legend Boats, Ltd (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lurssen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Malibu Boats, Inc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marine Products Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterCraft Boat Company, Inc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porter, Inc (Formula Boats) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riviera Australia Pty. Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanlorenzo Spa (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White River Marine Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation