市場調查報告書
商品編碼
1236099
香水全球市場規模研究與預測,按產品(大眾、高端)、最終用戶(男性、女性、中性)、分銷渠道(線上、線下)、地區,2022-2029 年Global Perfume Market Size study & Forecast, by Product (Mass, Premium), by End-user (Men, Women, unisex), by Distribution Channel (Online, Offline) and Regional Analysis, 2022-2029 |
2021 年全球香水市場價值約為 480.2 億美元,預計在 2022-2029 年的預測期內將以超過 5.90% 的增長率穩步增長。
由於個人美容趨勢的增長以及消費者對高端和異國情調香味的興趣不斷增加,預計該市場將會增長。 由於更高的收入水平和更高的生活水平,消費者對高檔和奢侈香水的支出增加也推動了全球市場。 在化妝品和個護領域,香水近年來成長為一個很大的市場。 隨著個人護理趨勢的日益增長,香水已成為提升自豪感和自信的必備產品。
例如,LVMH 集團在 2020 年的香水銷售額與 2019 年相比下降了近 20%,使其成為香水產品的主要生產商之一。 下降的主要原因是政府禁止美容院、香水店和百貨公司開業,以及疫情期間居家隔離令。 但隨著製造業、商業和銷售的恢復,全球市場正在復蘇,未來有望實現顯著增長。 此外,製造商產品陣容的多元化有望擴大消費者基礎。 例如,香奈兒的香水組合包括一系列香水產品,包括香水和香水噴霧。 然而,香水的高成本將阻礙整個 2022-2029 年預測期內的市場增長。
全球香水市場研究中考慮的主要區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 由於品牌產品的主導地位和優質產品銷量的增加,歐洲在收入方面佔據主導地位。 嬌蘭、香奈兒和迪奧等主要香水製造商的總部都設在法國。 產量和出口量最大,帶動歐洲市場。 亞太地區預計在預測期內以最高複合年增長率增長。 這是因為消費者對奢侈香水不斷增長的需求正在推動生產商進入這個市場,從而刺激市場擴張。 此外,隨著需求的增加,旅行裝、迷你裝和袖珍裝香水因其便攜性和便利性而有望推動市場擴張。
本研究的目的是弄清近年來各個領域和國家的市場規模,並對未來幾年的市場規模進行預測。 該報告旨在捕捉被調查國家工業的定性和定量方面的情況。
它還提供了關鍵方面的詳細信息,例如決定市場未來增長的驅動因素和挑戰。 此外,它還結合了利益相關者投資的潛在微觀市場機會,以及主要參與者的競爭格局等詳細分析。
Global Perfume Market is valued at approximately USD 48.02 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 5.90% over the forecast period 2022-2029. The market is expected to increase as a result of the expanding personal grooming trend and rising consumer interest in high-end and exotic scents. The global market is also being driven by rising consumer expenditure on premium and luxury fragrances as a result of high-income levels and rising living standards. In the cosmetics and personal care sector, perfumes have grown to become a sizable market in recent years. The expanding trend in personal care has led to the emergence of perfumes as an essential good that contributes to pride and confidence.
For instance, the revenue from perfumes fell by almost 20% at LVMH Group in 2020 compared to 2019, making it one of the leading producers of scent items. The government's prohibitions on the opening of beauty parlours, perfume shops, and department stores as well as directives to stay at home as a precaution during the outbreak were the main causes of the decline in revenue. However, the resumption of manufacturing, commerce, and sales is helping the global market recovers, and it is expected that this will lead to significant growth. Additionally, manufacturers' diversification of their product lines is anticipated to increase their consumer base. For instance, CHANEL's fragrance portfolio includes a wide variety of perfume goods, such as parfum, Eau de parfum spray, and others. However, the high cost of Perfumes stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Perfume Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. Europe dominated the space in terms of revenue, owing to the dominance of branded products and the rising region's sales of premium products. Leading scent companies such as Guerlain, Chanel, and Christian Dior have their headquarters in France. With the biggest production and export values, the nation has been driving the Europe market. Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as growing consumer demand for high-end perfumes is encouraging producers to establish themselves in this market, which is fueling its expansion. Additionally, the demand for travel-size, small, and pocket-sized perfumes is rising due to their portability and convenience, which is anticipated to drive market expansion.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable