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香料/香水

市場調查報告書

商品編碼

1550759

全球香水市場：按產品類型、最終用戶、分銷管道、地區

Perfume Market, By Product Type, By End-user, By Distribution Channel, By Geography

出版日期: 2024年08月09日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球香水市場規模為572.4億美元，預計2031年將達866.4億美元，2024年至2031年複合年成長率為6.1%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	572.4億美元
實際資料	2019-2023	預測期	2024-2031
預測 2024-2031 年複合年成長率：	6.10%	2031年價值預測	866.4億美元

圖：2024 年各地區香水市場佔有率(%)

近年來，全球香水市場經歷了穩定成長。香水是指用於賦予人體、衣服和家居用品香味的芳香液體和混合物。這是精油和芳香化合物的混合物，用於提供令人愉悅的香味。可支配收入的增加、時尚意識的增強、中產階級人口的成長和生活方式趨勢的變化正在推動主要國家的香水需求。此外，由於健康和環境問題日益嚴重，人們對天然和有機香料的偏好發生了變化，也為市場相關人員創造了新的成長機會。然而，激烈的競爭和假冒產品的出現仍然是重大挑戰。

市場動態：

全球香水市場受到多種因素的推動，包括消費者時尚意識的增強、可支配收入較高的中等收入群體的增加以及生活方式趨勢的改變。此外，不斷變化的消費模式以及對天然和有機調味品日益成長的偏好正在創造新的機會。然而，現有公司之間的競爭非常激烈，假冒產品很容易傳播，這是一個主要問題。此外，原料價格和外匯的波動可能會阻礙市場成長。儘管如此，制定全通路行銷策略、拓展開拓的市場以及創新新產品是市場公司為增加銷售量和獲得競爭優勢而採取的主要策略。

本研究的主要特點

本報告對全球香水市場進行了詳細分析，並提出了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
它還闡明了各個細分市場的潛在商機，並解釋了該市場中有吸引力的投資提案的矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數來介紹全球香水市場的主要企業。
該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球香水市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過分析全球香水市場時所使用的各種策略矩陣，將有助於相關人員做出決策。

市場佔有率分析
公司簡介
The Avon Company
CHANEL
Coty Inc.
LVMH Moet Hennessy-Louis Vuitton
The Estee Lauder Companies
Revlon
Puig
L'Oreal Groupe
Shiseido Company, Ltd.
Givaudan
Hermes
KERING
Hermes Europe GmbH
Ralf Lauren Corp
Gianni Versace SpA
Tom Ford
Prada SpA
Vanesa Cosmetics
Abhinav Perfumes
Veera Fragrance

第11章分析師建議

Wheel of Fortune
分析師觀點
Coherent Opportunity Map（COM）

第12章參考文獻與調查方法

參考
調查方法
關於出版商

簡介目錄

Product Code: CMI3072

The global perfume market is estimated to be valued at USD 57.24 billion in 2024 and is expected to reach USD 86.64 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 57.24 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	6.10%	2031 Value Projection:	US$ 86.64 Bn

Figure. Perfume Market Share (%), By Region 2024

The global perfume market has been witnessing steady growth over the past few years. Perfume refers to a fragrant liquid or mixture used to impart scent or flavor to the human body, clothes, and household items. It is a mixture of essential oils and aromatic compounds that are used to provide pleasing scent. Rising disposable income, increasing fashion consciousness, growing middle-class population, and evolving lifestyle trends have been driving the demand for perfumes across major countries. Moreover, changing preferences towards natural and organic perfumes owing to rising health and environment concerns have opened new growth opportunities for market players. However, intense competition and availability of counterfeit products remain key challenges.

Market Dynamics:

The global perfume market is driven by several factors such as rising fashion consciousness among consumers, growing middle-class population with higher disposable income, and changing lifestyle trends. Moreover, evolving consumption patterns and increasing preference for natural and organic fragrances are creating new opportunities. However, intense competition among established players and easy availability of counterfeit products are major challenges. Furthermore, fluctuations in raw material prices and currency exchange rates may hamper market growth. Nonetheless, development of omni-channel marketing strategies, expanding into untapped markets, and new product innovation are some of the key strategies adopted by market players to boost sales and gain competitive edge.

Key features of the study:

This report provides in-depth analysis of the global perfume market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global perfume market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estee Lauder Companies, Revlon, Puig, L'Oreal Groupe, Shiseido Company, Ltd., Givaudan, Hermes, KERING, Hermes Europe GmbH, Ralf Lauren Corp, Gianni Versace S.p.A., Tom Ford, Prada S.p.A, Vanesa Cosmetics, Abhinav Perfumes, and Veera Fragrance
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global perfume market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global perfume market.

Detailed Segmentation-

By Product Type:
- Mass
- Premium
By End-user:
- Men
- Women
By Distribution Channel
- Specialty Stores
- Department Stores
- Online Platforms
- Supermarkets/Hypermarkets
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- The Avon Company
- CHANEL
- Coty Inc.
- LVMH Moet Hennessy-Louis Vuitton
- The Estee Lauder Companies
- Revlon
- Puig
- L'Oreal Groupe
- Shiseido Company, Ltd.
- Givaudan
- Hermes
- KERING
- Hermes Europe GmbH
- Ralf Lauren Corp
- Gianni Versace S.p.A.
- Tom Ford
- Prada S.p.A
- Vanesa Cosmetics
- Abhinav Perfumes
- Veera Fragrance

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Perfume Market, By Product Type
- Global Perfume Market, By End-user
- Global Perfume Market, By Distribution Channel
- Global Perfume Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Perfume Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Perfume Market
Impact Analysis

5. Global Perfume Market, By Product Type, 2024-2031, (USD)

Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Mass
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
Premium
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)

6. Global Perfume Market, By End-user, 2024-2031, (USD)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)

7. Global Perfume Market, By Distribution Channel, 2024-2031, (USD)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
Department Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
Online Platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)

8. Global Perfume Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020-2031
North America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.S.
  - Canada