市場調查報告書
商品編碼
1401911
2030 年香水市場預測:按產品、類型、配銷通路、最終用戶和地區進行的全球分析Perfumes Market Forecasts to 2030 - Global Analysis By Product, By Type (Parfum, Eau De Cologne, Eau De Parfum, Eau De Toilette, Other Types), By Distribution Channel, By End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球香水市場規模將達到 542 億美元,預計 2030 年將達到 859 億美元,預測期內複合年成長率為 6.8%。
香水是由精油、芳香化合物和溶劑組成的芳香液體,旨在提供令人愉悅的香氣。香水主要用於整裝儀容和增強嗅覺吸引力。香水提供了一種表達個人風格、增強自信和給人留下深刻印象的方式,使其成為日常生活中流行的配件。
根據聯合國貿易和發展會議(UNCTAD)預測,全球電子商務銷售額佔零售總額的比重將從2019年的16%成長到2020年的19%,2020年達到26.7兆美元。
送禮傳統日益盛行
香水是一種流行且用途廣泛的選擇,可以作為各種場合的禮物,包括生日、週年紀念和節日。其普遍的吸引力和廣泛的香味使其適合不同的偏好和偏好。贈送香水的好處在於它的情感和個性化本質,傳達關懷和欣賞。此外,許多香水品牌的奢華和令人嚮往的品質使其成為理想的禮物,有助於增加銷售、品牌忠誠度以及這種文化傳統在全球社會的延續。
奢華香水的成本很高
這些高品質香水通常具有獨特、奢華的吸引力,但其高昂的價格分佈使得更廣泛的消費群體難以進入這個市場。隨著消費者變得更加挑剔和預算意識增強,香水的承受能力已成為影響購買決策的重要因素。因此,市場面臨著平衡創造著名且獨特的香水配方的需求與以適合消費者預算的價格分佈提供產品的需求的挑戰。實現這種平衡對於香水品牌保持競爭力和吸引多元化客戶群至關重要。在這個行業中,感官體驗和成本對於消費者的選擇都起著至關重要的作用。
香精技術的創新
諸如添加永續天然成分等進步是為了滿足具有環保意識、尋求更綠色選擇的消費者的需求。封裝技術的突破使香味持續時間更長,並延長了香水的使用壽命。此外,獨特的輸送系統和配方的開發有助於帶來新穎的感官體驗。這些創新滿足了不同消費者的偏好,並為香水製造商提供了產品差異化的創造性途徑。此外,隨著技術的進步,可以提取和合成稀有或異國風的氣味成分,從而可以創造出獨特的氣味,該行業越來越注重嗅覺創造力和消費者吸引力,並將其置於最前沿。
仿冒香水氾濫
仿冒品經常模仿知名香水品牌的包裝和品牌名稱,欺騙消費者購買不合格且可能有害的仿冒品。假冒香水產品損害了正品的可信度,對正品製造商造成經濟損失,並降低消費者的信任度。此外,這些仿冒品可能含有摻假或不安全成分,對消費者構成健康風險。應對這項威脅需要嚴格的監管措施、強大的防偽技術以及加強消費者教育以區分真假產品。
COVID-19的疫情對香水市場產生了重大影響。鎖門、社交聚會減少和遠距工作趨勢減少了對傳統香水的需求。然而,市場做出了調整,專注於開拓家用香水和香味產品,以利用對鎖門時提供舒適和提神的香味的需求不斷成長的機會。此外,隨著消費者尋求非接觸式購物體驗,線上銷售管道變得更加重要。隨著使用模式和市場動態的變化,香水產業適應不斷變化的消費者偏好的能力及其對家用香味的關注,有助於緩解疫情帶來的最初挑戰。
超級市場和大賣場部門預計在預測期內規模最大
超級市場和大賣場預計香水市場將出現良好成長。超級市場和大賣場為消費者提供方便快速的零售環境,在香水市場中發揮至關重要的作用。這些大型零售店提供各種香水品牌和香水品種,以滿足消費者的偏好。超級市場和大賣場的香水展示可以提高意識並鼓勵衝動購買。
預計男女通用產業在預測期內複合年成長率最高
男女皆宜的細分市場預計在預測期內將以最快的複合年成長率成長。香水市場中中性香水的出現反映了當代整體性和中性個人護理的趨勢。中性香水旨在吸引所有性別的人,並挑戰傳統的氣味分類概念。這些多功能香水通常具有超越性別界線的和諧香調,為不同的消費者群體提供獨特的嗅覺體驗。中性香水的興起與社會對性別表達態度的變化保持同步,為消費者提供了根據個人喜好而不是預先確定的性別規範來選擇香味的自由,並增加了香水行業調香師的數量。形勢多樣。
由於富裕的消費者基礎和重視整裝儀容的文化的結合,預計北美市場在預測期內將繼續主導市場佔有率。該地區市場的特點是消費者偏好多樣化,從設計師香水和奢華香水到對天然和小眾香水日益成長的興趣。持續的技術創新、名人代言和策略行銷宣傳活動有助於市場活力。行業主要企業的地位穩固,以及強大的零售基礎設施和線上銷售管道,使北美成為全球香水市場上具有影響力的地區。
由於人口快速成長、可支配收入增加和整裝儀容意識增強,預計亞太地區在預測期內的複合年成長率最高。該地區對國際奢侈品牌和本地生產的香水的需求不斷成長,反映出消費者偏好的多樣性。名流代言的影響力和不斷擴大的零售網路正在促進市場的活力。此外,向電子商務平台的轉變允許消費者探索更廣泛的香水種類,從而增加了便利性。隨著生活方式的不斷變化以及致力於美容和自我護理的文化,亞太地區在塑造全球香水市場的發展軌跡方面發揮關鍵作用。
According to Stratistics MRC, the Global Perfumes Market is accounted for $54.2 billion in 2023 and is expected to reach $85.9 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Perfumes are fragrant liquids composed of essential oils, aroma compounds, and solvents, designed to provide a pleasant scent. They are primarily used for personal grooming and enhancing one's olfactory appeal. Perfumes offer individuals a means of expressing personal style, boosting confidence, and leaving a lasting impression, making them a popular accessory in daily life.
According to the United Nations Conference on Trade and Development (UNCTAD), the worldwide sales of e-commerce grew approximately from 16% of the total retail sales in 2019 to 19% of the total retail sales in 2020 and reached USD 26.7 trillion in 2020.
Increasing tradition of gifting
Perfumes are a popular and versatile choice for gifting on various occasions, including birthdays, anniversaries, and holidays. Their universal appeal and wide range of fragrances make them suitable for diverse tastes and preferences. The advantage lies in the emotional and personal nature of gifting perfumes, as they convey thoughtfulness and appreciation. Additionally, the luxurious and aspirational nature of many perfume brands makes them desirable gifts, contributing to elevated sales, brand loyalty, and the perpetuation of this cultural tradition within societies worldwide.
High Cost of premium fragrances
While these high-quality scents often come with a luxurious and exclusive appeal, their elevated price points limit the market's accessibility to a broader consumer demographic. As consumers become more discerning and budget-conscious, the affordability of perfumes becomes a crucial factor influencing purchasing decisions. The market, therefore, faces the challenge of balancing the creation of prestigious and unique fragrance formulations with the need to offer products at price points that align with consumer budgets. Navigating this balance is essential for perfume brands to remain competitive and appeal to a diverse customer base in an industry where both the sensory experience and cost considerations play pivotal roles in consumer choices.
Innovations in fragrance technology
Advancements include the incorporation of sustainable and natural ingredients, catering to environmentally-conscious consumers seeking eco-friendly options. Breakthroughs in encapsulation technology enable long-lasting scents, enhancing the longevity of perfumes. Additionally, the development of unique delivery systems and formulations contributes to novel sensory experiences. These innovations address diverse consumer preferences and provide perfumers with creative avenues for product differentiation. Moreover, technological advancements enable the extraction and synthesis of rare or exotic fragrance elements, allowing for the creation of distinctive and premium fragrances, thereby positioning the industry at the forefront of olfactory creativity and consumer appeal.
The prevalence of counterfeit perfumes
Counterfeit products often mimic the packaging and branding of well-known fragrance brands, deceiving consumers into purchasing substandard or potentially harmful imitations. The infiltration of fake perfumes compromises the authenticity of genuine products, leading to financial losses for legitimate manufacturers and a decline in consumer confidence. Moreover, these counterfeit items may contain inferior or unsafe ingredients, posing health risks to consumers. Combating this threat involves stringent regulatory measures, robust anti-counterfeiting technologies, and increased consumer education to distinguish genuine products from fakes.
The COVID-19 pandemic has significantly impacted the perfumes market. Lockdowns, reduced social gatherings, and remote work trends led to decreased demand for traditional fragrances. However, the market adapted by emphasizing the development of home fragrances and scented products, capitalizing on increased demand for comforting and uplifting scents during lockdowns. Additionally, the rise of online sales channels became more prominent as consumers sought contactless shopping experiences. The perfume industry's resilience in adapting to changing consumer preferences and the focus on home-based scents has helped mitigate the initial challenges posed by the pandemic, marking a shift in usage patterns and market dynamics.
The supermarkets and hypermarkets segment is expected to be the largest during the forecast period
The supermarkets and hypermarkets segment is expected to have lucrative growth in the Perfumes market. Supermarkets and hypermarkets play a pivotal role in the perfumes market by providing a convenient and accessible retail environment for consumers. These large-scale retail outlets offer a diverse range of perfume brands and variants, catering to different consumer preferences. The presence of perfumes in supermarkets and hypermarkets enhances visibility and encourages impulse purchases.
The unisex segment is expected to have the highest CAGR during the forecast period
The unisex segment is anticipated to witness the fastest CAGR growth during the forecast period. The emergence of unisex fragrances in the perfumes market reflects a contemporary trend toward inclusivity and gender-neutral personal care. Unisex perfumes are designed to appeal to individuals of all genders, challenging traditional notions of scent categorization. These versatile fragrances often feature a harmonious blend of notes that transcend gender boundaries, providing a unique olfactory experience for a diverse consumer base. The rise of unisex perfumes aligns with changing societal attitudes towards gender expression, offering consumers the freedom to choose scents based on personal preference rather than predefined gender norms, thereby contributing to a more inclusive and diverse landscape within the perfume industry.
During the forecast period, it is expected that the North American market will continue to hold a majority of the market share, driven by a combination of affluent consumer demographics and a culture that places a premium on personal grooming. The region's market is characterized by a diverse range of consumer preferences, ranging from designer and luxury fragrances to a growing interest in natural and niche scents. Continuous innovation, celebrity endorsements, and strategic marketing campaigns contribute to the market's dynamism. The well-established presence of key industry players, coupled with a robust retail infrastructure and online sales channels, solidifies North America's role as a major influence in the global perfumes market.
Asia Pacific is projected to have the highest CAGR over the forecast period, fuelled by a burgeoning population, increasing disposable incomes, and a growing awareness of personal grooming. The region witnesses a rising demand for both international luxury brands and locally crafted fragrances, reflecting diverse consumer preferences. The influence of celebrity endorsements and the expansion of retail networks contribute to the market's vibrancy. Furthermore, the shift toward e-commerce platforms enhances accessibility, allowing consumers to explore a wide array of fragrances. With evolving lifestyles and a cultural inclination towards beauty and self-care, Asia Pacific plays a pivotal role in shaping the trajectory of the global perfumes market.
Some of the key players in Perfumes market include Amorepacific Corporation, L'Oreal S.A., LVMH Moet Hennessy - Louis Vuitton, Beiersdorf AG, Calvin Klein Inc., Coty Inc., Giorgio Armani S.p.A., Guccio Gucci S.p.A., Natura & Co., Yardley London, The Estee Lauder Companies Inc., Revlon Inc., The Procter and Gamble Co. and Shiseido Company Limited.
In March 2023, The Estee Lauder Companies Inc. introduced Beautiful Magnolia L'Eau, a new fragrance for women. The newly launched product will increase the company's product depth and enhance the profit margin.
In December 2022, L'Oreal S.A. relaunched its luxury beauty brand Lancome in India. The company will retail make-up, fragrances, and skincare products under the Lancome brand in India.
In September 2022, Givaudan announced its collaboration with LanzaTech to develop fragrance ingredients that are sustainable using renewable carbon.