市場調查報告書
商品編碼
1474022
全球香水市場規模、佔有率、成長分析,依類型(淡香水和淡香水)、依性別(女性和男性)- 2024-2031 年行業預測Global Perfume Market Size, Share, Growth Analysis, By Type(Eau de parfum, and Eau de toilette), By Gender(Women and Men) - Industry Forecast 2024-2031 |
2022年全球香水市場規模為339億美元,預計將從2023年的351.2億美元成長到2031年的466.1億美元,預測期間(2024-2031年)複合年成長率為3.60%。
幾個世紀以來,香水一直是個人美容不可或缺的一部分,並發展成為一個價值數十億美元的蓬勃發展的產業。製造商透過提供適合不同喜好和口味的各種香水來滿足不斷成長的需求。可支配收入的增加、生活方式的變化以及對個人美容的興趣日益濃厚等因素推動了市場的成長。隨著城市化進程的擴大和個人衛生意識的增強,對香水的需求預計將進一步上升。值得注意的是,美國在北美香水市場佔據主導地位,佔據了市場收入的最大佔有率。同時,在可支配收入不斷增加、生活方式不斷變化以及對個人美容習慣日益重視的推動下,亞太地區 (APAC) 有望實現顯著成長。
Global perfume market size was valued at USD 33.9 billion in 2022 and is poised to grow from USD 35.12 billion in 2023 to USD 46.61 billion by 2031, growing at a CAGR of 3.60% in the forecast period (2024-2031).
Perfumes have been an integral part of personal grooming for centuries, evolving into a thriving multi-billion-dollar industry. Manufacturers have responded to the rising demand by offering a diverse range of fragrances tailored to various preferences and tastes. The market's growth is fueled by factors such as increasing disposable income, evolving lifestyles, and a burgeoning interest in personal grooming. As urbanization expands and awareness of personal hygiene grows, the demand for perfumes is anticipated to rise further. Notably, the United States dominates the perfume market in North America, capturing the lion's share of market revenues. Meanwhile, the Asia Pacific (APAC) region is poised for significant growth, driven by escalating disposable incomes, evolving lifestyles, and an increasing emphasis on personal grooming practices.
Top-down and bottom-up approaches were used to estimate and validate the size of the global perfume market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Perfume Market Segmental Analysis
Global perfume market is segmented based on type, and gender. By type, the market is segmented into eau de parfum, eau de toilette. By gender, the market is segmented into women and men. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Perfume Market
The surge in disposable income among consumers stands out as a key driver propelling the perfume market forward. As consumers find themselves with more disposable income, they exhibit a greater willingness to invest in personal grooming items like perfumes. Perfumes have evolved into an integral component of daily grooming rituals, further fueling market expansion. Additionally, the growing preference for premium and luxury fragrances, particularly among younger demographics, is anticipated to bolster the demand for perfumes in the foreseeable future.
Restraints in the Global Perfume Market
A notable hurdle facing the perfume market is the increasing preference for natural and organic fragrances. Consumers are increasingly aware of the potential harm associated with synthetic fragrances, prompting a shift towards natural alternatives. This transition towards natural scents is projected to influence the sales of synthetic fragrances in the future. Additionally, the high cost of raw materials and strict regulations concerning the use of certain chemicals in perfumes pose further obstacles to market growth.
Market Trends of the Global Perfume Market
A prominent trend in the perfume industry is the rising demand for sustainable and eco-friendly fragrances. Consumers are becoming more conscious of the environmental impact of their choices and are therefore seeking products made with sustainable ingredients and packaging. To meet this demand, many fragrance brands are launching new product lines crafted from natural, organic, and ethically sourced materials, along with eco-friendly packaging solutions. Furthermore, some brands are exploring innovative methods like biotechnology and synthetic biology to create sustainable fragrance ingredients.