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市場調查報告書
商品編碼
1472162
2023-2030年全球汽車智慧顯示器市場規模研究與預測(依尺寸、顯示技術、應用、車輛類別及區域分析)Global Automotive Smart Display Market Size Study & Forecast, by Size, By Display Technology, By Application, By Vehicle Class, and Regional Analysis, 2023-2030 |
2022年全球汽車智慧顯示市場價值約為139.2億美元,預計在2023-2030年預測期內將以超過6.8%的健康成長率成長。汽車智慧顯示器是指車輛內的整合式螢幕或介面,它採用尖端技術來提供廣泛的功能。這些顯示器具有觸控螢幕、語音命令、手勢控制和連接選項,方便用戶輕鬆導航、娛樂、通訊等。他們還透過駕駛員輔助功能、電池和引擎溫度的即時診斷、輪胎壓力監測和燃油容量資訊來優先考慮安全性。此外,智慧顯示器支援 Apple CarPlay 和 Android Auto 等智慧型手機整合,擴展了顯示功能並增強了整體駕駛體驗。對導航、多媒體系統、駕駛員輔助、連網車輛功能以及改進的駕駛員與車輛通訊等先進功能的需求不斷成長,正在推動汽車智慧顯示器的發展趨勢。此外,車輛中攝影機的日益普及、對提供 AR 體驗的日益重視以及對 OLED 技術需求的飆升是推動全球市場需求的最突出因素。
此外,智慧型手機與 Apple CarPlay、Spotify 和 Android Auto 等車載資訊娛樂系統的整合正在推動對升級車輛顯示器的需求。 Android Auto 和 Apple CarPlay 都利用智慧型手機來操作具有先進功能的整合系統,例如駕駛艙電子設備、無縫音樂存取和駕駛員無干擾導航。這些系統還配備了 Apple Siri 和 Google Assistant 等整合式語音助手,確保了免持用戶體驗。汽車製造商必須整合相應的技術套件才能有效運行這些作業系統。因此,許多製造商正在其車輛中採用和完善這項技術,在其資訊娛樂系統中提供支援功能作為標準功能或可選附加組件。例如,2023 年 5 月,Nvidia 公司和聯發科公司合作,增強了先進車輛資訊娛樂系統的連網汽車技術,該系統能夠傳輸視訊並透過人工智慧或擴增實境與駕駛員互動。作為合作夥伴關係的一部分,聯發科將把 Nvidia 圖形處理單元晶片組和 Nvidia 軟體整合到資訊娛樂顯示系統中,以實現顯示車輛周圍環境和監控駕駛員等功能。此外,對 5G 和無線技術的關注日益增加,以及半自動駕駛汽車的出現,在預測幾年內帶來了各種利潤豐厚的機會。然而,對網路攻擊威脅和先進汽車顯示系統的高成本的擔憂正在阻礙 2023-2030 年預測期內的市場成長。
全球汽車智慧顯示市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。由於汽車需求不斷成長、對交通事故的擔憂增加以及需要將安全功能整合到車輛中以增強乘員和道路安全,亞太地區將在 2022 年佔據市場主導地位。印度、中國、日本和韓國等國家是該地區強勁成長和汽車生產的主要貢獻者。此外,BHTC 和 Faurecia SA 等知名製造商的存在,以及特定國家對售後市場智慧顯示器的巨大需求,正在推動該地區市場的擴張。而歐洲預計在預測年份將以最高的年複合成長率成長。 OLED 面板的快速採用以及對智慧顯示器和先進技術的需求不斷增加,極大地推動了整個地區的市場需求。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在納入參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關關鍵方面的詳細資訊,例如將決定市場未來成長的促進因素和挑戰。此外,它還納入了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Automotive Smart Display Market is valued at approximately USD 13.92 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.8% over the forecast period 2023-2030. An automotive smart display refers to the integrated screen or interface within a vehicle that incorporates cutting-edge technologies to offer a wide array of functions. These displays feature touch screens, voice commands, gesture controls, and connectivity options, facilitating easy navigation, entertainment, communication, and more for users. They also prioritize safety with driver assistance features, real-time diagnostics for battery and engine temperature, tyre pressure monitoring, and fuel capacity information. Moreover, smart displays support smartphone integration like Apple CarPlay and Android Auto, expanding display capabilities and enhancing the overall driving experience. The increasing demand for advanced features such as navigation, multimedia systems, driver assistance, connected vehicle functionalities, and improved driver-vehicle communication is propelling the trends in automotive smart displays. Additionally, the rising adoption of cameras in vehicles, growing emphasis on providing AR experience, and soaring demand for OLED technology are the most prominent factors that are propelling the market demand across the globe.
Additionally, the integration of smartphones with in-car infotainment systems like Apple CarPlay, Spotify, and Android Auto is driving the demand for upgraded vehicle displays. Both Android Auto and Apple CarPlay leverage smartphones to operate integrated systems with advanced features such as cockpit electronics, seamless music access, and distraction-free navigation for drivers. These systems also feature integrated voice assistants like Apple Siri and Google Assistant, ensuring a hands-free user experience. Automakers must incorporate the corresponding technology kits to effectively run these operating systems. Consequently, many manufacturers are adopting and refining this technology in their vehicles, offering support functions either as standard features or optional add-ons in their infotainment systems. For instance, in May 2023, Nvidia Corp and MediaTek Inc. collaborated to enhance connected car technology for advanced vehicle infotainment systems capable of streaming video and engaging with drivers through artificial intelligence or augmented reality. As part of the partnership, MediaTek will integrate an Nvidia graphics processing unit chipset and Nvidia software into the infotainment display system, enabling features like displaying vehicle surroundings and monitoring drivers. Moreover, the rise in focus on 5G and wireless technology, as well as the advent of semi-autonomous vehicles presents various lucrative opportunities over the forecasting years. However, the concern associated with the threat of cyberattacks and the high cost of advanced automotive display systems are hindering the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Automotive Smart Display Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 owing to the rising demand for automobiles, increased concerns about traffic accidents, and the necessity to integrate safety features into vehicles to enhance occupant and road safety. Countries like India, China, Japan, and South Korea are major contributors to the region's robust growth and automobile production. Furthermore, the presence of prominent manufacturers like BHTC and Faurecia SA, along with a substantial demand for aftermarket smart displays in specific countries, is propelling the market's expansion in this region. Whereas Europe is expected to grow at the highest CAGR over the forecast years. The rapid adoption of OLED panels and increasing demand for smart displays and advanced technologies are significantly propelling the market demand across the region.
The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters to detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable