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1525278

全球影響者行銷市場規模研究，按組成部分、企業規模、應用、垂直和區域預測 2022-2032

Global Influencer Marketing Market Size Study, by Component, Enterprise Size, Application, Vertical and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年，全球影響力行銷市場價值約為 212.2 億美元，預計在 2024-2032 年預測期內將以超過 28.60% 的健康成長率成長。影響者行銷代表了品牌和擁有大量線上粉絲（稱為影響者）的個人之間的合作。這些影響者利用他們的權威、可信度和影響力向受眾推銷產品或服務。這種策略方法利用了影響者與其追隨者建立的信任和聯繫，旨在提高品牌知名度、參與度並最終提高銷售量。這種行銷策略的有效性在於它能夠利用數位時代人們欽佩和信任的人物的真實性和影響力。由於合法參與、數位轉型和具有成本效益的行銷策略的激增，影響者行銷領域正在顯著擴張。然而，市場面臨著監管和合規障礙以及對真實性和飽和度的擔憂等挑戰。儘管有這些挑戰，市場仍提供了利潤豐厚的機會，特別是在目標利基市場，預計這些機會將在預測期內推動成長。

影響者行銷生態系統涉及品牌與各種社交媒體平台上的影響者合作，包括部落格、YouTube、Instagram 和 TikTok。這些影響者擁有忠實的粉絲群和影響購買決策的力量。該市場由品牌、機構、影響者和促進影響者合作的數位平台等利害關係人組成。該市場的活動包括尋找影響者、規劃和執行活動、創建內容、管理影響者、衡量結果和追蹤績效。社群媒體的興起極大地促進了影響力行銷的成長，使其成為品牌接觸目標受眾、提高品牌認知度、增加參與度和增加收入的重要工具。

市場按組件、企業規模、應用、垂直領域和地區進行細分。根據組件，它分為解決方案和服務。依企業規模，分為大型企業和中小企業（SME）。根據應用，它分為活動管理、影響者關係管理、分析和報告、合規管理等。

推動影響者行銷產業的關鍵因素是真實的參與。傳統的廣告策略常常無法吸引當今憤世嫉俗且精通科技的消費者。有影響力的人透過真實且具有相關性來提供獨特的觀點。他們已經與追隨者建立了信譽和信任，這使得他們的建議更加真誠和有力。在與目標受眾建立聯繫時，行銷人員將這種真實性作為一種有效的工具。有影響力的人製作吸引受眾的材料，並巧妙地將商品和服務融入他們的日常生活中。

推動網紅行銷產業的另一個重要驅動力是行銷和廣告的數位化。隨著消費者上網時間的增加，包括印刷品和電視在內的傳統廣告技術失去了一些效果。社群媒體、部落格、YouTube 和其他數位空間是消費者互動、消費材料並做出購買判斷的地方。有影響力的行銷透過利用數位平台和大量線上受眾的互動功能來利用這一變化。品牌明白，YouTube 或 Instagram 上的內容創作者比傳統廣告更有機會影響顧客。

影響者行銷解決方案與現有數位基礎設施組件的整合複雜性是市場成長的主要限制因素。組織經常使用一系列採用各種技術的應用程式和軟體，使得整合過程變得複雜且具有挑戰性。此外，當資料在不同地理位置儲存和處理時，資料駐留和管轄要求會引發擔憂，進一步阻礙市場成長。

全球影響力行銷市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 2023 年，在 Oracle 公司和 IBM 公司等知名企業的推動下，北美在影響力行銷的市場佔有率中佔據主導地位。旨在加強該地區數位基礎設施的政府措施預計將進一步推動對影響者行銷解決方案和服務的需求，從而推動市場成長。同時，預計亞太地區在預測期內將呈現最高成長。該地區數位化程度的提高和先進技術的廣泛採用預計將為市場提供利潤豐厚的成長機會。

市場的詳細細分和細分市場解釋如下：

目錄

第 1 章：全球影響者行銷市場執行摘要

  • 全球影響者行銷市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按組件
    • 按企業規模
    • 按申請
    • 按垂直方向
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球影響者行銷市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球影響者行銷市場動態

  • 市場促進因素
    • 真實的參與
    • 數位轉型
    • 行動和網路使用率上升
  • 市場挑戰
    • 監管和合規障礙
    • 與現有數位系統整合的複雜性
    • 資料駐留和司法管轄區要求
  • 市場機會
    • 目標利基市場
    • 創新數位解決方案的開發
    • 社群媒體平台的擴展

第 4 章：全球影響者行銷市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的 5 力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球影響者行銷市場規模與預測：按組成部分 - 2022-2032

  • 細分儀表板
  • 全球影響力行銷市場：2022 年和 2032 年組件收入趨勢分析
    • 解決方案
    • 服務

第 6 章：全球影響力行銷市場規模與預測：依企業規模 - 2022-2032

  • 細分儀表板
  • 全球影響力行銷市場：2022 年與 2032 年企業規模營收趨勢分析
    • 大型企業
    • 中小企業

第 7 章：全球影響者行銷市場規模與預測：按應用分類 - 2022-2032

  • 細分儀表板
  • 全球影響力行銷市場：2022 年和 2032 年應用收入趨勢分析
    • 搜尋與發現
    • 活動管理
    • 影響者關係管理
    • 分析和報告
    • 合規管理
    • 其他

第 8 章：全球影響者行銷市場規模與預測：按垂直產業 - 2022-2032

  • 細分儀表板
  • 全球影響力行銷市場：2022 年和 2032 年垂直收入趨勢分析
    • 時尚與生活風格
    • 醫療保健和健康
    • 廣告科技
    • 零售及電子商務
    • 旅行和旅遊
    • BFSI
    • 其他

第 9 章：全球影響者行銷市場規模與預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 10 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Aspire
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • SocialEdge, Inc.
    • Upfluence
    • Mavrck
    • Hypetap
    • Klear
    • HireInfluence inc
    • Grin
    • TapInfluence
    • CreatorIQ
    • Influencity
    • Captiv8
    • NeoReach
    • IZEA Worldwide, Inc.
    • Traackr, Inc

第 11 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Influencer Marketing Market is valued approximately at USD 21.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 28.60% over the forecast period 2024-2032. Influencer marketing represents a collaboration between brands and individuals with significant online followings, known as influencers. These influencers leverage their authority, credibility, and reach to promote products or services to their audience. This strategic approach capitalizes on the trust and connection influencers have built with their followers, aiming to drive brand awareness, engagement, and ultimately, sales. The effectiveness of this marketing strategy lies in its ability to tap into the authenticity and influence of the personalities people admire and trust in the digital age. The influencer marketing sector is expanding significantly due to a surge in legitimate engagement, digital transformation, and cost-effective marketing strategies. However, the market faces challenges such as regulatory and compliance barriers and concerns regarding authenticity and saturation. Despite these challenges, the market presents lucrative opportunities, particularly in targeted niche markets, which are expected to drive growth during the forecast period.

The influencer marketing ecosystem involves brands working with influencers across various social media platforms, including blogs, YouTube, Instagram, and TikTok. These influencers have loyal fan bases and the power to influence purchasing decisions. The market comprises stakeholders such as brands, agencies, influencers, and digital platforms that facilitate influencer partnerships. Activities in this market include finding influencers, planning and executing campaigns, creating content, managing influencers, measuring results, and tracking performance. The rise of social media has significantly contributed to the growth of influencer marketing, making it a crucial tool for brands to reach their target audiences, enhance brand recognition, increase engagement, and boost revenue.

The market is segmented by component, enterprise size, application, vertical, and region. On the basis of the component, it is categorized into solution and services. On the basis of enterprise size, it is bifurcated into large enterprises and small and medium-sized enterprises (SMEs). On the basis of application, it is divided into campaign management, influencer relationship management, analytics and reporting, compliance management, and others.

A key factor propelling the influencer marketing industry is authentic engagement. Conventional advertising strategies frequently fail to engage today's cynical and tech-savvy consumers. Influencers provide a distinct viewpoint by being real and relatable. With their followers, they have already established credibility and trust, which makes their recommendations more sincere and powerful. When it comes to connecting with their target audience, marketers use this authenticity as a potent tool. Influencers produce material that appeals to their audience and skillfully integrate goods and services into their everyday routines.

Another significant driver propelling the influencer marketing industry is the digitalization of marketing and advertising. Traditional advertising techniques, including print and television, have lost some of their effectiveness as consumers spend more time online. Social media, blogs, YouTube, and other digital spaces are where consumers interact, consume material, and make judgments about what to buy. Influencer marketing takes advantage of this change by utilizing interactive features of digital platforms and vast online audiences. Brands understand that content creators on YouTube or Instagram have a greater opportunity of influencing customers than traditional advertising.

Integration complexities of influencer marketing solutions with existing digital infrastructure components are key constraints for the market's growth. Organizations frequently utilize a range of apps and software using various technologies, making the integration process complex and challenging. Additionally, data residency and jurisdictional requirements raise concerns when data is stored and processed in different geographic locations, further hindering market growth.

The key regions considered for the global Influencer Marketing Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America dominated the market share for influencer marketing, driven by the presence of prominent players such as Oracle Corporation and IBM Corporation. Government initiatives aimed at strengthening digital infrastructure across the region are expected to further drive demand for influencer marketing solutions and services, thereby propelling the market growth. Meanwhile, the Asia-Pacific region is anticipated to exhibit the highest growth during the forecast period. Increased digitalization and higher adoption of advanced technology in this region are expected to provide lucrative growth opportunities for the market.

Major market players included in this report are:

  • NeoReach
  • Aspire
  • SocialEdge, Inc.
  • Upfluence
  • Mavrck
  • IZEA Worldwide, Inc.
  • Hypetap
  • Klear
  • Traackr, Inc
  • HireInfluence inc
  • Grin
  • TapInfluence
  • CreatorIQ
  • Influencity
  • Captiv8

The detailed segments and sub-segments of the market are explained below:

By Component:

  • Solution
  • Services

By Enterprise Size:

  • Large Enterprise
  • Small and Medium-sized Enterprises

By Application:

  • Search and Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics and Reporting
  • Compliance Management
  • Other

By Vertical:

  • Fashion and Lifestyle
  • Healthcare and Wellness
  • Ad-tech
  • Retail and E-commerce
  • Travel and Tourism
  • BFSI
  • Other

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Influencer Marketing Market Executive Summary

  • 1.1. Global Influencer Marketing Market Size & Forecast (2022- 2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Component
    • 1.3.2. By Enterprise Size
    • 1.3.3. By Application
    • 1.3.4. By Vertical
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Influencer Marketing Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Influencer Marketing Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Authentic Engagement
    • 3.1.2. Digital Transformation
    • 3.1.3. Rise in Mobile and Internet Usage
  • 3.2. Market Challenges
    • 3.2.1. Regulatory and Compliance Barriers
    • 3.2.2. Integration Complexities with Existing Digital Systems
    • 3.2.3. Data Residency and Jurisdictional Requirements
  • 3.3. Market Opportunities
    • 3.3.1. Targeted Niche Markets
    • 3.3.2. Development of Innovative Digital Solutions
    • 3.3.3. Expansion of Social Media Platforms

Chapter 4. Global Influencer Marketing Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Influencer Marketing Market Size & Forecasts by Component 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Influencer Marketing Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Solution
    • 5.2.2. Services

Chapter 6. Global Influencer Marketing Market Size & Forecasts by Enterprise Size 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Influencer Marketing Market: Enterprise Size Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Large Enterprise
    • 6.2.2. Small and Medium-sized Enterprises

Chapter 7. Global Influencer Marketing Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Influencer Marketing Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Search and Discovery
    • 7.2.2. Campaign Management
    • 7.2.3. Influencer Relationship Management
    • 7.2.4. Analytics and Reporting
    • 7.2.5. Compliance Management
    • 7.2.6. Other

Chapter 8. Global Influencer Marketing Market Size & Forecasts by Vertical 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Influencer Marketing Market: Vertical Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Fashion and Lifestyle
    • 8.2.2. Healthcare and Wellness
    • 8.2.3. Ad-tech
    • 8.2.4. Retail and E-commerce
    • 8.2.5. Travel and Tourism
    • 8.2.6. BFSI
    • 8.2.7. Other

Chapter 9. Global Influencer Marketing Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Influencer Marketing Market
    • 9.1.1. U.S. Influencer Marketing Market
      • 9.1.1.1. Component breakdown size & forecasts, 2022-2032
      • 9.1.1.2. Enterprise Size breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Application breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Vertical breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Influencer Marketing Market
      • 9.1.2.1. Component breakdown size & forecasts, 2022-2032
      • 9.1.2.2. Enterprise Size breakdown size & forecasts, 2022-2032
      • 9.1.2.3. Application breakdown size & forecasts, 2022-2032
      • 9.1.2.4. Vertical breakdown size & forecasts, 2022-2032
  • 9.2. Europe Influencer Marketing Market
    • 9.2.1. UK Influencer Marketing Market
    • 9.2.2. Germany Influencer Marketing Market
    • 9.2.3. France Influencer Marketing Market
    • 9.2.4. Spain Influencer Marketing Market
    • 9.2.5. Italy Influencer Marketing Market
    • 9.2.6. Rest of Europe Influencer Marketing Market
  • 9.3. Asia-Pacific Influencer Marketing Market
    • 9.3.1. China Influencer Marketing Market
    • 9.3.2. India Influencer Marketing Market
    • 9.3.3. Japan Influencer Marketing Market
    • 9.3.4. Australia Influencer Marketing Market
    • 9.3.5. South Korea Influencer Marketing Market
    • 9.3.6. Rest of Asia Pacific Influencer Marketing Market
  • 9.4. Latin America Influencer Marketing Market
    • 9.4.1. Brazil Influencer Marketing Market
    • 9.4.2. Mexico Influencer Marketing Market
    • 9.4.3. Rest of Latin America Influencer Marketing Market
  • 9.5. Middle East & Africa Influencer Marketing Market
    • 9.5.1. Saudi Arabia Influencer Marketing Market
    • 9.5.2. South Africa Influencer Marketing Market
    • 9.5.3. Rest of Middle East & Africa Influencer Marketing Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. Aspire
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. SocialEdge, Inc.
    • 10.3.3. Upfluence
    • 10.3.4. Mavrck
    • 10.3.5. Hypetap
    • 10.3.6. Klear
    • 10.3.7. HireInfluence inc
    • 10.3.8. Grin
    • 10.3.9. TapInfluence
    • 10.3.10. CreatorIQ
    • 10.3.11. Influencity
    • 10.3.12. Captiv8
    • 10.3.13. NeoReach
    • 10.3.14. IZEA Worldwide, Inc.
    • 10.3.15. Traackr, Inc

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes