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1538212

影響者市場報告：2030 年趨勢、預測與競爭分析

Influencer Market Report: Trends, Forecast and Competitive Analysis to 2030

出版日期: 2024年07月01日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

影響者趨勢和預測

到 2030 年，全球影響者市場預計將達到 389 億美元，2024 年至 2030 年複合年成長率為 22.4%。該市場的主要促進因素是網際網路在行銷中的使用不斷增加、對具有成本效益和高效的行銷方法的需求不斷增加以及社交媒體的使用不斷增加。全球影響者市場的未來看起來充滿希望，時尚和生活方式、零售和消費品、健康和保健、銀行和金融以及旅行和旅遊市場都有機會。

按細分市場分類的影響者

這項研究包括按公司規模、組成部分、應用、最終用途和地區對全球影響者的預測。

影響者市場洞察

Lucintel 預測，中小企業將在預測期內經歷高速成長。

在這個市場中，時尚和生活方式預計將在預測期內實現最高成長。

在預測期內，北美仍將是最大的地區。

常問問題

Q1.市場規模為：

A1. 到 2030 年，全球影響者市場預計將達到 389 億美元。

Q2.市場成長預測是多少：

A2. 2024 年至 2030 年，全球影響者市場預計將以 22.4% 的複合年成長率成長。

Q3.影響市場成長的主要促進因素是：

A3. 該市場的主要驅動力是網際網路在行銷中的日益使用、對具有成本效益和高效的行銷方法的需求不斷成長以及社交媒體的使用不斷成長。

Q4.市場的主要細分市場是：

A4. 影響者市場的未來充滿希望，在時尚和生活方式、零售和消費品、健康和保健、銀行和金融以及旅行和旅遊市場方面都有機會。

Q5.市場的主要企業是：

A5. 主要影響力公司如下：

IZEA Worldwide
Quotient Technology
Launchmetrics
JuliusWorks
Traackr
Upfluence
Klear
Aspire IQ
CreatorIQ
Mavrck

Q6.未來最大的細分市場是什麼？

A6.Lucintel預測，中小企業將在預測期內經歷高速成長。

Q7. 未來五年預計哪些地區的市場成長最大？

A7. 預計北美在預測期內仍將是最大的地區。

Q8. 可以客製化報告嗎？

A8. 是的，Lucintel 提供 10% 的客製化服務，無需額外付費。

宏觀經濟趨勢（2018-2023）與預測（2024-2030）
全球影響者市場趨勢（2018-2023）與預測（2024-2030）
按公司規模分類的全球影響者市場
- 主要企業
- 小型企業
按組成部分分類的全球影響者市場
- 有影響力的行銷平台
- 服務
按應用分類的全球影響者市場
- 宣傳活動管理
- 影響者關係管理
- 分析報告
- 合規管理
- 其他
按最終用途分類的全球影響者市場
- 時尚/生活風格
- 零售/消費品
- 健康/保健
- 銀行/金融
- 旅遊/旅遊
- 其他

第4章 2018-2030年區域市場趨勢及預測分析

按地區分類的全球影響者市場
北美影響者市場
歐洲影響者市場
亞太影響力市場
其他地區的影響者市場

第5章競爭分析

產品系列分析
業務整合
波特五力分析

第6章成長機會與策略分析

成長機會分析
全球網紅市場新趨勢
戰略分析
- 新產品開發
- 擴大全球影響力市場的容量
- 全球影響者市場的合併、收購和合資企業
- 認證和許可

第7章主要企業概況

IZEA Worldwide
Quotient Technology
Launchmetrics
JuliusWorks
Traackr
Upfluence
Klear
Aspire IQ
CreatorIQ
Mavrck

簡介目錄

Influencer Trends and Forecast

The future of the global influencer market looks promising with opportunities in the fashion & lifestyle, retail & consumer good, health & wellness, banking & finance, and travel & tourism markets. The global influencer market is expected to reach an estimated $38.9 billion by 2030 with a CAGR of 22.4% from 2024 to 2030. The major drivers for this market are growing usage of the internet for marketing, rising need for cost-effective and efficient marketing techniques, and increase in the use of social media.

A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.

Influencer by Segment

The study includes a forecast for the global influencer by enterprize size, component, application, end use, and region.

Influencer Market by Enterprize Size [Shipment Analysis by Value from 2018 to 2030]:

Large Enterprises
Small & Medium-Sized Enterprises

Influencer Market by Component [Shipment Analysis by Value from 2018 to 2030]:

Influencer Marketing Platform
Services

Influencer Market by Application [Shipment Analysis by Value from 2018 to 2030]:

Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management
Others

Influencer Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

Fashion & Lifestyle
Retail & Consumer Goods
Health & Wellness
Banking & Finance
Travel & Tourism
Others

Influencer Market by Region [Shipment Analysis by Value from 2018 to 2030]:

North America
Europe
Asia Pacific
The Rest of the World

List of Influencer Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies influencer companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the influencer companies profiled in this report include-

IZEA Worldwide
Quotient Technology
Launchmetrics
Julius Works
Traackr
Upfluence
Klear
Aspire IQ
CreatorIQ
Mavrck

Influencer Market Insights

Lucintel forecasts that small & medium-sized enterprise is expected to witness higher growth over the forecast period.

Within this market, fashion & lifestyle is expected to witness the highest growth over the forecast period.

North America will remain the largest region over the forecast period.

Features of the Global Influencer Market

Market Size Estimates: Influencer market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Influencer market size by various segments, such as by enterprize size, component, application, end use, and region in terms of value ($B).

Regional Analysis: Influencer market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different enterprize sizes, components, applications, end uses, and regions for the influencer market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the influencer market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the influencer market size?

Answer: The global influencer market is expected to reach an estimated $38.9 billion by 2030.

Q2. What is the growth forecast for influencer market?

Answer: The global influencer market is expected to grow with a CAGR of 22.4% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the influencer market?

Answer: The major drivers for this market are growing usage of the internet for marketing, rising need for cost-effective and efficient marketing techniques, and increase in the use of social media.

Q4. What are the major segments for influencer market?

Answer: The future of the influencer market looks promising with opportunities in the fashion & lifestyle, retail & consumer good, health & wellness, banking & finance, and travel & tourism markets.

Q5. Who are the key influencer market companies?

Answer: Some of the key influencer companies are as follows:

IZEA Worldwide
Quotient Technology
Launchmetrics
JuliusWorks
Traackr
Upfluence
Klear
Aspire IQ
CreatorIQ
Mavrck

Q6. Which influencer market segment will be the largest in future?

Answer: Lucintel forecasts that small & medium-sized enterprise is expected to witness higher growth over the forecast period.

Q7. In influencer market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the influencer market by enterprize size (large enterprises and small & medium-sized enterprises), component (influencer marketing platform and services), application (campaign management, influencer relationship management, analytics & reporting, compliance management, and others), end use (fashion & lifestyle, retail & consumer goods, health & wellness, banking & finance, travel & tourism, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Influencer Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Influencer Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Influencer Market by Enterprize Size
- 3.3.1: Large Enterprises
- 3.3.2: Small & Medium-Sized Enterprises
3.4: Global Influencer Market by Component
- 3.4.1: Influencer Marketing Platform
- 3.4.2: Services
3.5: Global Influencer Market by Application
- 3.5.1: Campaign Management
- 3.5.2: Influencer Relationship Management
- 3.5.3: Analytics & Reporting
- 3.5.4: Compliance Management
- 3.5.5: Others
3.6: Global Influencer Market by End Use
- 3.6.1: Fashion & Lifestyle
- 3.6.2: Retail & Consumer Goods
- 3.6.3: Health & Wellness
- 3.6.4: Banking & Finance
- 3.6.5: Travel & Tourism
- 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

4.1: Global Influencer Market by Region
4.2: North American Influencer Market
- 4.2.1: North American Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
- 4.2.2: North American Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others
4.3: European Influencer Market
- 4.3.1: European Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
- 4.3.2: European Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others
4.4: APAC Influencer Market
- 4.4.1: APAC Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
- 4.4.2: APAC Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others
4.5: ROW Influencer Market
- 4.5.1: ROW Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
- 4.5.2: ROW Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Influencer Market by Enterprize Size
- 6.1.2: Growth Opportunities for the Global Influencer Market by Component
- 6.1.3: Growth Opportunities for the Global Influencer Market by Application
- 6.1.4: Growth Opportunities for the Global Influencer Market by End Use
- 6.1.5: Growth Opportunities for the Global Influencer Market by Region
6.2: Emerging Trends in the Global Influencer Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Influencer Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Influencer Market
- 6.3.4: Certification and Licensing