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市場調查報告書

商品編碼

1629679

行銷科技市場：按產品、按應用、按地區

Marketing Technology Market, By Product, By Type, By Application, By Geography

出版日期: 2024年12月13日 | 出版商:

Coherent Market Insights | 英文 161 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球行銷科技市場規模將達4,801.2億美元。預計2031年將達到14,793.2億美元，2024年至2031年年複合成長率（CAGR）為17.4%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	4801.2億美元
實際資料	2019-2023	預測期	2024-2031
預測 2024-2031 年複合年成長率：	17.40%	2031年價值預測	14,793.2 億美元

圖：2024 年各地區行銷科技市場佔有率 (%)

近年來，隨著品牌擴大採用新工具和平台透過不同的數位管道接觸客戶，行銷技術市場經歷了顯著成長。人工智慧、機器學習、分析和自動化等技術正在幫助負責人提供個人化體驗、最佳化宣傳活動並獲得更深入的客戶洞察。由於一般消費者現在每天使用多種設備和接觸點，因此擁有整合的 Martech 堆疊對於企業在整個旅程中有效地吸引受眾至關重要。行銷的未來在很大程度上依賴於為個人提供高度針對性、敏感且有價值的體驗的技術。

市場動態

行銷技術市場是由品牌透過個人化參與建立牢固的客戶關係的需求所驅動的。在線可用資料量以及人們對數位平台的日益使用有可能產生可操作的消費者洞察，從而提高行銷投資回報率。然而，挑戰包括整合不同的技術解決方案以及缺乏熟練人員來充分利用許多可用的工具。此外，Martech 供應商繼續透過併購來鞏固其產品。從積極的一面來看，人工智慧和機器學習的進步為自動化流程、預測行為和大規模提供高度客製化的溝通開闢了新的機會。

本研究的主要特點

該報告對全球行銷技術市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

根據公司亮點、產品系列、主要亮點、財務業績和策略等參數對全球行銷技術市場的主要企業進行了介紹。

研究涵蓋的主要企業包括 Apple、AWS、Adobe Inc、Amdocs、Buzzoole、Content Grow、Microsoft、Fullcircl、SAP 和 Oracle。

該報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。

全球行銷技術市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

透過用於分析全球行銷技術市場的各種策略矩陣，將有助於相關人員做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 480.12 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	17.40%	2031 Value Projection:	US$ 1,479.32 Bn

The marketing technology market has seen tremendous growth in recent years as brands increasingly adopt new tools and platforms to reach customers across diverse digital channels. Technologies like AI, machine learning, analytics and automation are helping marketers personalize experiences, optimize campaigns and gain deeper customer insights. With the average consumer now using several devices and touchpoints on a daily basis, having an integrated Martech stack has become essential for businesses to engage audiences effectively throughout their journey. The future of marketing is highly dependent on technology to deliver hyper-targeted, sensitive and valuable experiences to individuals.

Market Dynamics

The marketing technology market is driven by the need for brands to build strong customer relationships through personalized engagement. With the amount of data available online and people's growing use of digital platforms, there is potential for actionable consumer insights that can improve marketing ROI. However, integrating disparate tech solutions and the lack of skilled talent to maximize many tools pose challenges. Martech vendors also continue to consolidate offerings through mergers and acquisitions. On the positive side, advances in AI and machine learning are opening new opportunities to automate processes, predict behaviors and deliver highly customized communications at scale.

Key features of the study:

This report provides in-depth analysis of the global marketing technology market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global marketing technology market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Apple, AWS, Adobe Inc, Amdocs, Buzzoole, Content Grow, Microsoft, Fullcircl, SAP, and Oracle.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global marketing technology market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global marketing technology market.

Market Segmentation

Product Insights (Revenue, USD Bn, 2019 - 2031)
- Social Media Tools
- Content Marketing Tools
- Rich Media Tool
- Automation Tool
Type Insights (Revenue, USD Bn, 2019 - 2031)
- Digital Marketing
- Offline Marketing
Application Insights (Revenue, USD Bn, 2019 - 2031)
- Healthcare
- IT
- Media & Entertainment
- Real Estate
- Others
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Apple
- AWS
- Adobe Inc
- Amdocs
- Buzzoole
- Content Grow
- Microsoft
- Fullcircl
- SAP
- Oracle

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Marketing Technology Market, By Product
- Marketing Technology Market, By Type
- Marketing Technology Market, By Application
- Marketing Technology Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Marketing Technology Market, By Product, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Social Media Tools
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Content Marketing Tools
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Rich Media Tool
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Automation Tool
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Marketing Technology Market, By Type, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Digital Marketing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Offline Marketing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Marketing Technology Market, By Application, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
IT
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Real Estate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Marketing Technology Market, By Region, 2024 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Apple
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
AWS
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amdocs
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Buzzoole
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Content Grow
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Microsoft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fullcircl
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies