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全球行銷科技市場（至 2030 年）按軟體類型分類（行銷自動化、廣告科技、CDP、CEM、內容管理、CRM、SEO 工具、社群媒體管理）
市場調查報告書
商品編碼
1696197

全球行銷科技市場（至 2030 年）按軟體類型分類（行銷自動化、廣告科技、CDP、CEM、內容管理、CRM、SEO 工具、社群媒體管理）

MarTech Market by Software Type (Marketing Automation, AdTech, CDP, CEM, Content Management, CRM, SEO Tools, Social Media Management ) - Global Forecast 2030
出版日期: | 出版商: MarketsandMarkets | 英文 365 Pages | 訂單完成後即時交付

價格

預計行銷技術市場規模將從 2025 年的 1,759.5 億美元成長到 2030 年的 2,968.8 億美元，預測期內的複合年成長率為 11.0%。

企業優先利用社群媒體來吸引更多受眾、提高品牌知名度並推動銷售。社群媒體管理軟體簡化了跨多個平台的內容創建、安排、分析和參與，從而節省您的時間並提高效率。影響力行銷的興起和即時互動的需求進一步刺激了需求。隨著對資料主導決策和追蹤投資報酬率的重視程度不斷提高，這些工具變得至關重要。隨著社群媒體繼續主導數位行銷策略，對先進社群媒體管理解決方案的需求預計將會成長。

研究範圍
調查年份 2020-2030
基準年 2024
預測期 2025-2030
單元 美元
部分 軟體類型、服務、行銷類型、組織規模、最終用戶、地區
目標區域 北美、歐洲、亞太地區、中東和非洲、拉丁美洲

“基於最終用戶，預計零售和電子商務領域將在預測期內佔據最大佔有率。”

零售和電子商務行業佔據最大佔有率，因為它嚴重依賴數位管道來推動銷售和客戶參與。隨著網路購物的持續蓬勃發展，零售商需要先進的工具來管理全通路行銷、個人化客戶體驗並最佳化宣傳活動。 MarTech 透過分析消費者行為、自動化流程和提供有針對性的促銷來提高轉換率和客戶維繫。此外，電子商務的競爭迫使企業採用創新解決方案，例如人工智慧分析、CRM 系統和廣告平台，以保持領先地位。隨著零售業不斷向線上轉移，該領域對MarTech的需求仍然很高，鞏固了其主導的市場佔有率。

“根據地區來看，預計北美在預測期內將佔據最大佔有率。”

北美憑藉其先進的數位基礎設施、高網路普及率以及早期採用創新技術，在行銷技術市場佔據主導地位。該地區，尤其是美國和加拿大，擁有眾多科技巨頭、新興企業和領先的行銷技術公司，形成了一個競爭激烈的生態系統。

本報告調查了全球行銷技術市場，並提供了市場概況摘要、影響市場成長的各種因素分析、技術和專利趨勢、法律制度、案例研究、市場規模趨勢和預測、各個細分市場、地區和主要國家的詳細分析、競爭格局以及主要企業的概況。

目錄

第1章 引言

第2章調查方法

第3章執行摘要

第4章重要考察

第5章市場概況及產業趨勢

  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
    • 任務
  • 產業趨勢
    • 行銷技術市場的演變
    • 案例研究分析
    • 生態系統
    • 技術分析
    • 監管狀況
    • 供應鏈分析
    • 波特五力分析
    • 重要會議及活動
    • 主要相關利益者和採購標準
    • 定價分析
    • 專利分析
    • 影響行銷科技業務的趨勢/顛覆
    • 投資狀況及資金籌措情景
    • 生成式人工智慧將如何影響行銷科技市場

第6章 MarTech 市場（按服務細分）

  • 按類型分類的軟體
    • 行銷自動化
    • 客戶關係管理 (CRM)
    • 客戶經驗管理 (CEM)
    • 社群媒體管理
    • 內容管理
    • 電子商務與促銷
    • 客戶資料平台 (CDP)
    • SEO 工具
    • 廣告技術
    • 其他
  • 服務
    • 專業服務
    • 託管服務

第7章 MarTech 市場（依行銷類型）

  • 線上/數字
  • 離線

8. MarTech 市場（按組織規模）

  • 中小企業
  • 大型企業

第 9 章 MarTech 市場（以最終用戶分類）

  • 企業
    • BFSI
    • 媒體與娛樂
    • 通訊
    • 房地產與建築
    • 醫療保健與生命科學
    • 製造業
    • 零售與電子商務
    • 教育
    • 旅遊與飯店
    • 運輸和物流
    • 其他
  • 個人用戶

第10章 MarTech 市場（按地區）

  • 北美洲
    • 市場促進因素
    • 宏觀經濟影響
    • 美國
    • 加拿大
  • 歐洲
    • 市場促進因素
    • 宏觀經濟影響
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他
  • 亞太地區
    • 市場促進因素
    • 宏觀經濟影響
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲和紐西蘭
    • ASEAN
    • 其他
  • 中東和非洲
    • 市場促進因素
    • 宏觀經濟影響
    • 中東
    • 非洲
  • 拉丁美洲
    • 市場促進因素
    • 宏觀經濟影響
    • 巴西
    • 墨西哥
    • 阿根廷
    • 其他

第11章競爭格局

  • 概述
  • 主要參與企業的策略/優勢
  • 收益分析
  • 市場佔有率分析
  • 產品供應比較分析
  • 主要供應商的估值和財務指標
  • 企業評估矩陣：主要企業
  • 公司估值矩陣：新興企業/中小企業
  • 競爭場景

第12章 公司簡介

  • 主要企業
    • GOOGLE
    • MICROSOFT
    • ORACLE
    • SALESFORCE
    • IBM
    • HUBSPOT
    • ADOBE
    • GENESYS
    • AWS
    • NICE
    • META
  • 其他公司
    • SPROUT SOCIAL
    • HOOTSUITE
    • TABOOLA
    • WORDPRESS
    • ZOHO
    • SAP
    • OPENAI
    • TWILIO
    • THE TRADE DESK
    • CRITEO
    • INTUIT MAILCHIMP
    • KLAVIYO
    • BRAZE
    • ITERABLE
    • AMPLITUDE
    • SEMRUSH
    • OPTIMIZELY
    • BRIGHTEDGE
  • Start-Ups/中小企業
    • SUBSTACK
    • MANYCHAT
    • FLODESK
    • ASPIRE.IO
    • HEEPSY
    • VISME
    • MANGOOLS
    • CONTENTFUL
    • CLEVERTAP
    • THOUGHTSPOT
    • FUNNEL
    • MOZ
    • AHREFS
    • INSTAPAGE
    • LATER
    • MIXPANEL
    • BUFFER
    • HOTJAR

第13章 相鄰及相關市場

第14章 附錄

Product Code: TC 9344

The MarTech market is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, at a compound annual growth rate (CAGR) of 11.0% during the forecast period. Businesses are prioritizing social media to reach wider audiences, build brand awareness, and drive sales. This software streamlines content creation, scheduling, analytics, and engagement across multiple platforms, saving time and improving efficiency. The rise of influencer marketing and the need for real-time interaction further fuel demand. Additionally, the growing emphasis on data-driven decision-making and ROI tracking makes these tools indispensable. As social media continues to dominate digital marketing strategies, the demand for advanced management solutions is expected to grow, solidifying its position as the fastest-growing segment in the MarTech market.

Scope of the Report
Years Considered for the Study2020-2030
Base Year2024
Forecast Period2025-2030
Units ConsideredUSD (Billion)
SegmentsSoftware type, services, marketing type, organization size, end user and region
Regions coveredNorth America, Europe, Asia Pacific, Middle East & Africa, Latin America

"By end user, retail & ecommerce segment will register the highest market share during the forecast period."

The retail and ecommerce sector holds the highest market share in MarTech due to its heavy reliance on digital channels to drive sales and customer engagement. With the rapid growth of online shopping, retailers need advanced tools to manage omnichannel marketing, personalize customer experiences, and optimize campaigns. MarTech enables them to analyze consumer behavior, automate processes, and deliver targeted promotions, enhancing conversion rates and customer retention. Additionally, the competitive nature of ecommerce pushes businesses to adopt innovative solutions like AI-driven analytics, CRM systems, and advertising platforms to stay ahead. As retail continues to shift online, the demand for MarTech in this sector remains strong, solidifying its dominant market share.

"By region, North America will hold the largest market share of the MarTech market during the forecast period."

North America dominates the MarTech market due to its advanced digital infrastructure, high internet penetration, and early adoption of innovative technologies. The region, particularly the US and Canada, is home to numerous tech giants, startups, and leading MarTech companies, fostering a competitive ecosystem. US accounts for the majority of MarTech investments, driven by its large ecommerce market, data-driven marketing strategies, and high demand for personalized customer experiences. Canada complements this growth with its thriving tech hubs like Toronto and Vancouver, supported by government initiatives promoting digital transformation. Additionally, North America's strong focus on AI, automation, and analytics in marketing further solidifies its leadership. This combination of innovation, infrastructure, and market demand ensures the region's continued dominance in MarTech.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the MarTech market.

  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%
  • By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.

Google (US), Microsoft (US), Oracle (US), HubSpot (US), NICE (Israel), Sprout Social (US), Hootsuite (Canada); are some of the key players in the MarTech market.

The study includes an in-depth competitive analysis of these key players in the MarTech market, including their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the MarTech market by software type (marketing automation, customer relationship management, customer experience management, social media management, content management, E-commerce and sales enablement, customer data platform, SEO tools, Adtech and others), services (professional services and managed services), by marketing type (online/digital, offline), by organization size (SMB and large enterprises) by End user (enterprise users and individual users), enterprise users (BFSI, media & entertainment, telecommunications, real estate & construction, healthcare & life sciences, manufacturing, retail & e-commerce, education, travel & hospitality, transportation & logistics, and other enterprise users) and individual users and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the MarTech market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the MarTech market. Competitive analysis of upcoming startups in the MarTech market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall MarTech market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (driving engagement and conversions with AI-powered personalization, embracing AI-powered contextual advertising and first-party data strategies and delivering seamless and personalized experiences through omnichannel marketing integration), restraints (declining email engagement and third-party data loss in marketing), opportunities (embracing blockchain for enhanced ad transparency and efficiency, revolutionize MarTech with AR/VR for deeper engagement and conversions, MarTech success with eco-friendly campaigns and brand trust), and challenges (AI bias in marketing undermines fairness, trust and representation and ad fraud and bot traffic weaken digital marketing effectiveness) influencing the growth of the MarTech market.
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the MarTech market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the MarTech market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the MarTech market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India) among others in MarTech market.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS & EXCLUSIONS
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
      • 2.1.2.2 Key industry insights
  • 2.2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
  • 2.5 RESEARCH ASSUMPTIONS
  • 2.6 RISK ASSESSMENT
  • 2.7 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARTECH MARKET
  • 4.2 MARTECH MARKET: TOP THREE PROFESSIONAL SERVICES
  • 4.3 NORTH AMERICA: MARTECH MARKET, BY OFFERING AND ORGANIZATION SIZE
  • 4.4 MARTECH MARKET: BY REGION

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Driving engagement and conversions with AI-powered personalization
      • 5.2.1.2 Embracing AI-powered contextual advertising and first-party data strategies
      • 5.2.1.3 Delivering seamless and personalized experiences through omnichannel marketing integration
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Declining email engagement and third-party data loss in marketing
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Embracing blockchain for enhanced ad transparency and efficiency
      • 5.2.3.2 AR/VR for deeper engagement and conversions
      • 5.2.3.3 Eco-friendly campaigns and brand trust
    • 5.2.4 CHALLENGES
      • 5.2.4.1 AI bias in marketing undermines fairness, trust, and representation
      • 5.2.4.2 Ad fraud and bot traffic weaken digital marketing effectiveness
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 EVOLUTION OF MARTECH MARKET
    • 5.3.2 CASE STUDY ANALYSIS
      • 5.3.2.1 Go Geothermal streamlined processes with Zoho Expense and transformed expense management
      • 5.3.2.2 Nubank and OpenAI enhanced digital banking with AI-powered customer service
      • 5.3.2.3 PrettyLitter and Klaviyo enhanced customer engagement with data-driven marketing automation
      • 5.3.2.4 Tonies and Braze overcame engagement challenges with personalized customer communication solutions
    • 5.3.3 ECOSYSTEM
      • 5.3.3.1 Marketing automation
      • 5.3.3.2 CRM
      • 5.3.3.3 Customer experience management
      • 5.3.3.4 Social media management
      • 5.3.3.5 Content management
      • 5.3.3.6 eCommerce and sales enablement
      • 5.3.3.7 CDPs
      • 5.3.3.8 SEO tools
      • 5.3.3.9 AdTech
      • 5.3.3.10 Web & marketing, event, and webinar marketing
      • 5.3.3.11 End users
    • 5.3.4 TECHNOLOGY ANALYSIS
      • 5.3.4.1 Key technologies
        • 5.3.4.1.1 Generative AI
        • 5.3.4.1.2 NLP
        • 5.3.4.1.3 Predictive analytics
        • 5.3.4.1.4 Content-aware AI
        • 5.3.4.1.5 Geofencing and GIS
      • 5.3.4.2 Adjacent technologies
        • 5.3.4.2.1 Blockchain
        • 5.3.4.2.2 Augmented Reality (AR) & Virtual Reality (VR)
        • 5.3.4.2.3 Internet of Things (IoT)
      • 5.3.4.3 Complementary technologies
        • 5.3.4.3.1 Cloud computing
        • 5.3.4.3.2 Cybersecurity
        • 5.3.4.3.3 Edge computing
    • 5.3.5 REGULATORY LANDSCAPE
      • 5.3.5.1 Regulatory bodies, government agencies, and other organizations
      • 5.3.5.2 Regulatory framework
        • 5.3.5.2.1 North America
          • 5.3.5.2.1.1 US
          • 5.3.5.2.1.2 Canada
        • 5.3.5.2.2 Europe
          • 5.3.5.2.2.1 UK
          • 5.3.5.2.2.2 Germany
          • 5.3.5.2.2.3 France
          • 5.3.5.2.2.4 Italy
        • 5.3.5.2.3 Asia Pacific
          • 5.3.5.2.3.1 India
          • 5.3.5.2.3.2 China
          • 5.3.5.2.3.3 Japan
          • 5.3.5.2.3.4 South Korea
          • 5.3.5.2.3.5 Australia
        • 5.3.5.2.4 Middle East & Africa
          • 5.3.5.2.4.1 Saudi Arabia
          • 5.3.5.2.4.2 UAE
          • 5.3.5.2.4.3 Bahrain
          • 5.3.5.2.4.4 Kuwait
          • 5.3.5.2.4.5 Africa
        • 5.3.5.2.5 Latin America
          • 5.3.5.2.5.1 Brazil
          • 5.3.5.2.5.2 Mexico
          • 5.3.5.2.5.3 Argentina
    • 5.3.6 SUPPLY CHAIN ANALYSIS
    • 5.3.7 PORTER'S FIVE FORCES ANALYSIS
      • 5.3.7.1 Threat of new entrants
      • 5.3.7.2 Threat of substitutes
      • 5.3.7.3 Bargaining power of suppliers
      • 5.3.7.4 Bargaining power of buyers
      • 5.3.7.5 Intensity of competitive rivalry
    • 5.3.8 KEY CONFERENCES AND EVENTS
    • 5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA
      • 5.3.9.1 Key stakeholders in buying process
      • 5.3.9.2 Buying criteria
    • 5.3.10 PRICING ANALYSIS
      • 5.3.10.1 Average selling price of MarTech, by software type, 2025
      • 5.3.10.2 Average selling price of MarTech, by organization size, 2025
    • 5.3.11 PATENT ANALYSIS
      • 5.3.11.1 Methodology
      • 5.3.11.2 Patents filed, by document type
      • 5.3.11.3 Innovations and patent applications
    • 5.3.12 TRENDS/DISRUPTIONS IMPACTING MARTECH BUSINESS
    • 5.3.13 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
    • 5.3.14 IMPACT OF GENERATIVE AI ON MARTECH MARKET
      • 5.3.14.1 Top use cases and market potential
      • 5.3.14.2 Key use cases
        • 5.3.14.2.1 AI copy generation
        • 5.3.14.2.2 AI sales support
        • 5.3.14.2.3 AI image creation
        • 5.3.14.2.4 AI social media management
        • 5.3.14.2.5 AI video production
        • 5.3.14.2.6 AI data analysis and insights

6 MARTECH MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • 6.1.1 OFFERINGS: MARKET DRIVERS
  • 6.2 SOFTWARE BY TYPE
    • 6.2.1 MARKETING AUTOMATION
      • 6.2.1.1 Marketing automation to streamline campaigns, personalize engagement, and boost ROI with automation
      • 6.2.1.2 Email marketing automation
      • 6.2.1.3 Marketing management & workflow
      • 6.2.1.4 Project & asset management
      • 6.2.1.5 Cross-channel campaign management
      • 6.2.1.6 Lead nurturing/lead generation
      • 6.2.1.7 Other marketing automations
    • 6.2.2 CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
      • 6.2.2.1 CRM to improve relationships, enhance customer satisfaction, and drive sales growth
      • 6.2.2.2 Sales automation
      • 6.2.2.3 Lead management
      • 6.2.2.4 Pipeline management
      • 6.2.2.5 Customer service & support
      • 6.2.2.6 Other CRM
    • 6.2.3 CUSTOMER EXPERIENCE MANAGEMENT (CEM)
      • 6.2.3.1 CEM to deliver unified messaging, automate engagement, strengthen customer connections
      • 6.2.3.2 Voice of Customer (VOC) analytics
      • 6.2.3.3 Experience management platforms/omnichannel experience platforms
      • 6.2.3.4 Customer feedback & sentiment analysis
      • 6.2.3.5 Customer journey orchestration
      • 6.2.3.6 Other customer experience managements
    • 6.2.4 SOCIAL MEDIA MANAGEMENT
      • 6.2.4.1 Social media management to leverage AI for trends, personalization, and real-time customer engagement
      • 6.2.4.2 Influencer marketing platforms
      • 6.2.4.3 Social media publishing & scheduling
      • 6.2.4.4 Social listening & analytics
      • 6.2.4.5 Community & engagement management
      • 6.2.4.6 Other social media management systems
    • 6.2.5 CONTENT MANAGEMENT
      • 6.2.5.1 Content management to help businesses maintain consistency, accessibility, and engagement
      • 6.2.5.2 Web content management
      • 6.2.5.3 Digital asset management
      • 6.2.5.4 AI-powered content generation
      • 6.2.5.5 Content collaboration & workflow tools
      • 6.2.5.6 Other content management systems
    • 6.2.6 ECOMMERCE AND SALES ENABLEMENT
      • 6.2.6.1 Automation, and analytics to redefine eCommerce and sales enablement
      • 6.2.6.2 eCommerce platforms & marketplaces
      • 6.2.6.3 Sales enablement & Account-Based Marketing (ABM) tools
      • 6.2.6.4 Mobile commerce solutions
      • 6.2.6.5 Product Information Management (PIM)
      • 6.2.6.6 Other eCommerce and sales enablement
    • 6.2.7 CUSTOMER DATA PLATFORMS (CDP)
      • 6.2.7.1 CDPs to enable hyper-personalization, enhance journeys, and boost growth
      • 6.2.7.2 Unified customer profiles & segmentation
      • 6.2.7.3 Real-time data integration
      • 6.2.7.4 Personalization engines
      • 6.2.7.5 Audience segmentation tools
      • 6.2.7.6 Other CDPs
    • 6.2.8 SEO TOOLS
      • 6.2.8.1 SEO tools to leverage enhanced brand visibility and maximum ROI
      • 6.2.8.2 Keyword research tools
      • 6.2.8.3 On-page SEO tools
      • 6.2.8.4 Technical SEO auditing tools
      • 6.2.8.5 Backlink analysis tools
      • 6.2.8.6 Rank tracking tools
    • 6.2.9 ADTECH
      • 6.2.9.1 AdTech in MarTech to enhance digital advertising strategies through data-driven insights, automation, and AI-driven targeting
      • 6.2.9.2 Programmatic advertising
      • 6.2.9.3 Ad campaign management
      • 6.2.9.4 Ad verification tools
      • 6.2.9.5 Retargeting platforms
      • 6.2.9.6 Ad performance analytics
    • 6.2.10 OTHER SOFTWARE TYPES
  • 6.3 SERVICES
    • 6.3.1 PROFESSIONAL SERVICES
      • 6.3.1.1 Professional services in MarTech to enhance online marketing with AI-driven automation and analytics
        • 6.3.1.1.1 Consulting & training
        • 6.3.1.1.2 Support & maintenance
        • 6.3.1.1.3 System integration & implementation
    • 6.3.2 MANAGED SERVICES
      • 6.3.2.1 Managed services in MarTech to streamline marketing operations with expert martech managed services

7 MARTECH MARKET, BY MARKETING TYPE

  • 7.1 INTRODUCTION
    • 7.1.1 MARKETING TYPES: MARKET DRIVERS
  • 7.2 ONLINE/DIGITAL
    • 7.2.1 MARTECH TO ENHANCE ONLINE MARKETING WITH AI-DRIVEN AUTOMATION AND ANALYTICS
  • 7.3 OFFLINE
    • 7.3.1 TRANSFORMATION OF OFFLINE MARKETING WITH AI-POWERED INNOVATION TO DRIVE MARKET

8 MARTECH MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION TYPES: MARKET DRIVERS
  • 8.2 SMB
    • 8.2.1 AFFORDABLE, SCALABLE MARTECH SOLUTIONS FOR SMB GROWTH AND CUSTOMER ENGAGEMENT
  • 8.3 LARGE ENTERPRISES
    • 8.3.1 LARGE ENTERPRISES TO IMPLEMENT MARTECH SOLUTIONS TO ENHANCE MARKETING STRATEGIES AND STREAMLINE OPERATIONS

9 MARTECH MARKET, BY END USER

  • 9.1 INTRODUCTION
    • 9.1.1 END USERS: MARKET DRIVERS
  • 9.2 ENTERPRISE
    • 9.2.1 BFSI
      • 9.2.1.1 MarTech to boost engagement and sales with AI-driven marketing in BFSI
    • 9.2.2 MEDIA & ENTERTAINMENT
      • 9.2.2.1 MarTech to leverage AI, data analytics, and automation to enhance audience engagement, content distribution, and monetization
      • 9.2.2.2 Broadcasting & streaming
      • 9.2.2.3 Film & video production
      • 9.2.2.4 Music industry
      • 9.2.2.5 Publishing & print media
      • 9.2.2.6 Gaming & esports
      • 9.2.2.7 Live entertainment & events
    • 9.2.3 TELECOMMUNICATIONS
      • 9.2.3.1 MarTech to advance global connectivity through innovative technologies
    • 9.2.4 REAL ESTATE & CONSTRUCTION
      • 9.2.4.1 MarTech to revolutionize marketing with AI-powered personalization strategies
    • 9.2.5 HEALTHCARE & LIFE SCIENCES
      • 9.2.5.1 MarTech to transform health through innovation and scientific discovery
    • 9.2.6 MANUFACTURING
      • 9.2.6.1 MarTech to optimize manufacturing with AI, automation, and smart technologies
    • 9.2.7 RETAIL & ECOMMERCE
      • 9.2.7.1 MarTech to revolutionize retail with data-driven eCommerce and Sales enablement solutions
    • 9.2.8 EDUCATION
      • 9.2.8.1 MarTech transforming Education by enhancing student engagement
    • 9.2.9 TRAVEL & HOSPITALITY
      • 9.2.9.1 MarTech to enhance supply chain management, personalization, and booking efficiency
      • 9.2.9.2 Airlines & aviation
      • 9.2.9.3 Hotels & lodging
      • 9.2.9.4 Cruise lines & maritime tourism
      • 9.2.9.5 Tourism & destination management
      • 9.2.9.6 Online Travel Agencies (OTAs) & travel booking platforms
      • 9.2.9.7 Other travel & hospitality applications
    • 9.2.10 TRANSPORTATION & LOGISTICS
      • 9.2.10.1 Transportation & logistics to enhance customer engagement with AI-powered martech solutions
    • 9.2.11 OTHER END USERS
  • 9.3 INDIVIDUAL USERS
    • 9.3.1 MARTECH TO EMPOWER INDIVIDUAL USERS WITH AI-DRIVEN MARKETING TECHNOLOGY SOLUTIONS

10 MARTECH MARKET, BY REGION

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: MARTECH MARKET DRIVERS
    • 10.2.2 NORTH AMERICA: MACROECONOMIC IMPACT
    • 10.2.3 US
      • 10.2.3.1 AR and blockchain to transform market
    • 10.2.4 CANADA
      • 10.2.4.1 Consumer-driven banking act strengthening data security to propel market
  • 10.3 EUROPE
    • 10.3.1 EUROPE: MARKET DRIVERS
    • 10.3.2 EUROPE: MACROECONOMIC IMPACT
    • 10.3.3 UK
      • 10.3.3.1 Adobe-Microsoft and HubSpot-TikTok to redefine MarTech integration
    • 10.3.4 GERMANY
      • 10.3.4.1 Start-ups to drive martech innovation in across key tech hubs
    • 10.3.5 FRANCE
      • 10.3.5.1 Investment driving ethical development and innovation to fuel market growth
    • 10.3.6 ITALY
      • 10.3.6.1 Adoption of EU Digital Regulations for fair, transparent advertising to fuel market growth
    • 10.3.7 SPAIN
      • 10.3.7.1 Selligent to partner with Microsoft for AI-driven CRM integration
    • 10.3.8 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: MARKET DRIVERS
    • 10.4.2 ASIA PACIFIC: MACROECONOMIC IMPACT
    • 10.4.3 CHINA
      • 10.4.3.1 MarTech to driving growth through AI, 5G, IoT, and smart policies
    • 10.4.4 JAPAN
      • 10.4.4.1 Advanced technological infrastructure and high digital adoption to accelerate market growth
    • 10.4.5 INDIA
      • 10.4.5.1 India's MarTech to advance with AI, personalization, and programmatic advertising
    • 10.4.6 SOUTH KOREA
      • 10.4.6.1 Strong technological infrastructure, high internet penetration, and digitally engaged population to drive market growth
    • 10.4.7 AUSTRALIA & NEW ZEALAND
      • 10.4.7.1 Technological advancements, regulatory developments, and strategic collaborations to propel market
    • 10.4.8 ASEAN
      • 10.4.8.1 Government support to accelerate SME digitalization to enhance market growth
    • 10.4.9 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST & AFRICA
    • 10.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
    • 10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT
    • 10.5.3 MIDDLE EAST
      • 10.5.3.1 Saudi Arabia
        • 10.5.3.1.1 Kingdom's Vision 2030 initiative to foster demand for MarTech
      • 10.5.3.2 UAE
        • 10.5.3.2.1 UAE's MarTech Growth and Innovation Surge to propel market
      • 10.5.3.3 Kuwait
        • 10.5.3.3.1 Zain Kuwait and KFH to lead way with AI and advanced analytics
      • 10.5.3.4 Bahrain
        • 10.5.3.4.1 Digital transformation and government support to bolster market growth
      • 10.5.3.5 Rest of Middle East
    • 10.5.4 AFRICA
  • 10.6 LATIN AMERICA
    • 10.6.1 LATIN AMERICA: MARKET DRIVERS
    • 10.6.2 LATIN AMERICA: MACROECONOMIC IMPACT
    • 10.6.3 BRAZIL
      • 10.6.3.1 High internet penetration and rapidly growing digital economy to fuel market growth
    • 10.6.4 MEXICO
      • 10.6.4.1 AI and analytics to drive MarTech transformation
    • 10.6.5 ARGENTINA
      • 10.6.5.1 Tech-savvy population and robust digital economy to foster market growth
    • 10.6.6 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2025
  • 11.3 REVENUE ANALYSIS, 2020-2024
  • 11.4 MARKET SHARE ANALYSIS, 2024
    • 11.4.1 MARKET SHARE ANALYSIS OF KEY PLAYERS
    • 11.4.2 MARKET RANKING ANALYSIS
  • 11.5 COMPARATIVE ANALYSIS OF PRODUCTS OFFERED
    • 11.5.1 PRODUCT COMPARATIVE ANALYSIS, BY MARKETING AUTOMATION
      • 11.5.1.1 Pardot (by Salesforce)
      • 11.5.1.2 Oracle Eloqua
      • 11.5.1.3 Zoho marketing automation
    • 11.5.2 PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT
      • 11.5.2.1 Hootsuite
      • 11.5.2.2 Sprout Social
      • 11.5.2.3 Later
    • 11.5.3 PRODUCT COMPARATIVE ANALYSIS, BY CONTENT MANAGEMENT
      • 11.5.3.1 HubSpot CMS
      • 11.5.3.2 Contentful (Headless CMS)
      • 11.5.3.3 Adobe Experience Manager
  • 11.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • 11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    • 11.7.1 STARS
    • 11.7.2 EMERGING LEADERS
    • 11.7.3 PERVASIVE PLAYERS
    • 11.7.4 PARTICIPANTS
    • 11.7.5 COMPANY FOOTPRINT: KEY PLAYERS
      • 11.7.5.1 Company footprint
      • 11.7.5.2 Regional footprint
      • 11.7.5.3 Software type footprint
      • 11.7.5.4 Organization size footprint
      • 11.7.5.5 End-user footprint
  • 11.8 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2024
    • 11.8.1 PROGRESSIVE COMPANIES
    • 11.8.2 RESPONSIVE COMPANIES
    • 11.8.3 DYNAMIC COMPANIES
    • 11.8.4 STARTING BLOCKS
    • 11.8.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2025
      • 11.8.5.1 Detailed list of key startups/SMEs
      • 11.8.5.2 Competitive benchmarking of key start-ups/SMEs
  • 11.9 COMPETITIVE SCENARIO
    • 11.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
    • 11.9.2 DEALS

12 COMPANY PROFILES

  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYERS
    • 12.2.1 GOOGLE
      • 12.2.1.1 Business overview
      • 12.2.1.2 Products/Solutions/Services offered
      • 12.2.1.3 Recent developments
        • 12.2.1.3.1 Product enhancements
        • 12.2.1.3.2 Deals
      • 12.2.1.4 MnM view
        • 12.2.1.4.1 Key strengths
        • 12.2.1.4.2 Strategic choices
        • 12.2.1.4.3 Weaknesses and competitive threats
    • 12.2.2 MICROSOFT
      • 12.2.2.1 Business overview
      • 12.2.2.2 Products/Solutions/Services offered
      • 12.2.2.3 Recent developments
        • 12.2.2.3.1 Product enhancements
        • 12.2.2.3.2 Deals
      • 12.2.2.4 MnM view
        • 12.2.2.4.1 Key strengths
        • 12.2.2.4.2 Strategic choices
        • 12.2.2.4.3 Weaknesses and competitive threats
    • 12.2.3 ORACLE
      • 12.2.3.1 Business overview
      • 12.2.3.2 Products/Solutions/Services offered
      • 12.2.3.3 Recent developments
        • 12.2.3.3.1 Product launches
      • 12.2.3.4 MnM view
        • 12.2.3.4.1 Key strengths
        • 12.2.3.4.2 Strategic choices
        • 12.2.3.4.3 Weaknesses and competitive threats
    • 12.2.4 SALESFORCE
      • 12.2.4.1 Business overview
      • 12.2.4.2 Products/Solutions/Services offered
      • 12.2.4.3 Recent developments
        • 12.2.4.3.1 Product enhancements
        • 12.2.4.3.2 Deals
      • 12.2.4.4 MnM view
        • 12.2.4.4.1 Key strengths
        • 12.2.4.4.2 Strategic choices
        • 12.2.4.4.3 Weaknesses and competitive threats
    • 12.2.5 IBM
      • 12.2.5.1 Business overview
      • 12.2.5.2 Products/Solutions/Services offered
      • 12.2.5.3 Recent developments
        • 12.2.5.3.1 Product launches
        • 12.2.5.3.2 Deals
      • 12.2.5.4 MnM view
        • 12.2.5.4.1 Key strengths
        • 12.2.5.4.2 Strategic choices
        • 12.2.5.4.3 Weaknesses and competitive threats
    • 12.2.6 HUBSPOT
      • 12.2.6.1 Business overview
      • 12.2.6.2 Products/Solutions/Services offered
      • 12.2.6.3 Recent developments
        • 12.2.6.3.1 Deals
    • 12.2.7 ADOBE
      • 12.2.7.1 Business overview
      • 12.2.7.2 Products/Solutions/Services offered
      • 12.2.7.3 Recent developments
        • 12.2.7.3.1 Deals
    • 12.2.8 GENESYS
      • 12.2.8.1 Business overview
      • 12.2.8.2 Products/Solutions/Services offered
      • 12.2.8.3 Recent developments
        • 12.2.8.3.1 Product enhancements
      • 12.2.8.4 Recent developments
        • 12.2.8.4.1 Deals
    • 12.2.9 AWS
      • 12.2.9.1 Business overview
      • 12.2.9.2 Products/Solutions/Services offered
      • 12.2.9.3 Recent developments
        • 12.2.9.3.1 Product enhancements
    • 12.2.10 NICE
      • 12.2.10.1 Business overview
      • 12.2.10.2 Products/Solutions/Services offered
      • 12.2.10.3 Recent developments
        • 12.2.10.3.1 Product launches
      • 12.2.10.4 Recent developments
        • 12.2.10.4.1 Deals
    • 12.2.11 META
      • 12.2.11.1 Business overview
      • 12.2.11.2 Products/Solutions/Services offered
      • 12.2.11.3 Recent developments
        • 12.2.11.3.1 Product enhancements
        • 12.2.11.3.2 Deals
  • 12.3 OTHER PLAYERS
    • 12.3.1 SPROUT SOCIAL
    • 12.3.2 HOOTSUITE
    • 12.3.3 TABOOLA
    • 12.3.4 WORDPRESS
    • 12.3.5 ZOHO
    • 12.3.6 SAP
    • 12.3.7 OPENAI
    • 12.3.8 TWILIO
    • 12.3.9 THE TRADE DESK
    • 12.3.10 CRITEO
    • 12.3.11 INTUIT MAILCHIMP
    • 12.3.12 KLAVIYO
    • 12.3.13 BRAZE
    • 12.3.14 ITERABLE
    • 12.3.15 AMPLITUDE
    • 12.3.16 SEMRUSH
    • 12.3.17 OPTIMIZELY
    • 12.3.18 BRIGHTEDGE
  • 12.4 STARTUPS/SMES
    • 12.4.1 SUBSTACK
    • 12.4.2 MANYCHAT
    • 12.4.3 FLODESK
    • 12.4.4 ASPIRE.IO
    • 12.4.5 HEEPSY
    • 12.4.6 VISME
    • 12.4.7 MANGOOLS
    • 12.4.8 CONTENTFUL
    • 12.4.9 CLEVERTAP
    • 12.4.10 THOUGHTSPOT
    • 12.4.11 FUNNEL
    • 12.4.12 MOZ
    • 12.4.13 AHREFS
    • 12.4.14 INSTAPAGE
    • 12.4.15 LATER
    • 12.4.16 MIXPANEL
    • 12.4.17 BUFFER
    • 12.4.18 HOTJAR

13 ADJACENT AND RELATED MARKETS

  • 13.1 INTRODUCTION
  • 13.2 AI IN SOCIAL MEDIA MARKET - GLOBAL FORECAST TO 2029
    • 13.2.1 MARKET DEFINITION
    • 13.2.2 MARKET OVERVIEW
      • 13.2.2.1 AI in Social Media Market, by product type
      • 13.2.2.2 AI in social media market, by deployment mode
      • 13.2.2.3 AI in social media market, by use case
      • 13.2.2.4 AI in social media market, by end user
      • 13.2.2.5 AI in social media market, by region
  • 13.3 AI FOR SALES AND MARKETING MARKET - GLOBAL FORECAST TO 2030
    • 13.3.1 MARKET DEFINITION
    • 13.3.2 MARKET OVERVIEW
      • 13.3.2.1 AI for sales and marketing market, by offering
      • 13.3.2.2 AI for sales and marketing market, by deployment mode
      • 13.3.2.3 AI for sales and marketing market, by application
      • 13.3.2.4 AI for sales and marketing market, by technology
      • 13.3.2.5 AI for sales and marketing market, by end user
      • 13.3.2.6 AI for sales and marketing market, by region

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 CUSTOMIZATION OPTIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS

List of Tables

  • TABLE 1 USD EXCHANGE RATES, 2020-2024
  • TABLE 2 PRIMARY INTERVIEWS
  • TABLE 3 FACTOR ANALYSIS
  • TABLE 4 GLOBAL MARTECH MARKET SIZE AND GROWTH RATE, 2020-2024 (USD MILLION, Y-O-Y %)
  • TABLE 5 GLOBAL MARTECH MARKET SIZE AND GROWTH RATE, 2025-2030 (USD MILLION, Y-O-Y %)
  • TABLE 6 MARTECH MARKET: ECOSYSTEM
  • TABLE 7 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 8 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 9 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 10 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 MARTECH MARKET: IMPACT OF PORTER'S FIVE FORCES
  • TABLE 13 MARTECH MARKET: CONFERENCES AND EVENTS, 2025-2026
  • TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE SOFTWARE TYPES
  • TABLE 15 KEY BUYING CRITERIA FOR TOP THREE SOFTWARE TYPES
  • TABLE 16 AVERAGE SELLING PRICE OF MARTECH, BY SOFTWARE TYPE
  • TABLE 17 AVERAGE SELLING PRICE OF MARTECH, BY ORGANIZATION SIZE, 2025
  • TABLE 18 PATENTS FILED, 2014-2025
  • TABLE 19 MARTECH MARKET: KEY PATENTS, 2024-2025
  • TABLE 20 MARTECH MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 21 MARTECH MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 22 MARTECH MARKET, SOFTWARE BY TYPE, 2020-2024 (USD MILLION)
  • TABLE 23 MARTECH MARKET, SOFTWARE BY TYPE, 2025-2030 (USD MILLION)
  • TABLE 24 SOFTWARE: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 25 SOFTWARE: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 26 MARKETING AUTOMATION: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 27 MARKETING AUTOMATION: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 29 CUSTOMER RELATIONSHIP MANAGEMENT: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 30 CUSTOMER EXPERIENCE MANAGEMENT: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 31 CUSTOMER EXPERIENCE MANAGEMENT: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 32 SOCIAL MEDIA MANAGEMENT: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 33 SOCIAL MEDIA MANAGEMENT: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 34 CONTENT MANAGEMENT: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 35 CONTENT MANAGEMENT: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 36 ECOMMERCE AND SALES ENABLEMENT: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 37 ECOMMERCE AND SALES ENABLEMENT: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 38 CUSTOMER DATA PLATFORM: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 39 CUSTOMER DATA PLATFORM: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 40 SEO TOOLS: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 41 SEO TOOLS: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 42 ADTECH: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 43 ADTECH: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 44 OTHER SOFTWARE TYPES: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 45 OTHER SOFTWARE TYPES: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 46 MARTECH MARKET, BY SERVICE, 2020-2024 (USD MILLION)
  • TABLE 47 MARTECH MARKET, BY SERVICE, 2025-2030 (USD MILLION)
  • TABLE 48 SERVICES: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 49 SERVICES: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 50 MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020-2024 (USD MILLION)
  • TABLE 51 MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025-2030 (USD MILLION)
  • TABLE 52 CONSULTING & TRAINING: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 53 CONSULTING & TRAINING: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 54 SUPPORT & MAINTENANCE: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 55 SUPPORT & MAINTENANCE: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 56 SYSTEM INTEGRATION & IMPLEMENTATION: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 57 SYSTEM INTEGRATION & IMPLEMENTATION: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 58 MANAGED SERVICES: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 59 MANAGED SERVICES: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 60 MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 61 MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 62 ONLINE: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 63 ONLINE: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 64 OFFLINE: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 65 OFFLINE: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 66 MARTECH MARKET, BY ORGANIZATION SIZE, 2020-2024 (USD MILLION)
  • TABLE 67 MARTECH MARKET, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
  • TABLE 68 SMB: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 69 SMB: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 70 LARGE ENTERPRISES: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 71 LARGE ENTERPRISES: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 72 MARTECH MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 73 MARTECH MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 74 MARTECH MARKET, BY ENTERPRISE USER, 2020-2024 (USD MILLION)
  • TABLE 75 MARTECH MARKET, BY ENTERPRISE USER, 2025-2030 (USD MILLION)
  • TABLE 76 ENTERPRISE USERS: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 77 ENTERPRISE USERS: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 78 BFSI: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 79 BFSI: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 80 MEDIA & ENTERTAINMENT: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 81 MEDIA & ENTERTAINMENT: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 82 TELECOMMUNICATIONS: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 83 TELECOMMUNICATIONS: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 84 REAL ESTATE & CONSTRUCTION: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 85 REAL ESTATE & CONSTRUCTION: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 86 HEALTHCARE & LIFE SCIENCES: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 87 HEALTHCARE & LIFE SCIENCES: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 88 MANUFACTURING: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 89 MANUFACTURING: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 90 RETAIL & ECOMMERCE: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 91 RETAIL & ECOMMERCE: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 92 EDUCATION: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 93 EDUCATION: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 94 TRAVEL & HOSPITALITY: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 95 TRAVEL & HOSPITALITY: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 96 TRANSPORTATION & LOGISTICS: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 97 TRANSPORTATION & LOGISTICS: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 98 OTHER ENTERPRISE USERS: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 99 OTHER ENTERPRISE USERS: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 100 INDIVIDUAL USERS: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 101 INDIVIDUAL USERS: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 102 MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 103 MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 104 NORTH AMERICA: MARTECH MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 105 NORTH AMERICA: MARTECH MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 106 NORTH AMERICA: MARTECH MARKET, BY SOFTWARE TYPE, 2020-2024 (USD MILLION)
  • TABLE 107 NORTH AMERICA: MARTECH MARKET, BY SOFTWARE TYPE, 2025-2030 (USD MILLION)
  • TABLE 108 NORTH AMERICA: MARTECH MARKET, BY SERVICE, 2020-2024 (USD MILLION)
  • TABLE 109 NORTH AMERICA: MARTECH MARKET, BY SERVICE, 2025-2030 (USD MILLION)
  • TABLE 110 NORTH AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020-2024 (USD MILLION)
  • TABLE 111 NORTH AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025-2030 (USD MILLION)
  • TABLE 112 NORTH AMERICA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 113 NORTH AMERICA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 114 NORTH AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE, 2020-2024 (USD MILLION)
  • TABLE 115 NORTH AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
  • TABLE 116 NORTH AMERICA: MARTECH MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 117 NORTH AMERICA: MARTECH MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 118 NORTH AMERICA: MARTECH MARKET, BY ENTERPRISE USER, 2020-2024 (USD MILLION)
  • TABLE 119 NORTH AMERICA: MARTECH MARKET, BY ENTERPRISE USER, 2025-2030 (USD MILLION)
  • TABLE 120 NORTH AMERICA: MARTECH MARKET, BY COUNTRY, 2020-2024 (USD MILLION)
  • TABLE 121 NORTH AMERICA: MARTECH MARKET, BY COUNTRY, 2025-2030 (USD MILLION)
  • TABLE 122 US: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 123 US: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 124 CANADA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 125 CANADA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 126 EUROPE: MARTECH MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 127 EUROPE: MARTECH MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 128 EUROPE: MARTECH MARKET, BY SOFTWARE TYPE, 2020-2024 (USD MILLION)
  • TABLE 129 EUROPE: MARTECH MARKET, BY SOFTWATE TYPE, 2025-2030 (USD MILLION)
  • TABLE 130 EUROPE: MARTECH MARKET, BY SERVICE, 2020-2024 (USD MILLION)
  • TABLE 131 EUROPE: MARTECH MARKET, BY SERVICE, 2025-2030 (USD MILLION)
  • TABLE 132 EUROPE: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020-2024 (USD MILLION)
  • TABLE 133 EUROPE: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025-2030 (USD MILLION)
  • TABLE 134 EUROPE: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 135 EUROPE: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 136 EUROPE: MARTECH MARKET, BY ORGANIZATION SIZE, 2020-2024 (USD MILLION)
  • TABLE 137 EUROPE: MARTECH MARKET, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
  • TABLE 138 EUROPE: MARTECH MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 139 EUROPE: MARTECH MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 140 EUROPE: MARTECH MARKET, BY ENTERPRISE USER, 2020-2024 (USD MILLION)
  • TABLE 141 EUROPE: MARTECH MARKET, BY ENTERPRISE USER, 2025-2030 (USD MILLION)
  • TABLE 142 EUROPE: MARTECH MARKET, BY COUNTRY, 2020-2024 (USD MILLION)
  • TABLE 143 EUROPE: MARTECH MARKET, BY COUNTRY, 2025-2030 (USD MILLION)
  • TABLE 144 UK: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 145 UK: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 146 GERMANY: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 147 GERMANY: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 148 FRANCE: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 149 FRANCE: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 150 ITALY: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 151 ITALY: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 152 SPAIN: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 153 SPAIN: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 154 REST OF EUROPE: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 155 REST OF EUROPE: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 156 ASIA PACIFIC: MARTECH MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 157 ASIA PACIFIC: MARTECH MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 158 ASIA PACIFIC: MARTECH MARKET, BY SOFTWARE TYPE, 2020-2024 (USD MILLION)
  • TABLE 159 ASIA PACIFIC: MARTECH MARKET, BY SOFTWARE TYPE, 2025-2030 (USD MILLION)
  • TABLE 160 ASIA PACIFIC: MARTECH MARKET, BY SERVICE, 2020-2024 (USD MILLION)
  • TABLE 161 ASIA PACIFIC: MARTECH MARKET, BY SERVICE, 2025-2030 (USD MILLION)
  • TABLE 162 ASIA PACIFIC: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020-2024 (USD MILLION)
  • TABLE 163 ASIA PACIFIC: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025-2030 (USD MILLION)
  • TABLE 164 ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 165 ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 166 ASIA PACIFIC: MARTECH MARKET, BY ORGANIZATION SIZE, 2020-2024 (USD MILLION)
  • TABLE 167 ASIA PACIFIC: MARTECH MARKET, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
  • TABLE 168 ASIA PACIFIC: MARTECH MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 169 ASIA PACIFIC: MARTECH MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 170 ASIA PACIFIC: MARTECH MARKET, BY ENTERPRISE USER, 2020-2024 (USD MILLION)
  • TABLE 171 ASIA PACIFIC: MARTECH MARKET, BY ENTERPRISE USER, 2025-2030 (USD MILLION)
  • TABLE 172 ASIA PACIFIC: MARTECH MARKET, BY COUNTRY, 2020-2024 (USD MILLION)
  • TABLE 173 ASIA PACIFIC: MARTECH MARKET, BY COUNTRY, 2025-2030 (USD MILLION)
  • TABLE 174 CHINA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 175 CHINA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 176 JAPAN: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 177 JAPAN: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 178 INDIA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 179 INDIA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 180 SOUTH KOREA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 181 SOUTH KOREA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 182 AUSTRALIA & NEW ZEALAND: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 183 AUSTRALIA & NEW ZEALAND: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 184 ASEAN: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 185 ASEAN: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 186 ASEAN: MARTECH MARKET, BY COUNTRY, 2020-2024 (USD MILLION)
  • TABLE 187 ASEAN: MARTECH MARKET, BY COUNTRY, 2025-2030 (USD MILLION)
  • TABLE 188 REST OF ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 189 REST OF ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 190 MIDDLE EAST & AFRICA: MARTECH MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 191 MIDDLE EAST & AFRICA: MARTECH MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 192 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SOFTWARE TYPE, 2020-2024 (USD MILLION)
  • TABLE 193 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SOFTWARE TYPE, 2025-2030 (USD MILLION)
  • TABLE 194 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SERVICE, 2020-2024 (USD MILLION)
  • TABLE 195 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SERVICE, 2025-2030 (USD MILLION)
  • TABLE 196 MIDDLE EAST & AFRICA: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020-2024 (USD MILLION)
  • TABLE 197 MIDDLE EAST & AFRICA: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025-2030 (USD MILLION)
  • TABLE 198 MIDDLE EAST & AFRICA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 199 MIDDLE EAST & AFRICA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 200 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ORGANIZATION SIZE, 2020-2024 (USD MILLION)
  • TABLE 201 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
  • TABLE 202 MIDDLE EAST & AFRICA: MARTECH MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 203 MIDDLE EAST & AFRICA: MARTECH MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 204 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ENTERPRISE USER, 2020-2024 (USD MILLION)
  • TABLE 205 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ENTERPRISE USER, 2025-2030 (USD MILLION)
  • TABLE 206 MIDDLE EAST & AFRICA: MARTECH MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 207 MIDDLE EAST & AFRICA: MARTECH MARKET, BY REGION, 2025-2030 (USD MILLION)
  • TABLE 208 MIDDLE EAST: MARTECH MARKET, BY COUNTRY, 2020-2024 (USD MILLION)
  • TABLE 209 MIDDLE EAST: MARTECH MARKET, BY COUNTRY, 2025-2030 (USD MILLION)
  • TABLE 210 SAUDI ARABIA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 211 SAUDI ARABIA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 212 UAE: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 213 UAE: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 214 KUWAIT: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 215 KUWAIT: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 216 BAHRAIN: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 217 BAHRAIN: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 218 REST OF MIDDLE EAST: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 219 REST OF MIDDLE EAST: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 220 AFRICA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 221 AFRICA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 222 LATIN AMERICA: MARTECH MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 223 LATIN AMERICA: MARTECH MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 224 LATIN AMERICA: MARTECH MARKET, BY SOFTWARE TYPE, 2020-2024 (USD MILLION)
  • TABLE 225 LATIN AMERICA: MARTECH MARKET, BY SOFTWARE TYPE, 2025-2030 (USD MILLION)
  • TABLE 226 LATIN AMERICA: MARTECH MARKET, BY SERVICE, 2020-2024 (USD MILLION)
  • TABLE 227 LATIN AMERICA: MARTECH MARKET, BY SERVICE, 2025-2030 (USD MILLION)
  • TABLE 228 LATIN AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020-2024 (USD MILLION)
  • TABLE 229 LATIN AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025-2030 (USD MILLION)
  • TABLE 230 LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 231 LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 232 LATIN AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE, 2020-2024 (USD MILLION)
  • TABLE 233 LATIN AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
  • TABLE 234 LATIN AMERICA: MARTECH MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 235 LATIN AMERICA: MARTECH MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 236 LATIN AMERICA: MARTECH MARKET, BY ENTERPRISE USER, 2020-2024 (USD MILLION)
  • TABLE 237 LATIN AMERICA: MARTECH MARKET, BY ENTERPRISE USER, 2025-2030 (USD MILLION)
  • TABLE 238 LATIN AMERICA: MARTECH MARKET, BY COUNTRY, 2020-2024 (USD MILLION)
  • TABLE 239 LATIN AMERICA: MARTECH MARKET, BY COUNTRY, 2025-2030 (USD MILLION)
  • TABLE 240 BRAZIL: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 241 BRAZIL: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 242 MEXICO: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 243 MEXICO: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 244 ARGENTINA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 245 ARGENTINA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 246 REST OF LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE, 2020-2024 (USD MILLION)
  • TABLE 247 REST OF LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE, 2025-2030 (USD MILLION)
  • TABLE 248 MARTECH MARKET: OVERVIEW OF STRATEGIES ADOPTED BY KEY VENDORS, 2021-2025
  • TABLE 249 MARTECH MARKET: DEGREE OF COMPETITION, 2024
  • TABLE 250 MARTECH MARKET: REGIONAL FOOTPRINT
  • TABLE 251 MARTECH MARKET: SOFTWARE TYPE FOOTPRINT
  • TABLE 252 MARTECH MARKET: ORGANIZATION SIZE FOOTPRINT
  • TABLE 253 MARTECH MARKET: END-USER FOOTPRINT
  • TABLE 254 MARTECH MARKET: KEY STARTUPS/SMES
  • TABLE 255 MARTECH MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES
  • TABLE 256 MARTECH MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2021-MARCH 2025
  • TABLE 257 MARTECH MARKET: DEALS, JANUARY 2021-MARCH 2025
  • TABLE 258 GOOGLE: COMPANY OVERVIEW
  • TABLE 259 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 260 GOOGLE: PRODUCT ENHANCEMENTS
  • TABLE 261 GOOGLE: DEALS
  • TABLE 262 MICROSOFT: COMPANY OVERVIEW
  • TABLE 263 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 264 MICROSOFT: PRODUCT ENHANCEMENTS
  • TABLE 265 MICROSOFT: DEALS
  • TABLE 266 ORACLE: COMPANY OVERVIEW
  • TABLE 267 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 268 ORACLE: PRODUCT LAUNCHES
  • TABLE 269 SALESFORCE: COMPANY OVERVIEW
  • TABLE 270 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 271 SALESFORCE: PRODUCT ENHANCEMENTS
  • TABLE 272 SALESFORCE: DEALS
  • TABLE 273 IBM: COMPANY OVERVIEW
  • TABLE 274 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 275 IBM: PRODUCT LAUNCHES
  • TABLE 276 IBM: DEALS
  • TABLE 277 HUBSPOT: COMPANY OVERVIEW
  • TABLE 278 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 279 HUBSPOT: DEALS
  • TABLE 280 ADOBE: COMPANY OVERVIEW
  • TABLE 281 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 282 ADOBE: DEALS
  • TABLE 283 GENESYS: COMPANY OVERVIEW
  • TABLE 284 GENESYS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 285 GENESYS: PRODUCT ENHANCEMENTS
  • TABLE 286 GENESYS: DEALS
  • TABLE 287 AWS: COMPANY OVERVIEW
  • TABLE 288 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 289 AWS: PRODUCT ENHANCEMENTS
  • TABLE 290 NICE: COMPANY OVERVIEW
  • TABLE 291 NICE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 292 NICE: PRODUCT LAUNCHES
  • TABLE 293 NICE: DEALS
  • TABLE 294 META: COMPANY OVERVIEW
  • TABLE 295 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 296 META: PRODUCT ENHANCEMENTS
  • TABLE 297 META: DEALS
  • TABLE 298 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019-2023 (USD MILLION)
  • TABLE 299 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024-2029 (USD MILLION)
  • TABLE 300 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019-2023 (USD MILLION)
  • TABLE 301 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024-2029 (USD MILLION)
  • TABLE 302 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019-2023 (USD MILLION)
  • TABLE 303 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024-2029 (USD MILLION)
  • TABLE 304 AI IN SOCIAL MEDIA MARKET, BY END USER, 2019-2023 (USD MILLION)
  • TABLE 305 AI IN SOCIAL MEDIA MARKET, BY END USER, 2024-2029 (USD MILLION)
  • TABLE 306 AI IN SOCIAL MEDIA MARKET, BY REGION, 2019-2023 (USD MILLION)
  • TABLE 307 AI IN SOCIAL MEDIA MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 308 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020-2024 (USD MILLION)
  • TABLE 309 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025-2030 (USD MILLION)
  • TABLE 310 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020-2024 (USD MILLION)
  • TABLE 311 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
  • TABLE 312 AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020-2024 (USD MILLION)
  • TABLE 313 AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025-2030 (USD MILLION)
  • TABLE 314 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020-2024 (USD MILLION)
  • TABLE 315 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025-2030 (USD MILLION)
  • TABLE 316 AI FOR SALES & MARKETING MARKET, BY END USER, 2020-2024 (USD MILLION)
  • TABLE 317 AI FOR SALES & MARKETING MARKET, BY END USER, 2025-2030 (USD MILLION)
  • TABLE 318 AI FOR SALES & MARKETING MARKET, BY REGION, 2020-2024 (USD MILLION)
  • TABLE 319 AI FOR SALES & MARKETING MARKET, BY REGION, 2025-2030 (USD MILLION)

List of Figures

  • FIGURE 1 MARTECH MARKET: RESEARCH DESIGN
  • FIGURE 2 DATA TRIANGULATION
  • FIGURE 3 MARTECH MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM SOFTWARE/SERVICES OF MARTECH MARKET
  • FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF MARTECH MARKET
  • FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF MARTECH MARKET
  • FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF MARTECH THROUGH OVERALL MARTECH SOLUTIONS SPENDING
  • FIGURE 8 SOFTWARE SEGMENT TO DOMINATE MARKET IN 2025
  • FIGURE 9 CUSTOMER RELATIONSHIP MANAGEMENT SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025
  • FIGURE 10 PROFESSIONAL SERVICES SEGMENT TO HOLD LARGER MARKET IN 2025
  • FIGURE 11 CONSULTING & TRAINING TO DOMINATE MARTECH MARKET IN 2025
  • FIGURE 12 ONLINE MARKETING TYPE SEGMENT TO HOLD LARGER MARKET SHARE IN 2025
  • FIGURE 13 LARGE ENTERPRISES TO DOMINATE MARTECH MARKET IN 2025
  • FIGURE 14 ENTERPRISE USERS SEGMENT TO HOLD LARGER MARKET SHARE IN 2025
  • FIGURE 15 RETAIL & ECOMMERCE USERS SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025
  • FIGURE 16 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 17 EMBRACING AI-POWERED CONTEXTUAL ADVERTISING TO BOOST CUSTOMER ENGAGEMENT TO DRIVE MARKET
  • FIGURE 18 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 19 SOFTWARE AND LARGE ENTERPRISES SEGMENT TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2025
  • FIGURE 20 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025
  • FIGURE 21 MARTECH MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 22 EVOLUTION OF MARTECH MARKET
  • FIGURE 23 KEY PLAYERS IN MARTECH MARKET ECOSYSTEM
  • FIGURE 24 MARTECH MARKET: SUPPLY CHAIN ANALYSIS
  • FIGURE 25 MARTECH MARKET: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE SOFTWARE TYPES
  • FIGURE 27 KEY BUYING CRITERIA FOR TOP THREE SOFTWARE TYPES
  • FIGURE 28 AVERAGE SELLING PRICE OF MARTECH, BY SOFTWARE TYPE, 2025
  • FIGURE 29 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS
  • FIGURE 30 REGIONAL ANALYSIS OF PATENTS GRANTED, 2014-2024
  • FIGURE 31 TRENDS/DISRUPTIONS IMPACTING MARTECH BUSINESS
  • FIGURE 32 MARTECH MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIOS
  • FIGURE 33 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING MARTECH ACROSS KEY END USERS
  • FIGURE 34 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 35 CONTENT MANAGEMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 36 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 37 ONLINE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 38 SMB SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 39 ENTERPRISE USERS SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 40 ENTERPRISE USERS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 41 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 42 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 44 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 45 MARTECH MARKET: REVENUE ANALYSIS OF FIVE KEY PLAYERS, 2020-2024
  • FIGURE 46 MARTECH MARKET SHARE ANALYSIS, 2024
  • FIGURE 47 PRODUCT COMPARATIVE ANALYSIS (KEY PLAYERS)
  • FIGURE 48 PRODUCT COMPARATIVE ANALYSIS (START-UPS AND SMES)
  • FIGURE 49 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 50 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • FIGURE 51 MARTECH MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024
  • FIGURE 52 MARTECH MARKET: COMPANY FOOTPRINT
  • FIGURE 53 MARTECH MARKET: COMPANY EVALUATION MATRIX (START-UPS/SMES), 2024
  • FIGURE 54 GOOGLE: COMPANY SNAPSHOT
  • FIGURE 55 MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 56 ORACLE: COMPANY SNAPSHOT
  • FIGURE 57 SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 58 IBM: COMPANY SNAPSHOT
  • FIGURE 59 HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 60 ADOBE: COMPANY SNAPSHOT
  • FIGURE 61 AWS: COMPANY SNAPSHOT
  • FIGURE 62 NICE: COMPANY SNAPSHOT
  • FIGURE 63 META: COMPANY SNAPSHOT