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市場調查報告書
商品編碼
1493350

北美行銷技術市場規模、佔有率、趨勢分析報告：按產品、類型、應用、國家、細分市場預測，2024-2030 年

North America Marketing Technology Market Size, Share & Trends Analysis Report By Product (Social Media Tools, Content Marketing Tools, Rich Media Tools, Automation Tools), By Type, By Application, By Country, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10個工作天內

價格

北美行銷技術市場成長與趨勢：

Grand View Research, Inc. Masu的最新報告顯示，到2030年，北美行銷技術（MarTech）市場規模預計將達到4,703億美元，2024年至2030年的複合年成長率為20.1%。

對資料主導決策不斷成長的需求正在推動對 MarTech 的需求。 MarTech 使公司能夠解決分散的客戶群並開發有針對性的方法。採用行銷技術的公司可以維持遠端團隊和不同數位平台的生產力。

自動化和人工智慧 (AI) 的發展在為這些平台提供動力方面發揮著重要作用。自然語言處理 (NLP)、電腦視覺、預測分析、深度神經網路 (DNN)、增強分析等可以幫助企業預測行為、簡化客戶溝通、自動化內容創建以及創建高度準確的上下文廣告。為了幫助新興市場產生廣告宣傳活動資產（標題、描述、圖像）等，微軟已向更廣泛的廣告商推出了 Copilot AI（由該科技巨頭開發的聊天機器人）試用。

該平台結合了 NLP 和生成式 AI，提供有關公司廣告產品、用途、功能、相關連結等的相關且快速的答案。各行業對 MarTech 的需求不斷成長預計將推動市場成長。這些解決方案的最終用戶從他們的應用程式中獲得生產價值。電子商務用戶的個人化購物體驗、醫療保健行業的患者諮詢聊天機器人、媒體和娛樂行業的客戶參與策略等等都是以價值為導向的業務，鼓勵企業採用行銷技術。

北美行銷技術市場報告亮點

  • 社群媒體工具產品領域在 2023 年佔據市場主導地位，佔有率為 24.5%。該細分市場預計在預測期內將以 21.2% 的複合年成長率成長，因為與其他工具相比，它是最具成本效益的工具之一。公司也利用社群媒體工具產生大量有價值的資料。
  • 數位行銷類型在 2023 年佔據主導市場佔有率，預計在預測期內將以最快的複合年成長率成長。與數位行銷相關的好處，例如降低成本、獲得更有針對性的方法以及個人化訊息，是促進該細分市場成長的主要因素。
  • 預計醫療保健應用領域將在 2023 年佔據重要的市場佔有率，並在預測期內以複合年成長率快速成長。自動化正在幫助醫療保健提供者透過自動預約提醒、處方箋補充、基於網路搜尋的操作觸發訊息等來改善客戶體驗並提供更好的護理。透過適當和及時的溝通，我們幫助與患者建立真正的聯繫。
  • 2023 年 12 月，Amazon Web Services, Inc. 宣布擴展其行銷技術能力計劃，即 AWS 數位客戶體驗能力。受眾和客戶資料管理、廣告平台、廣告情報和測量以及隱私增強資料等新能力現已添加到名為「AWS 廣告和行銷技術能力」的更新計劃中。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章北美行銷科技市場變數、趨勢與範圍

  • 市場體系展望
    • 母市場展望
    • 相關/附隨市場展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機會分析
  • 北美行銷技術市場分析工具
    • 產業分析-波特五力分析
    • PESTEL分析

第4章 北美行銷科技市場：產品預估與趨勢分析

  • 2023年及2030年產品變化分析及市場佔有率
  • 北美行銷技術市場：2023 年和 2030 年產品變化分析
  • 社群媒體工具
  • 內容行銷工具
  • 富媒體工具
  • 自動化工具
  • 資料和分析工具
  • 促銷工具

第5章北美行銷科技市場：類型估算與趨勢分析

  • 2023/2030年類型變化分析與市場佔有率
  • 北美行銷技術市場：2023 年和 2030 年類型變化分析
  • 數位行銷
  • 線下行銷

第6章 北美行銷科技市場：應用預估與趨勢分析

  • 2023年和2030年應用波動分析和市場佔有率
  • 北美行銷技術市場：2023 年和 2030 年應用變化分析
  • 資訊科技/通訊
  • 零售/電子商務
  • 衛生保健
  • 媒體娛樂
  • 體育賽事
  • BFSI
  • 房地產
  • 其他

第7章北美行銷科技市場-競爭格局

  • 最新趨勢與影響分析：主要市場參與企業
  • 公司分類
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係/協作
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • Amazon Web Services, Inc.（Amazon.com, Inc.）
    • Apple
    • Adobe Inc.
    • Amdocs
    • Buzzoole（Buzzoole Holdings Limited）
    • Konnect Insights（Prudence Analytics and Software Solutions Pvt. Ltd）
    • Google LLC（Alphabet Inc.）
    • Microsoft
    • Oracle
    • SAP
    • ContentGrow
    • Iterable, Inc.
    • Shift Paradigm
    • MiQ
    • Hootsuite Inc.
    • Buffer
    • eclincher, Inc.
    • CoSchedule
    • （LG Ad Solutions）Alphonso Inc
    • Community
    • Infobip Ltd.
    • Meta
    • Salesforce, Inc.
Product Code: GVR-4-68040-286-8

North America Marketing Technology Market Growth & Trends:

The North America marketing technology (MarTech) market size is anticipated to reach USD 470.3 billion by 2030, registering a CAGR of 20.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing demand for data-driven decision-making is fostering the demand for MarTech. MarTech enables companies to cater to fragmented customer groups and build a targeted approach. Companies employing marketing technologies can maintain productivity across teams remotely and across different digital platforms.

Growth in automation and artificial intelligence (AI) has played a significant role in enhancing these platforms. Natural language processing (NLP), computer vision, predictive analytics, deep neural networks (DNN), and augmented analytics help companies in behavior forecasting, streamline customer communication, automate content creation, create contextual ads that are highly precise, and cut costs, among other benefits. To aid marketers in generating assets for campaigns (headlines, descriptions, and images) and other aspects, Microsoft rolled out Copilot AI (a chatbot developed by the tech giant) trial to a more extensive set of advertisers.

The platform combines NLP and generative AI to deliver relevant and quick answers regarding the company's advertising products, uses, features, relevant links, and more. The growing demand for MarTech from various industries is expected to drive market growth. End-users of these solutions are obtaining productive value from their application. Personalized shopping experiences for e-commerce users, chatbots for patient inquiries in the healthcare industry, and customer engagement tactics in the media & entertainment industry are some value-oriented aspects encouraging companies to employ marketing technologies.

North America Marketing Technology Market Report Highlights:

  • The social media tools product segment dominated the market with a share of 24.5% in 2023. The segment is expected to grow at a CAGR of 21.2% over the forecast period as it is one of the most cost-effective tools compared to other tools. In addition, businesses utilize social media tools to generate a high volume of valuable data
  • The digital marketing type segment held the dominant market share in 2023 and is estimated to grow at the fastest CAGR over the forecast period. The benefits associated with digital marketing, such as lower costs, access to a more targeted approach, and personalized messages, are key factors contributing to the segment growth
  • The healthcare application segment accounted for a major market share in 2023 and is projected to grow at a rapid CAGR over the forecast period. Automation has helped healthcare providers enhance the customer experience and deliver better care through automatic appointment reminders, prescription refills, and action-triggered messages based on their web searches. It has helped foster a real connection with patients through relevant and timely communication
  • In December 2023, Amazon Web Services, Inc. announced the expansion of its AWS Digital Customer Experience Competency, a martech competency program. Audience & customer data management, ad platforms, ad intelligence & measurement, and privacy-enhanced data are some new competencies being added to the updates program, now called AWS Advertising and Marketing Technology Competency

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Product
    • 1.2.2. Type
    • 1.2.3. Application
    • 1.2.4. Country Scope
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product outlook
    • 2.2.2. Type outlook
    • 2.2.3. Application outlook
  • 2.3. Competitive Insights

Chapter 3. North America Marketing Technology Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent market outlook
    • 3.1.2. Related/ancillary market outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
      • 3.3.1.1 Increasing adoption of targeting strategies
      • 3.3.1.2 Growing adoption of social media
    • 3.3.2. Market Restraint Analysis
      • 3.3.2.1 Data security and privacy concerns
    • 3.3.3. Market Opportunity Analysis
      • 3.3.3.1 Growing investments in artificial intelligence
  • 3.4. North America Marketing Technology Market Analysis Tools
    • 3.4.1. Industry Analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape
      • 3.4.2.5. Environmental landscape
      • 3.4.2.6. Legal landscape

Chapter 4. North America Marketing Technology Market: Product Estimates & Trend Analysis

  • 4.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 4.2. North America Marketing Technology Market: Product Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. Social media tools
    • 4.3.1. Social media tools market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Content marketing tools
    • 4.4.1. Content marketing tools market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Rich media tool
    • 4.5.1. Rich media tool market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Automation tool
    • 4.6.1. Automation tool market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Data & analytics tools
    • 4.7.1. Data & analytics tools market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.8. Sales enablement tools
    • 4.8.1. Sales enablement tools market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. North America Marketing Technology Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.2. North America Marketing Technology Market: Type Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. Digital marketing
    • 5.3.1. Digital marketing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Offline marketing
    • 5.4.1. Offline marketing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. North America Marketing Technology Market: Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 6.2. North America Marketing Technology Market: Application Movement Analysis, USD Billion, 2023 & 2030
  • 6.3. IT & telecommunication
    • 6.3.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Retail & e-commerce
    • 6.4.1. Retail & e-commerce market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Healthcare
    • 6.5.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Media & entertainment
    • 6.6.1. Media & entertainment market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.7. Sports & events
    • 6.7.1. Sports & events market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.8. BFSI
    • 6.8.1. BFSI market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.9. Real Estate
    • 6.9.1. Real estate market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.10. Others
    • 6.10.1. Others market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. North America Marketing Technology Market - Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Heat Map Analysis
  • 7.4. Strategy Mapping
    • 7.4.1. Expansion
    • 7.4.2. Mergers & Acquisition
    • 7.4.3. Partnerships & Collaboration
    • 7.4.4. New Product Launches
    • 7.4.5. Research and Development
  • 7.5. Company Profiles
    • 7.5.1. Amazon Web Services, Inc. (Amazon.com, Inc.)
      • 7.5.1.1. Participant's overview
      • 7.5.1.2. Financial performance
      • 7.5.1.3. Product benchmarking
      • 7.5.1.4. Recent developments
    • 7.5.2. Apple
      • 7.5.2.1. Participant's overview
      • 7.5.2.2. Financial performance
      • 7.5.2.3. Product benchmarking
      • 7.5.2.4. Recent developments
    • 7.5.3. Adobe Inc.
      • 7.5.3.1. Participant's overview
      • 7.5.3.2. Financial performance
      • 7.5.3.3. Product benchmarking
      • 7.5.3.4. Recent developments
    • 7.5.4. Amdocs
      • 7.5.4.1. Participant's overview
      • 7.5.4.2. Financial performance
      • 7.5.4.3. Product benchmarking
      • 7.5.4.4. Recent developments
    • 7.5.5. Buzzoole (Buzzoole Holdings Limited)
      • 7.5.5.1. Participant's overview
      • 7.5.5.2. Financial performance
      • 7.5.5.3. Product benchmarking
      • 7.5.5.4. Recent developments
    • 7.5.6. Konnect Insights (Prudence Analytics and Software Solutions Pvt. Ltd)
      • 7.5.6.1. Participant's overview
      • 7.5.6.2. Financial performance
      • 7.5.6.3. Product benchmarking
      • 7.5.6.4. Recent developments
    • 7.5.7. Google LLC (Alphabet Inc.)
      • 7.5.7.1. Participant's overview
      • 7.5.7.2. Financial performance
      • 7.5.7.3. Product benchmarking
      • 7.5.7.4. Recent developments
    • 7.5.8. Microsoft
      • 7.5.8.1. Participant's overview
      • 7.5.8.2. Financial performance
      • 7.5.8.3. Product benchmarking
      • 7.5.8.4. Recent developments
    • 7.5.9. Oracle
      • 7.5.9.1. Participant's overview
      • 7.5.9.2. Financial performance
      • 7.5.9.3. Product benchmarking
      • 7.5.9.4. Recent developments
    • 7.5.10. SAP
      • 7.5.10.1. Participant's overview
      • 7.5.10.2. Financial performance
      • 7.5.10.3. Product benchmarking
      • 7.5.10.4. Recent developments
    • 7.5.11. ContentGrow
      • 7.5.11.1. Participant's overview
      • 7.5.11.2. Financial performance
      • 7.5.11.3. Product benchmarking
      • 7.5.11.4. Recent developments
    • 7.5.12. Iterable, Inc.
      • 7.5.12.1. Participant's overview
      • 7.5.12.2. Financial performance
      • 7.5.12.3. Product benchmarking
      • 7.5.12.4. Recent developments
    • 7.5.13. Shift Paradigm
      • 7.5.13.1. Participant's overview
      • 7.5.13.2. Financial performance
      • 7.5.13.3. Product benchmarking
      • 7.5.13.4. Recent developments
    • 7.5.14. MiQ
      • 7.5.14.1. Participant's overview
      • 7.5.14.2. Financial performance
      • 7.5.14.3. Product benchmarking
      • 7.5.14.4. Recent developments
    • 7.5.15. Hootsuite Inc.
      • 7.5.15.1. Participant's overview
      • 7.5.15.2. Financial performance
      • 7.5.15.3. Product benchmarking
      • 7.5.15.4. Recent developments
    • 7.5.16. Buffer
      • 7.5.16.1. Participant's overview
      • 7.5.16.2. Financial performance
      • 7.5.16.3. Product benchmarking
      • 7.5.16.4. Recent developments
    • 7.5.17. eclincher, Inc.
      • 7.5.17.1. Participant's overview
      • 7.5.17.2. Financial performance
      • 7.5.17.3. Product benchmarking
      • 7.5.17.4. Recent developments
    • 7.5.18. CoSchedule
      • 7.5.18.1. Participant's overview
      • 7.5.18.2. Financial performance
      • 7.5.18.3. Product benchmarking
      • 7.5.18.4. Recent developments
    • 7.5.19. (LG Ad Solutions) Alphonso Inc
      • 7.5.19.1. Participant's overview
      • 7.5.19.2. Financial performance
      • 7.5.19.3. Product benchmarking
      • 7.5.19.4. Recent developments
    • 7.5.20. Community
      • 7.5.20.1. Participant's overview
      • 7.5.20.2. Financial performance
      • 7.5.20.3. Product benchmarking
      • 7.5.20.4. Recent developments
    • 7.5.21. Infobip Ltd.
      • 7.5.21.1. Participant's overview
      • 7.5.21.2. Financial performance
      • 7.5.21.3. Product benchmarking
      • 7.5.21.4. Recent developments
    • 7.5.22. Meta
      • 7.5.22.1. Participant's overview
      • 7.5.22.2. Financial performance
      • 7.5.22.3. Product benchmarking
      • 7.5.22.4. Recent developments
    • 7.5.23. Salesforce, Inc.
      • 7.5.23.1. Participant's overview
      • 7.5.23.2. Financial performance
      • 7.5.23.3. Product benchmarking
      • 7.5.23.4. Recent developments

List of Tables

  • Table 1 List of abbreviations
  • Table 2 North America Marketing Technology (MarTech) market, by country, 2018 - 2030 (USD Billion)
  • Table 3 North America Marketing Technology (MarTech) market, by product, 2018 - 2030 (USD Billion)
  • Table 4 North America Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Billion)
  • Table 5 North America Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Billion)
  • Table 6 U.S. Marketing Technology (MarTech) market, 2018 - 2030 (USD Billion)
  • Table 7 U.S. Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Billion)
  • Table 8 U.S. Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Billion)
  • Table 9 Marketing Technology (MarTech) market market, by product, 2018 - 2030 (USD Billion)
  • Table 10 Canada Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Billion)
  • Table 11 Canada Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 North America marketing technology market segmentation
  • Fig. 3 Marketing technology market landscape
  • Fig. 4 Information procurement
  • Fig. 5 Data analysis models
  • Fig. 6 Market formulation and validation
  • Fig. 7 Data validating & publishing
  • Fig. 8 Market snapshot
  • Fig. 9 Segment snapshot (1/2)
  • Fig. 10 Segment snapshot (1/2)
  • Fig. 11 Competitive landscape snapshot
  • Fig. 12 Parent market outlook
  • Fig. 13 North America marketing technology market value, 2023 (Revenue, USD Billion)
  • Fig. 14 North America marketing technology market - Industry value chain analysis
  • Fig. 15 North America marketing technology market - Market dynamics
  • Fig. 16 North America marketing technology market - PORTER's analysis
  • Fig. 17 North America marketing technology market - PESTEL analysis
  • Fig. 18 North America marketing technology market: Product movement analysis
  • Fig. 19 North America marketing technology market: Product outlook and key takeaways
  • Fig. 20 Social media tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 21 Content marketing tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 22 Rich media tool market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 23 Automation tool market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 24 Data & analytics tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 25 Sales enablement tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 26 North America marketing technology market: Type movement analysis
  • Fig. 27 North America marketing technology market: Type outlook and key takeaways
  • Fig. 28 Digital marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 29 Offline marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 30 North America marketing technology market: Application movement analysis
  • Fig. 31 North America marketing technology market: Application outlook and key takeaways
  • Fig. 32 IT & telecommunication market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 33 Retail & e-commerce market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 34 Healthcare market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 35 Media & entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 36 Sports & events market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 37 BFSI Market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 38 Real Estate market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 39 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 40 Key Company Categorization
  • Fig. 41 Company Market Positioning
  • Fig. 42 Strategy Framework