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市場調查報告書

商品編碼

1629697

線上影片平台市場按組件、串流媒體類型、最終用戶垂直和地區分類

Online Video Platforms Market, By Component, By Streaming Type, By End-user Industry, By Geography

出版日期: 2024年12月09日 | 出版商:

Coherent Market Insights | 英文 165 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球線上影片平台市場規模估計為 101.1 億美元，預計到 2031 年將達到 384.5 億美元，2024 年至 2031 年的複合年成長率為 21%。

報告範圍		報告詳細資訊
基準年	2023	2024 年的市場規模	101.1億美元
效能資料	2019 年至 2023 年	預測期	2024 年至 2031 年
預測期間 2024 年至 2031 年複合年成長率：	21.00％	2031 年價值預測	384.5億美元

影片。

近年來，隨著全球線上串流媒體服務日益普及，線上影片平台市場經歷了顯著成長。智慧型手機和廉價網路連線的廣泛使用使得消費者可以隨時隨地消費大量影片內容。影片平台使內容創作者和媒體公司能夠有效地為觀眾託管、管理和將他們的影片內容收益。目前，影片佔據了消費者網路流量的 80% 以上，領先的公司正在大力投資開發人工智慧和分析能力，以提高用戶參與度，並透過其平台上的個人化和定向廣告創造更多收益。展望未來，隨著5G網路開始商業部署，超高清影片和虛擬實境串流媒體預計將成為主流，線上影片將主導整體網路使用情況。

市場動態：

全球線上影片平台市場受到網路影片消費不斷成長、連網型設備日益普及以及領先企業對個人化技術的投資不斷增加等因素的推動。然而，開發先進影片功能的高成本，以及對資料隱私和安全的擔憂阻礙了他們的發展。人工智慧、機器學習和擴增實境等先鋒技術為開發身臨其境型體驗和商業化戰略的市場公司提供了豐厚的機會。向新興市場的地理擴張也帶來了成長前景。雖然新參與企業專注於細分市場和差異化產品，但主導者之間對市場佔有率的競爭十分激烈。總體而言，在數位轉型和影片經營模式不斷發展的推動下，市場預計將在未來十年大幅成長。

本研究的主要特點

本報告對全球線上影片平台市場進行了詳細分析，並以 2022 年為基準年，給出了預測期（2023-2030 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供有關市場促進因素、限制因素、商業機會、新產品發布和核准、市場趨勢、區域展望、Brighthove Inc. 的詳細資訊。

報告根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，涵蓋了全球線上影片平台市場的主要企業概況。

本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興車型、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員將透過用於分析全球線上影片平台市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 10.11 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	21.00%	2031 Value Projection:	US$ 38.45 Bn

The online video platform market has seen significant growth in recent years driven by the rising popularity of online streaming services globally. The proliferation of smartphones and cheaper internet connectivity have enabled consumers to consume an increasing amount of video content anytime, anywhere. Video platforms allow content creators and media companies to host, manage and monetize video content effectively for their audiences. With video now accounting for over 80% of all consumer internet traffic, major players are investing heavily in developing AI and analytics capabilities to better engage users and generate more revenue through personalization and targeted advertising on their platforms. Going forward, as 5G networks commence commercial rollouts, online video is expected to dominate overall internet usage with ultra-high definition and virtual reality streaming gaining mainstream adoption.

Market Dynamics:

The global online video platforms market is driven by factors such as growth of internet video consumption, proliferation of connected devices, and rising investments by major players in personalization technology. However, high costs associated with development of advanced video capabilities and concerns around data privacy and security act as restraints. Emergence of technologies such as artificial intelligence, machine learning and augmented reality present lucrative opportunities for market players to develop immersive experiences and monetization strategies. Geographical expansion into emerging markets also provides growth prospects. Stiff competition exists between dominant incumbent players for market share while new entrants focus on niche segments and differentiated offerings. Overall, the market is expected to flourish over the next decade on account of digital transformation and evolution of video business models.

Key features of the study:

This report provides in-depth analysis of the global online video platforms market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players like Brighthove Inc., Endavo media, Frame.io, Inc., Akamai Technologies, Limelight Networks, Media Melon Inc., Wistia Inc., SpotX, Inc., Panopto, Kaltura Inc, Comcast Cable Communications Management, LLC, Longtail Ad Solutions, Inc., Ooyala Inc.

It profiles key players in the global online video platforms market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global online video platforms market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online video platforms market.

Market Segmentation

Component Insights (Revenue, USD Bn, 2019 - 2031)
- Solution
- Services
Streaming Type Insights (Revenue, USD Bn, 2019 - 2031)
- Live Streaming
- Video On Demand
End-user Industry Insights (Revenue, USD Bn, 2019 - 2031)
- Media & Entertainment
- BFSI
- Retail
- Education
- IT & Telecom
- Others
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Brighthove Inc.
- Endavo media,
- Frame.io, Inc.
- Akamai Technologies
- Limelight Networks
- Media Melon Inc.
- Wistia Inc.
- SpotX, Inc.
- Panopto
- Kaltura Inc
- Comcast Cable Communications Management, LLC
- Longtail Ad Solutions, Inc.
- Ooyala Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Online Video Platforms Market, By Component
- Online Video Platforms Market, By Streaming Type
- Online Video Platforms Market, By End-user Industry

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Online Video Platforms Market, By Component, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Solution
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Online Video Platforms Market, By Streaming Type, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Video on Demand
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Online Video Platforms Market, By End-user Industry, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
IT & Telecom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Online Video Platforms Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Brighthove Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Endavo media,
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Frame.io, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Akamai Technologies
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Limelight Networks
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Media Melon Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Wistia Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SpotX, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Panopto
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kaltura Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Comcast Cable Communications Management, LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Longtail Ad Solutions, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Ooyala Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies