線上視訊平台市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Online Video Platform Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月20日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球線上視訊平台市場價值 24.5 億美元，在行動視訊消費激增和用戶生成視訊內容成長的推動下，2024 年至 2032 年複合年成長率將達到 18%。隨著智慧型手機變得越來越普及，用戶擴大在行動裝置上存取和共享影片，從而增加了對靈活且可擴展的影片平台的需求。此外，YouTube 和 TikTok 等平台上用戶生成內容的興起推動了對強大的影片託管和管理解決方案的需求。這些趨勢透過增加對多功能且易於訪問的線上視訊平台的需求來共同促進市場成長。

線上視訊平台產業根據類型、商業模式、應用程式和地區分類。

由於其靈活性、可擴展性和成本效益，SaaS 模式細分市場在 2023 年將佔據 69% 的佔有率。基於 SaaS 的平台使企業能夠輕鬆管理和分發視訊內容，而無需大量基礎設施。基於訂閱的模式還允許公司降低前期成本，並隨著需求的增加快速擴展營運。隨著娛樂、教育和行銷等行業擴大採用，SaaS 模式已成為首選，推動了其在市場上的主導地位。

由於直播在娛樂、體育和虛擬賽事等各種應用中越來越受歡迎，到 2032 年，直播領域的複合年成長率將達到 23%。直播提供即時參與和互動，受到觀眾和內容創作者的高度重視。隨著音樂會、網路研討會和線上遊戲等活動的推動，對直播內容的需求不斷成長，支援高品質、可擴展直播的平台得到了廣泛採用。這一趨勢鞏固了直播領域的市場領先地位。

受該地區先進的技術基礎設施和高網際網路普及率的推動，北美線上視訊平台市場到 2023 年將佔據 30% 的佔有率。 OTT（OTT）串流服務的日益普及，加上行動視訊消費需求的增加，推動了市場擴張。此外，主要行業參與者的存在和數位廣告的興起進一步推動了市場的成長。由於高度重視影片內容創作和消費，北美仍然是線上影片平台產業的主要貢獻者。

產業生態系統分析
供應商矩陣
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 個性化內容演算法
  - 高速網路的擴展
  - 行動裝置激增
  - 原創內容創作
  - 互動和直播功能
- 產業陷阱與挑戰
  - 內容盜版問題
  - 市場過度飽和
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

主要趨勢
影片分析
影片託管
影片內容管理
手機影片
現場蒸
其他

第 6 章：市場估計與預測：按業務模式，2021 - 2032 年

主要趨勢
使用者生成內容 (UGC)
SaaS模式

第 7 章：市場估計與預測：按應用分類，2021 - 2032

主要趨勢
內容創作者
品牌與企業

第 8 章：市場估計與預測：按地區分類，2021 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- MEA 的其餘部分

第 9 章：公司簡介

YouTube
Akamai Technologies
Brightcove Inc.
Ooyala, Inc.
Limelight Networks Inc.
Kaltura Inc.
Comcast Technology Solutions
Frame.io, Inc.
Panopto
Endavo
VideoBloom
Pixability
MediaMelon, INC.
SpotXchange
Dacast.
MediaSilo
Ensemble Video
Cincopa
Niche Video Media

簡介目錄

Product Code: 2429

The Global Online Video Platform Market was worth USD 2.45 billion in 2023 and will grow at an 18% CAGR from 2024 to 2032, spurred by the surge in mobile video consumption and growth in user-generated video content. As smartphones become more prevalent, users increasingly access and share videos on mobile devices, boosting the demand for flexible and scalable video platforms. Additionally, the rise of user-generated content on platforms like YouTube and TikTok fuels the need for robust video hosting and management solutions. These trends collectively enhance market growth by increasing the demand for versatile and accessible online video platforms.

The online video platform industry is fragmented based on type, business model, application, and region.

The SaaS model segment secured 69% share in 2023 due to its flexibility, scalability, and cost-effectiveness. SaaS-based platforms enable businesses to easily manage and distribute video content without the need for extensive infrastructure. The subscription-based model also allows companies to reduce upfront costs and quickly scale operations as demand increases. With growing adoption across industries like entertainment, education, and marketing, the SaaS model has become the preferred choice, driving its dominance in the market.

The live streaming segment will achieve a 23% CAGR through 2032, owing to its increasing popularity across various applications, including entertainment, sports, and virtual events. Live streaming provides real-time engagement and interaction, which is highly valued by audiences and content creators alike. As demand for live content grows, driven by events like concerts, webinars, and online gaming, platforms that support high-quality, scalable live streaming are seeing significant adoption. This trend solidifies the live streaming segment's leading position in the market.

North America online video platform market captured a 30% share in 2023, driven by the region's advanced technological infrastructure and high internet penetration. The growing adoption of over-the-top (OTT) streaming services, coupled with increased demand for mobile video consumption, drives market expansion. Besides, the presence of key industry players and the rise of digital advertising further fuel market growth. With its strong focus on video content creation and consumption, North America remains a central contributor to the online video platform industry.

Chapter 1 Scope and Methodology

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Technology and innovation landscape
3.4 Patent analysis
3.5 Key news and initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Personalized content algorithms
  - 3.7.1.2 Expansion of high-speed internet
  - 3.7.1.3 Mobile device proliferation
  - 3.7.1.4 Original content creation
  - 3.7.1.5 Interactive and live streaming features
- 3.7.2 Industry pitfalls and challenges
  - 3.7.2.1 Content piracy concerns
  - 3.7.2.2 Over-saturation of the market
3.8 Growth potential analysis
3.9 Porter's analysis
- 3.9.1 Supplier power
- 3.9.2 Buyer power
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 (USD Million)

5.1 Key trends
5.2 Video analytics
5.3 Video hosting
5.4 Video content management
5.5 Mobile video
5.6 Live steaming
5.7 Others

Chapter 6 Market Estimates and Forecast, By Business model, 2021 - 2032 (USD Million)

6.1 Key trends
6.2 User-generated Content (UGC)
6.3 SaaS Model

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million)

7.1 Key trends
7.2 Content creator
7.3 Brand and enterprise

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa
- 8.6.4 Rest of MEA