線上影片平台 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Online Video Platforms - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

線上視訊平台市場規模預計在 2025 年為 12.3 億美元，預計到 2030 年將達到 23 億美元，預測期內（2025-2030 年）的複合年成長率為 13.23%。

智慧型手機和平板電腦的普及正在推動市場成長。此外，線上影片平台允許用戶託管、廣播和串流影片。

關鍵亮點

人口老化加快、消費者需求增加、廣告收入提高、3G 和 4G 使用率上升、5G 和行動裝置的出現等因素推動了線上影片平台解決方案的需求。
影片分析也將很快獲得相當大的市場佔有率。供應商提供的現代分析工具可以收集有關觀眾及其觀看習慣的詳細資訊。例如，YouTube Analytics（位於 Studio 部分）提供隨時間推移的跨管道流量，內容創作者可以透過這種方式發現他們可能想要納入其持續策略的高峰和季節性。
此外，行動裝置的擁有量在已開發國家已經十分普遍，新興國家也正穩步趕上。因此，想要在線上影片平台上進行推廣的企業正在客製化他們的廣告，以使其更適合行動裝置。
網路的普及極大地改變了產業和社會的動態。在現代網際網路出現二十年後，各種重要的行業和企業都依靠軟體運作並在線上提供服務。因此，網路在創造巨大的經濟價值的同時也擾亂了許多市場。
後疫情時代對全球線上視訊平台市場的影響導致了採用率的提高、內容策略的變化和技術的開拓。隨著消費者繼續接受數位娛樂和串流媒體的可能性，線上影片平台預計將在決定媒體消費和內容傳送的未來方面發揮更大的作用。

線上影片平台市場趨勢

線上廣告趨勢預計將佔據很大佔有率

新冠疫情導致串流媒體消費大幅增加。企業主透過採用線上廣告來擴大消費群，從而獲益匪淺。疫情也導致串流影片的人數大幅增加，人們透過各種顯示器和裝置觀看的影片內容也越來越多。
隨著線上串流內容需求的不斷成長以及消費者偏好的變化，媒體服務供應商的用戶大幅成長，多個細分領域的觀看量也達到高峰。在同一市場競爭的企業將有許多機會向特定消費者促銷。
此外，全球範圍內技術進步的不斷加快和企業數位化支出的不斷增加也有望推動線上廣告的發展。多年來，網際網路的各種技術發展，加上其日益成長的商業用途和全球網路用戶的快速成長，塑造了在線廣告的轉型，並創造了各種形式的數位廣告形式。新的廣告經營模式。
隨著新平台和新形式的出現，影片的廣告和行銷可能性正在不斷擴大。電視廣告支出正在下降。預計未來在數位影片方面的支出將會增加。根據互動廣告局 (IAB) 的數據，近三分之二的影片廣告預算都花在了行動和桌面廣告上。
2023年，ZDF和ARD報告稱，近98%的德國消費者觀看線上影片。在此期間，幾乎所有線上影片平台的收視率都大幅飆升。

亞太地區可望佔據主要市場佔有率

中國、印度和日本等亞洲國家對直播電商的需求正在成長。例如，一些大型電子商務公司推出了串流媒體平台來促進他們的電子商務業務並滿足這些需求。其中一個例子就是 Amazon Live，它有望透過吸引更多客戶與傳統的 QVC 零售平台競爭。許多汽車製造商也對該論壇感興趣。
此外，隨著韓國流行音樂、韓劇和韓國文化在全球的擴張，全球對韓國內容的需求龐大，從而推動了韓國國內市場的發展。據韓國通訊委員會稱，目前韓國串流影片市場規模預計將超過6.8億美元。
此外，未來五年韓國的用戶滲透率預計將達到35-40%。市場ARPU預計為63美元。據韓國資訊社會發展研究院（KISDI）稱，10-40 歲的韓國消費者在國內 Over-the-Top（OTT）市場滲透率最高。
此外，內容現在透過影片傳遞，推動了對影片內容管理系統的需求。印度政府開發的一些數位學習平台包括 Swayam、Diksha、e-ShhodSindhu、NPTEL、Swaam Prabha 等。
同時，澳洲擁有 30 多個數位學習平台，隨著新冠疫情期間遠距學習需求的增加，這些平台獲得了更大的支援。此外，澳洲政府還實施了澳洲遠端教育戰略夥伴關係，以召集該國開放、遠端教育和線上學習方面的專家。這些努力正在推動數位學習的發展並增加對線上影片平台的需求。

線上影片平台產業概況

線上影片平台參與企業由 Vimeo Inc. (InterActive Corp.)、YouTube LLC 和 Brightcove Inc. 主導。

2022 年 12 月—亞馬遜打算發布獨立的串流應用程式。此舉符合亞馬遜改善其 Prime Video 平台上體育內容選擇的計畫。體育是最受歡迎的直播類型之一，有助於提高 Amazon Prime 等服務的收視率。
2022 年 6 月 - 全球領先的一體化影片軟體解決方案 Vimeo 宣布採用新的互動式影片功能。這是與 WIREWAX 功能整合功整合的結果，使用戶能夠創建可快速產生結果的動態影像。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

The demand for online video platform solutions has been driven by a rapidly aging population, increased consumer demand, and improving advertising income, and by rising 3G and 4G usage, the coming of 5G, and portable devices.
Video analytics is also set to gain a significant market share shortly. Modern analytics tools offered by vendors allow for gathering detailed information on the audience and their viewing habits. For example, YouTube Analytics (found in the Studio section) provides overall channel traffic over time, which is one of the ways to spot any peaks and seasonality a content creator may want to incorporate into his ongoing strategy.
Additionally, ownership of mobile devices is already widespread in industrialized nations and is steadily catching up in emerging economies. As a result, companies that wish to promote on online video platforms have tailored their advertising expressly to be more mobile-friendly.
The increasing use of the Internet has significantly altered the dynamics of industry and society. After two decades of the modern Internet's growth, various significant industries and businesses now run on software and offer services online. The upshot is that the Internet is producing tremendous economic value, but it has also disrupted many different markets.
The Post-COVID effect on the market for global online video platforms led to higher adoption rates, altered content strategies, and technological developments. Online video platforms are anticipated to play an even bigger role in determining the future of media consumption and content distribution as consumers continue to embrace digital entertainment and streaming possibilities.

Online Video Platform Market Trends

Increase in Trends in Online Advertisements is Expected to Hold Significant Share

Due to the COVID-19 pandemic, streaming consumption has considerably increased. The company owners benefited from adopting online advertising to expand their consumer base. Although the pandemic also significantly increased the number of individuals streaming videos, far more video content is being seen on various displays and devices.
As a result of the rising demand for online streaming content and shifting consumer preferences, media services providers have seen a significant increase in their subscriber base and a peak in viewing across several areas. For the businesses competing in the market, this should present several chances to promote to specific consumers.
Moreover, the increasing technological advancements and rising digital spending by enterprises across the globe are also anticipated to drive online advertisement. Over the years, various technological developments regarding the internet, combined with its increasing commercial usage and the rapidly increasing number of internet users globally, have shaped the transformation of online advertising and created various forms of digital advertising formats but have also given rise to newer advertising business models.
The possibilities for video-based advertising and marketing have increased with the emergence of new platforms and formats. The expenditure on television advertising is decreasing. More money is expected to be spent on digital video. According to the Interactive Advertising Bureau (IAB), nearly two-thirds of the total video ad advertising budget was spent on mobile and desktop advertising.
In 2023, ZDF and ARD reported that nearly 98% of German consumers watched online videos. The viewership percentages surged across nearly all online video platforms during the period.

Asia Pacific is Expected to Hold Significant Market Share

Demand for live-streaming e-commerce is rising in Asian nations like China, India, and Japan. For example, some large e-commerce giants launched their streaming platforms to promote their own e-commerce companies and meet these demands. Amazon Live is an example that is anticipated to compete with the traditional QVC retail platform with more customer participation. Numerous automakers are interested in the forum as well.
Also, there is now a vast global demand for Korean content due to the global expansion of K-pop, K-drama, and Korean culture, motivating the domestic market. According to the Korea Communications Commission, the Korean video streaming market is expected to stand at over USD 680 million presently.
Furthermore, it is anticipated that South Korea's user penetration will reach 35 to 40 Percent by the next five years. The market's ARPU is expected to be USD 63. Korean consumers between the ages of 10 and 40 have the most significant market penetration in the domestic Over the Top (OTT) market, according to the Korea Information Society Development Institute (KISDI).
Moreover, the content was made available in videos, increasing the need for video content management systems. Some of the e-learning platforms developed by the government of India are Swayam, Diksha, e-ShodhSindhu, NPTEL, and Swaam Prabha.
On the other hand, Australia is home to more than 30 e-learning platforms and gained more traction during the spread of the COVID-19 pandemic as the need for distance learning increased. Moreover, the government of Australia implemented Australian Strategic Partnerships in remote education to convene experts in open, distance, and online learning in the country. Such initiatives are driving e-learning and increasing the need for online video platforms.

Online Video Platform Industry Overview

The Online Video Platforms Market is semi-consolidated, with the presence of major players like Vimeo Inc. (InterActive Corp.), YouTube LLC, Brightcove Inc., Panopto Inc., and Kaltura Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

December 2022 - Amazon intends to release a stand-alone streaming application. This action would align with Amazon's plan to improve the sports content options available on its Prime Video platform. Sports are one of the most popular live-streaming genres, and they can increase viewership on services like Amazon Prime.
June 2022 - Vimeo, one of the world's leading all-in-one video software solutions, has announced the introduction of new interactive video capabilities with Vimeo; this derives from the successful integration of the WIREWAX feature-set and enables Users to produce dynamic films that generate results quickly. This will significantly advance in realizing video's full potential for all businesses.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Assessment of COVID-19 impact on the industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increase in Trends in Online Advertisements
- 5.1.2 Increase in Popularity of Online Viewers
5.2 Market Restraints
- 5.2.1 Too Much Competition Due to the Open Source
- 5.2.2 Network Congestion Due to Slow Network

6 MARKET SEGMENTATION

6.1 By Type
- 6.1.1 Live Streaming
- 6.1.2 Video Content Management Systems
- 6.1.3 Video Analytics
6.2 By End User
- 6.2.1 E-learning
- 6.2.2 Media and Entertainment
- 6.2.3 BFSI
- 6.2.4 Retail
- 6.2.5 IT and Communications
- 6.2.6 Other End Users
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia
- 6.3.4 Australia and New Zealand
- 6.3.5 Latin America
- 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Vimeo Inc. (Inter Active Corp.)
- 7.1.2 YouTube LLC
- 7.1.3 Brightcove Inc.
- 7.1.4 Panopto Inc.
- 7.1.5 Kaltura Inc.
- 7.1.6 Vidyard (BuildScale Inc.)
- 7.1.7 JW Player (Longtail Ad Solutions Inc.)
- 7.1.8 Kollective Technology Inc.
- 7.1.9 Wistia Inc.
- 7.1.10 IBM Corporation
- 7.1.11 Dacast Inc