線上視訊平台市場規模、佔有率、成長分析，按組件、按應用、按最終用途、按類型、按地區 - 2025-2032 年行業預測

預計2023年線上視訊平台市場規模將為96.2億美元，從2024年的112.7億美元成長到2032年的401億美元，預測期間（2025-2032年）年複合成長率為17.2%。

在線上遊戲和視訊娛樂普及的推動下，全球線上視訊平台市場預計將出現強勁成長，2023年至2030年年複合成長率良好。這些免費和訂閱平台為發布商和內容創作者提供了有效管理、發布和分析影片內容的工具。智慧型手機、平板電腦和其他設備的激增進一步提高了可訪問性，並為市場擴張創造了良好的環境。線上影片平台允許用戶輕鬆託管和串流即時影片，使內容創作者有機會吸引更多觀眾。品牌也利用這些平台製作引人入勝的宣傳影片，將其定位為提高數位環境中參與度和知名度的重要工具。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及前景

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析

線上視訊平台市場規模：按組件和年複合成長率（2024-2032）

• 市場概況
• 解決方案
• 服務

線上視訊平台市場規模：按應用和年複合成長率（2024-2032）

• 市場概況
• 商業視訊平台
• 影片共用
• 其他

線上視訊平台市場規模：依最終用途和年複合成長率（2024-2032）

• 市場概況
• 內容創作者
• 品牌和公司
• 個人

線上視訊平台市場規模：按類型和年複合成長率（2024-2032）

• 市場概況
• 影片託管
• 行動影片
• 直播
• 影片分析
• 影片內容管理

線上視訊平台市場規模及年複合成長率（2024-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
• 產品系列分析
• 按細分市場分類的佔有率分析
• 收益與前一年同期比較（2022-2024）

主要企業簡介

• Google（美國）（YouTube）
• Netflix（美國）
• 亞馬遜（美國）（Prime Video、Twitch）
• Meta Platforms, Inc.（美國）（Facebook 觀看、Instagram 影片）
• 位元組跳動（中國）（TikTok）
• 迪士尼串流媒體（美國）（Disney+、Hulu）
• 華納兄弟探索頻道（美國）（HBO Max、Discovery+）
• 派拉蒙全球（美國）（派拉蒙+、Pluto TV）
• 康卡斯特（美國）（孔雀）
• 蘋果公司（美國）（Apple TV+）
• Brightcove Inc.（美國）
• Vimeo（美國）
• JW玩家（美國）
• 卡爾圖拉（美國）
• 烏亞拉（美國）
• Wowza 媒體系統（美國）
• Dailymotion（法國）
• 優酷土豆公司（中國）（阿里巴巴旗下）
• 愛奇藝公司（中國）
• 騰訊影片（中國）

結論和建議

Online Video Platforms Market size was valued at USD 9.62 Billion in 2023 and is poised to grow from USD 11.27 Billion in 2024 to USD 40.1 Billion by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The global online video platforms market is poised for significant growth, with a favorable CAGR anticipated from 2023 to 2030, driven by the surging popularity of online gaming and video entertainment. These platforms, both free and subscription-based, offer publishers and content creators tools to manage, publish, and analyze their video content effectively. The increasing penetration of smartphones, tablets, and other devices further enhances accessibility, creating a robust environment for market expansion. Online video platforms enable users to effortlessly host and stream live videos, while providing content creators an opportunity to engage broader audiences. Brands also leverage these platforms to craft compelling promotional videos, positioning them as essential tools for driving engagement and visibility in the digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Video Platforms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Video Platforms Market Segmental Analysis

Global Online Video Platforms Market is segmented by component, application, end use, type and region. Based on component, the market is segmented into solution and services. Based on application, the market is segmented into commercial video platforms, video sharing and others. Based on end use, the market is segmented into content creator, brand and enterprise, and individual. Based on type, the market is segmented into video hosting, mobile videos, live streaming, video analytics and video content management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Video Platforms Market

The online video platforms market is driven by the rising popularity of video channels and the increasing influence of over-the-top (OTT) streaming services. As these platforms gain traction, more consumers are turning to affordable video streaming options, resulting in heightened usage. Moreover, video platforms offer unique monetization opportunities that distinguish them from other content-sharing platforms, enabling businesses to tap into a broader audience base. Additionally, the rapid growth of the e-learning sector and advancements in the information and communications technology (ICT) industry further bolster the demand for online video platforms, propelling the market forward and enhancing its growth potential.

Restraints in the Online Video Platforms Market

Restraints in the Online Video Platforms market stem from intense competition posed by numerous free, open-source video platforms. The availability of these platforms deters many viewers and content creators from opting for paid services, significantly impacting the revenue of online video platform (OVP) companies that do not offer free options. Additionally, the increasing popularity of user-generated content (UGC) platforms, such as YouTube and social media sites like Facebook, which allow users to host videos for free, further hampers the growth of the industry. Consequently, small and medium-sized businesses, as well as smaller content creators, are reluctant to invest in professional OVP solutions, favoring local and cost-effective alternatives.

Market Trends of the Online Video Platforms Market

The Online Video Platforms market is witnessing a notable shift towards short-form content, propelled by the rising popularity of video reels and user-friendly hosting platforms. This trend is driving market players to innovate and enhance their offerings, integrating advanced features such as AI-driven recommendations, interactive functionalities, and monetization options to attract content creators and audiences alike. As consumers increasingly favor bite-sized entertainment for quick consumption, platforms that effectively cater to this demand are gaining a competitive edge, shaping the industry's direction. Consequently, this trend is expected to significantly influence content creation strategies and advertising models in the online video landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Video Platforms Market Size by Component & CAGR (2024-2032)

• Market Overview
• Solution
• Services

Global Online Video Platforms Market Size by Application & CAGR (2024-2032)

• Market Overview
• Commercial Video Platforms
• Video Sharing
• Others

Global Online Video Platforms Market Size by End Use & CAGR (2024-2032)

• Market Overview
• Content Creator
• Brand and Enterprise
• Individual

Global Online Video Platforms Market Size by Type & CAGR (2024-2032)

• Market Overview
• Video Hosting
• Mobile Videos
• Live Streaming
• Video Analytics
• Video Content Management

Global Online Video Platforms Market Size & CAGR (2024-2032)

• North America (Component, Application, End Use, Type)
  • US
  • Canada
• Europe (Component, Application, End Use, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, End Use, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, End Use, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, End Use, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google (USA) (YouTube)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA) (Prime Video, Twitch)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (USA) (Facebook Watch, Instagram Video)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ByteDance (China) (TikTok)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney Streaming (USA) (Disney+, Hulu)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Discovery (USA) (HBO Max, Discovery+)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paramount Global (USA) (Paramount+, Pluto TV)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (USA) (Peacock)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA) (Apple TV+)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ooyala (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza Media Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dailymotion (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Youku Tudou Inc. (China) (owned by Alibaba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Video (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations