市場調查報告書
商品編碼
1401334
全球硬糖市場 - 2023-2030Global Hard-Boiled Confectionery Market - 2023-2030 |
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概述
2022年,全球硬質糖果市場規模達到147.6億美元,預計2030年將達到211.1億美元,2023-2030年預測期間CAGR為4.58%。
硬糖有多種類型,包括糖塊和圓盤、冰糖以及吸盤和棒棒糖。由於其口味和豐富的風味,從兒童到成人的不同年齡層的消費者都喜歡這種硬糖。糖果等硬糖很難打破和咬。由於其溶解速度較慢,這種堅硬的質地可促進更持久的風味釋放。
草莓、柳橙等各種口味的糖果、棒棒糖等硬糖吸引了更多消費者。具有異國情調和熱帶風味的新產品的推出正在擴大市場的消費基礎。 2022年11月,美國太妃糖品牌Lally Taffy推出了一系列熱帶口味的新糖果。
製造商正在透過提供不同變體產品的創新步驟向市場推出新產品。各種口味的組合和混搭增加了消費者對選擇更好、接受度高的產品的關注。例如,2023 年 5 月,美國最受歡迎的冰棒品牌 Bomb Pop 宣布推出其終極口味混搭遊戲《Candy Clash》。藍莓、草莓和西瓜被混合在一起用於產品製造。
動力學
多種口味可供選擇
硬糖很受孩子們的歡迎。從滴劑和糖果到吸盤和棒棒糖,兒童和成人也被產品的味道和外觀所深深吸引。為了吸引更多消費者的關注,製造商推出了各種具有消費者喜愛的口味和有吸引力的包裝的產品。
市場參與者推出的新產品具有高度可接受的口味,正在增加市場需求。例如,2022 年 5 月,美國非巧克力糖果品牌 Bazooka Candy Brands 在糖果產業推出了新產品:Push Pop Gummy Pop-its。該產品有多種口味可供選擇,包括草莓、藍莓和西瓜。
同樣,2020 年 12 月,美國歷史最悠久的家族糖果企業 FB Washburn 宣布推出 Pucker Suckers,這是一系列超酸、雙味硬糖。本產品有柳橙鳳梨、草莓西瓜、青蘋果草莓等多種口味。
提高產品商業化
對各種糖果產品的高需求正在加劇市場參與者之間的競爭,並導致推出新的和創新的產品到達消費者的方式。新廣告和線上網站的推出促進了市場成長。例如,2022 年 5 月,全天然有機糖果生產商 Torrie & Howard 宣布推出一個新網站,宣傳和銷售其耐嚼水果和硬糖系列。
廣告使用和產品商業化的增加對市場規模的成長產生了積極影響。例如,2023 年 3 月,DS 集團旗下的 Dharampal Satyapal Foods Ltd 為其硬糖 Pass Pass Pulse 推出了新的電視廣告。這種糖果的果味加上濃鬱的風味,導致消費者對該產品的需求增加,預計該電視廣告將有助於提高該產品對消費者的影響力。
與高糖攝取相關的健康問題日益增加
硬糖是由高糖製成的。根據劍橋大學出版社和評估 2023,硬糖按重量計含有 100% 糖。由於熱量含量高,食用富含糖分的產品會導致肥胖和糖尿病等健康風險增加。根據世界衛生組織2022年統計,全球有超過10億人患有肥胖症,其中6.5億人是成年人,3.4億人是青少年。
兒童肥胖的嚴重程度也在增加,根據世界衛生組織的統計,2022 年兒童肥胖人數高達 3,900 萬人。根據 IDF 2021 年糖尿病圖譜,全球有 5.37 億成年人患有糖尿病。該組織報告稱,患病率正在迅速增加,預計到 2030 年將達到 6.43 億。
此外,根據IDF糖尿病地圖集,2022年全球875萬1型糖尿病患者中,20歲以下年齡層的人數高達152萬人。隨著全球兒童和成人肥胖和糖尿病盛行率的不斷上升,硬糖市場正在萎縮。
Overview
Global Hard-Boiled Confectionery Market reached US$ 14.76 billion in 2022 and is expected to reach US$ 21.11 billion by 2030, growing with a CAGR of 4.58% during the forecast period 2023-2030.
Hard-boiled confectionery is available in various types including drops & disks, rock candy and suckers & lollipops. Consumers of different age groups from children to adults are fond of this hard-boiled confectionery due to its taste and immense flavor availability. Hard-boiled confectioneries such as candies are hard to break and bite. This hard texture promotes longer-lasting flavor release due to its slower dissolution rate.
The availability of hard-boiled confectionery such as candies and lollipops in various flavors such as strawberry and orange attracts more consumers. The launch of new products with exotic and tropical flavours is increasing the consumer base for the market. In November 2022, Lally Taffy, an American brand of taffy candies, launched a new range of candies in tropical flavours.
Manufacturers are launching new products into the market with innovative steps of product offering in different variants. The combination and the mash-up of various flavours increase consumer focus on choosing the better product with high acceptability. For instance, in May 2023, Bomb Pop, America's favourite ice pop brand announced the launch of its ultimate flavor mash-up, Candy Clash. Blue raspberry, strawberry and watermelon are being infused together for product manufacturing.
Dynamics
Various Flavor Availability
Hard-boiled confectionery is highly popular among children. From drops & candies to suckers & lollipops, children and adults too are highly attracted to the taste and appearance of the product. To collect more consumer focus, manufacturers are releasing various products with the consumer's favourite flavours and attractive packaging.
The new launches by market players with highly acceptable flavours are increasing the market demand. For instance, in May 2022, Bazooka Candy Brands, an American brand of non-chocolate candy, introduced a new product in the confectionery industry, with the launch of Push Pop Gummy Pop-its. The product is available in various flavours including strawberry, blue raspberry and watermelon.
Similarly, in December 2020, FB Washburn, America's oldest family-owned candy business, announced the launch of Pucker Suckers, a line of super-sour, dual-flavored hard candies. The product is available in various flavours including orange pineapple, strawberry-watermelon and green apple-strawberry.
Increasing Product Commercialization
The high demand for various confectionery products is increasing the competition among market players and resulting in the launch of new and innovative ways for products reach to consumers. The launch of new advertising and online websites boost the market growth. For instance, in May of 2022, Torrie & Howard, a producer of all-natural, organic candy announced the launch of a new website to advertise and sell their line of chewy fruit and hard candy.
The increased use of advertisements and product commercialisation positively impacts the increase in the market size. For instance, in March 2023, DS Group's Dharampal Satyapal Foods Ltd launched a new TV commercial for their hard-boiled candy, Pass Pass Pulse. The candy's fruity flavour, combined with a tangy twist, has resulted in increased demand for the product among consumers and this TV commercial is expected to help in the high reach of products to consumers.
Increasing Health Concerns Related to High Sugar Consumption
Hard-boiled confectionery is made of high sugar content. According to Cambridge University Press & Assessment 2023, hard candies contain 100% sugar by weight. Consuming sugar-rich products leads to increased health risks like obesity and diabetes due to their high-calorie content. According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents.
The severity of obesity is increasing in children too, accounting for up to 39 million according to 2022, WHO statistics. According to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organisation reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030.
Further, according to IDF Diabetes Atlas, among 8.75 million people living with type 1 diabetes around the world in 2022, people with an age group less than 20 years old accounted for up to 1.52 million. With the increasing prevalence of obesity and diabetes globally in both children and adults, the market for hard-boiled confectionery is decreasing.
The global hard-boiled confectionery market is segmented based on type, flavor, age group, distribution channel and region.
High Demand for Lollipops among Children
The global hard-boiled confectionery market is segmented based on type into suckers and lollipops, jawbreakers, candy canes, rock candy and drops and disks. Suckers and lollipops segment holds the largest share of the global hard-boiled confectionery market due to its high demand among children.
Manufacturers are realising gaining consumer attention with the launch of new and attractive products into the market. For instance, in January 2023, Holololly announced the launch of a line of edible, holographic lollipops into the market. Similarly, in September 2021, Chupa Chups, one of India's most loved lollipop brands, launched Chupa Chups Mix'Up, the first-ever dual colour, dual-flavour lollipop in India.
Increasing demand for Confectionery in Asia-Pacific
Asia-Pacific dominated the global hard-boiled confectionery market with India, China and Japan leading the market growth. The high urbanization and increase in the purchasing power of the consumers of this region, positively drive the market growth. With the high adoption of confectionery products among consumers of this region, the regional market is reaching heights in sales.
With the country's increasing economic development, the standard of living of consumers has significantly improved. This has led to a rise in demand for confectionery products across the country. According to the National Investment Promotion & Facility Agency, the volume of confectionery product production is expected to reach 3496.1 mKg by 2023 in India.
The new product launches with collaborations between the key market players to increase the market size. For Instance, in 2023, Mentos and Fanta launched Mentos Fanta chewy candy in India. By combining the taste of Fanta orange with Mentos, the companies are offering refreshing summer treats for Indian consumers, strengthening their position in the market.
The major global players in the market include Nestle S.A, Parle Products Pvt. Ltd, Berrymans Sweets, Perfetti Van Melle, Hersheyland, Tootsie Roll Inc., Lotte India, Cavendish & Harvey Confectionery GmbH, Candzey and Sugarless Confectionery Sugarlean PTY LTD.
The outbreak of the COVID-19 pandemic had a mixed impact on the global hard-boiled confectionery market. Manufacturers of every industry, including hard-boiled confectionery faced challenges in the sourcing of various ingredients such as sugar, flavors and others to produce the product. The unavailability of required labour facilities decreased the production of the industries.
The pandemic conditions increased the difficulty in the distribution of the final product into the market for retailers and offline stores. The shutdown of most of the offline stores in which these products are available made it difficult for the market players to reach their target product sales. In addition, the high focus of consumers on diet maintenance also had a negative impact on the market due to decreased consumer focus on high-sugar products. The pandemic increased snacking habits in children and adult populations.
The products with a different flavour and high shelf life were actively adopted by consumers to calm their food cravings, positively affecting the confectionery market for all types. In addition, the increased use and accessibility of the e-commerce sector and the wide availability of these products in online sales increased market demand. According to the United Nations Conference on Trade and Development, the e-commerce sector's proportion of total retail sales increased from 16% to 19% in 2020.
The Russia-Ukraine war had a significant impact on various industries across the globe, including the confectionery sector. The industry faced multiple challenges and losses due to disrupted supply chain activities and reduced sourcing and distribution of products across different regions. Russia is considered one of the major sugar-producing countries in the world with the 7.3 M t. The disruptions in import and export transactions resulted in increased product prices and higher costs for the final consumer.
The global hard-boiled confectionery market report would provide approximately 69 tables, 74 figures and 214 Pages.
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