美國糖果市場評估：依產品類型、包裝類型、分銷管道和地區劃分的機會和預測（2017-2031）

美國糖果市場規模預計將從 2023 年的 502 億美元成長到 2031 年的 713.9 億美元，2024 年至 2031 年的預測期間複合年增長率為 4.5%。

市場在很大程度上是由不斷變化的消費者偏好、不斷變化的生活方式和產品開發創新所驅動的。

巧克力糖果是大多數美國人的最愛，需要不同類型的巧克力，如黑巧克力、牛奶巧克力和白巧克力，以滿足每個人的口味偏好。隨著巧克力糖果的需求，糖果、果凍等糖果也佔有很大的市場。懷舊、復古的糖果正在捲土重來，人們正在尋找熟悉的口味和體驗。

製造商正在利用電子商務平台和數位行銷來行銷他們的產品。線上平台為消費者提供了更好的覆蓋範圍和便利性。結合社群媒體影響者的數位行銷在塑造消費者選擇方面也發揮著重要作用。

如今對永續發展的重視已集中在透過採用環保實踐來優先考慮供應鏈透明度。我們認為，消費者應該購買採用符合道德標準的原料製成且可持續生產的糖果產品。

本報告調查了美國糖果市場，並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構、影響市場成長的因素分析以及案例研究、競爭格局、主要公司簡介。

目錄

第一章研究方法論

第二章 專案範圍與定義

第三章執行摘要

第四章 客戶回饋

• 人口統計
• 市場意識和產品訊息
• 品牌知名度和忠誠度
• 做出購買決定時會考慮的因素
• 購買目的
• 購買媒介
• 購買頻率
• 朋友和家人的推薦
• 品牌大使或影響者行銷在產品/品牌滲透中的作用

第五章 美國糖果市場展望

• 市場規模/預測
• 依產品類型
  • 麵粉糖果
  • 糖果
  • 巧克力糖
  • 乳製品 糖果
  • 其他
• 依包裝類型
  • 軟包裝
  • 半剛性包裝
  • 硬包裝
  • 綠色包裝
  • 複合容器
• 依分銷渠道
  • 超市/大賣場
  • 百貨商店
  • 專賣店
  • 線上渠道
  • 其他
• 依地區
  • 東北
  • 西南
  • 西
  • 東南
  • 中西部
• 市佔率：依公司劃分，2023 年

第 6 章 市場測繪，2023 年

• 依產品類型
• 依包裝類型
• 依分銷渠道
• 依地區

第七章 宏觀環境與產業結構

• 供需分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第八章市場動態

• 生長促進因子
• 生長抑制因素（問題/限制）

第九節 主要公司狀況

• 前 5 名市場領導者的競爭矩陣
• 前 5 名市場領導者的市場收入分析
• 併購/合資（如適用）
• SWOT分析（5家參與企業）
• 專利分析（如果適用）

第10章價格分析

第11章案例研究

第十二章 主要公司展望

• Mars, Incorporated
• Mondelez International, Inc.
• The Hershey Company
• Ferrero Group
• Nestle USA
• General Mills, Inc.
• Lindt & Sprungli (USA) Inc.
• The Kraft Heinz Co.
• The Simply Good Foods Company
• WK Kellogg Co

第十三章 戰略建議

第14章關於我們公司/免責聲明

United States confectionery market was valued at USD 50.2 billion in 2023, expected to reach USD 71.39 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The market is majorly driven by changing consumer preferences, evolving lifestyles, and innovations in product development.

Chocolate confections are preferred by most of the individuals in the United States with demand for various types including dark chocolate, milk chocolate, and white chocolate, catering to the varied taste preferences of individuals. The demand for chocolate confections is followed by a larger market share held by sugar confections incorporating candies, jellies, and other such products. Nostalgic and retro candies are observing a resurgence, with people seeking familiar flavours and experiences.

Manufacturers are utilizing e-commerce platforms and digital marketing to tap the markets for their products. Online platforms provide better reachability and convenience to consumers. Moreover, digital marketing incorporating social media influencers play a vital role in shaping the choices that consumers make.

With a greater emphasis on sustainability these days, there's a focus on prioritizing transparency in supply chains by adopting eco-friendly practices. Consumers feel responsible buying confectioneries that are made using ethically sourced materials and sustainable manufacturing practices.

Health concerns related to sugar consumption pose a challenge for the United States confectionery market. Despite these challenges, the market seems flexible and resilient resulting from diversification of products and continuous innovations in the market growth.

In August 2023, global food business leader, Colombina, introduced ChewzMe candies in the United States. The flavors in Chew n' Crunch Stix and Tangy Turtlz, were launched under the ChewzMe range, in the form of sour gummy candies.

Innovation in Flavors and Inclusions Fuels the Demand for Confectionery

The United States confectionery market is significantly being driven by innovations in flavors and inclusions, enhancing the taste experiences of consumers. Manufacturers are continuously trying to introduce exclusive flavor combinations, exotic ingredients, and different textures to draw their target audience towards their products.

Fusion of traditional and global flavors is a notable trend in the market with manufacturers offering a multicultural twist to their consumers. Moreover, inclusions in the form of nuts, fruits, and other elements, help adding layers of texture to the product, giving it a premium perception, and catering to the diverse taste preferences of people.

In February 2023, Hostess Brands expanded its range by introducing Hostess Kazbars, a "first-of-its-kind" invention. The bars are layered with chocolate cake, creme, and candy, as well as caramel or chocolate fudge, and are coated in chocolate. They come in two flavours, chocolate caramel and triple chocolate.

Demand for Vegan Confectionery Drives the Market Growth

The confectionery market in the United States is propelled by the growing demand for vegan confectionery. Consumers are becoming increasingly environmentally conscious, compelling the manufacturers to create products that align with their evolving preferences for plant-based lifestyles. Not the vegans, but flexitarians and other consumers who look for alternative to traditional confectionery are drawn to these vegan offerings. Manufacturers are trying to meet the vegan standards by reformulating their products without compromising on taste and texture. Following the trend, in March 2023, The Hershey Company launched its first plant-based candy range with Reese's plant-based peanut butter cups and Hershey's Plant Based Extra Creamy with Almonds and Sea Salt. The new candies contain oats in place of milk. In another instance, in October 2023, Europe-based vegan chocolate brand, Vego, entered the United States market through Albertsons. The company makes chocolates using dairy-free creams and hazelnuts.

Chocolate Confections Hold the Largest Market Share

Chocolate confections hold the largest share in the United States confectionery market as these are popular among people of all ages. 88% of consumers in the United States prefer sharing chocolates with friends and family members at least half of the time they buy them. Moreover, 78% of adults find it acceptable to treat themselves with chocolates occasionally. Chocolates provide comfort and help uplifting the moods of the consumers. Additionally, it is a perfect option for gifting purposes, which further drives the demand for chocolate confectionery.

Following the trend, in May 2023, Ferrero North America launched Kinder Chocolate, made up of milk and chocolate as the key ingredients. The chocolate bar has a creamy, milky filling, which is specifically created keeping kids as the target audience.

Supermarkets/Hypermarkets are the Largest Distribution Channels

Confectionery products in the United States are majorly distributed through supermarkets and hypermarkets. These big retail stores offer great convenience and varieties of consumers by providing them one-stop shop for all their requirements. Furthermore, competitive pricing across confectionery category appeals to the consumers and affects their buying decision, leading to impulse purchases and driving the volume of sales. These giants strategically place the products near checkout counters to accelerate the demand. Companies look forward to use supermarkets and hypermarkets as their primary channel of distribution by collaborating with these big stores and providing bulk stocks to them at competitive rates.

In May 2023, Canada-based The Yumy Candy Company Inc., a low sugar, plant-based confectionery company, launched its products in the United States through Albertsons, one of the largest supermarket chains in North America. The company offers products which are gelatin-free, soy-free, gluten-free, with other non-GMO ingredients.

Future Market Scenario (2024 - 2031F)

Growing demand for healthier confectionery items is expected to be observed in future with more and more people getting health conscious. Reformulation of the products aligning with the latest health trends is likely to be witnessed.

Rising environmental concerns will make consumers to prioritize brands that display transparency in their supply chains. Eco-friendly packaging will be seen dominating the confectionery packaging industry, appealing to consumers looking for sustainable products.

Incorporation of global flavors and ingredients in the confections is likely to drive innovation in the United States confectionery market as people generally like to explore different cultures without compromising on taste.

Key Players Landscape and Outlook

United States confectionery market has a vast landscape with established companies and new players entering the market, competing for their respective market shares. Prominent players are expected to maintain their market share by offering innovative products, engaging into strong distribution networks, and creating brand recognition through various marketing strategies. In January 2024, with the successful completion of the acquisition, Mars, Incorporated added a new brand to its portfolio, Hotel Chocolat, one of the top premium chocolate brands in the United Kingdom.

However, new entrants are introducing distinct formulations utilizing sustainable practices disrupting the market and gaining the market share. As the demand for plant-based products witnesses a surge worldwide, confectionery market in the United States is poised for expansion and growth. Developing product portfolios and improving the online brand presence will lead to growth in sales in future.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Quality and Purity
  • 4.4.3.Ingredients
  • 4.4.4.Shelf Life
  • 4.4.5.Price
  • 4.4.6.Packaging Type
  • 4.4.7.Inclination Towards Organic Products
  • 4.4.8.Taste Preferences
  • 4.4.9.Offers and Discounts
  • 4.4.10.Availability and Accessibility
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations from friends/family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.United States Confectionery Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product Type
  • 5.2.1.Flour Confections
    • 5.2.1.1.Cakes and Pastries
    • 5.2.1.2.Doughnuts
    • 5.2.1.3.Cookies
    • 5.2.1.4.Others
  • 5.2.2.Sugar Confections
    • 5.2.2.1.Candies
    • 5.2.2.2.Chewing Gums
    • 5.2.2.3.Jellies
    • 5.2.2.4.Others
  • 5.2.3.Chocolate Confections
  • 5.2.4.Dairy Confections
  • 5.2.5.Others
• 5.3.By Packaging Type
  • 5.3.1.Flexible Packages
  • 5.3.2.Semi-rigid Packaging
  • 5.3.3.Rigid Packaging
  • 5.3.4.Green Packaging
  • 5.3.5.Composite Containers
• 5.4.By Distribution Channel
  • 5.4.1.Supermarkets/Hypermarkets
  • 5.4.2.Departmental Stores
  • 5.4.3.Specialty Stores
  • 5.4.4.Online Channel
  • 5.4.5.Others
• 5.5.By Region
  • 5.5.1.Northeast
  • 5.5.2.Southwest
  • 5.5.3.West
  • 5.5.4.Southeast
  • 5.5.5.Midwest
• 5.6.By Company Market Share (%), 2023

All segments will be provided for all regions covered

6.Market Mapping, 2023

• 6.1.By Product Type
• 6.2.By Packaging Type
• 6.3.By Distribution Channel
• 6.4.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.Mars, Incorporated
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Mondelez International, Inc.
• 12.3.The Hershey Company
• 12.4.Ferrero Group
• 12.5.Nestle USA
• 12.6.General Mills, Inc.
• 12.7.Lindt & Sprungli (USA) Inc.
• 12.8.The Kraft Heinz Co.
• 12.9.The Simply Good Foods Company
• 12.10.WK Kellogg Co

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Confectionery Market, By Value, in USD Billion, FY2017-FY2031F
• Figure 2. United States Confectionery Market, By Volume, in Units, FY2017-FY2031F
• Figure 3. United States Confectionery Market Share (%), By Product Type, FY2017-FY2031F
• Figure 4. United States Confectionery Market Share (%), By Packaging Type, FY2017-FY2031F
• Figure 5. United States Confectionery Market Share (%), By Distribution Channel, FY2017-FY2031F
• Figure 6. United States Confectionery Market Share (%), By Region, FY2017-FY2031F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023