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市場調查報告書
商品編碼
1617076
堅果糖市場至2030年的預測:按產品類型、成分、口味、分銷管道、包裝類型、最終用戶和地區的全球分析Praline Market Forecasts to 2030 - Global Analysis By Product Type, Ingredients, Flavor, Distribution Channel, Packaging Type, End User and By Geography |
根據 Stratistics MRC 的資料,2024年全球堅果糖市場規模為 7.5199億美元,預計到2030年將達到 11.2854億美元,預測期內年複合成長率為 7.0%。
堅果糖是由堅果、糖和巧克力混合製成的糖果零食。它有多種形式,包括夾有奶油或堅果夾心的巧克力堅果糖,以及在堅果上塗上焦糖的堅果。堅果糖起源於法國和比利時,以其濃郁、奢華的風味而聞名,通常被視為奢侈糖果零食。無論是盒裝還是單獨的糖果零食都很受歡迎,並且經常作為禮物或在特殊場合贈送。
高階糖果零食需求不斷成長
對高檔和豪華糖果零食的需求不斷成長是推動堅果糖市場的主要因素,消費者重視豪華和高品質糖果零食。隨著可支配收入的增加,尤其是在新興市場,人們願意花更多的錢購買由優質可可、有機堅果和異國風餡料等優質原料製成的優質堅果糖。此外,「輕奢」趨勢使得越來越多的消費者更喜歡手工堅果糖,進一步擴大了市場。優質原料、創新口味和優雅包裝的結合繼續保持優質堅果糖市場的蓬勃發展。
原物料價格波動
原物料價格波動是堅果糖市場面臨的主要挑戰。可可、糖和堅果等關鍵原料的成本可能會因供應鏈中斷、氣候變遷和全球市場動態等因素而波動。例如,可可價格可能會因作物歉收或國際需求變化而波動,堅果價格可能會受到收穫量的影響。這些波動會影響生產成本,並常常導致消費者的價格上漲。製造商可能很難保持一致的價格和品質,尤其是在豪華堅果糖領域,高品質的原料對於維持奢侈品標準非常重要。
可支配所得增加
可支配收入的增加是堅果糖市場的主要驅動力,尤其是在消費者購買力不斷增強的新興國家。隨著中產階級人口的成長,特別是在亞太和拉丁美洲等地區,人們願意在包括堅果糖在內的豪華糖果零食上花費更多。豐富程度的增加讓消費者能夠享用高品質、獨特的巧克力和堅果糖來犒賞自己或作為禮物。可支配收入的增加也推動了對手工堅果糖和限量版口味等特色產品的需求,有助於市場擴張和針對富人的新品牌的出現。
保存期限有限
堅果糖有限的保存期限構成了市場挑戰,特別是對於奶油或水果等新鮮餡料的產品。堅果糖由精緻的原料製成,容易腐爛,需要仔細儲存和快速分發以保持新鮮度和品質。這導致物流成本增加,特別是對於需要在特定溫度下儲存的優質堅果糖。此外,較短的保存期限可能會限制在不影響產品完整性的情況下運送到遙遠或國際市場的能力。製造商必須平衡新鮮堅果糖的生產與有效的供應鏈管理,以滿足消費者的需求而不造成浪費。
COVID-19 的影響
COVID-19 大流行對堅果糖市場產生了各種影響,既帶來了挑戰,也帶來了機會。最初,由於供應鏈中斷、原料短缺和工廠關閉,生產速度放緩。然而,隨著消費者在停工期間轉向網路購物並尋求安慰食品,對堅果糖的需求激增。在節日和特殊場合贈送堅果糖已成為一種流行趨勢,促進了銷售。此外,疫情增加了人們對高階糖果零食的興趣,人們可以享受更高品質的糖果零食。
牛奶堅果糖市場預計將在預測期內成為最大的市場
由於其奶油質地和豐富的風味,牛奶堅果糖市場估計是最大的市場,吸引了廣泛的消費者並且廣泛使用。作為多功能產品,牛奶堅果糖同時滿足高階和大眾市場的需求。與黑堅果糖和特種堅果糖相比,其價格相對較低,因此很容易獲得,而且焦糖和榛子等口味和餡料的創新使其更具吸引力。此外,不斷成長的禮品文化和對奢華糖果零食的需求也促使牛奶堅果糖越來越受歡迎。
預計專賣店區隔在預測期間的年複合成長率最高
透過提供優質、手工和獨特的堅果糖品種來吸引挑剔的消費者,預計專賣店領域在預測期內將實現最高的年複合成長率。這些商店致力於優質原料、獨特風味和豪華包裝,吸引尋找獨家產品和個人化禮品的顧客。此外,專賣店通常會提供更身臨其境的購物體驗,讓消費者探索新的堅果糖產品。對品質和獨特性的關注,以及消費者對美味糖果日益成長的興趣,大幅增加了這些商店對堅果糖的需求。
由於可支配收入的增加、消費者偏好的變化以及對優質糖果零食產品的需求不斷成長,預計亞太地區將在預測期內佔據最大的市場佔有率。隨著中產階級的擴大,尤其是在中國和印度等國家,消費者對堅果糖等奢華、美味的糖果零食的需求越來越大。在節日和節日贈送堅果糖作為禮物的流行也刺激了需求。此外,西方的影響力和網路購物趨勢擴大了優質堅果糖產品的銷售範圍,促進了該地區的市場成長。
由於消費者對優質和手工巧克力的強勁需求,特別是在假期季節和特殊場合,預計北美地區在預測期內的年複合成長率最高。可支配收入的增加以及對高品質和豪華糖果零食的日益偏好推動市場成長。此外,送禮堅果糖越來越受歡迎,尤其是精美包裝的堅果糖,進一步推動了需求。電子商務平台的興起也增加了豪華堅果糖的可及性,擴大了市場覆蓋範圍並迎合了全部區域不同的消費者偏好。
According to Stratistics MRC, the Global Praline Market is accounted for $751.99 million in 2024 and is expected to reach $1128.54 million by 2030 growing at a CAGR of 7.0% during the forecast period. A praline is a type of confectionery typically made with a combination of nuts, sugar, and chocolate. It can take various forms, such as chocolate-coated pralines filled with creamy or nut-based centers, or nut pralines where caramelized sugar coats the nuts. Originating in France and Belgium, pralines are known for their rich, indulgent flavors and are often considered a luxury treat. They are popular in both boxed assortments and as individual sweets, frequently used for gifting and special occasions.
Rising demand for premium and luxury confectionery
The growing demand for premium and luxury confectionery is a major factor driving the praline market, with consumers placing more value on indulgent, high-quality sweets. As disposable incomes grow, particularly in emerging markets, people are willing to spend more on premium pralines crafted with the finest ingredients, such as high-quality cocoa, organic nuts, and exotic fillings. Additionally, the trend of "affordable luxury" has led to more consumers treating themselves to artisanal pralines, further expanding the market. The combination of premium ingredients, innovative flavors, and elegant packaging ensures that luxury pralines continue to thrive in the market.
Fluctuating raw material prices
The volatility of raw material prices poses a major challenge in the praline market. The cost of key ingredients like cocoa, sugar, and nuts can be volatile due to factors such as supply chain disruptions, climate change, and global market dynamics. For instance, cocoa prices may vary due to poor harvests or changes in international demand, while nut prices can be affected by crop yields. These fluctuations impact production costs, often leading to higher prices for consumers. Manufacturers may struggle to maintain consistent pricing or quality, especially in the premium praline segment, where high-quality ingredients are essential for maintaining luxury standards.
Increasing disposable income
The rise in disposable income is a major driver in the praline market, especially in emerging economies where consumers are experiencing greater purchasing power. As middle-class populations grow, especially in regions like Asia-Pacific and Latin America, people are willing to spend more on premium confectionery items, including pralines. This growing affluence allows consumers to indulge in high-quality, luxury chocolates and pralines as both self-treat and gifts. The rise in disposable income also boosts demand for specialty products, such as artisanal pralines and limited-edition flavors, contributing to market expansion and the emergence of new brands catering to affluent buyers.
Limited shelf life
The limited shelf life of pralines presents a challenge in the market, particularly for products with fresh fillings like cream or fruit. Pralines made with delicate ingredients are more prone to spoilage, requiring careful storage and quick distribution to maintain freshness and quality. This can lead to increased logistical costs, especially for premium pralines that need to be kept at specific temperatures. Additionally, the short shelf life can limit the ability to reach distant or international markets without compromising product integrity. Manufacturers must balance the production of fresh pralines with effective supply chain management to meet consumer demand without wastage.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the praline market, with both challenges and opportunities. Initially, disruptions in supply chains, ingredient shortages, and factory closures slowed production. However, the demand for pralines surged as consumers turned to online shopping and sought comfort foods during lockdowns. Gifting pralines during holidays and special occasions became a popular trend, boosting sales. Additionally, the pandemic heightened interest in premium and luxury confectionery as people indulged in higher-quality treats.
The milk pralines segment is expected to be the largest during the forecast period
The milk pralines segment is estimated to be the largest, due to their widespread popularity due to their creamy texture and rich flavour, appealing to a broad consumer base. As a versatile product, milk pralines cater to both premium and mass-market segments. Their relatively lower price compared to dark or specialty pralines makes them accessible, while innovations in flavors and fillings, such as caramel or hazelnut, further boost their appeal. Additionally, the growing gifting culture and demand for indulgent treats contribute to the increasing popularity of milk pralines.
The specialty stores segment is expected to have the highest CAGR during the forecast period
The specialty stores segment is anticipated to witness the highest CAGR during the forecast period, driven by offering premium, artisanal, and unique praline varieties that appeal to discerning consumers. These stores focus on high-quality ingredients, exclusive flavors, and luxury packaging, attracting customers looking for exclusive or personalized gifts. Additionally, specialty stores often provide a more immersive shopping experience, allowing consumers to explore new praline products. This focus on quality and exclusivity, along with growing consumer interest in gourmet sweets, contributes significantly to the demand for pralines in these outlets.
Asia Pacific is expected to have the largest market share during the forecast period driven by rising disposable incomes, changing consumer preferences, and the growing demand for premium confectionery. As the middle class expands, particularly in countries like China and India, consumers are increasingly seeking luxury and indulgent treats like pralines. The popularity of gifting pralines during holidays and festivals also boosts demand. Furthermore, Western influence and the growing trend of online shopping provide greater access to premium praline products, contributing to market growth in the region.
North America is projected to witness the highest CAGR over the forecast period, fuelled by strong consumer demand for premium and artisanal chocolates, particularly during holiday seasons and special occasions. Rising disposable incomes, coupled with a growing preference for high-quality, indulgent treats, have fuelled market growth. Additionally, the increasing popularity of gifting pralines, especially in elegant packaging, further boosts demand. The rise of e-commerce platforms also provides greater accessibility to luxury pralines, expanding the market reach and catering to diverse consumer preferences across the region.
Key players in the market
Some of the key players profiled in the Praline Market include Lindt & Sprungli, Ferrero International S.A., Godiva Chocolatier, Inc., Nestle S.A., Mars, Inc., Ghirardelli Chocolate Company, The Hershey Company, Kraft Heinz Company, Pierre Marcolini, Guylian, Leonidas, Callebaut, Daskalides Chocolates, E. Guittard Chocolate Company, Meiji Holdings Co., Ltd., Pralines & Cream, Chocolate Truffle Factory, and Amedei Tuscany.
In December 2023, Lindt launched a limited-edition seasonal flavour of Lindor pralines, featuring a festive mix of chocolate and creamy fillings. The launch was part of their Christmas collection, offering new flavor combinations like salted caramel and hazelnut pralines.
In October 2023, Godiva introduced a new range of premium dark chocolate pralines, targeting health-conscious consumers who prefer lower sugar content while still enjoying luxurious chocolate. The new collection includes pralines with exotic fillings such as matcha and raspberry.
In August 2023, Ferrero expanded its Rocher line with a new praline featuring a mix of hazelnuts, premium chocolate, and a crunchy wafer, targeting the growing demand for innovative combinations of textures and flavors in the praline segment.
In June 2023, Pierre Marcolini, known for luxury chocolates, launched a limited-edition collection of handcrafted pralines with exclusive fillings such as vanilla ganache and salted caramel, focusing on high-end consumers and the gift market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.