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市場調查報告書
商品編碼
1679222
2030 年軟糖市場預測:按產品類型、形式、風味、分銷管道、應用、最終用戶、地區進行全球分析Fondant Market Forecasts to 2030 - Global Analysis By Product Type (Rolled Fondant, Poured Fondant and Sculpting Fondant), Form, Flavor, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球軟糖市場價值為 8.5733 億美元,預計到 2030 年將達到 11.1007 億美元,預測期內的複合年成長率為 4.4%。
翻糖是一種由糖、水、明膠或甘油製成的光滑、柔韌的糖霜,常用於裝飾蛋糕。它可產生光滑、拋光的表面,並可模製成各種形狀以實現複雜的設計。翻糖有捲狀和澆注狀兩種形式,因其用途廣泛且可用於製作複雜的裝飾而廣受歡迎。它還能鎖住蛋糕中的水分,幫助蛋糕保持更長的新鮮度。翻糖廣泛用於烘焙,可增強糖果零食的美感和質感。
據Statista稱,全球糖果零食市場年營業額約5,862億美元。
蛋糕裝飾越來越受歡迎
在社群媒體平台和糖果零食節目的推動下,專業和業餘蛋糕裝飾的趨勢日益成長,為翻糖市場提供了巨大的推動力。蛋糕裝飾愛好者、麵包店和酥皮點心店的數量不斷增加,對高品質軟糖產品的需求巨大。特殊場合節慶蛋糕的興起,以及消費者對具有視覺吸引力的客製化甜點的渴望,繼續推動專業和家庭烘焙領域的市場成長。
糖的健康問題
人們越來越意識到過量攝取帶來的健康問題,這對軟糖市場構成了重大挑戰。消費者轉向更健康的替代品以及對糖尿病和肥胖症的日益擔憂導致含糖產品的消費量下降。傳統軟糖配方中糖含量較高,導致一些消費者尋求其他裝飾選擇,影響了市場成長並迫使製造商創新以推出更健康的配方。
天然和有機軟糖需求不斷成長
消費者對天然和有機成分的偏好日益成長,為軟糖市場創造了巨大的機會。製造商正在透過使用天然色素、有機甜味劑和潔淨標示成分開發新配方來滿足這種日益成長的需求。更健康和更永續的糖果零食趨勢為優質有機軟糖產品創造了一個利基市場,吸引了注重健康的消費者並擴大了市場潛力。
與成熟製造商的競爭
擁有強大分銷網路和品牌認知度的知名製造商的存在,對新參與企業而言構成了巨大的進入障礙。這些公司保持競爭性定價、投資研發以及快速響應不斷變化的市場需求的能力對中小型製造商構成了挑戰。激烈的競爭往往導致價格戰和市場飽和,進而影響利潤率和市場穩定性。
COVID-19 疫情最初擾亂了供應鏈並減少了商業烘焙業務。不過,停工期間人們對家庭烘焙的興趣增加部分抵消了這些影響。網路糖果零食教學和虛擬蛋糕裝飾課程的興起,使得軟糖產品的需求保持上升趨勢,製造商也紛紛透過擴大電子商務和直接面對消費者的銷售管道做出回應。
預計在預測期內,雕刻用軟糖部分將成為最大的市場。
由於雕刻軟糖在蛋糕裝飾中的多功能性和出色的塑形能力,預計在預測期內將佔據最大的市場佔有率。這個細分市場的成長得益於特殊場合對精心裝飾的蛋糕的需求不斷成長,以及 3D 蛋糕設計的日益普及。專業麵包師和蛋糕製作者喜歡雕刻翻糖,因為它具有靈活性、光滑的表面和保持複雜形狀的能力。
預計預測期內液體部分將達到最高的複合年成長率。
由於液體在各種應用中的便利性和多功能性,預計在預測期內液體部分將見證最高的成長率。這一領域的成長得益於商務用麵包店、糖果零食製造和工業食品生產的易用性。大規模生產場所對即用型液體軟糖的需求不斷增加,再加上其始終如一的品質和高效的使用方法,推動了市場快速成長。
在預測期內,歐洲地區預計將佔據最大的市場佔有率,尤其是法國、德國和義大利等國家,因為他們擁有強大的糖果零食和烘焙傳統。該地區成熟的烘焙業,加上消費者對手工糖果零食的欣賞,正在推動市場成長。大量專業麵包店和糕點學校的存在,以及對裝飾蛋糕的需求不斷成長,也促成了歐洲在市場上的主導地位。
由於飲食習慣日益西化和可支配收入不斷增加,預計亞太地區在預測期內將呈現最高的複合年成長率。歐式糕點和節慶蛋糕在中國、日本和印度等國家越來越受歡迎,有助於推動市場擴張。該地區烘焙業的擴張和糕點專業人員的增加促進了市場快速成長。
According to Stratistics MRC, the Global Fondant Market is accounted for $857.33 million in 2024 and is expected to reach $1110.07 million by 2030 growing at a CAGR of 4.4% during the forecast period. Fondant is a smooth, pliable icing made from sugar, water, and gelatin or glycerin, commonly used for cake decorating. It provides a sleek, polished finish and can be molded into various shapes for intricate designs. Available in rolled and poured forms, fondant is favored for its versatility in creating detailed decorations. It helps seal moisture in cakes, extending freshness. Widely used in baking, fondant enhances both the aesthetic and texture of desserts.
According to Statista, the global confectionery market generates approximately 586.2 billion U.S. dollars in annual revenue.
Rising popularity of cake decorating
The increasing trend of professional and amateur cake decorating fueled by social media platforms and baking shows, has significantly boosted the fondant market. The growing number of cake decorating enthusiasts, bakeries, and pastry shops has created substantial demand for high-quality fondant products. The rise of celebration cakes for special occasions, coupled with consumers' desire for visually appealing and customized desserts, continues to drive market growth across both professional and home baking segments.
Health concerns related to sugar content
Growing awareness of health issues related to excessive sugar consumption poses a significant challenge to the fondant market. Consumer shifts towards healthier alternatives and increasing concerns about diabetes and obesity have led to reduced consumption of sugar-based products. The high sugar content in traditional fondant formulations has prompted some consumers to seek alternative decorating options, impacting market growth and forcing manufacturers to innovate with healthier formulations.
Growing demand for natural and organic fondant
The increasing consumer preference for natural and organic ingredients presents significant opportunities in the fondant market. Manufacturers are developing new formulations using natural colorants, organic sweeteners, and clean-label ingredients to meet this growing demand. The trend towards healthier, more sustainable confectionery products has created a niche market for premium organic fondant products, attracting health-conscious consumers and expanding market potential.
Competition from established players
The presence of well-established manufacturers with strong distribution networks and brand recognition creates significant entry barriers for new players. These companies' ability to maintain competitive pricing, invest in research and development, and quickly adapt to changing market demands poses challenges for smaller manufacturers. The intense competition often leads to price wars and market saturation, potentially affecting profit margins and market stability.
The Covid-19 pandemic initially disrupted supply chains and reduced commercial bakery operations. However, the increased interest in home baking during lockdowns partially offset these impacts. The rise in online baking tutorials and virtual cake decorating classes maintained demand for fondant products, while manufacturers adapted by strengthening their e-commerce presence and direct-to-consumer sales channels.
The sculpting fondant segment is expected to be the largest during the forecast period
The sculpting fondant segment is expected to account for the largest market share during the forecast period due to its versatility and superior modeling capabilities in cake decoration. This segment's growth is driven by the increasing demand for elaborately decorated cakes for special occasions and the rising popularity of 3D cake designs. Professional bakers and cake artists prefer sculpting fondant for its pliability, smooth finish, and ability to maintain intricate shapes.
The liquid segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid segment is predicted to witness the highest growth rate due to its convenience and versatility in various applications. This segment's expansion is driven by its ease of use in commercial bakeries, confectionery manufacturing, and industrial food production. The increasing demand for ready-to-use liquid fondant in mass production settings, coupled with its consistent quality and efficient application methods, contributes to its rapid market growth.
During the forecast period, the Europe region is expected to hold the largest market share due to its strong pastry and confectionery traditions, particularly in countries like France, Germany, and Italy. The region's sophisticated bakery sector, coupled with high consumer appreciation for artisanal confections, drives market growth. The presence of numerous professional bakeries and pastry schools, along with increasing demand for decorated cakes, maintains Europe's market dominance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by increasing westernization of food habits and rising disposable incomes. The growing popularity of European-style pastries and celebration cakes in countries like China, Japan, and India fuels market expansion. The region's expanding bakery industry and increasing number of pastry professionals contribute to rapid market growth.
Key players in the market
Some of the key players in Fondant Market include Wilton Industries, Satin Ice, Renshaw Baking, Fondarific, Cake Craft Group, DecoPac Inc., Carma Industries, BakeMark USA, Fondant Source, Massa Ticino, Arctos Creme Sp. z o.o., Barry Callebaut Schweiz AG, Bob's Red Mill Natural Foods, Cake & Craft, Dawn Food Products, Inc. and Global Sugar Art.
In February 2025, Dawn Foods, a global leader in bakery ingredients, is expanding its Royal Steensma product line in the U.S. with the introduction of two new items, Blueberry Compound Coating and Hard Set Milk Chocolate Compound Coating. Following its acquisition of Royal Steensma in 2024, Dawn Foods now offers a comprehensive range of premium coatings and almond paste for artisanal bakers. These two new items will be available in the U.S. in March 2025.
In November 2024, MERGE, an integrated technology and marketing services provider, is bringing the art of creating, sharing and joy of baking and decorating to life with the first advertising campaign for Wilton. Wilton, a leader in baking and decorating, debuted its bold new advertising campaign entitled "The Wonderful World of Wilton" today, marking a significant milestone in the brand's ongoing evolution.
In October 2023, Wilton, a leader in baking and decorating debuted its first advertising campaign today, marking a significant milestone in the brand's ongoing evolution. The campaign, entitled "The Wonderful World of Wilton" is a vibrant celebration of the joy and creativity found in baking and decorating and dares bakers of all skill levels to explore their creative potential with Wilton's extensive range of products. This campaign underscores Wilton's commitment to promoting the benefits of home baking and decorating and marks an exciting new chapter in its legacy of education and inspiration.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.