市場調查報告書
商品編碼
1448029
功能性糖果市場 - 2023-2030Functional Confectionery Market - 2023-2030 |
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概述
2022年,全球功能性糖果市場規模達到23.0億美元,預計2030年將達到39.8億美元,2023-2030年預測期間CAGR為7.1%。
功能性糖果產品添加了各種營養成分,為消費者提供額外的健康益處。功能性糖果據稱可以透過幫助提高人們的表現和認知健康來改善人的整體健康。透過生產針對不同年齡層的不同產品,該產品可以被不同年齡層的人接受和消費。
該產品含有蛋白質、維生素和礦物質、益生菌和歐米茄酸等必需營養成分,為現有產品增加了價值,有助於改善健康或解決某些健康問題。隨著人們對健康和環境問題的日益關注,消費者正在接受有助於增強健康且對環境影響很小甚至沒有影響的產品。有機和天然形式的產品的供應增加了市場的擴張。
北美在該地區擁有各種主要參與者,有助於高水準的產品開發和輕鬆的產品促銷,有助於該地區的市場擴張;國家。例如,2021年1月,美國跨國糖果製造商瑪氏公司在市場上推出了兩款新的純素功能棒,以滿足該地區日益成長的純素人口。
動力學
對功能性食品的需求不斷增加
生產功能性食品是為了提供額外的營養和健康益處。本產品富含各種必需營養素,如維生素、礦物質、益生菌和其他支持人體整體健康和福祉的成分。功能性食品作為一種重要的載體,可以透過為人體功能提供特定的益處來促進健康。
隨著消費者對食用功能性食品對健康的益處的認知不斷提高,包括糖果在內的食品類別各個領域對功能性食品的需求正在迅速成長。由於不健康的生活方式,與消費者健康表現和健康相關的各種健康問題日益普遍,這促使消費者採取健康的替代品來取代日常飲食習慣,以改善健康。
每個年齡層產品消費的可用性和可近性
由於繁忙的日程和忙碌的生活方式,全球消費者正在錯過有助於滿足所需營養價值的適當食物消費。此外,快速成長的零食習慣已成為將營養攝取體內的簡單方式。父母正努力以有趣和美味的方式為消費者提供必要的營養,以促進兒童的成長和發展。這些產品很少被成年人消費。
為了滿足此類產品不斷成長的需求,製造商正在推出創新產品,以擴大市場範圍。例如,2020 年 9 月,總部位於班加羅爾的 Lil Goodness 公司在印度推出了首款益生元巧克力。這些巧克力含有有益生元纖維,可活化腸道中的健康細菌,改善必需維生素和礦物質的吸收,進而促進更好的免疫力和身體健康。
功能性糖果成本高
功能性糖果的高生產成本導致其最終價格上漲,對市場成長產生負面影響。生產這些產品所使用的水果、堅果和穀物等原料以及其他基本成分導致製造成本很高。此外,添加必需營養產品的營養價值增加了製造商的更多成本,導致對價格敏感的消費者轉向替代產品。
Overview
Global Functional Confectionery Market reached US$ 2.30 billion in 2022 and is expected to reach US$ 3.98 billion by 2030, growing with a CAGR of 7.1% during the forecast period 2023-2030.
Functional confectionery products are enhanced with various nutritive ingredients to provide additional health benefits to the consumer. Functional confectionery is claimed to improve the overall health of a person by helping enhance the performance and cognitive wellness of the person. The product is accepted and can be consumed by various age groups by producing different products addressing different age groups.
The product is induced with essential nutrition such as proteins, vitamins & minerals, probiotics, and omega acids that add value to the existing products and help in improving health or dealing with certain health problems. With the increasing health and environmental concerns, consumers are accepting products that help enrich health and have little to no environmental impact. The availability of products in organic and natural forms increases market expansion.
North America has various major players in the region that help in the high product development and easy product promotions that help in the expansion of the market highly in the region; countries. For instance, in January 2021, Mars, Incorporated an American multinational manufacturer of confectionery, launched two new vegan functional bars in the market to satisfy the increasing vegan population in the region.
Dynamics
Increasing Demand for Functional Food Products
Functional food products are produced to provide additional nutrients and health benefits. The product is loaded with various essential nutrients such as vitamins, minerals, probiotics, and other components that support the overall health and well-being of a person. Functional food products act as an essential vehicle that can contribute to health-promoting properties by providing specific benefits to the human body's function.
With the increasing consumer awareness regarding the health benefits associated with the consumption of functional food products, the demand for functional foods in every sector of the food category including confectionery is increasing rapidly. The increasing prevalence of various health issues related to performance and wellness of consumer health due to unhealthy lifestyles is motivating consumers to take up healthy alternatives to daily food habits to improve health.
Availability and Accessibility of Product Consumption For Every Age Group
With busy schedules and hectic lifestyles, global consumers are missing the proper food consumption that helps in meeting the required nutritional benefits. In addition, the rapidly increasing snacking habit has become an easy mode of incorporating nutrition into the body. Parents are trying to provide essential nutrition to consumers in a fun and tasty way for child growth and development. Few of these products are even consumed by the adult population.
To meet the rising demand for such products manufacturers are introducing innovative products increasing the market scope. For instance, in September 2020, Lil Goodness, a Bengaluru-based company unveiled the launch of its first prebiotic chocolate in India. These chocolates are incorporated with prebiotic fibres, which activate healthy bacteria in the gut and improve the absorption of essential vitamins and minerals, therefore promoting better immunity and good health.
High Cost of the Functional Confectionery
The high productional cost of functional confectionery results in its increased final price, negatively impacting the market growth. The raw materials such as fruits, nuts and grains used in the production of these products along with the other essential ingredients result in a high range of manufacturing costs. In addition, the nutritional value addition to the products with essential nutrition adds up to more costs for the manufacturer causing price-sensitive consumers to alternative products.
The global functional confectionery market is segmented based on ingredients, type, nature, function, age group, distribution channel and region.
High Demand for Chocolate among All Age Groups
The global functional confectionery market is segmented based on type into sugar, bakery and chocolate confectionery. The chocolate segment accounted for the largest share in the global functional confectionery segmentation with a high demand for chocolates among every age group. The segment is subdivided into daily bars, fudges and other forms of chocolate confectionery.
The new product launches in this segment help in the wide expansion of chocolate confectionery on the global market and positively impact the market size. For instance, in Jue 2021, The Functional Chocolate Co. introduced new products in their product offering with the launch of new chocolate bars that help in providing energy and improve quality of the sleep of consumers. The products namely, Espresso Crunch Energy Chocolate and Sleepy Chocolate are produced with powerful botanicals and health-promoting ingredients.
Increasing Health Consciousness among North American Consumers
North America dominated the global functional confectionery market. With the increased consumer focus on health-promoting food products, the demand for functional food has increased immensely in this region. The increasing number of lifestyle disorders and other health issues in countries such as U.S. and Canada motivated consumers to reduce the consumption of related to unhealthy food habits and focus on the adoption of health-promoting on-to-go food products.
The increasing consumer interest in health and wellness added to the rising awareness of the benefits of functional foods accounts for the greater expansion of the market in this region. The region has increasing snacking habits fueled by the high acceptance of various confectionery products by every age group positively helping the market with new and innovative product launches.
The major global players in the market include Swan Sweets Pvt. Ltd., Sourse, Vitrich, Mars, Incorporated, Nestle, Kellanova, Barry Callebaut, Blommer Chocolate Company, Alax Bioresearch Pvt. Ltd. and LiL Goodness.
The COVID-19 pandemic has had a moderate impact on the functional confectionery market. Just like all other industries in the food and beverage sector, the functional confectionery market also faced challenges during the pandemic situation. The massive attack of the pandemic and sudden lockdown conditions caused the functional confectionery industry to witness a lot of drawbacks with interrupted processing and industrial activities.
The pandemic increased consumer focus on immunity and overall health resulting in the high demand for functional foods that are claimed to to support the overall health of a person. The products were fortified with vitamins, minerals, antioxidants, and probiotics that help in building immunity and dealing with unhealthy conditions. With the change in the consumers' preference towards health-promoting products, the market has incurred sales during COVID-19.
The global functional confectionery market report would provide approximately 86 tables, 87 figures and 254 Pages.
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