市場調查報告書
商品編碼
1594849
全球蛋白質市場 - 2024-2031Global Protein Market - 2024-2031 |
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概述
全球蛋白質市場2023年達到124億美元,預計2031年將達201億美元,2024-2031年預測期間複合年成長率為6.22%。
在消費者對更健康和功能性營養選擇的需求不斷成長的推動下,全球蛋白質市場正在經歷快速成長。隨著越來越多的人優先考慮清潔有效的方式來滿足他們的營養需求,提供優質、方便和愉快的消費體驗的產品越來越受歡迎。注重健康的消費者特別喜歡富含蛋白質的點心、飲料和非傳統形式,例如即飲蛋白奶昔。
蛋白質消費的不斷發展趨勢導致了市場的多元化,不斷出現的創新可以滿足不斷變化的飲食偏好和永續性問題。主要參與者透過推出各種旨在滿足消費者需求的產品來應對這一問題。例如,2023 年 10 月,Optimum Nutrition 推出了 Clear Protein,這是一種植物性奶昔,提供 20 克蛋白質、零糖和酸橙冰糕和多汁桃子等清爽口味。
受其大量關鍵蛋白質來源生產的推動,亞太地區正在成為全球蛋白質市場的主導力量。 2022年,中國生產了9,550萬噸馬鈴薯,而印度在2021-22年以2.211億噸牛奶引領全球乳製品產量。隨著印度牛奶消費量的增加和馬鈴薯產量的增加,該地區正在推動富含蛋白質的產品創新,以鞏固其在全球市場的地位。
動力學
全球蛋白質缺乏症日益嚴重
蛋白質是健康飲食的重要組成部分,但全球估計有 10 億人患有蛋白質缺乏症。據糧農組織稱,這個問題在中非和南亞最為嚴重,那裡大約 30% 的兒童攝取的蛋白質太少。統計顯示,93%的印度人口不知道每天理想的蛋白質需求量,其中97%的孕婦、96%的哺乳期母親和95%的青少年不知道自己每日的蛋白質需求量。
蛋白質缺乏會導致營養不良、生長遲緩和免疫力下降。惡性營養不良是一種嚴重的蛋白質營養不良,最有效的地區包括東南亞、中美洲、剛果、波多黎各、牙買加、南非和烏干達。世界衛生組織也強調,全球 25% 的兒童患有蛋白質能量營養不良,這凸顯了對可獲得的蛋白質來源的迫切需求。
日益嚴重的蛋白質缺乏正在推動對富含蛋白質的食品和補充劑的需求不斷增加,從而促進全球蛋白質市場的擴張。隨著人們對蛋白質攝取重要性的認知不斷增強,不同地區的植物性蛋白質和動物性蛋白質的消費量都在增加。隨著越來越多的消費者和政府優先考慮蛋白質來解決營養不良和健康問題,這種轉變正在推動市場成長。
轉向推出清潔和永續的蛋白質解決方案
向清潔和永續的蛋白質解決方案的轉變是食品和飲料行業近期產品創新的關鍵驅動力,甚至推動了蛋白質市場的發展。 Arla Foods Ingredients 等公司正在響應消費者對高蛋白、清潔標籤乳製品的需求,發起活動鼓勵開發創新的高蛋白乳製品解決方案。新產品的推出反映了更廣泛的市場趨勢,即更健康、功能性的蛋白質解決方案。
優先考慮永續性、清潔標籤和植物成分,滿足日益健康意識和環保意識增強的消費者的需求,從而導致此類產品的推出。例如,2024 年7 月,Alpino Health Foods 推出了印度首款100% 花生蛋白粉,提供天然、不含乳糖且高度易消化的替代品,添加了支鏈氨基酸,迎合不斷成長的健身和植物性市場。
在植物性食品領域,Beyond Meat 於2024 年7 月推出了由菠菜和紅扁豆等完整原料製成的Sun Sausage,標誌著從高度加工、複製肉類的產品轉向更簡單、更清潔的植物性產品。此舉符合消費者對更永續和天然蛋白質來源的需求。新產品的推出正在擴大產品與客戶需求的一致性,並擴大市場範圍。
一些蛋白質產品的健康問題
健康問題是全球蛋白質市場的主要障礙,影響植物性和動物性產品。許多消費者對高度加工的植物蛋白產品持謹慎態度,擔心添加劑、防腐劑和潛在的營養缺口。雖然植物性蛋白質通常被視為更健康、環保的替代品,但人們仍然懷疑它們是否提供動物性蛋白質中的所有必需胺基酸和營養成分。
來自組織的訊息加劇了不確定性,導致猶豫不決,並減緩植物性和動物性蛋白質市場的成長。哈佛大學營養專家凱西‧麥克馬納斯警告不要隨意使用蛋白粉,理由是消化問題、添加糖和污染物等風險。她還指出,FDA 缺乏嚴格的監管,導致消費者不確定蛋白質補充劑標籤的安全性和準確性。
Overview
Global Protein Market reached US$ 12.4 billion in 2023 and is expected to reach US$ 20.1 billion by 2031, growing with a CAGR of 6.22% during the forecast period 2024-2031.
The global protein market is experiencing rapid growth, driven by increasing consumer demand for healthier and functional nutrition options. As more people prioritize clean and effective ways to meet their nutritional needs, products offering high-quality, convenient and enjoyable consumption experiences are gaining traction. Health-conscious consumers are particularly drawn to protein-enriched snacks, beverages and non-traditional formats, such as ready-to-drink protein shakes.
The evolving trend toward protein consumption has led to the diversification of the market, with innovations emerging to meet shifting dietary preferences and sustainability concerns. Key players are responding to this by introducing a variety of products designed to align with consumer demands. For example, in October 2023, Optimum Nutrition launched Clear Protein, a plant-based shake offering 20 grams of protein, zero sugar and refreshing flavors like lime sorbet and juicy peach.
Asia-Pacific is becoming a dominant force in the global protein market, driven by its vast production of key protein sources. In 2022, China produced 95.5 million tonnes of potatoes, while India led global dairy production with 221.1 million tonnes of milk in 2021-22. With increasing milk consumption in India and high potato production, the region is fueling innovation in protein-rich products, strengthening its position in the global market.
Dynamics
Rising Protein Deficiency Worldwide
Protein is an important part of a healthy diet, but an estimated one billion people worldwide suffer from protein deficiency. The problem is most severe in Central Africa and South Asia, where about 30 percent of children consume too little protein, according to FAO. Statistics reveal that 93% of the Indian population is unaware of the ideal protein requirement per day, with 97% of pregnant women, 96% of lactating mothers and 95% of adolescents unaware of their daily protein needs.
Protein deficiency leads to malnutrition, stunted growth and weakened immunity. Kwashiorkor, a severe form of protein malnutrition, is the most effective region including Southeast Asia, Central America, Congo, Puerto Rico, Jamaica, South Africa and Uganda. The World Health Organization also highlights that 25% of children globally suffer from protein-energy malnutrition, underscoring the urgent need for accessible protein sources.
The growing protein deficiency is driving the increasing demand for protein-rich foods and supplements, contributing to the expansion of the global protein market. As awareness of the importance of protein intake spreads, both plant-based and animal-derived proteins are seeing rising consumption across diverse regions. This shift is fueling market growth as more consumers and governments prioritize protein in addressing malnutrition and health concerns.
Shift Towards Launch of Clean And Sustainable Protein Solutions
The shift towards clean and sustainable protein solutions is a key driver behind recent product innovations in the food and beverage industry, which is even driving the protein market. Companies like Arla Foods Ingredients are responding to consumer demand for high-protein, clean-label dairy products by launching campaigns to encourage the development of innovative, high-protein dairy solutions. The new product launches reflect a broader market trend toward healthier, functional protein solutions.
The priority is given to sustainability, clean labels and plant-based ingredients, meeting the needs of increasingly health-conscious and environmentally aware consumers leading to such product launches. For instance, in July 2024, Alpino Health Foods introduced India's first 100% peanut-based protein powder, offering a natural, lactose-free and highly digestible alternative with added BCAAs, catering to the growing fitness and plant-based market.
In the plant-based sector, in July 2024, Beyond Meat introduced its Sun Sausage made from whole ingredients like spinach and red lentils, marking a shift away from highly processed, meat-replicating products to simpler, cleaner plant-based options. This move aligns with consumer demand for more sustainable and natural protein sources. The new product introduction is expanding the product alignment to the customer needs and expanding the market reach.
Health Concerns of Some Protein Products
Health concerns are major obstacles to the global protein market, affecting both plant-based and animal-based products. Many consumers are wary of highly processed plant-based protein products, concerned about additives, preservatives and potential nutritional gaps. While plant-based proteins are often seen as a healthier, environmentally-friendly alternative, doubts persist about whether they provide all essential amino acids and nutrients found in animal proteins.
The uncertainty is fueled by information from organizations, contributes to hesitancy and slows the growth of both plant-based and animal-based protein markets. Harvard nutrition expert Kathy McManus warns against the indiscriminate use of protein powders, citing risks like digestive issues, added sugars and contaminants. She also points out the lack of strict FDA regulation, leaving consumers uncertain about the safety and accuracy of protein supplement labels.
The global protein market is segmented based on type, form, distribution channel, application, end-user and region.
Increasing Vegan Population
The global protein market is segmented based on type into plant-based, animal-based, insect-based and microbial. The plant-based protein segment is currently dominating the global protein market, driven by growing consumer demand for healthier and more sustainable alternatives to animal-based proteins. While animal products are considered the highest-quality sources of protein, research has increasingly linked the consumption of red meat to elevated risks of heart disease, stroke and premature death.
To avoid the health concerns related to animal-based products, people are highly preferring vegan options over animal-based products. With around 88 million vegans worldwide in 2022 as per Animal Health Foundation statistics, the shift towards plant-based diets is gaining significant momentum as individuals seek healthier, more environmentally friendly protein sources.
Various plant-based protein options such as soy protein, potato protein and pea protein have impressive protein content that can meet the protein needs. For instance, soy protein isolate typically has protein around 88.3 grams per 100 grams. Even everyday vegetables, such as potatoes, offer much lower protein content just 3 grams in a medium-sized, skin-on potato further highlighting the appeal of plant-based protein.
Increasing Health Awareness in Asia-Pacific
Asia-Pacific is rapidly dominating the global protein market, driven by a combination of health awareness and shifting dietary habits. In India, almost 80% of the population fails to meet their daily protein requirements, giving the country significant reliance on different protein sources to meet the need. This deficit is compounded by the fact that 90% of Indians are unaware of their daily protein needs, creating a massive opportunity for the protein industry to grow through education and product innovation.
Additionally, with 1 in 4 Indians being obese, as highlighted by the National Family Health Survey (NFHS-5), there is a clear demand for healthier, protein-rich alternatives to combat lifestyle diseases. Meanwhile, China showcases a contrast with an average protein intake of 124.61 grams per person, signaling a more advanced awareness of nutrition and protein's role in health.
As urban populations in both India and China continue to adopt more sedentary lifestyles, the need for protein-rich diets is increasing, especially as consumers seek solutions for weight management, muscle development and overall wellness. This rise in fitness culture across the region, combined with the growing awareness of the importance of protein, positions Asia-Pacific as a key player in the global protein market.
The major global players in the market include Archer Daniels Midland Company, Wilmar International Limited, Sonic Biochem Extractions Pvt. Ltd., Bunge Limited, Kerry Group PLC, Glanbia plc, International Flavors & Fragrances Inc., FrieslandCampina Ingredients, Fonterra Co-Operative Group Limited and Ingredion Incorporated.
Russia-Ukraine War Impact
The Russia-Ukraine war has severely disrupted the global protein market, particularly some raw materials as both countries are major suppliers of key agricultural commodities. With Ukraine producing over 21 million metric tonnes of potatoes and Russia contributing 18 million, the conflict has caused supply shortages, soaring prices and logistical challenges. Other protein sources such as Ukraine's dairy exports reached US$ 250.8 million in 2022 despite delivery costs skyrocketing fivefold.
Supply chain disturbances have driven up protein prices worldwide, impacting both consumers and industries. As a result, consumers are turning to more affordable alternatives and countries are focusing on local sourcing to ensure food security. While the war has created significant challenges, it has also sparked innovation in sourcing strategies, offering potential opportunities for more sustainable and resilient global protein markets in the future.
The global protein market report would provide approximately 78 tables, 79 figures and 208 pages.
Target Audience 2024
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