![]() |
市場調查報告書
商品編碼
1617212
乳蛋白質脆餅市場至2030年的預測:按口味、包裝、形式、分銷管道、應用和地區的全球分析Dairy Protein Crisp Market Forecasts to 2030 - Global Analysis By Flavor (Vanilla, Chocolate, Mocha, Peanut Butter and Other Flavors), Packaging (Pouch, Box, Can and Other Packagings), Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的資料,2024年全球乳蛋白質脆餅市場規模為 2.7242億美元,預計到2030年將達到 5.8238億美元,預測期內年複合成長率為 13.5%。
乳蛋白質脆餅是適應性很強的原料,具有豐富的營養成分和酥脆的質地,用於食品和飲料行業。由於乳清蛋白和乳蛋白質等乳蛋白是主要成分,這些薯片的蛋白質含量很高,對注重健康的消費者很有吸引力。它廣泛用於穀物、蛋白棒、零嘴零食和烘焙點心中,以在不犧牲風味的情況下改善質地和營養價值。
據世界衛生組織(WHO)表示,自 1975年以來,全球肥胖盛行率幾乎增加了兩倍,導致對更健康零食(包括富含蛋白質的產品)的需求增加。
健康和福祉的成長趨勢
世界對健康和福祉的關注大幅影響了飲食習慣,尤其是富含蛋白質的食品。乳清或乳蛋白質因其完整的氨基酸譜和高生物價值而備受推崇,是乳蛋白質片的原料。這使得它成為對於那些尋求蛋白質來減重、肌肉生長和修復的注重健康的人來說特別有吸引力的食品。由於研究表明乳製品的蛋白質易於消化並促進代謝健康,因此乳製品變得越來越受歡迎。此外,生酮飲食和原始人飲食等健身時尚的流行增加了對乳蛋白質脆餅等方便的高蛋白零食的需求。
原物料價格波動
由於全球酪農產量波動,乳製品蛋白薯片市場高度依賴乳清蛋白和乳蛋白。氣候、飼料價格和地緣政治不穩定是影響牛奶供應並導致原料價格波動的一些變數。此外,製造商的競爭性定價能力及其利潤率可能會受到這種不可預測的情況的顯著影響。例如,根據商業和農業組織的報告,供需變化導致近期全球原奶價格波動。
人們對高蛋白飲食的興趣日益濃厚
全球對健身和健康生活方式的重視增加了對乳蛋白質脆餅等高蛋白食品的需求。這些產品可以滿足運動員、健身愛好者和遵循生酮或高蛋白飲食等特定飲食習慣的人的營養需求。隨著人們對蛋白質對減重、肌肉修復和代謝健康益處的認知不斷加深,其擴展空間也很大。此外,健康組織的營養研究和報告強調了世界上日益嚴重的蛋白質缺乏問題,使乳製品蛋白質成為滿足飲食需求的完美方式。
市場競爭激烈
各種提供尖端產品的公司湧入蛋白質零食和機能性食品市場。其他蛋白質來源,例如由大豆、豌豆和藜麥蛋白質製成的植物性零嘴零食,以及更傳統的零嘴零食類別與乳製品蛋白質零嘴零食競爭。由於消費者對植物性飲食的日益偏好以及對永續性的擔憂,這種競爭變得更加激烈。此外,不投資創新或產品差異化的公司可能會發現很難維持市場佔有率。
乳蛋白質脆餅市場受到了 COVID-19 大流行的顯著影響,既有正面的影響,也有負面的影響。從積極的方面來看,隨著消費者在封鎖期間尋找健康的零食,對免疫和健康的興趣增加推動了對乳蛋白質脆餅等高蛋白功能性食品的需求。此外,儘管零售業受到干擾,但電子商務和直接面對消費者的管道的成長使製造商能夠接觸到注重健康的消費者。然而,在疫情最嚴重的時期,遇到了產能有限、乳製品價格波動、供應鏈中斷等挑戰。除了短期波動之外,這些因素凸顯了強大的分銷網路和多樣化的採購對於維持市場穩定的重要性。
巧克力細分市場預計將在預測期內成為最大的細分市場
由於其廣泛的消費者吸引力和廣泛的應用,巧克力細分市場預計將佔據乳製品蛋白脆片市場的最大佔有率。巧克力口味產品吸引了廣泛的消費者,包括那些注重健康並尋找高蛋白零食的消費者,以及那些想要享受美味和健康選擇的消費者。此外,它與水果和堅果等其他成分的相容性使其在製作各種產品時具有吸引力。此外,巧克力作為風味劑的廣泛吸引力促進了已開發市場和新興市場對巧克力味乳製品蛋白脆片的穩定需求。
預計網路商店細分在預測期內將經歷最高的年複合成長率
在乳蛋白質脆餅市場中,網路商店細分預計將以最高的年複合成長率成長。消費者越來越依賴電子商務平台購買健康有用的零食,推動了這一領域的成長,特別是在 COVID-19 大流行之後,網路購物趨勢顯著增加。此外,線上管道為客戶提供送貨上門的便利、詳細的產品描述和客戶評論,幫助他們做出明智的決定。製造商也擴大與電子商務網站合作,並利用社群媒體行銷來吸引精通科技、注重健康的消費者。
乳蛋白質脆餅市場預計將由北美主導,這主要是由於該地區對健身和健康零食的高需求。隨著越來越多的人認知到蛋白質對減重、肌肉恢復和整體健康的好處,市場日益擴大。由於該地區零售基礎設施發達,乳蛋白質脆餅可透過實體店和線上零售商廣泛購買。此外,對富含蛋白質的產品和機能性食品,特別是運動營養師和注重健康的消費者,進一步鞏固了北美在全球市場的主導地位。
由於可支配收入增加、都市化進程加快以及健康意識不斷增強等因素,乳蛋白質脆餅市場預計將以亞太地區最高的年複合成長率成長。中國和印度等國家對蛋白質強化零嘴零食的需求日益增加,特別是隨著新冠肺炎(COVID-19)大流行後越來越多的人養成更健康的飲食習慣。中階的增加以及對運動營養和健身的興趣日益濃厚是推動該領域市場擴張的主要因素。此外,亞太地區乳蛋白質脆餅的銷售也受到網路購物擴張和零售基礎設施發展的支持。
According to Stratistics MRC, the Global Dairy Protein Crisp Market is accounted for $272.42 million in 2024 and is expected to reach $582.38 million by 2030 growing at a CAGR of 13.5% during the forecast period. Dairy Protein Crisp, a highly adaptable ingredient with a rich nutritional profile and crunchy texture, is used in the food and beverage industry. Because they are mostly made of dairy proteins like whey or milk protein, these crisps have a high protein content that appeals to consumers who are health-conscious. Widely used to improve texture and nutritional value without sacrificing flavour, they are added to cereals, protein bars, snacks, and baked goods.
According to the World Health Organization (WHO), the global prevalence of obesity has nearly tripled since 1975, leading to increased demand for healthier snack options, including protein-enriched products.
Growing trends in health and wellbeing
Dietary practices have been greatly impacted by the global emphasis on health and wellness, with a particular focus on foods high in protein. Whey or milk proteins, which are prized for their complete amino acid profiles and high biological value, are the source of dairy protein crisps. Because of this, they are especially appealing to health-conscious people looking for protein for weight loss, muscle growth, and repair. Dairy products have become increasingly popular due to studies showing that their proteins are easily digested and promote metabolic health. Furthermore, the popularity of fitness fads like the ketogenic and paleo diets has increased demand for quick, high-protein snacks like dairy protein crisps.
Variable raw material prices
Due to fluctuations in global dairy production, the market for dairy protein crisps is largely dependent on whey and milk proteins, both of which are volatile in price. Climate, feed prices, and geopolitical unrest are some of the variables that can affect the milk supply and cause fluctuations in the price of raw materials. Additionally, manufacturer's ability to offer competitive pricing and their profit margins may be severely impacted by this unpredictability. For instance, reports from economic and agricultural groups indicate that shifting supply and demand dynamics have caused recent fluctuations in the price of milk around the world.
Increasing interest in high-protein diets
Demand for high-protein foods, such as dairy protein crisps, has increased due to the global emphasis on fitness and health-conscious lifestyles. The nutritional needs of athletes, gym-goers, and people following specific diets like keto or high-protein regimens are all met by these products. There is a lot of room for expansion given the growing knowledge of the advantages of protein for weight loss, muscle repair, and metabolic health. Furthermore, nutrition studies and reports from health organizations highlight the growing protein gap in the world, making dairy-based proteins the perfect way to satisfy dietary requirements.
Vigorous competition in the market
A wide range of companies offering cutting-edge products are flooding the market for protein snacks and functional foods. Other protein sources, like plant-based crisps made from soy, pea, or quinoa proteins, as well as more conventional snack categories, compete with dairy protein crisps. This competition is heightened by consumers increasing preference for plant-based diets and their concerns about sustainability. Moreover, businesses that don't invest in innovation or differentiate their products may find it difficult to hold onto their market share.
The market for dairy protein crisps was greatly impacted by the COVID-19 pandemic, both favourably and unfavourably. Positively, as consumers looked for wholesome snacks during lockdowns, the increased focus on immunity and health increased demand for high-protein and functional foods, such as dairy protein crisps. Additionally, despite retail disruptions, manufacturers were able to reach health-conscious consumers owing to the growth of e-commerce and direct-to-consumer channels. However, during the height of the pandemic, the market encountered difficulties like limited manufacturing capacities, shifting dairy prices, and supply chain disruptions. In addition to causing short-term volatility, these factors made clear how important it is to have strong distribution networks and diversified sourcing in order to maintain market stability.
The Chocolate segment is expected to be the largest during the forecast period
Due to its broad consumer appeal and wide range of applications, the chocolate segment is projected to hold the largest share in the dairy protein crisps market. Products with chocolate flavors appeal to a wide range of consumers, including those who are health-conscious and looking for high-protein snacks as well as those who want to indulge in tasty but wholesome options. Its ability to work well with other ingredients, like fruits or nuts, adds to its allure when making a variety of products. Furthermore, the widespread appeal of chocolate as a flavor contributes to the steady demand for chocolate-flavored dairy protein crisps in both developed and emerging markets.
The Online Stores segment is expected to have the highest CAGR during the forecast period
In the dairy protein crisps market, the online store segment is anticipated to grow at the highest CAGR. Growing consumer reliance on e-commerce platforms to buy healthy and useful snacks is fueling this segment's growth, especially in the wake of the COVID-19 pandemic, which greatly increased online shopping trends. Moreover, customers can make well-informed decisions by using online channels, which offer the convenience of doorstep delivery, thorough product descriptions, and customer reviews. In order to reach tech-savvy and health-conscious consumers, manufacturers are also increasingly collaborating with e-commerce sites and using social media marketing.
The market for dairy protein crisps is expected to be dominated by the North American region, mainly due to the region's high demand for snacks with a fitness and health focus. The market is growing as more people become aware of the advantages of protein for weight loss, muscle recovery, and general health. Dairy protein crisps are widely accessible through physical and online retailers, owing to the region's well-developed retail infrastructure. Additionally, the growing demand for protein-enriched goods and functional foods, especially among sports nutritionists and health-conscious consumers, further solidifies North America's leading position in the world market.
The Dairy Protein Crisps Market is anticipated to grow at the highest CAGR in the Asia-Pacific region due to factors like increasing disposable income, growing urbanization, and increased awareness of wellness and health. As more people adopt healthier eating habits, especially in the wake of the COVID-19 pandemic, there is a growing demand for protein-enriched snacks in nations like China and India. The growing middle class and the growing interest in sports nutrition and fitness are major drivers of the market's expansion in this area. Furthermore, dairy protein crisp sales in Asia-Pacific are also being aided by the expansion of internet shopping and the development of retail infrastructure.
Key players in the market
Some of the key players in Dairy Protein Crisp market include Danone, Saffron Road, Fonterra Co-Operative Group Ltd, Milkflex, AMCO Proteins, Idaho Milk Products, California Diaries Inc, Erie Group International, Milk Specialties Global, DMV, Milkadamia, Glanbia Nutritionals, Saputo, Kraft Heinz and Good Crisp Company.
In September 2024, Danone has announced an ambition to double the number of partnerships signed through its Partner for Growth program over the next two years. One year on from the launch of the program, Danone has signed 19 new strategic partnerships and eight joint business development plans, surpassing its target of ten partnerships and five JBDPs. These partnerships span across ingredients, packaging, manufacturing, agriculture, and indirect suppliers.
In May 2024, Kraft Heinz Canada and Highbury Canco announced the extension of their partnership agreement in Leamington for another four years, with the production deal now in place until the end of 2027. Today's announcement marks the third consecutive extension in the longstanding partnership between the two organizations in Southern Ontario, a connection that has served to support jobs and bolster the local economy.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.