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1594861

全球適應性零食棒市場 - 2024-2031

Global Adaptogenic Snack Bar Market - 2024-2031

出版日期: 2024年11月21日 | 出版商:

DataM Intelligence | 英文 205 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球適應性零食棒市場規模達到145億美元，預計2031年將達到223億美元，2024-2031年預測期間複合年成長率為5.53%。

全球消費者擴大尋求支持整體健康和壓力管理的功能性食品。南非醉茄、瑪卡和靈芝等適應原成分因其能夠幫助身體適應壓力和保持平衡而變得流行。這些小吃店既方便又有益健康，吸引了那些尋求自然方法來增強能量水平、減少焦慮和提高思維清晰度的人。

隨著消費者對健康和免疫力重要性的認知不斷提高，健康食品產業對適應性零食棒的需求激增。此外，清潔、植物性和營養豐富的飲食趨勢持續成長，適應性零食棒處於有利地位，可以利用人們對功能性、隨身營養日益成長的偏好。這些產品迎合了許多消費者的需求，包括運動員、忙碌的專業人士和健康愛好者，他們越來越關注整體健康解決方案。

北美主導全球適應性零食棒市場。壓力是一個日益嚴重的問題，83% 的美國工人表示每天面臨與工作相關的壓力，慢性疾病和心理健康診斷顯著增加，特別是在35 至44 歲的成年人中。壓力的適應原，可提供一種支持健康和管理日常壓力的便捷方式，有助於滿足當今快節奏世界日益成長的緩解壓力的需求。

動力學

消費者越來越重視健康和保健

消費者對健康的關注日益成長，增加了對功能性食品的需求，包括適應性零食，這些食品提供的好處超出了基本營養的範圍。隨著人們健康意識的增強，他們擴大尋求支持身心健康的產品。適應原以其幫助身體適應壓力和增強整體活力的能力而聞名，完美契合了這一趨勢。

隨著人們對整體健康的日益關注，消費者正在尋求能夠滋養身體、同時提高情緒、認知功能和抵禦現代壓力的功能性成分。由於快節奏的生活方式導致壓力水平持續上升，適應原已成為尋求頭腦清晰和情緒平衡的人的首選解決方案。健康意識的增強和社群媒體的影響使適應原成為主流，尤其是在注重健康的人群中。

對功能性零食的需求不斷成長

各種創新口味的新產品的推出迎合了消費者不斷變化的偏好，並利用了對具有健康益處的功能性零食日益成長的需求。透過加入南非醉茄、聖羅勒和靈芝等適應原，這些產品吸引了注重健康的消費者，他們希望透過方便的零食形式尋求緩解壓力和增強情緒的功效。為了滿足對功能性零食不斷成長的需求，製造商正在推出新的風味零食產品。

例如，2022 年 12 月，植物性預製食品公司 Tattooed Chef 推出了攜帶式適應性零食棒，擴大了其產品線。有四種獨特的口味可供選擇，如燕麥奶油全麥、燕麥奶油巧克力片、燕麥奶油花生和燕麥奶油布朗尼，每塊都注入140 毫克的適應原，如南非醉茄、聖羅勒和靈芝，可促進各種情緒提升效果，適合於功能性零食的成長趨勢。

與傳統零食相比，適應性零食棒的成本較高

南非醉茄、靈芝蘑菇和聖羅勒等適應原成分的高成本對全球零食棒市場構成了重大限制。這些優質原料比傳統零食棒成分更昂貴，導致生產成本更高，進而導致零售價格更高。這使得對價格敏感的消費者更難獲得適應性零食棒，特別是在新興市場或經濟低迷時期。

此外，這些原料的成本可能會因作物產量、氣候變遷和需求變化等因素而波動，這進一步加劇了製造商的定價挑戰。這些升高的成本通常會限制適應性零食棒的獲利能力，特別是對於沒有購買力獲得批量折扣的小品牌而言。較高的價格也會阻礙消費者的採用，因為許多人可能將這些產品視為奢侈品，而不是負擔得起的日常零食。

Globally consumers are increasingly seeking functional foods that support overall well-being and stress management. Adaptogenic ingredients, such as ashwagandha, maca and reishi mushrooms, are becoming popular due to their ability to help the body adapt to stress and maintain balance. These snack bars, which combine convenience with health benefits, appeal to individuals looking for natural ways to enhance energy levels, reduce anxiety and improve mental clarity.

With rising consumer awareness about the importance of wellness and immunity, the demand for adaptogenic snack bars has surged in the health-conscious food sector. In addition, the trend toward clean, plant-based and nutrient-dense diets continues to gain momentum, adaptogenic snack bars are well-positioned to capitalize on the growing preference for functional, on-the-go nutrition. The products cater to many consumers, including athletes, busy professionals and wellness enthusiasts, who are increasingly focused on holistic health solutions.

North America dominates the global adaptogenic snack bar market. Stress is a growing issue, with 83% of US workers reporting daily work-related stress and a significant rise in chronic illnesses and mental health diagnoses, particularly among adults aged 35 to 44. The adaptogenic snack bar, containing stress-relieving adaptogens, offers a convenient way to support well-being and manage daily stress, helping to address the growing need for stress relief in today's fast-paced world.

Dynamics

Increasing Health and Wellness Focus Among Consumers

The growing consumer focus on wellness increased demand for functional foods, including adaptogenic snacks, that offer benefits beyond basic nutrition. As people become more health-conscious, they are increasingly seeking products that support both physical and mental well-being. Adaptogens, known for their ability to help the body adapt to stress and enhance overall vitality, fit perfectly within this trend.

With a growing focus on holistic health, consumers are seeking functional ingredients that nourish the body while boosting mood, cognitive function and resilience against modern stressors. As stress levels continue to rise due to fast-paced lifestyles, adaptogens have become a go-to solution for those seeking mental clarity and emotional balance. Increased health consciousness and the influence of social media make adaptogens mainstream, particularly among wellness-focused people.

Rising Demand for Favorable Functional Snacking

The introduction of new products in a variety of innovative flavors caters to evolving consumer preferences and leverages the increasing demand for functional snacks that offer health benefits. By incorporating adaptogens like ashwagandha, holy basil and reishi, these products appeal to health-conscious consumers seeking stress relief and mood-enhancing benefits in convenient snack forms. To meet the growing demand for functional snacks manufacturers are introducing new flavorful snack products.

For instance, in December 2022, Tattooed Chef, a plant-based prepared food company, expanded its product line with on-the-go adaptogenic snack bars. Available in four unique flavors such as oat butter graham, oat butter chocolate chip, oat butter peanut and oat butter brownie, each bar is infused with 140 milligrams of adaptogens like ashwagandha, holy basil and reishi to promote various mood-boosting effects, catering to the growing trend of functional snacking.

High Cost of the Adaptogenic Snack Bars Compared to Traditional Snacks

The high cost of adaptogenic ingredients like ashwagandha, reishi mushrooms and holy basil poses a significant restraint for the global snack bar market. These premium ingredients are more expensive than traditional snack bar components, leading to higher production costs and, consequently, higher retail prices. This makes adaptogenic snack bars less accessible to price-sensitive consumers, particularly in emerging markets or during economic downturns.

Additionally, the cost of these ingredients can fluctuate due to factors like crop yields, climate change and shifting demand, further compounding pricing challenges for manufacturers. These elevated costs often limit the profitability of adaptogenic snack bars, particularly for smaller brands without the buying power to secure bulk discounts. The higher price points can also hinder consumer adoption, as many may view these products as luxury items rather than affordable everyday snacks.

Segment Analysis

The global adaptogenic snack bar market is segmented based on type, ingredient, packaging, distribution channel, price range, functionality and region.

Versatility and Durability of Plastics

The global adaptogenic snack bar market is segmented based on type into organic and conventional. Organic adaptogenic snack bars are dominating due to increasing demand for healthier, cleaner and more sustainable products. Consumers prefer organic options for their perceived nutritional benefits, free from pesticides, GMOs and artificial additives. Organic farming practices also appeal to eco-conscious buyers, as they promote sustainability and biodiversity.

Additionally, the high-quality, natural ingredients in organic bars contribute to better taste and texture compared to conventional ones. As adaptogens gain popularity for their stress-relieving and energy-boosting properties organic snack bars combine these benefits with plant-based, holistic ingredients. Positioned as premium products, they attract health-conscious, environmentally aware consumers who value transparency and quality.

Geographical Penetration

Strong Increasing Health and Wellness Trends in North America

North America dominates the global adaptogenic snack bar market due to strong consumer demand for health and wellness products. The region's growing focus on functional foods particularly those that support stress management, energy and overall well-being aligns with the popularity of adaptogenic ingredients like ashwagandha and mushrooms. With a highly health-conscious population, North American consumers are increasingly seeking natural, clean-label snacks that offer more than basic nutrition.

The trend of healthy snacks and on-the-go consumption further drives demand, as adaptogenic bars provide a convenient, portable solution for busy lifestyles. In addition, the region's openness to new health trends, backed by substantial investment in functional foods, has positioned North America as a leader in the market, with adaptogenic snack bars becoming an integral part of the wellness-focused diet.

Competitive Landscape

The major global players in the market include Vibes Incorporated Ltd, Balanced Tiger, Synrje, Vehicle Chocolates, BitOBite, B.T.R. Bar, GoMacro, LLC., NatureBox, Vesta Chocolate and Organic Wellness.

Russia-Ukraine War Impact

The Russia-Ukraine war has significantly disrupted the global supply chain, including the production and distribution of raw materials used in the adaptogenic snack bar market. Ingredients like oats, nuts and specific adaptogenic herbs, many sourced from Eastern Europe and neighboring regions, have faced price volatility and shortages. These supply challenges have led manufacturers to seek alternative sources or face higher production costs, which may be passed on to consumers.

Additionally, the conflict has intensified global awareness around health and wellness, driving consumer demand for functional foods, including adaptogenic snack bars. Amidst rising stress levels and uncertainty, individuals are increasingly turning to products that support mental and physical well-being. This shift in consumer behavior has propelled the market for adaptogens.

By Type

Organic Adaptogenic Snack Bars
Conventional Adaptogenic Snack Bars

By Ingredient

Herbal-based Adaptogens
Mushroom-based Adaptogens
Roots and Botanicals
Blend of Multiple Adaptogens

By Packaging

Single-serve Packaging
Multi-serve Packaging
Eco-friendly Packaging

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online

By Price Range

Premium
Mid-range
Economy

By Functionality

Stress-relief Adaptogenic Bars
Energy-Boosting Bars
Immunity-Boosting Bars
Focus/Brain-Health Bars

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In April 2024, TRIP, the UK's largest private soft drinks company specializing in mindfulness and wellness, developed a new range of proprietary functional blends. These innovative drinks feature mushrooms and adaptogens, offered in four refreshing flavors, designed to support mental well-being and stress relief.
In August 2024, think! has partnered with Jessie James Decker to launch think! MINIS Protein Snack Bars. Available in seven flavors, these convenient, bite-sized bars offer the perfect balance of macros for on-the-go snacking.
In December 2022, Tattooed Chef, a plant-based prepared food company, expanded its product line with on-the-go adaptogenic snack bars in four unique flavors such as oat butter graham, oat butter chocolate chip, oat butter peanut and oat butter brownie.

Why Purchase the Report?

To visualize the global adaptogenic snack bar market segmentation based on type, ingredient, packaging, distribution channel, price range, functionality and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous adaptogenic snack bar market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global adaptogenic snack bar market report would provide approximately 86 tables, 84 figures and 205 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Price Range
3.6. Snippet by Functionality
3.7. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Health and Wellness Focus Among Consumers
  - 4.1.1.2. Rising Demand for Favorable Functional Snacking
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of the Adaptogenic Snack Bars Compared to Traditional Snacks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 6.1.2. Market Attractiveness Index, By Type
6.2. Organic Adaptogenic Snack Bars
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Conventional Adaptogenic Snack Bars

7. By Ingredient

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 7.1.2. Market Attractiveness Index, By Ingredient
7.2. Herbal-based Adaptogens
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Mushroom-based Adaptogens
7.4. Roots and Botanicals
7.5. Blend of Multiple Adaptogens

8. By Packaging

8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
8.3. Market Attractiveness Index, By Packaging
8.4. Single-serve Packaging
- 8.4.1. Introduction
- 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Multi-serve Packaging
8.6. Eco-friendly Packaging

9. By Distribution Channel

9.1. Introduction
9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.3. Market Attractiveness Index, By Distribution Channel
9.4. Supermarkets/Hypermarkets
- 9.4.1. Introduction
- 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.5. Specialty Stores
9.6. Convenience Stores
9.7. Online

10. By Price Range

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 10.1.2. Market Attractiveness Index, By Price Range
10.2. Premium
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Mid-range
10.4. Economy

11. By Functionality

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.1.2. Market Attractiveness Index, By Functionality
11.2. Stress-relief Adaptogenic Bars
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Energy-Boosting Bars
11.4. Immunity-Boosting Bars
11.5. Focus/Brain-Health Bars

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.9.1. US
  - 12.2.9.2. Canada
  - 12.2.9.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.9.1. Germany
  - 12.3.9.2. UK
  - 12.3.9.3. France
  - 12.3.9.4. Italy
  - 12.3.9.5. Spain
  - 12.3.9.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.9.1. Brazil
  - 12.4.9.2. Argentina
  - 12.4.9.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.9.1. China
  - 12.5.9.2. India
  - 12.5.9.3. Japan
  - 12.5.9.4. Australia
  - 12.5.9.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Vibes Incorporated Ltd
- 14.1.1. Company Overview
- 14.1.2. Nature Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Balanced Tiger
14.3. Synrje
14.4. Vehicle Chocolates
14.5. BitOBite
14.6. B.T.R. Bar
14.7. GoMacro, LLC.
14.8. NatureBox
14.9. Vesta Chocolate
14.10. Organic Wellness

LIST NOT EXHAUSTIVE